Selling on eBay? Heres a Success Tip for Your Online Auctions

Are you planning to sell on eBay? Or have you tried in the past but not had much success with your online auctions? If so, here's a strategy that has worked very well for me.

In my experience, the auction lots where I created a useful collection of related items got more bids and closed at higher prices than auction lots that were all one thing.

For example, instead of listing an auction lot of a simple strand of rose quartz oval shape beads, why not create an auction lot of a neat little "designer collection" of beads?

In this case, you could group some of those rose quartz oval beads with garnet rondells and freshwater pearl beads. These three stones work really well together, and this auction allows the winning bidder to have a lot more creative fun than he or she would with a group of all the same kind of bead.

Combo auction lots like this tend to be more valuable and useful to bidders. In a single auction and for one shipping price, they can get a variety of items instead of just one.

Another advantage of making combined auction lots is that your auction listings will contain more keywords that are being searched for by a much bigger group of bidders. For example, our designer bead collection auction could be found by bidders searching for rose quartz beads, bidders searching for garnet beads, and bidders searching for freshwater pearl beads.

That's a significantly larger group than just bidders searching for rose quartz beads. And a good portion of bidders from all three keyword searches will be watching and considering your designer bead collection auction.

Now here's where it gets really good:

Not only do you have a higher demand for your combo auction lots - you also don't really have any competition for the exact auction lot you're offering. Other sellers might offer rose quartz ovals, or garnet rondells, or freshwater pearl beads - but not all three together in one temptingly color-coordinated auction lot. If a bidder wants this bead combination, your auction is the only one available to bid on.

So according to Economics 101,

high demand + low supply = higher closing price.

You can make tempting kits or package deals of other auction lots no matter what your niche is. Here are a few ideas:

* assorted colors of polymer clay plus some basic clay tools

* inkjet cartridges plus two packs of fancy printer paper

* padded shipping envelopes plus tape

* scrapbooking pens, stickers, and a paper cutting tool

To bidders, these combination auction lots are much more appealing and valuable. If you're a regular seller of combo auction lots, you'll quickly gain a following of eBay buyers who always check your current auctions to see what irresistible new combinations you have available.

Writer and jewelry artist Rena Klingenberg publishes jewelry marketing secrets several times a week in http://www.jewelry-business-blog.com. You'll also find wisdom from eBay experts in her site's collection of eBay success tips: http://www.home-j ewelry-business-success-tips.com/sell-jewelry-on-ebay.html.

In The News:

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6 questions about tax foreclosure auction Wayne County needs to answer  Detroit Free PressTo fix the Wayne County tax foreclosure auction, you have to understand it. That's a problem.
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Coins, silver and baseball cards up for ADOR auction on Friday  KTAR.comThe Arizona Department of Revenue will hold a public auction Friday of unclaimed property from safe deposit boxes.
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Brisbane auctions: Is this the ultimate family home?  Domain NewsA renovated Queenslander perched on the hill at Hamilton will go under the hammer this weekend, and it\'s likely to be the house of many people\'s dreams.
Anger as Durban car auction reserved for township blacks only | Sunday Tribune  Independent OnlineCar auction excludes Indian and Coloured bidders who were also historically disadvantaged during Apartheid.
The Only 1967 Shelby GT500 Super Snake In Existence Is Coming Up for Auction  Yahoo! Finance NewsHere's your chance to own Shelby's million-dollar GT40-powered Mustang crown jewel.
Castle-like Bluffton mansion listed for $9M will be sold ... in Hong Kong. Here's why  The Island PacketA castle-like mansion listed for sale for $9 million in Bluffton, South Carolina, will have a new owner in December after an auction in Hong Kong. The realty firm ...
Cricket: Brendon McCullum, Corey Anderson headline Kiwis available at IPL auction  New Zealand HeraldBrendon McCullum is one of two Kiwis among the top talent available at the IPL auction.

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