Why 95% of All eBay Sellers Fail

eBay is now the 8th most visited site on the internet and it has just one purpose - sales. With 40 million visitors per month most eBay sellers are missing a golden opportunity. They are missing the opportunity to cultivate long term clients.

It is a proven fact in marketing that you will continue to buy over and over again from people and companies that you know, like and trust. Yet 95% of all internet marketers fail when it comes to eBay. Most are looking for the fast buck. They have completely miss the opportunity to use eBay as a lead generation tool. They miss the opportunity to create a list of people that will be willing to consume your products over and over again.

Lead generation on eBay can be accomplished in several ways. The most popular way is by using the self liquidating ad. A self liquidating ad is one that pays for itself. In other words your customer directly pays your advertising costs. They purchase from you, some form of advertising.

Let me give you an example of a self liquidating advertisement. Recently I saw in a magazine an ad for a pair of sunglasses. The ad claimed that the sunglasses were free you just had to pay the shipping and handling costs. My guess is that the advertiser probably wasn't making much if any money on the sunglasses. But they also weren't losing any money. The shipping and handling most likely covered their actual costs. What they really wanted was something far more valuable ? your contact information and your "permission" to market to you. In other words they are looking for qualified prospects - prospects that are interested in the products and services they are selling.

Once a company has your contact information and "permission" to market to you, they will begin to establish a relationship. They will do this in a variety of ways including sending you ads for other product and services you may be interested in. Over time most customers will be worth many times more than their initial purchase.

Since eBay is purely commerce site it is a perfect place to do a self liquidating ad. Let's look at an extreme example. Let's pretend that you own a car dealership that only sells high end cars. We will assume that your average car sells for $65,000. One way you could use a lead generation self liquidating ad would be by "selling" a special report. For example you could sell a report on eBay entitled "18 Ways to Drive the Car of Your Dreams for Less Than the Cost of a Yugo".

Do you think a report like that would get some attention? You bet it would. The report is really nothing more than an advertisement for you. Of course you would have to write a report that had real content and offered up ways for the consumer to really do as the title suggests. A report like this however, would cost you literally nothing to produce ? except your time ? and there would be no overhead, no inventory, and no headaches.

Since this report would be nearly all profit you could set a low "Buy It Now" price ($4.97) to attract a huge number of prospects. The revenue generated would easily offset the eBay's seller fees.

In the report you could suggest several real ways for people to drive a luxury car for little money. You could also list in the report a resource for them to research. The resource you suggest would of course be your car dealership.

The report did not cost you anything to produce or sell and it fully paid for itself with each person that ordered. The person buying the report is more likely interested in what you have to offer and are therefore partially qualified. Anybody that contacts you after reading the report is a fully qualified prospect and should be marketed to aggressively.

Once you have their name and contact information you could send them a weekly "hot sheet" of cars that you are trying to sell. Once they purchase you could then sell them accessories and branded clothing. If they were close to your shop you could sell them on servicing. And the list goes on and on.

If you study eBay there very few people using it as a lead generation tool. Yet lead generation and specifically self-liquidating advertising is a proven winner. Almost every type of business can benefit from lead generation advertising. If done correctly lead generation advertising can actually become another source of revenue for your company. Special reports are one excellent low cost lead generation tool that you can use. Look at eBay as more than just a fast buck. Look to eBay as a way to create long term clients. eBay if worked properly can be your best source of fresh leads and can really explode your sales.

Todd Reese is an information marketer, eBay seller consultant, and author of http://www.AutoDigitalDelivery.com. His specialty is turning struggling eBayers into Power Sellers.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Aljazeera.com

Greeks continue protests against controversial property auctions ...
Aljazeera.com
Home auctions have been the source of anger and protest in Greece, where austerity continues to take its toll on many.

and more »

UPDATE 1-Foreigners buy fewer U.S. longer-dated Treasuries at ...
Reuters
Foreign investors and centralbanks purchased fewer U.S. longer-dated Treasuries in earlyMarch, while they bought slightly more shorter-dated governmentdebt, Treasury Department data released on Monday showed. Nearly two weeks ago, the Treasury ...

and more »

Domain Name Wire

A simple way to make GoDaddy Closeout auctions more fair ...
Domain Name Wire
A win-win for GoDaddy and most bidders. A lot of people are frustrated with the bidding process at GoDaddy when it comes to closeout auctions. The idea behind closeout auctions is smart. If no one bids at least $12 for a name during the regular GoDaddy ...

and more »

ABC News

Michael Jackson's moonwalk shoes up for auction
ABC News
A piece of Michael Jackson's legacy is up for auction: the very shoes he wore the first time he moonwalked on stage. "The bidding is already well over $10,000," Brigitte Kruse, a curator with GWS Auctions, told ABC News in a statement. PHOTO: Michael ...
Michael Jackson's famous moonwalk shoes are going up for auctionCNN
Loafers Michael Jackson wore to do the moonwalk are up for auction, and have a Milwaukee connectionMilwaukee Journal Sentinel
Michael Jackson's first moonwalk shoes up for auctionWTVD-TV
Page Six -Complex -YouTube -connect.invaluab... - Invaluable
all 73 news articles »

Auto Remarketing

Roundup: Auctions gain new consignors, make management changes
Auto Remarketing
CARY, N.C. -. BSC America's Bel Air Auto Auction announced the addition of three new consignors to the Thursday sale lineup at its new Belcamp, Md. facility. Credit Acceptance/VRS, BB&T/Regional Acceptance Corp. and Toyota Financial/Lexus Financial ...


WRTV Indianapolis

Indiana man to auction Corvette Indy 500 pace car collection
WTHR
A Fort Wayne man announced in April 2018 he was putting his collection of 16 Indianapolis 500 pace cars on the auction block. They range from 1978 to 2017. (photos courtesy Mecum Auctions). The Associated Press. Published: Apr 22nd, 2018 - 3:31pm (EDT ...
Indiana man to auction Indy 500 Corvette collectionWRTV Indianapolis
Indiana man to auction Corvette pace car collectionWNDU-TV

all 3 news articles »

Iraqi News

Central Bank of Iraq Auctions $189478345 on 23 April 2018
Iraqi News
Baghdad (IraqiNews.com) The Central Bank of Iraq (CBI) currency auction on April 23 registered $189,478,345 in sales, a 1.59% volume increase from the US $186,511,150 sold by Iraqi Dinar, credit and transfer at the previous auction held on April 22 ...


New York Post

Mickey Mantle baseball card sells for $2.8 million at auction
New York Post
A mint-condition Mickey Mantle baseball card sold for $2.88 million — the heftiest price ever paid at auction for a post-World War II card and the second-most paid for any baseball card. The card was sold Thursday by former NFL offensive lineman Evan ...
1952 Topps Mickey Mantle baseball card fetches record $2.88 million at auctionWPXI Pittsburgh
Mickey Mantle rookie card fetches near-record $2.88M at auctionFox Business
Rare Mantle rookie card fetches $2.8M at auctionDaily Sabah
ESPN -AP News -ESPN.com -Heritage Auctions - Sports
all 104 news articles »

New York Times

Auction Houses for Comics and Coins, Too - The New York Times
New York Times
The headlines in the auction world tend to involve Christie's, Sotheby's and Phillips, 18th-century businesses with English roots that routinely provide record prices, historic consignments and single-owner sales with famous names attached. But as ...

and more »

BLOUIN ARTINFO

Auction Preview: Premier Catalog Auction - Day 2 at Brunk Auctions ...
BLOUIN ARTINFO
What: Premier Catalog Auction - Day 2. Where: Brunk Auctions, 117 Tunnel Rd, Asheville, NC 28805, USA. When: May 12, 09.00 AM, EDT. Top lots of the sale: - Herbert Haseltine (New York/France, 1877-1962): Ralla, Harry Payne Whitney's Champion Polo Pony ...

and more »
Google News

Profitable Paper Piecing on eBay -- Part 2

Basic Paper Piecing TipsHere are some tips that will help... Read More

How To Write a Traffic Pulling eBay Auction Title

Selling an item on eBay should be simple but it... Read More

Auction Seller Guide To Success

When its time to clean-up around the house, some people... Read More

Do You Pay Taxes On eBay Income?

Q: I read your last column about paying income tax... Read More

E-bay Auctions: Sell Better, Spend Less Tip #1

Just about everyone alive today has heard of E Bay.com,... Read More

Use Auction Templates For eBay Success!

Auction templates are simply a must for successful online auction... Read More

Selling on eBay - Have You Found the Magic Formula Yet?

Selling on eBay can be very profitable and a great... Read More

Are You an Ebay Shopper?

As I write this article, I am keeping an eye... Read More

eBay - Getting More Bids Using An Auction Preview

If you sell in small niches as I recommend and... Read More

Start an Easy Home Business: Become an Ebay Trading Assistant

EBay's online auctions have created business opportunities for thousands of... Read More

How To Sell On Ebay: Pricing Strategy

Many new Ebay sellers make one of two mistakes: either... Read More

Buying At Auction: 6 Hints to Make You a Successful Bidder

Buying at auction, be it for stamps or coins, antiques... Read More

How to Survive the Jungles of Ebay Selling

Come with me, we are going to take a safari... Read More

2 Step Secret Reveals How You Can Find Wholesale Suppliers

Have you spent hours on the internet searching for a... Read More

How I Was Nearly Conned On Ebay

I am not sure how many people have had bad... Read More

Starting an eBay Home Business

Do I need to explain what eBay is?If 'Yes', where... Read More

7 Simple Steps To Profit Without Your Own Product

Most people do not succeed on the internet because they... Read More

USP on eBay

If you have dabbled at all in the world of... Read More

Your Junk is Another Persons Gold

Saving money can be quite hard to do if you... Read More

Why Ebay Is The Best Place To Make Your First $1000 Online

I'd like to begin with a question ? and I'll... Read More

Seven Steps to eBay Selling Success

More and more people try their luck at selling on... Read More

How to Double or Even Triple Your Net Profit Selling on eBay

eBay Search tips and secretsThis is an example of how... Read More

How To Make Money Online : Sell On eBay

Selling on eBay can be very profitable, and is a... Read More

How To Sell On Ebay: Using Store Policies To Cement Your Credibility

In your quest to build credibility as an Ebay seller,... Read More

Dont Be A Victim Of Online Auction Fraud

The Internet Fraud Complaint Center (IFCC) reported that last year... Read More