Edating Readers

One of our Australian clients sent out a campaign using a list which had been complied manually.

The message contained information relevant for the specific job position that these recipients held. It had the sender's details, a functional (and automated) unsubscribe link, real "from" and "reply" addresses and manual unsubscribes were actioned and replied to immediately. It was personalised with name, Company and position.

Did they have express consent from the recipient? No.

Was it Spam? No

According to the Australian Spam Act 2003, our client was able to send these targeted recipients information relevant to their positions. This is what is referred as "Inferred Consent".

However, even though the campaign was entirely in accordance with the legislation, many of the recipients responded with "This is Spam" replies.

What went wrong? Nothing?.other than readers expectations.

Australian, American and European readers expect a simplified solution to the current Spam problem. Hence, when the relevant legislations came into being in each country, the readers immediately (and wrongly) thought that any communications sent to them other than what had been specifically requested must be Spam. Similar to the Australian Legislation (Spam ACT 2003), the USA (CAN Spam ACT) and the EU Anti-Spam Legislation, provide avenues for businesses to conduct legitimate marketing campaigns to corporates (as opposed to the general public). So, rather than asking the obvious question, such as: Is this the end of all direct marketing email campaigns? I believe we should be asking: How can we educate the public?

Readers need to be educated on the difference between permission and non-permission email. It seems that the once starkly obvious line between permission-based emails and Spam is fading in our readers minds, causing endless problems for emailers - not only the obvious problems such as blacklisting, but other more insidious problems such as ROI and maintaining clean lists.

Most of the causes of the publics distrust are of course, rightly attributed to Spammers - real Spammers.

Consumers have been told repeatedly not to reply to, or unsubscribe from, Spam, for fear of confirming that their address is "real" and therefore being added to Spam lists. This thought, in turn has encompassed anything that hinted at a whiff of Spam, with no consideration for permission-based email.

These are the readers who press their "this is Spam" button at anything doubtful or unwanted without a second's hesitation. They are also the reason for the growing amount of unopened email rates, as they are finding it easier to simply delete and report instead of unsubscribing to a newsletter they once signed up for. One such filtering program that is enabling the reader to do this is Mailwasher.

For the average email user, Mailwasher is an easy to use program to filter out Spam emails from legitimate emails. Unfortunately, it is also perfect for filtering your unwanted emails as well - emails that the reader once was interested in receiving, but now is not. With a click of the mouse, the once requested email is deleted on the server (i.e. it does not get recorded as being opened in your statistics), bounced (this is why your bounce rates are growing and your open rates are declining) AND reported to SpamCop - all with one click and 1 second of deliberation (or less). What's more, Mailwasher is free. I thoroughly recommend you download a copy and see for yourself how easy it is for your readers to blacklist you: www.mailwasher.net.

Some things you can do to minimise complaints:

1. Have a complaint system in place

This should be preferably manned by a person, not automated, so the complainant knows that you are taking them seriously. A reply ideally needs to be done in the same day as the complaint, and it needs to be positive rather than negative in tone. Be understanding, whilst clarifying that you have followed the legislative requirements and assure them that they will receive no further email communications from your company. THEN IMMEDIATELY, unsubscribe them from your database.

2. Have as much personalisation within the email as possible.

True Spammers don't have actual lists of email addresses. They create lists using dictionary attacks. Once they have emailed the list created using the above method, they pull the bounces, and then reuse the "good" addresses. Because of this, they are not able to personalise the emails at all, hence servers and personalise filters are set to stop any emails which do not include any personalisation. Therefore personalisation helps on 3 main levels:

? Helps to get through the filters and actually arrive in the recipient's mailbox.

? Helps the recipient to identify that is not Spam as it is addressed to themselves in various ways.

? The more personalising of the email the better - not only in name, company, position, member number etc but also in tailoring content to suit the person therefore reducing the likelihood of the recipient growing tired of receiving your communications.

3. The readers must be educated.

This will only happen in time - and only from using a combination of good emailing etiquette will they be assured that it is safe to unsubscribe from a newsletter they no longer want rather than delete and report. Most people that call you a spammer do so because they don't know the legislation. We, as marketers need to be aware of the need of educating our readers.

4. Automate the unsubscribe method.

Why do readers delete/bounce/report when tired of receiving the email instead of unsubscribing? Because it's easy. So, make it as easy as possible for your recipient to unsubscribe. It's a mistake to try and keep them on your list by means of a complicated unsubscribe method. You want a clean list -you only want people on your list who are potential buyers etc. By having a clean list you are better able to: deliver accurate reports, market research -understand what your customers are wanting and reduce the risk of being reported as a spammer and being blacklisted.

5. Inform them how you received their information.

Be open with them. The more you hide, the more you will look like a spammer in their eyes.

Don't be discouraged. As with all things, the more learned we (and our clients) become with regards to the Spam legislature, the easier it will be to conduct successful email marketing campaigns. The more marketers comply with the legislature, the more responsive our readers will be as well as learning to distinguish between Spam and genuine email marketing.

Kath Pay is Marketing Director of Ezemail, a web-based e-communications tool, which enables you to create, send and track your email marketing and SMS messaging campaigns. For more information please go to http://www.ezemail.com or contact Kath at: [email protected].

In The News:

Verizon is releasing a new app next month to fight robocalls  BGRWe cover the widespread -- and still growing -- problem of robocalls and spam calls pretty extensively, in part because the people behind this seem to get more ...
How to stop robocalls, block numbers on your iPhone, Android and even landline  USA TODAYYou have a whole arsenal of smartphone tools at your disposal: Block numbers, Do Not Disturb mode, and apps can help end this telephonic pestilence.
A new government app will allow you to stop telemarketing and spam calls  Brag MagazineA new government app allows people to register their numbers and block spam and telemarketing calls before they reach you.
7 ways to stop robocalls now  Fox NewsHello! Please don't hang up… did you know that you could save a bundle on…? This is a robocall, another automated telemarketer. Nowadays, robocalls make ...
Kim Komando: Effective tips on how to stop those annoying robocalls  South Bend TribuneHello! Please don't hang up… did you know that you could save a bundle on…?
In 2019 Here's How To Stop And Block Robocalls, Spam, And Unknown Calls On iPhone, Android  ForbesRobocalls are at epidemic levels. Here are some ways to get a handle on them in the new year. And one way to stop them cold. Scammers have gotten craftier, ...
How to Block Robocalls and Spam Calls  PCMag.comAre you getting too many phone calls from spammers and telemarketers? You can take several steps to.
How to Block and Report Spam Calls and Text Messages  The New York TimesUnwanted calls and spam texts are annoying, but you can do something about them. Here's how to block and report them so they won't bother you again.
Verizon will offer free spam protection to all of its customers  The VergeVerizon announced that it will offer free spam and robocall protection to its subscribers. The company says it has blocked nearly 1 billion spam calls to date, and ...
Google Phone App For Android Now Able To Block Spam Calls: Here's How To Activate The Feature  Tech TimesThe Google Phone app for Android has been updated to better handle spam. Users are now able to activate a feature that will automatically send suspected ...
10 Best Call Blocker Apps to Prevent Nuisance Calls to Your Small Business  Small Business TrendsBombarded by unwanted calls on your mobile phone? There's an app for that! Here's our list of the 10 best call blocker app options.
Google Assistant will screen spam calls on the Pixel 3  Circuit BreakerThe Pixel 3 will be able to screen spam calls and provide real-time transcriptions, Google announced during its Pixel 3 event today. The new feature will allow ...
4 Smartphone Apps That Aggressively Block Spam Calls  The Wall Street JournalInundated with junk calls? Stop pesky robo-dialers with these anti-spam apps.
Spam calls: how to stop the robots from calling your iPhone or Android  The VergeIt seems like robocalls are only getting worse, but there are several ways of reducing the scam calls and these annoying, constant interruptions.
TRAI DND App on iOS: Here's how to use the new app to block spam  BGR IndiaWith TRAI's spam blocker app finally on iOS, here's how you can use it to reduce the amount of unwanted calls and SMSes. - TRAI DND App on iOS: Here's how ...
Here's how to block robocalls on iPhone and Android  Fox NewsUnwanted calls are often harmless but some are after your credit card information, IDs or passwords. All are a distraction and a waste of your time.
8 Best Android Call Blocker App List For 2018 | Filter Spam Calls  FossbytesMany third-party apps can shield your device from unwanted calls and also help you to recognize the unknown numbers. We have made the best Android call ...
Blocking spam calls with mobile apps - Nation  The Star OnlinePETALING JAYA: From telemarketers offering credit cards and insurance to criminal Macau scam syndicates, Malaysian mobile phone users are being hounded ...
T-Mobile says it has blocked 1 billion robocalls  The VergeT-Mobile announced today that since launching its Scam ID and Scam Block features 18 months ago, the carrier has blocked over 1 billion scam calls. T-Mobile ...
Here’s everything you can do to stop robocalls  CNETAnswering a phone call only to have some random stranger yelling and threatening you because you supposedly owe the IRS money is confusing and ...
Searching for BioWare, somewhere in Anthem's Fort Tarsis  Eurogamer.netBioWare has been asked - a lot - why it is the studio to make Anthem, a game far removed from its traditional single-player role-playing game fare. BioWare'…
Don't pick up: how to stop these annoying robocalls for good  USA TODAYRobocalls are constant and they're costing phone owners money. Here's how to identify and stop them.
Android May Have Introduced the Best Anti-Spam Call Feature Yet  SlateThe problem of robocalling is getting worse. In April, robocall-blocking *service* YouMail estimated 3.4 billion such calls were made—900 million more that month ...
Top 5 ways to block spam calls  TechRepublicScam likely, blocked number, a message in Chinese... sound familiar? Spam calls are on the rise, but there are ways to deal with it and keep the annoying ...
Your iPhone could soon protect you from spam calls — but Android is still way ahead  GearbrainNewly published Apple patent describes a system for mobile devices which can identify potentially spam calls before the user answers.
How to Block Spam Calls – A Complete Guide  BeebomSpam Calls have turned from mildly annoying to a disaster in the last couple of years. I don't know about you guys, but I might have received more spam calls ...
Google Pixel phones will automatically send spam calls to voicemail  The VergeGoogle is updating its default Phone app on Pixel devices to ignore spammy calls and automatically send them straight to voicemail.
How to block spam calls on Android smartphones  The Indian ExpressEvery day we receive calls from several unknown numbers, and some of those spammers, telemarketers and annoying strangers make us want to throw away ...
Waste Phone Scammers' Time Instead of Yours With RoboKiller  LifehackerI work in a profession where I tend to get a lot of phone calls from numbers I don't have saved as contacts. That means that I'll answer the phone during the work ...
Top 10 Best Android Apps — Call Blocking — July 2018  Android HeadlinesSpammy and malicious calls are a serious annoyance, and even a danger for some Android owners. Iffy calls can cost you your time, your sanity, and in some ...
Here's why you're getting so many spam phone calls  MarketWatchTax season spurs IRS scam calls, even as half of mobile calls are expected to be spam robocalls this year. Here's how to protect yourself.
iOS 12 includes support for reporting unwanted texts & calls as spam  9to5MaciOS 12 includes a notable update for handling spam messages and calls. As outlined on its developer webpage, app makers can now create an app extension ...
Companies working on ways to block robocalls  WKRC TV CincinnatiNEW YORK (CBS/CBS Newspath) - Americans received 30 billion spam calls last year, and robocall blocking company YouMail predicts next year half of those ...
Quickly block spam calls with Castle, the anti-robocall app  KnowTechieSpam callers are getting smarter. No longer is it just 1-800 numbers and random strings of numbers, it is your area code and prefix. Castle could help.
How to stop annoying robocalls on your iPhone and Android  KomandoRobocalls are quite simply the most annoying modern tech scourge for many people. It's a plague that the world can do without. And if anything, the robocall…
Five tips for blocking spam from your inbox  Popular ScienceFree yourself from junk emails! This five-point plan will banish spam to help you declutter your inbox.
Google Chrome to block spam ads starting July 9  Gadgets NowGoogle Chrome to block spammy ads in all the countries around the world.
3 best anti-spam email filters for Thunderbird to keep your inbox clean  Windows ReportLooking for best spam filter for Thunderbird in 2019? Checkout our review of best Thunderbird spam filters to keep your inbox clean and safe.
How to Avoid (and Block) 'Neighbor-Spoofing' Robocalls  Tom's GuideAre you being flooded by spam calls from numbers with your area code and prefix? Here's how to avoid being tricked by these phony neighbors.
7 ways to finally end robocalls  Fox NewsRobocalls are the worst. That phony voice. The unstoppable message. At least you can get sassy with a telemarketer. Some robocalls are so convincing that you ...
Nearly half of all phone calls will be spam by 2019, according to new report  Android PoliceSpam calls have become obnoxious as of late for many people - myself included - and it looks like they are only going to get worse. First Orion... by Corbin ...
Estimated 24.9M Americans Lost $8.9B in Phone Scams as Rate of Spam Calls Jumps 22%, According to New Report from Truecaller  GlobeNewswireA new consumer poll on phone scams and spam shows calls up 22% overall and 1 in every 10 adults in the U.S. has been victimized by a phone scam in the ...
How to block the annoying robocalls that you keep getting  CNBCAnyone can pay to make millions of robocalls. There are legitimate businesses that follow the law which you can pay to have your message sent out to people ...
How to Block SMS Spam on iOS 11  NDTVTired of spam text messages? iOS 11 allows you to block them easily, but you need to install third-party apps for this feature.
Here's how to minimize spam e-mail (hint: don't unsubscribe)  Star TribuneQ: While reading a Facebook article, I encountered a repeating pop-up box saying I had won a $500 Amazon gift card. When I couldn't get rid of the box, I finally ...
Google wants to help screen those incessant robocalls  NBCNews.comGoogle has a new tool to help deal with the ongoing epidemic of robocalls. The company on Tuesday announced a feature that lets people answer calls with an ...
How to block spam messages on iPhone and Android devices  Gadgets NowLose 10Kgs in 4 weeks,” reads one message and “Hi, we have an exciting offer exclusively, to avail the offer give us missed call on 0099887655,” reads another.
This is how you can escape spam calls and texts  Independent OnlineIf you are receiving spam calls, you no longer have to endure it. There are several apps that can block unwanted calls and even text messages.
Government shutdown could mean more robocalls on your cellphone  WPTV.comThe government shut down is trickling further down to the point where it could affect your cellphone.
SPAM? Verizon gives you a new tool to avoid those pesky robocalls with new Caller ID feature  GlobeNewswireNEW YORK, April 16, 2018 (GLOBE NEWSWIRE) -- “I love robocalls,” said no one ever. In reality, the opposite is true, and it is in that spirit that Verizon is ...
How to: Block unwanted phone calls (without using Truecaller)  Stuff MagazinesSpam calls suck, but blocking them doesn't have to. Here's how to banish unsolicited calls from your handset, whichever of the big-name phone brands you use.
Here's how Apple, Google, and Microsoft can stop robocalls  ZDNetIn the war against telephone spam, only superior firepower will win. But it will require cooperation between the competing tech superpowers and their clouds in ...
How to block spam notifications and rogue ads on Android smartphones  Android PoliceMany mobile apps include advertisements, which is perfectly fine - the developers have to eat, after all. But some malicious applications go a step... by Corbin ...
Which cellphone company is best at blocking robocalls?  CBS NewsMost carriers aren't great at identifying spam and scam calls, but some are worse than others, a study found.
Stop annoying robocalls and telemarketers for good  KomandoUnsolicited robocalls have become a serious epidemic lately. A recent study shows that the number of spam calls has been rising across the country at an alar…
How To Stop Robo And Scam Calls Once And For All  HuffPostCursing like a sailor into the phone doesn't actually work, you know.
Malwarebytes comes to iOS w/ scam call blocking, spam text filtering, web protection & more  9to5MacLong-time Mac security software Malwarebytes is making its iOS debut this month with the release of a new all-in-one security app for iOS users.
Relief From Spoofed Robocalls Is on the Way  ConsumerReports.orgThe telecom industry says that new technology to manage spoofed robocalls may start rolling out in the coming year. Consumer Reports tells you what you need ...
Top 10 Call Blocker Apps For Avoiding Unwanted Calls  MobileAppDailyKeep yourself free from constant annoying callers with our list of the 10 best call blocking apps in the market - check complete list now!
The FCC is taking on Robocalls  KomandoRobocalls might be on the way out now that they are on the FCC's Radar.
Stop spam calls with the best call- and text-blocker apps  Digital TrendsUnwanted calls and texts on your smartphone can be a serious headache. Put a stop to them with one of the best call and text blocker apps.
Research: 50% of all calls are robocalls, how to stop them on your phone  KomandoRobocalls are quite simply the most annoying modern tech drawback for many people. And aside from trying to sell you stuff, robocalls can be downright ...
RoboKiller App Uses Bots to Take on Robocallers and Waste Their Time  KTLA Los AngelesThe makers of the popular RoboKiller app are taking on robocalls in a hilarious way - fighting back by wasting their time in an effort to save yours. There are lots ...
How to Block Nuisance Calls and Messages on Your iPhone  MacRumorsUnsolicited phone calls and messages can become a regular annoyance and even a cause of stress for many smartphone users these days. Thankfully, Apple ...
How to stop robocalls: Those annoying automated phone calls are about to get worse  CBS NewsIf it feels like you are getting more robocalls these days, it's because you are. Last year, some 30 billion spam calls were made in the U.S. This year, that number ...
Hiya Caller ID and Blocker keeps robocallers at bay [50 Essential iOS Apps #3]  Cult of MacKnowing when to answer a call from an unknown number is a game of chance. It might be a family emergency, or it might be a scammer trying to rip you off.
Atlanta Got Millions Of Robocalls In June. Here's 5 Ways To Block Them  WABE 90.1 FMIf you keep getting pesky robocalls, you are not alone. Atlanta ranks highest in the U.S. for automated calls, according to Youmail's Robocall Index. More than ...
How to Automatically Block Spam Calls on an iPhone  How-To GeekNothing is quite as annoying as receiving spam calls, especially when you don't know it's a spam call in the first place. However, thanks to a free app, here's how ...
How to block spam texts and messages on your phone  KomandoTing! You've just received a new message. You set down your bags of groceries, dig into your pocket and pull out your smartphone. Then, you frown.
How to block and filter phone numbers on your iPhone with the tools in iOS  AppleInsiderUnwanted phone calls are a part of everyday life, but the iPhone offers a number of ways to stop them from being a nuisance. AppleInsider explains how to block ...
Cyber Crooks Take Robocalls to the Next Level  WLTX.comIt's the latest robocall ripoff in the Carolinas. Police are warning about crooks calling around, posing as Blue Cross Blue Shield workers, and trying to steal your ...
Here's how to block spam calls  Free Malaysia TodayGEORGE TOWN: Getting spam calls? Do not fret. There are apps for Android and Apple devices designed to detect and reject any spam calls to your phone.
Tired of telemarketers? How to block a number in iOS and Android  Digital TrendsWhether you're the recipient of lots of unwanted calls or simply want to avoid calls from a specific person, there are plenty of ways to block calls. No matter what ...
How to stop robocallers  Business InsiderRobocallers are a nuisance, and it seems like they're more prevalent than ever. With tricks like using the same area code as you, it seems like there's no escape ...
Verizon is charging for anti-spam features T-Mobile and AT&T give away for free  The VergeVerizon today announced a new subscription *service* designed to cut down on robocalls and other spammy automated messages that plague mobile users each ...
By the time you finish this article, 400K Americans were probably robocalled  NBCNews.comThe robocall rate has accelerated this year, and that has left regulators, carriers and software companies scrambling to fix it.
iOS/Android App of the Week: WideProtect and Mr. Number  LifehackerThere are plenty of apps you can use to manage all the annoying phone calls you get on a regular basis—scammy calls, robocalls, survey calls, and anything ...
Google Phone app gaining direct-to-voicemail spam filtering, beta test program  9to5GoogleThe Google Phone app received a major update in February that added a convenient chat head for quick in-call controls. In the coming weeks, the default dialer ...
Help Me  Tom's GuideFrom Do Not Disturb features to third-party apps, a number of tools can help you keep robocalls from constantly buzzing your smartphone.
Magento Blocker - Block Bot/User by IP, Country or User Agent Extension by Knowband - WhaTech  WhaTechMagento spam IP blocker module is a feature-rich and fully-customizable module which allows the admin to block the customers by simply entering the IP ...
Just-released iOS 12 beta fixes update pop-up spam  iMoreIf you're getting repeated notifications that 'A new iOS update is now available. Please update from the iOS 12 beta' good news — the fix is here!
ZTE integrates spam blocker and fraud protection tech from Hiya into Axon 7 smartphone  GeekWireZTE is teaming up with a Seattle startup to help customers block unwanted calls. The China-based company announced today that its $399 Axon 7 smartphone ...
How to Stop Spam Calls Before You Kill Your Phone  GizmodoSomewhere along the way your mobile phone went from being a way for your friends and family to reach you, to becoming a portal through which marketers and ...
The Robocall Nightmare Is Getting Worse  GizmodoNo doubt you've gotten an automated phone call at one point in your life. But since 2015, reports of robocalls have increased at quite an alarming rate, with ...
How to stop SMS spam on your Android or iOS phone  PCWorldSMS spam is proliferating fast, but your phone's settings or a handy app can help stem the tide.
How to stop annoying spam calls to your Android smartphone  ComputerworldSpam calls to cell phones are a growing problem, but you can take steps to stop them.
AT&T is adding a spam filter for phone calls  The VergeToday, AT&T introduced a new *service* for automated blocking of fraud or spam calls. Dubbed AT&T Call Protect, the system identifies specific numbers believed ...
How to stop annoying spam calls  WTAE PittsburghLast year, the FTC received 375000 robocall complaints per month.
Report: Spam Phone Calls Jumped 300 Percent in 2018  Thurrott.comAccording to a report from TrueCaller, spam phone calls surged by over 300 percent in 2018. I believe it: I currently receive far more spam calls than legit phone ...
Phone scammer calling? How to protect yourself when thieves call  Fox BusinessAmericans are losing billions of dollars in phone scams. How do you avoid becoming a victim?
Help Squad: Is there any way to stop spam phone calls that look local?  Chicago TribuneIn this week's Help Squad, the FCC gives tips on what to do if you get a scam phone call and what to do to prevent getting the calls in the first place.
XRP is a Valuable Tool for Addressing Crypto Spam on Twitter  NullTXThere are numerous innovative projects in the blockchain and cryptocurrency world which are often overlooked. In the case of “You're Welcome”, their approach ...
Americans were hit with 26.3 billion robocalls in 2018, a whopping 46% increase from the year before — here are some ways to stop them  Business InsiderIn November alone, Americans received an estimated 5.1 billion scam calls from automated machines — more than any month on record, according to YouMail's ...
5 ways to manage emails and control spam in Outlook  PCWorldSpam lives on, despite all our efforts to snuff it out—but Outlook has some features to help slow it down. Here are some things anyone can do, plus some tips for ...
How to Block Unwanted Email in Outlook  Laptop MagWhether it's blatant spam or legitimate marketing messages you aren't interested in, unwanted emails clog up your inbox. There are multiple ways to filter out ...
Google Voice now filters out unwanted calls, thanks to update  Digital TrendsLast summer, Google added anti-spam features to many of its Android phones, and now that same technology is rolling out to Voice users.
Robocalls are attacking our phones  CNETFrom CNET Magazine: Americans get more than 2.4 million robocalls each month. In this edition of Ask Maggie, we tell you how to stem the flood to your mobile ...
AT&T users get most robocalls: How to block annoying calls  AL.comBad news AT&T customers - looks like you lead the way when it comes receiving those annoying robocalls. Data analyzed by FierceWireless shows AT&T ...
Top 5 Caller ID & Blocking Android Apps  TechlomediaAlmost daily we receive calls from different marketing companies offering different schemes and products. Sometimes unknown callers also create big trouble.
T-Mobile's spam call blocking is coming to MetroPCS  The VergeBack in March, T-Mobile introduced Scam ID and Scam Block, two features that help users avoid annoying robocalls, and now it's bringing the *service* to ...

Anti Trackback and Comment Spam Methods

What is spam ? ... Read More

Dealing With SPAM - An E-mail Address Strategy

With SPAM being such a problem it might seem the... Read More

Demand for Spam? It exists

Do you like spam? No, I'm not kidding. Everybody knows... Read More

Email Chain Letters - Harmless Fun or Not?

I'm sure I'm not the only person on the planet... Read More

Lockspam Free 3.0 Released!

6 August, 2004: Polesoft Inc., home of Professional anti spam... Read More

What to Do to Avoid Getting Banned

How would you feel if you found a link on... Read More

How Spammers Fool Rule-based and Signature-Based Spam Filters

Effectively stopping spam over the long-term requires much more than... Read More

Spam The Spammer - Will It Work?

Spam is everywhere. It's the "in-box lunch meat" nobody likes,... Read More

Is There A National Do Not Spam List?

You may have already received a do not spam list... Read More

The Great Spam Scam: Five Strategies To Stop Brand and Revenue Robbery

Marketers usually think of anti-spam tactics as 'how to prevent'... Read More

CAN-SPAM Basics

I. BACKGROUNDThe CAN-SPAM Act of 2003 (Controlling the Assault of... Read More

Sick Of Wading Through Spam?

It's a nightmare isn't it? You fire up your email... Read More

20 Words That Kill - At Least When It Comes to Spam Filters

Spam, spam, spam. It's terrible not only for those of... Read More

Im Guilty Until Proven Innocent

No doubt about it."Spam" (unsolicited commercial email) threatens to paralyze... Read More

FTC Botches Fight on SPAM, Microsoft Takes Over the Battle

While the Federal Trade Commission is busy fighting over definitions... Read More

Phishing for an Identity

Phishing is rapidly becoming on the largest threats to your... Read More

Why Your ISP Takes Bribes From Spammers

The lifeblood of the spammer is email. They need to... Read More

How To Stop Spam

I imagine you have seen, heard about, or already know... Read More

I Must Be The Luckiest Person Alive! Spam

I must be the luckiest person alive! My inbox is... Read More

Evict the Spammers from Your Inbox

Block Spam and Other Email Threats From Entering Your Gateway... Read More

Of Spam and Sandboxes

About a month ago I had the privilege of giving... Read More

How to Protect Your Email ID from Spammers?

You must be one of them experiencing a lot of... Read More

Internet Tip of the Week: Information Overload

We receive so much information on the Internet, especially via... Read More

Stop Intrusive Pop-up Ads and Regain Control of Your Online Experience!

Stop intrusive pop-up ads and regain control of your online... Read More

Stop Spam! New Spam Blockers

News last week that Internet service provider Verizon settled its... Read More