Sell Your Items at Cost and Make a Fortune on eBay!

Like all ebay sellers I wanted to sell all of my items at a profit and what I found was that when I was getting to the end of line items that I was ending up selling them at cost, even though the items were finally selling at a profit price, because I was having to factor in the ebay relisting fees etc.

So I took a moment and sat down and thought how I could deal with these items and still make money. What I ended up doing was thinking outside the ebay sellers box and coming up with selling them at cost to make a fortune.

What I mean by this was that I was going to sell the items at no loss to me on ebay but then use the opportunity to build a relationship with the buyer that could be used to build long term profit for me. Think of it as :

A loss leader without the Loss!

Let me use a couple of examples :

Scenario One

Item sells on ebay for £20 profit, buyer buys the item and pays and thats the end of it. Your total profit is £20.

Scenario Two

Items sells at cost, zero profit but you use the sale as an opportunity to build a relationship with the buyer and lock them into your business. The buyer then buys one item a month (maybe more!) for a year giving you a profit of £240 (minimum). If these are from your website not ebay your profit will be greater as you will have no fees. Over the lifetime value of a customer this could mean thousands of pounds profit...

It is common knowledge that when a customer is locked into your business or product then they are more likely to repeat purchase, which is where the fortune part of the equation comes in. The principle can also be used when you sell at full price but as you are selling at a bargain price the customer is more likely to be interested in your offer as they will put your product and value into the same sentance.

What I am asking you to do is to take a critical look at what the true worth of ebay actually is, is is not just in instant terms but the long term possibilities far outway the short term profits.

The question is now, 'How do you build this relationship?

There are a number of ways but by far the most successful that I use is by using a simple email!!! No harder than that this building a relationship idea...

Once the customer has bought my ebay item I send a simple receipt via email thanking them for thier purchase and making them aware of my website and offering them the opportunity to join my mailing list so that I can contact them with furthur offers they may be interested in.

I make it very clear that I have no intention of flooding them with spam and give them the choice of the number of times they will be contacted in a month. This has two effects, they gain trust in your professionalism as you are seen not to be just harvesting emails and it also makes them feel in control as they set the frequency of contact.

It does mean that I have to operate a number of mailing lists but this is a small price to pay to lock customers into my products.

The majority of my customers (approx. 90%) join the '1-4 times a month list which is great as this means that I can contact them once a week with offers if I needed. This is a frequency that I feel is adequate to maintain the relationship between me and my customers as I am not seen to be spamming them but still seen to be offering products of interest to them.

It is also important to note that I do not always send out one mailing a week as it is dependent on the product you sell as to whether the customer would want to purchase once a week. i believe greatly in the relationship that I have with my customers and can see the long term benefits of maintaining this and therefore I refuse to jepordise it for a quick profit.

A point to remember, if they choose not to take the opportunity to join your list then do not keep emailing them. this is SPAM and will do no more than tarnish your company, website and products image in the eye of the buyer.

What I am saying is Think outside of the ebay box, ebay offers a massive opportunity in terms of potential customers and long term profits as opposed to short term profits.

How much would it cost to get the number of page views, that ebay listings get, on your website using your own traffic generating methods, use ebay and use it good.

Mike - Webmaster and ebay Power Seller
Online Auction Trader - an ebay sellers bible.

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U.S. Government Bonds Decline as Treasury Auctions New Debt  The Wall Street JournalU.S. government-bond prices fell anew Tuesday, with the Treasury Department and a crowded slate of corporate issuers adding to the supply of *fresh* debt.
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Nashville Hosts Benefit Concert & Online Auction (Featuring Autographed Guitars) To Raise Money For The Bahamas  ForbesDarius Rucker, Keith Urban, Toby Keith, Dierks Bentley, even actor Bill Murray donating time or items to raise money.
Banksy MPs as chimpanzees painting up for auction  BBC NewsDevolved Parliament was painted by the anonymous artist in 2009 and could fetch more than £1.5m.
Contemporary Art Stars Have Ruled the Photography Market at Auction—But Now Their Works Are Available at Steep Discounts  artnet NewsAuction results for Richard Prince, Cindy Sherman, and others show there is no such thing as a single photography market at auction.
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Federal judge stays Hahnemann residency sale; St. Chris auction pushed to Thursday  The Philadelphia InquirerA U.S. District Court judge in Wilmington on Monday temporarily blocked the bankruptcy sale of Hahnemann University Hospital's residency programs pending ...
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Poland 5G: auction planned for January 2020  VerdictPolish government plans for telcos to launch their first commercial 5G services in 2020 and to extend coverage to all cities and transport routes by 2025.
Video: Oor Wullie bucket trail auction makes 'astonishing' £316,700 to help sick kids in north-east  Aberdeen Evening ExpressA packed crowd helped raise hundreds of thousands of pounds to help sick children in the north-east as the Oor Wullie statues were auctioned off. The unique ...
North Dallas estate in Preston Hollow set for auction  The Dallas Morning NewsAnother posh North Dallas estate is headed to the auction block.The 6782-square-foot Preston Hollow house at 9915 Avalon Creek Court is north of...
Lithuanian energy ministry issues timeline for renewables auctions  pv magazine InternationalThe Baltic nation is heavily dependent on energy imports. A plan for energy independence by 2050 foresees the large scale deployment of renewable energy ...
Indiana Auto Auction acquires local competitor | Local | Journal Gazette  Fort Wayne Journal GazetteIndiana Auto Auction has acquired local competitor Fort Wayne Auto Truck Auction for an undisclosed sum, a partner in the deal confirmed Tuesday.
Rare Maori cloak pulled from auction after online threats and abuse  CNNLondon (CNN) A small British auction house has withdrawn from sale a rare Maori cloak which apparently once belonged to a tribal chief, after receiving online ...
Elizabeth Taylor's Family Launches Art Auction to Benefit Her AIDS Foundation: See the Collection  PEOPLE.comThe online auction benefiting the legendary actress's nonprofit features works by Robert Mapplethorpe, Shepard Fairey and her own kids and grandkids.
Auction Software Market Is Thriving Worldwide with Promena e-Sourcing Solutions, RainWorx Software, ILance, Merkeleon Software  Indian ColumnistAMA Research added a comprehensive research document of 200+ pages on 'Auction Software' market with detailed insights on growth factors and strategies.
Bonnie and Clyde’s shotgun, Al Capone’s cigarette case slated for auction block in Boston  The Boston GlobeBonnie Parker and Clyde Barrow's sawed-off shotgun, Al Capone's cigarette case, Mickey Cohen's pinkie ring, and Sam Giancana's gambling notebooks are ...
Newport criminal goods auction raises £150,000  BBC NewsA Ferrari, sold for £33000, is among dozens of items seized from criminals and sold at auction.
Left-wing protesters try to stop auction of foreclosed property | Kathimerini  www.ekathimerini.comGreek riot police on Wednesday clashed with members of the communist-affiliated PAME labor union who descended on a notary's office in downtown Athens to ...
Dinosaurs, droids and holy hand-grenade up for grabs at film auction  ReutersJurassic Park dinosaur skulls, a Star Wars stormtrooper helmet and Monty Python's holy hand grenade are among movie memorabilia going under the hammer ...
Cork family stunned as ‘extremely rare’ vase from Chinese Ming dynasty they thought was worth €2k could fetch  The Irish SunA CORK family was left stunned after turning up to an antiques evaluation with an "extremely rare" vase dating back to the Ming dynasty of China - that turned out ...
Centre urges Odisha govt to hold on mineral block auctions for now  Business StandardThe lack of consensus between the Centre and the state had delayed the process of auctions of freehold blocks as well as the leases headed for expiry by ...
A Rare Pappy Van Winkle Will Headline This Landmark American Whiskey Auction  Robb ReportWith Pappy Van Winkle bourbon in such short supply, and allocations to even the most high-end stores so small, it's a bourbon obsessive's fantasy to be able to ...
Hitler’s lover Eva Braun’s silk KNICKERS expected to fetch £800 in auction after she used them to seduce Nazi  The SunSILK knickers worn by Adolf Hitler's mistress Eva Braun are expected to fetch £800 at auction. The white undies have Braun's monogrammed initials ...
Australian homes fly at auctions in boon for prices  ReutersAustralia's housing market seems to have come out of its doldrums with the hard-hit cities of Sydney and Melbourne set for their third months of gains as sales at ...

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