Professional eBay Auctions Reap the Profits for Sellers

eBay offer an unbelievable amount of traffic for ANYONE wanting to sell on their auction site, so much so that millions of items are listed on it everyday. So with all this competition how do you make sure that your listing doesn't get lost amongst the rest and that customers keep coming back to you.

The answer is simple.... Professional Listings!

This covers all aspects of the transaction from the listing itself, how the customer is interacted with to how the item is packed and shipped. If you ignore any stage of the process then you are going to force your customers to go elsewhere. Your are offering a service to the customer, if they get bad service then they will go elsewhere and remember there are millions of items for sale on eBay so the customer doesn't even have to try hard to go elsewhere.

Remember, Professional Listings will give you the edge over the rest and also the highest selling price and profit.

Split your auction process into the following stages and follow the below guidelines:

The listing itself has to be:

Correctly written, You have to grab the attention of the reader and hold it and a poorly written listing will do nothing but FORCE the customer onto the next listing available. Use your knowledge of the item and use the key words and phrases that will 'push the buttons' of the customer, if you were buying the item what would sell it to you? Look at other sellers listings and determine selling strengths and listing opportunities and develop on them, these are the people you want to stand out from after all. Above all use proper English (or your native language), do not use text speak and shortened 'phrases' and also capitalise properly as a listing completely in capitals is an instant invite to close the listing down.

Correctly formatted, eBay provide the following auction sections as standard, use them correctly and effectively to maximise your listing potential and 'kerb appeal'.

Remember first impressions count!

Auction Title

This is the FIRST thing that your customers will see. Make it short, sharp, to the point and most of all DO NOT include silly characters and smiley faces in it as all that does is make you think that the auction seller is 'just a kid'...NOT A VERY PROFESSIONAL IMAGE FOR YOUR CUSTOMERS TO HAVE.

The default search on eBay only scans the title so you need all your keywords in there, so don't waste the space on rubbish.

Auction Description

This is your opportunity to fully describe the item and as such needs to be as complete as is possible, the more information the customer has the more they know what they are buying and the more likely they are to form a professional image of you as a seller. i.e.. this seller gives a true indication of the item and doesn't try to hide anything. Always include the strengths and weaknesses (faults) of the item as these are both SELLING POINTS. Strengths are obvious but weaknesses as a selling point, surely not! The more accurate the description the more the customer can trust you and will develop a professional image of you and more importantly keep coming back to your eBay auctions.

Think about what you are writing, does it fully describe what you are trying to? Words like 'great condition' and 'like new' are not good enough because different people interpret these in different ways so be specific and add extra detail to ensure that there are no crossed wires.

This information has to be correctly presented to the customer, the majority of eBay listings as simply just typed out in the editor ebay provides, which is perfectly acceptable but your listing will just appear in boring black and white. Remember the idea is to make your listing stand out and look professional and the simplest way to do this is to use HTML to format, add tables and images in order to liven up the listing, this is very simple to achieve and I offer some FREE to use templates here. Using templates will also help to develop a business identity for your auctions so that the customer can instantly recognise you

Within your listing also take the opportunity to cross promote your other auctions, it is free publicity which will encourage the customer to take a look and will generate greater sales opportunities from singular listings. Its as simple as adding a link to your other auctions on the listing page itself.

Include Pictures

Simply remember :

A PICTURE PAINTS A THOUSAND WORDS

All professional web sites use images and so should you, for a review of the importance of pictures go to the eBay picture guide.

Always give payment and shipping details

Would you buy something without knowing the full cost ?

No, neither will your customers. A truly professional listing will always detail shipping charges up front. Again use the principle of the more information you give the better.

Mike - webmaster at Online Auction Traders Resource

Visit ebay templates to use for FREE to develop your online business.

In The News:

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Regulators Eye the Auctions That Decide Which Web Ads You See  The Wall Street JournalWhen you load a website, an electronic auction happens in milliseconds to determine which ads show up on your screen. Now, privacy regulators in Europe are ...
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Turkish Treasury borrows $2.15B through auctions  Hurriyet Daily NewsThe Turkish Treasury announced that it borrowed 12.31 billion Turkish liras ($2.15 billion) from domestic markets on July 8.
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His auctioneering career began with wrangling pigs. Now he runs an auction house  Los Angeles TimesAndrew Jones is the founder of Los Angeles' newest auction house, Andrew Jones Auctions. His career in the auction business spans four decades.
More Items From Elizabeth Taylor’s Personal Collection Head to Auction  Barron'sJulien's Auctions and The House of Taylor—which oversees Elizabeth Taylor's legacy and foundation—will sell the celebrated Hollywood legend's red-carpet ...
GM auctions last 7th-generation Corvette, donates proceeds to charity  Automotive NewsThis month, Chevrolet will finally introduce the eighth generation of the Corvette, the first production version with the engine behind the driver. The last of the ...
CGC and EBAY Team Up to Ensure Authenticity of Collectible Auctions  NewsaramaCollectible grading authority CGC has teamed with online auction site eBay to offer grading services for comic books and other collectibles sold through the site.
Christie's auctions Mughal objects for $109 million  Telegraph IndiaAn auction in New York last evening established the highest total for any auction of Indian art and Mughal objects.
Elizabeth Taylor's Oscars dress among her items heading to auction  ReutersA gown worn to the 1974 Academy Awards and more than 1200 other items from the life of late actress Elizabeth Taylor will be offered for sale at an auction in ...
The Incredible Reason These Pistols Could Fetch $1.5 Million At Auction  NDTV NewsA set of two pistols is expected to fetch anywhere between $1 - 1.5 million when they are auctioned later this month. The reason for their sky-high price?
A look at the most interesting Philip Roth possessions up for auction  The Times of IsraelSome of the late Jewish author's typewriters are among the 129 items from his estate to be sold next week, with proceeds going to charity.
Australian home price dive levels out as auctions lift  ReutersSYDNEY, June 17 (Reuters) - Australian home prices look to be finally finding a floor as a revival in auction demand put Sydney on track for its first monthly gain ...
A NASA Intern Bought Apollo 11 Videotapes for $218. Now They're Going to Auction for Millions  TIMEVideotapes from Apollo 11 described as "the only surviving first-generation recordings of the historic moon walk" will be auctioned off.
A disabled veteran says his mobile home was sold at an government auction over a $236 unpaid tax bill  INSIDERAn Air Force veteran in Arizona says his home was sold at a government auction because of an unpaid $236 tax bill. Jim Boerner, 49, bought a mobile home in ...
Improved arrival impacts tea prices at Kochi auctions  BusinessLineKochi Tea auctions have started witnessing improved arrivals, thanks to a higher production in the high ranges due to favourable weather conditions. This has ...
Tennis ace Boris Becker auctions trophies to pay off debts  MoneycontrolTrophies and personal souvenirs belonging to German tennis star Boris Becker will be auctioned online from June 24 by British firm Wyles Hardy to partially ...
Neil Armstrong’s passport and rare pink sapphires for auction this week  The Irish TimesSales results and forthcoming auctions.
Melbourne auctions: One-bedroom East Melbourne dump soars $292,000 over reserve  Domain NewsA derelict one-bedroom apartment in East Melbourne with knockout views over the city smashed its reserve by $292,000 at a hot auction on Saturday.
Mexico auctions drug lords' properties, raises $2.9 million  Deutsche WelleSprawling ranches and houses with escape tunnels seized from drug lords have gone under the hammer in Mexico's capital. Some of the properties, including ...
GameStop Announces Final Results of its Modified Dutch Auction Tender Offer  GlobeNewswireGRAPEVINE, Texas, July 15, 2019 (GLOBE NEWSWIRE) -- GameStop Corp. (NYSE: GME) today announced the final results of its “modified Dutch auction” ...
Sununu Auctions Copy Of His Paid Family Leave Veto At Republican Fundraiser  New Hampshire Public RadioGovernor Chris Sununu rallied Republicans on July 4th by playing auctioneer and selling off memorabilia of a veto. At a time when the governor says he's.
Elizabeth Taylor's Personal Effects Will Go to Auction  Architectural DigestBut first, Elizabeth Taylor's collection of jewelry, art, and decor items from her many homes will be on view aboard a luxury cruise ship.
Marlon Brando Rolex GMT-Master From Apocalypse Now Up for Auction  BloombergThe thought-to-be-lost watch, self-engraved by the actor, has resurfaced and will hit the block at Phillips New York City this December.
Auction report: Betting on 'blue' as temperatures hit the 'red'  AgrilandMonday, July 8, saw the latest monthly Cambridge Machinery Sales auction take place at Cheffins Auctioneers' sale grounds.
Star Wars: Boba Fett Prototype Figure Sells For Staggering Amount At Auction  That Hashtag ShowDespite his minimal screen time and untimely death at the hands of a blind man with a stick, Boba Fett remains one of the most popular Star Wars characters ...
Fostoria holds online auction for old school furnishings  The CourierBy MORGAN MANNS. for the courier. FOSTORIA — Fostoria City Schools is now hosting the first of two public auctions to sell some of the items taken from Riley ...
Last Motorcycle Elvis Presley Owned Up For Auction  UltimateMotorcycling.comThe last motorcycle Elvis Presley owned--a 1976 Harley-Davidson FLH-1200 Electra Glide--will be put up for auction in Los Angeles in August.
A Frank Lloyd Wright Home in Kansas City Is Headed to Auction  Architectural DigestMost architecture fans would love the opportunity to own a home designed by the legendary Frank Lloyd Wright. Luckily, quite a few of his creations have ...
Titanic Passenger’s Walking Stick Could Sell for $500,000 at Auction  Inside EditionA walking stick that was used on the Titanic has become the center of a dispute.
What are the rules with reserve prices at property auctions?  The TimesQ We recently sold my father's house at auction. Although no one openly bid for it, the property went for the reserve price. The auctioneer announced he had ...
19th century Matlock cottage offices to be sold at auction next week  Matlock MercuryA 19th century stone cottage in Matlock, most recently used as a chiropractor's office, is going under the hammer in Derby next week. Brook Cottage, at 26 ...
Gay Art Auctions: Does the Label Help or Hurt an Artist’s Market?  BloombergThree separate auctions are creating a new LGBTQ art category.
Pistols made from a 4.5 billion-year-old meteorite could fetch $1.5 million at auction  Fox NewsTwo pistols made from a 4.5 billion-year-old meteorite could fetch $1.5 million when they are auctioned later this month.
Kenny Schachter on What the London Auctions Foretell for the Art Market, and Why He Wants to Get in on the Hot Merch Action  artnet NewsFor the first 24 hours after I post on artnet News, I shut down all communication devices—”paranoiac” or “delusional” are not the words after I've suffered physical ...
Auction canceled for Fayetteville luxury castle, realtor says; price now $4.9M  Northwest Arkansas Democrat-GazetteThe owners of a hilltop castle in Northwest Arkansas canceled an auction of the property that was planned for last week, a realtor said Monday.
Not Just Art, Even Meteorites Are Now on Auction  News18Rare meteorites that originated from Mars are also being auctioned.
What Should Happen to Confederate Statues? A City Auctions One for $1.4 Million  The IndependentThe debate over whether to remove Confederate monuments divided the country. The question of what to do with them next is just as complicated.
Myth buster: Bid shading in first-price auctions is not all it appears  DigidayConfusion remains as to what the real purpose and value of bid shading in programmatic ad buying is, and who it really benefits. Here's a myth buster.
Silent auction benefiting Crime Stoppers being held in August  News3LVA silent auction benefitting Crime Stoppers of Nevada is scheduled to be held in AugustThe event, sponsored by Born and Raised and the Hakkasan Group will ...
Mansion in Affluent Dallas Suburb Popular With Billionaires Heads to Auction  Mansion GlobalA stone mansion in the middle of a Texas neighborhood known for its high concentration of billionaire residents is headed to auction without reserve later this ...
Pink Floyd's David Gilmour Auctions Off 126 Guitars and Raises $21 Million for Climate Change Battle  Good News NetworkEarlier this week, legendary Pink Floyd guitarist and songwriter David Gilmour auctioned off dozens of his guitars – and he sold them all so he could donate the ...
NZD traders - heads up for the GDT dairy auction coming up Tuesday, London time  ForexLiveGlobalDairyTrade (GDT) auction begins at midday in London on July 16, the results will come out in the hours following. Recent results: What to expect ...
Rare 'Star Wars' toy sells for $112925 at recent auction. Here's what we know  Deseret NewsThe "Star Wars" toy is actually a prototype for "The Empire Strikes Back" that was never made into a full toy nor sold on the shelves.
83rd annual 4-H / FFA livestock auction Aug. 4  Herald and NewsThe Klamath County Rotary is hosting the 83rd Annual 4-H/FFA Livestock Auction on Sunday, Aug. 4, at the Klamath County Fairgrounds Event Center.
Broadband forum seeks lower 5G spectrum prices, change in auction design  Economic TimesThe broadband industry bodys comments mirror those of telcos and other associations who have protested against the regulators price points for upcoming 5G ...
Mexico auctions drug lords' properties to fund poor communities  BBC NewsMoney raised from the sale will benefit poor communities but only nine out of 27 properties sold.
PPC plant auction fails to attract any bidders, again | Kathimerini  www.ekathimerini.comThe tender for Public Power Corporation's four lignite-powered plants proved barren once more, as the troubled utility on Monday said that there have been no ...
AuctionTime.com & Auction Flex to Host Auctioneer Forum July 23rd and 24th in Harrisonburg, Virginia  PRNewswireLINCOLN, Neb., July 15, 2019 /PRNewswire/ -- Sandhills Global, the tech company behind Auction Flex, AuctionTime.com, HiBid.com, and Equipmentfacts, will ...
Coonoor tea auction volume drops  BusinessLineA volume of 21.33 lakh kg is being offered for Sale No: 28 of the auctions of Coonoor Tea Trade Association which will conclude on Friday. This is 62000 kg less ...
David Gilmour puts his guitars up for auction, raises $21.5M for a climate change charity  USA TODAYAn auction of David Gilmour's guitars has raised a lot of “Money” — to combat climate change.
State Treasurer’s office to hold online auctions for unclaimed property  WBOY.comCLARKSBURG, W.Va – Unclaimed property is up for grabs as State Treasurer John Perdue's Unclaimed Property Division is holding online auctions from July 2 ...
A guide to art market auctions: late June and early July  Financial TimesPostwar and Contemporary Art Christie's London, June 25-26. Prominent figures of 20th-century art such as Jean Dubuffet, Leon Kossoff and Philip Guston ...
Trans Am, Personal Items Owned By Burt Reynolds Sell Big At Auction  CBS Los AngelesBEVERLY HILLS (CBSLA) — Cars, signed posters, movie memorabilia and even a painting of his favorite horse, all sold big this weekend at an auction of ...
Princess Diana's Item That She Utilized To Fool Paparazzi Sells At Auction  International Business TimesAt a recent auction, a specific sweatshirt from Princess Diana's private clothing collection sold for $53,532. The buyer, who has requested to remain anonymous, ...

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