Selling through Auction Marketplaces

Consumers are increasingly feeling more comfortable in buying products through the Internet. According to a report released recently by the Department of Commerce first-quarter retail sales rose 23.8 percent to US$ 19.8 billion in the United States from US$ 16 billion a year ago. E-commerce sales during the first quarter of 2005 rose 6.4 percent from the fourth quarter of last year. Forrester Research estimated that 2005 online retail sales will increase at a pace of 22 percent. Today, a third of all households in US make at least one purchase online within a year, a figure which will grow to almost 40 percent by 2009, predicts Forrester. As a seller, this strong growth of online sales means that you have to put considerable stress on your Internet sales endeavor if you are not doing this as yet.

According to statistics compiled for the Internet Retailer Top 400 Guide, the top retailers in 2004 garnered combined online sales of more than US$ 51 billion, which accounts for 58.3 percent of all US Internet sales. The growth in online sales is quite impressive for large retailers. J.C. Penny Co. Inc., for example, reported a 35 percent year-over-year rise of online sales in May, 2005. Can new online ventures boast same type of significant growth? Unfortunately, not!

Each day, there are thousands of new companies are setting up shops on the Internet trying to sell every conceivable type of products and services. Most of these websites do not attract enough visitors to make them profitable. Competition on the Internet is fierce! Internet marketing campaigns are becoming increasing expensive. Many small companies can't afford to spend money required to promote their sites. So, what are the options available for a small company with modest product range to thrive on the Internet? One of the best sales channels, in my opinion, on the Internet by far is auction marketplaces. Of course, no matter what, you will still need to promote your website with all the methods you can master. However, selling your products and services through established auction marketplaces has its own advantage.

eBay

With 63.8 million unique visitors hitting the auction site only in April of this year, eBay has established itself as the largest marketplace on earth. In 2004 alone US$ 34.2 billion worth of merchandize exchange hands on eBay. Presently, the site has around 135 million registered users in 32 markets worldwide.

With such a vast community of buyers and sellers, eBay should be your number one choice for selling your products or services online. On the eBay you can sell any kind of item. The varieties of stuffs people are selling through eBay are mind boggling! At any given time there are over 29 million items displayed on eBay. The number of new items added each day exceeds 3.5 million. However, still many offline sellers perceive eBay as an auction site for mainly collectible items. They can't be more wrong! The largest selling category on the eBay is, believe it or not, automobile and accessories, which comprises of almost 22 percent of all sales. I have, personally, bought three luxury cars over the course of last two years through eBay and I have nothing to complain about.

As a seller on the eBay, the biggest advantage that you gain is the possibility of becoming from a local merchant to an international player over night. If you are already selling merchandize to consumers online or offline, eBay gives you an additional sales channel without any extra cost. If you are planning to begin selling goods or services through the Internet, eBay allows you to start your business online quickly and with minimum expenses.

Yahoo

You may have difficulty in imagining the biggest portal on our planet as a marketplace, in some countries, like Japan and Canada, Yahoo auction is, actually, doing better than eBay. In the US market Yahoo has just announced its intention to eliminate fees charged for using its auction site. This is a good news for even many eBay power sellers. Some of them will definitely move to Yahoo in a bid to save on high fees charged by eBay. The good thing about Yahoo is slowly it is becoming a major hub for many small business web stores. As a matter of fact, according to Yahoo, every eighth online store is now hosted by Yahoo.

Amazon

Amazon, may be is not as popular as eBay or Yahoo as far as auction marketplace is concerned, however, many auctioneers claim that some of the products sell better on Amazon than any other auction marketplace.

Why should you consider selling through auction marketplaces?

Here are some reasons, why auction marketplaces are viable sales channel for businesses:

? The auction marketplaces are very popular and each of them has huge community of buyers and sellers.

? There is virtually no start-up cost involved.

? No extra overhead is required.

? You really don't have to set up a website to start selling.

? Easy to learn.

While determining what to sell through auction marketplaces, choose your products very carefully. Don't try to sell products like DVD, cellular phones and similar common items. There are way too many people are trying to sell those products. Do your research before jumping into online auctions. Go through the categories of your choice. See how your competitors are doing. Check out the listings of sold items. For how much the products you intend to list are getting sold for? What keywords your prospective competitors are using to market these products? On which auction site these products are selling better?

Go with the trend! Travel, cosmetics and jewelry sales are expected to do better than other categories of e-commerce in coming years. In every category of goods and services you will find a niche, which is doing fairly well. All you have to do is find that niche by making extensive and thorough research!

Selling through auction marketplaces like any other business process requires sound judgment and careful planning. Be sure to use them before starting your online sales.

Nowshade Kabir, is the founder, primary developer and present CEO of Rusbiz.com ? a Global B2B Exchange with solutions to create e-catalog, Web store, business process management and other features to run a business online. You can read various articles written by Nowshade Kabir at http://ezine.rusbiz.com.

In The News:

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Brazil's ANP identifies opportunity to postpone oil and gas auctions in 2019  WorldOilThere is room to discuss postponement of at least one oil and gas auction in 2019.
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Turkey Said to Lean on Local Banks to Support Its Debt Auctions  BloombergTurkey is leaning on local banks to buy more government bonds in debt auctions.
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Japan vs Korea: Which country's cars have better resale value at auctions in SA?  Wheels24Korean cars are growing in terms of stature, quality and appeal. However South African motorists still prefer Japanese vehicles.
Gardeners find bargains at auction  Tillsonburg NewsAuctioneer Bev Burrell had everyone's attention at the 13th annual Tillsonburg Horticultural Society Garden Auction Tuesday night at the Tillsonburg Community ...
Property auctions are about to skyrocket, here’s why  Yahoo FinanceWith the election over and policies now clear, our property market is about to change.
Fish auctions on FB Live? Yes, it's a thing in Malaysia and thousands are hooked | Malaysia  Malay MailTogether with a few partners, Audrey Goo started MyFishMan which is an online seafood delivery *service*. — Picture by Choo Choy May. KUALA LUMPUR, May ...
Miami tech billionaire’s taking his Coral Gables estate to auction  The Real DealMiami technology billionaire Manny Medina is going straight to auction with his Gables Estates mansion.
This Rolex Auction Features 13 Super-Collectible Daytona Watches  Esquire.comBob's Watches and Sotheby's have teamed up on a huge Rolex Daytona auction. It features 13 collectible timepieces, from a "Big Red" reference 6265 to a 1947 ...
These designer bags could fetch more than £120,000 at upcoming Christie's auction  Daily MailRare Hermès and Chanel bags that will be presented during a London auction by Christie's in June are set to fetch £100000, but according to an expert, some ...
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Auction set for contents of namesake for Shoreway's Westinghouse curve  Crain's Cleveland BusinessThe sale of the Westinghouse complex on West 58th Street in Cleveland may be looming closer as an auctioneer sells off the equipment of its longtime occupant ...
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Rare Dodo Skeleton May Fetch Over $700K at Auction  Live ScienceYou may have heard of the hapless dodo — an endearingly squat, toddler-size flightless bird — that was driven to extinction in the late 1600s and hasn't been ...
Amazing Shelby Cobra Collection Fetches Millions At Auction  CarBuzzAn amazing collection of original Shelby Cobras recently went under the hammer at Mecum's auction this month, selling for a combined $6.4 million. Each of the ...
Huge Derbyshire home with over 30 bedrooms sells at auction - here’s how much for  Derbyshire LiveA former care home in Derbyshire that has been empty ever since it closed down three years ago has been sold at auction. The former Glebe Residential Home, ...
Kurt Cobain's dirty paper plate sells for $22400 at auction: 'This is a piece of history'  Page SixKurt Cobain's dirty paper plate was sold at auction for $22400.
Annual Houston County surplus auction is coming up. Here’s what’s for sale.  Macon TelegraphWant a fire truck, a cheap ride or some oddity owned by Houston County? Check out the county's surplus auction June 6. A 1987 Ford Firetruck with 42,494 ...
Bring a Trailer Goes Posh as Auction Site Starts “White Glove” Service by Selling Its Own Mercedes Gullwing at No Reserve  Car and DriverPristine 1965 Mercedes-Benz 300SL Gullwing heads to auction to commemorate Bring a Trailer's new Plus and White Glove services.
Colorado Springs' oldest auction house  Colorado Springs GazetteYou never know what you might find in an auction house. That's what Thomas Langeland and his husband, Jason, like to say about Colorado Springs' ...
Kurt Cobain's Used Paper Plate Sold At California Auction  NPRThe Nirvana frontman was eating pizza before a 1990 show in Washington, D.C., and he needed to write down his set list on. He grabbed his plate and listed the ...
Spectrum auction, 5G trials top Telecom Ministry agenda for new government  LivemintNew Delhi: Preparing the Cabinet note for spectrum auction, rolling out of the new digital communications policy and establishing regulatory sandboxes, 5G ...
Pair of Yubari melons fetch record ¥5 million at season's first auction in Hokkaido  The Japan TimesA pair of specially grown hybrid melons cultivated in the city of Yubari, Hokkaido, fetched a record ¥5 million ($45500) on Friday in the season's first a.
Traders withdraw tea from auction as price falls  Business DailyHuge volumes of tea were withdrawn from the auction last week.
Late auction house leader DuMouchelle had keen, expert eye  The Detroit NewsServices are next week for Lawrence DuMouchelle, who has appeared on 'Antiques Roadshow'
Vocus board considers auction as takeover approaches fly in  The Australian Financial ReviewTelecommunications company Vocus Group has received a number of takeover approaches and its board is considering whether to run a formal sale process, ...
Now scarce social housing is being flogged off at auction by councils desperate to stay afloat  The IndependentIf hospitals deliberately spread disease, it would be a scandal. But with an acute housing crisis, local councils, housing associations and other public bodies are ...
Chennai civic body set to auction 2,400 abandoned vehicles  Times of IndiaCHENNAI: The corporation along with traffic police had last year announced that vehicles abandoned along roads and footpaths should be removed, failing ...
Most expensive cars ever sold at auction  AutocarClassic car prices have gone crazy, but if you thought old Fords and 80s hot hatches were costly, they're small change compared with these...
Colorado cattle auction summary report on summer break  High Plains JournalThe Colorado feeder cattle auction markets have transitioned to summer schedules, according to the USDA-Colorado Market News *Service*, Greeley, Colorado.
Pair of Yubari melons fetch record $62921 at Sapporo auction  The Straits TimesYUBARI, HOKKAIDO (THE YOMIURI SHIMBUN/ASIA NEWS NETWORK) - Two Yubari melon fetched a record-high price of 5 million yen (S$62921) at the first ...
1973 Camaro Baldwin Motion Phase III Headed To Auction  GM AuthorityCreated in the heyday of the muscle car era, this Baldwin Motion 1973 Camaro is part street-legal terror, part drag strip monster. And it's headed to auction.
Bala Sheepdog Auction sale met another excellent trade  Denbighshire Free PressTHE increased entry for the May Bala Sheepdog Auction sale met another excellent trade, especially for the strongest with prices topping at £9,030 for the dog ...
Loss, love and life at Colorado Springs' oldest auction house  Colorado Springs GazetteYou never know what you might find in an auction house. That's what Thomas Langeland and his husband, Jason, like to say about Colorado Springs' ...
Nearly 28,000-Square-Foot D.C.-Area Home to Hit Auction Block  Mansion GlobalA 27,256-square-foot chateau in the Washington, D.C., area is headed to a live, on-site auction next month with no reserve. Most recently asking just under ...
Sotheby's to Hold First Auction of Aboriginal Art in New York -  ARTnewsSotheby's is relocating its Aboriginal art auction from London to New York, moving the sale—to be timed with this year's November auction of contemporary ...
Pataskala to auction old police cruisers, trucks and more June 1  The Newark AdvocatePataskala to auction old vehicles, tools and other items on June 1.
Bid in an Online Auction for Nearly 800 Tax-Defaulted Properties in Riverside  NBC Southern CaliforniaNearly 800 tax-defaulted properties throughout Riverside County will be on the auction block, open for electronic bidding, beginning next Thursday.
Lowest Tariff of ₹2.80/kWh Wins Gujarat's 1,000 MW Wind Auction  Mercom IndiaLowest tariff of ₹2.80 (~$0.0399)/kWh has emerged as the winner in Gujarat Urja Vikas Nigam Limited (GUVNL)'s auction for 1000 MW of grid-connected wind ...
BCH Developer Builds Onchain Token Auction Console — SLP Agora  Bitcoin NewsOn April 26, software developer Tobias Ruck revealed a new platform he's been working on called SLP Agora, an onchain trading console written in Rust that ...
Former NFL Stars Waterfront Home In Greenwich Set For Auction  Greenwich, CT PatchGREENWICH, CT -- Former All-Pro Baltimore Ravens center Matt Birk is auctioning off his waterfront Greenwich home next month for a starting bid of $3.25 ...
Windows XP laptop riddled with WannaCry and BlackEnergy goes up for auction  The INQUIRERBURN IT, is what we'd do with a laptop loaded with some of the most dangerous strains of malware around; we certainly wouldn't put it up for a frickin' auction.
Bids in Germany's 5G auction already top 6 billion euros  ReutersGermany's auction of frequencies for fifth-generation mobile services, now into its 10th week, has drawn 6 billion euros ($6.7 billion) in bids so far.
Jeff Koons' 'Rabbit' Fetches $91 Million, Auction Record For Work By A Living Artist  NPRA 3-foot-tall silver bunny just set an art world record. Rabbit, by the playful and controversial artist Jeff Koons, sold for more than $91 million at Christie's Auction ...
BSNL, MTNL revival, spectrum auction top on new govt's agenda  DNA IndiaRevival of ailing telecom public sector firms, 5G technology trials and a new round of spectrum auction will be among the top priorities for the new government.
Leonard Cohen's 'So Long, Marianne' love letters up for auction  ReutersA collection of love letters written by Canadian musician Leonard Cohen to the woman who inspired his song, "So Long, Marianne" is going up for auction next ...
Foreign buyers snap up Sicilian homes at €1 auction  The GuardianThe Sicilian town that put its empty houses up for sale for €1 each to try to reverse its decline, has sold 16 of them to foreign buyers. Though they sold for slightly ...
Customs begins online auction of seized vehicles, goods  Daily TrustThe Nigerian Customs *Service* (NCS) has commenced electronic (online) auction of contraband, including exotic cars of different brands, seized from smugglers ...
Weakest U.S. Bond Auction in Decade Validates Dimon’s Warning  BloombergThe U.S. Treasury on Wednesday saw the weakest demand for its benchmark 10-year note in a decade, illustrating the diminishing appetite among some ...
Art Institute will sell 300 ancient Chinese artworks via auction  Chicago TribuneThe Art Institute of Chicago is selling — “deaccessioning,” in museum terms — more than 300 Chinese artworks through a Christie's auction in New York in ...
Auction report: A good 'spread' of machinery at this 'on-site' sale  AgrilandSaturday, May 18, saw a clatter of machinery offered for sale at an auction in Brigg, North Lincolnshire, England.

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