Is Spam Affecting Your Business Email?

5 Ways Spam Is Affecting Your Business And what we can all do to prevent it.

If you had only just got online, and received your first few emails, you may be forgiven for thinking you had hit paydirt.

You would already have heard how you won millions on a foreign lottery, then some benevolent foreigner wants to give you more millions because a relative has died and he needs help to get his inheritance, and you're someone he can trust. And as luck would have it, those personal body parts you don't discuss with anyone are actually too small, but a few people can help you with that for a very low fee. And you have all that Cas.h coming so.....

But you're a seasoned veteran, and none of that is worth your time, it's just so much spam.

You probably don't even see any of it.

Don't give it a second thought.

Maybe you need to.

It is because it is so easy and cheap to send email that you as a marketer want to use it,and spammers selling dodgy pills want to exploit it. They send out a million untargeted messages in a few hours, and rely on the fact that even if only 1 or 2 % of the people they sent it to bu.y their wares they will be in Profi.t.

You try to send a more targeted mailing, but due to the spammers all email is being vetted more carefully, and spam is hurting all of our businesses, even responsible marketers like you who wouldn't even think about using it.

Here are the 5 reasons you should consider the implications of spam more carefully.

1 The time it takes to sort your emails is increased, but you can always use filters or antispam software. Which brings us to

2 False positives in antispam software means, if you don't check the filtered out spam, you may miss a valuable contact from a customer. So you have to check it all anyway.

3 Your customers use spam blockers, or their isps do so you need to rethink your newsletter or email to your list of prospects so you don't trigger theirs.

4 Due to the amount of people you can reach with email, you are more likely to encounter someone who reports you for spam even after they signed up and double opted into your newsletter. Result:- your domain gets blacklisted, and you spend time undoing the damage.

5 People are more wary about giving their e-mail addresses out so it's harder work getting them to sign up for your newsletter in the first place. You need an easy to find privacy promise on your site.

Because so many people have used spam to sell their products, we all suffer.

Even with all these spam related problems, email remains a viable and usable option for Online marketin.g, but it needs a bit more care than it did before.

Governments may be stepping in and passing laws to outlaw spam, but the spammers themselves will move their servers to a safe place with a more tolerant government. We need to do our bit to keep email as an advertising option and play safe.

Consider putting your newsletters online and sending a short email with the link to the latest issue in it. Never bu.y from a spammers email, and despite some advice you may have seen to the contrary it is unwise to try to reply to unsubscribe, that just proves they have an email address which is live.

Be careful where you get leads from if you bu.y them, some unscrupulous companies will sell you email lists harvested straight from website mailto links.

CD's full of 1000's of names are not a good buy to market to, they will have been sold and sold again, and the people whose email addresses are on them will have been sent too many offers already.

Always email responsibly, and ensure you give people a plain privacy link, and an even more plain unsubscrib.e link in every email.

Douglas Titchmarsh runs several websites, and blogs including http://www.cashinonline.info and http://www.titchmarsh.com

In The News:

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We're dumping robocalls | About Verizon  Verizon CommunicationsYour browser does not currently recognize any of the video formats available. Click here to visit our frequently asked questions about HTML5 video.
Savvy Senior: How seniors can stop frustrating robocalls  Allentown Morning CallQ: Is there anything seniors can do to stop perpetual robocalls? It seems like I get five to 10 a day on my home and cell phone, and I'm sick of it! -- Frustrated ...
Stop robocalls to your phone for good  CNETHelp is on the way to keep your phone from constantly ringing, but there are steps you can take right now.
Robocalls: What AT&T, Comcast and Verizon are doing about them  CNNRobocalls are an annoyance at best and a dangerous scam at worst. AT&T, Comcast, Verizon and other telecom giants want to tamp down on the scourge of ...
10 Best Call Blocker Apps to Prevent Nuisance Calls to Your Small Business  Small Business TrendsBombarded by unwanted calls on your mobile phone? There's an app for that! Here's our list of the 10 best call blocker app options.
Review: How to stop robocall spammers -- and exact revenge  Chicago Daily HeraldWhile lawmakers debate what to do about the roboscourge, engineers have cooked up some clever ways to make bots work for us, not against us. The right app ...
A new government app will allow you to stop telemarketing and spam calls  Brag MagazineA new government app allows people to register their numbers and block spam and telemarketing calls before they reach you.
As Scams Skyrocket, How To Stop Robocalls On Android And iPhone  ForbesNever assume you're too smart to fall for a phone scam.
How to Prevent Robocalls and Minimize Phone Spam  LifehackerIt's the Year of the Robocall, it seems. I haven't noticed this directly, but a number of friends, colleagues, and internet posters seem to be inundated with bullshit ...
[Update: Contacts] Long-awaited robust call blocking features may soon come to Google Phone app  Android PoliceYour smartphone already lets you block annoying callers so that you never have to deal with them again, but what if it could be proactive? Android could soon ...
Don't pick up: how to stop these annoying robocalls for good  USA TODAYRobocalls are constant and they're costing phone owners money. Here's how to identify and stop them.
The Robocall Crisis Will Never Be Totally Fixed  WIREDBelieve it or not, the robocall crisis has stabilized. But like email spam, it's never going to go away entirely.

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