Is Spam Affecting Your Business Email?

5 Ways Spam Is Affecting Your Business And what we can all do to prevent it.

If you had only just got online, and received your first few emails, you may be forgiven for thinking you had hit paydirt.

You would already have heard how you won millions on a foreign lottery, then some benevolent foreigner wants to give you more millions because a relative has died and he needs help to get his inheritance, and you're someone he can trust. And as luck would have it, those personal body parts you don't discuss with anyone are actually too small, but a few people can help you with that for a very low fee. And you have all that Cas.h coming so.....

But you're a seasoned veteran, and none of that is worth your time, it's just so much spam.

You probably don't even see any of it.

Don't give it a second thought.

Maybe you need to.

It is because it is so easy and cheap to send email that you as a marketer want to use it,and spammers selling dodgy pills want to exploit it. They send out a million untargeted messages in a few hours, and rely on the fact that even if only 1 or 2 % of the people they sent it to bu.y their wares they will be in Profi.t.

You try to send a more targeted mailing, but due to the spammers all email is being vetted more carefully, and spam is hurting all of our businesses, even responsible marketers like you who wouldn't even think about using it.

Here are the 5 reasons you should consider the implications of spam more carefully.

1 The time it takes to sort your emails is increased, but you can always use filters or antispam software. Which brings us to

2 False positives in antispam software means, if you don't check the filtered out spam, you may miss a valuable contact from a customer. So you have to check it all anyway.

3 Your customers use spam blockers, or their isps do so you need to rethink your newsletter or email to your list of prospects so you don't trigger theirs.

4 Due to the amount of people you can reach with email, you are more likely to encounter someone who reports you for spam even after they signed up and double opted into your newsletter. Result:- your domain gets blacklisted, and you spend time undoing the damage.

5 People are more wary about giving their e-mail addresses out so it's harder work getting them to sign up for your newsletter in the first place. You need an easy to find privacy promise on your site.

Because so many people have used spam to sell their products, we all suffer.

Even with all these spam related problems, email remains a viable and usable option for Online marketin.g, but it needs a bit more care than it did before.

Governments may be stepping in and passing laws to outlaw spam, but the spammers themselves will move their servers to a safe place with a more tolerant government. We need to do our bit to keep email as an advertising option and play safe.

Consider putting your newsletters online and sending a short email with the link to the latest issue in it. Never bu.y from a spammers email, and despite some advice you may have seen to the contrary it is unwise to try to reply to unsubscribe, that just proves they have an email address which is live.

Be careful where you get leads from if you bu.y them, some unscrupulous companies will sell you email lists harvested straight from website mailto links.

CD's full of 1000's of names are not a good buy to market to, they will have been sold and sold again, and the people whose email addresses are on them will have been sent too many offers already.

Always email responsibly, and ensure you give people a plain privacy link, and an even more plain unsubscrib.e link in every email.

Douglas Titchmarsh runs several websites, and blogs including http://www.cashinonline.info and http://www.titchmarsh.com

In The News:

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The FCC is taking on Robocalls  KomandoRobocalls might be on the way out now that they are on the FCC's Radar.
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How to block spam texts and messages on your phone  KomandoTing! You've just received a new message. You set down your bags of groceries, dig into your pocket and pull out your smartphone. Then, you frown.
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Top 10 Call Blocker Apps For Avoiding Unwanted Calls  MobileAppDailyKeep yourself free from constant annoying callers with our list of the 10 best call blocking apps in the market - check complete list now!
Waste Phone Scammers' Time Instead of Yours With RoboKiller  LifehackerI work in a profession where I tend to get a lot of phone calls from numbers I don't have saved as contacts. That means that I'll answer the phone during the work ...
AT&T is adding a spam filter for phone calls  The VergeToday, AT&T introduced a new *service* for automated blocking of fraud or spam calls. Dubbed AT&T Call Protect, the system identifies specific numbers believed ...
XRP is a Valuable Tool for Addressing Crypto Spam on Twitter  NullTXThere are numerous innovative projects in the blockchain and cryptocurrency world which are often overlooked. In the case of “You're Welcome”, their approach ...
How to stop robocallers  Business InsiderRobocallers are a nuisance, and it seems like they're more prevalent than ever. With tricks like using the same area code as you, it seems like there's no escape ...
How to turn the tables on scam, spam callers  13WHAM-TVRochester, N. Y. (WHAM) - Monroe County's 585 area code is among the most targeted in the country by scam and spam callers. More than 15500000 of these ...
Top 5 Caller ID & Blocking Android Apps  TechlomediaAlmost daily we receive calls from different marketing companies offering different schemes and products. Sometimes unknown callers also create big trouble.
Five tips for blocking spam from your inbox  Popular ScienceFree yourself from junk emails! This five-point plan will banish spam to help you declutter your inbox.

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