Target Potential Bidders With Laser Beam Precision!

When a potential bidder (customer) is looking at a specific auction you have listed, you can safely gamble that they are interested in that particular item. Now, if you have several things that are similar to that one item the person is looking at, it would be a good idea to let them know that you have other similiar items listed.

Suppose Ms.Bidder is searching around Ebay.com looking for, say, Elvis salt shakers (No, I don't collect Elvis things nor salt shakers.. it's just an example). Now suppose you have listed a load of salt shakers of all types and varieties including several Elvis inspired shakers. Wouldn't it be great to be able to send Ms. Bidder directly to your auctions of Elvis shakers?

Yes, she might click on the "View Seller's other items" link under your user ID on the auction page, but that would show Her ALL the auctions listings, not just the Elvis shakers. She doubtless has already used The Bay search to locate your auction in the first place, and is only one click of the back button away from gong back to that page with all those other sellers auctions. The ideal situation would allow Ms. Bidder to click on a link displayed prominently in the auctions that would send her to the rest of the Elvis inspired shakers. That's what the pre-search does. You do a search for Ms. Bidder that will return only your auctions of only the things she was interested in, in this case Elvis inspired shakers.

The pre-search technique consists of two parts. The target word, and the link to that target word. The target word is one that you make up. It must be so unique that no ones else will have that word in their auctions description. What works quite well is to incorporate your The Bay user ID and the words describing what it is you are targeting. Put it all together with no spaces to form one word. For example "youruseridelvisshaker" substituting "youruserid" with your own Ebay user ID.

Next we have to generate a search for that word. Go to The Bay Advanced Search (the link is just below the search box in the upper right hand corner of nearly every The Bay page). To save time in the future, you might want to add this page to yuor favorites so you can go back to it quickly. Type your target word in the search box, and make certain to check the box for "Search title and description". Now click search. The search should have shown "0 things found for youruseridevlisshaker". If that search returned ANY listings, you need to scrap that target word and come up with another. (You might also want to find out why someone other than you is using your user ID in their auction listings).

At the top of your browser screen, you will see a box marked "Address". It should have a LONG strange looking World Wide Web URL. This is the URL of the page we want to send Ms. Bidder to. To do this, we need to make a link to this page. Now, we want to tell Ms. Bidder that we were kind enough to help her locate more of those Elvis inspired shakers She was interested in. Set up the link to say "To see more of our Elvis inspired shakers Click Here" with the click here sending Ms. Bidder to the search URL . The final part of the pre-search is to put our target word into the description. You may want to change the color of the font for your target word to a color very close to the background color of your ad so it's not very visible just to keep not-so-honest sellers from stealing the target word and putting it in thier own auctions.

To save time you can set up the link to the pre-search page and the target word all as one block of code / text that you can keep in a text file. It will simply be a matter of copying and pasting the entire block into your ad.

When someone is looking at your ad, that means they are interested in whatever it is you are selling. With the pre-search link inserted in your ad, they are just one quick click away from all your listing that target exactly what they are interested in right then, without letting them look at other sellers items.

More eye time for the listings = more sales.

KL Bohn is a long-time Ebay seller, and co-founder of a successful Ebay business.

http://ebay.bohnservices.com

In The News:

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Brazil's ANP identifies opportunity to postpone oil and gas auctions in 2019  WorldOilThere is room to discuss postponement of at least one oil and gas auction in 2019.
Tame Inflation Makes $131 Billion Bond-Auction Deluge Palatable  BloombergA $131 billion deluge of Treasury notes is about to hit with yields at their lowest in more than a year. But bond traders can take heart: This week is also expected ...
Tamil Nadu discom to halt wind and solar auctions  Economic TimesInstead, it will buy clean power from the Solar Energy Corporation of India (SECI) to fulfil Renewable Purchase Obligation, a senior state government official told ...
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IRS to auction off hundreds of gold, silver coins seized from tax evader  Fox BusinessThe IRS is set to auction off some valuable assets this week that were seized from a person who failed to pay taxes to the agency over a number of years, ...
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American Artist Jeff Koons' "Rabbit" Sculpture Auctions For A Record $91 Million  DOGOnewsOn Wednesday, May 15, 2019, an anonymous buyer paid slightly over $91 million to acquire American artist Jeff Koons' "Rabbit" sculpture at Christie's Post War ...
Formula One Collectible Token Auction Begins  ICO Examiner NewsThe first official Formula 1® non-fungible token (NFT) collectible has gone on auction through F1DeltaTime, the Animoca Brands' Ethereum blockch.
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GDT hits first dip in 12 auctions  AgrilandThe Global Dairy Trade (GDT) index hit its first decrease in 12 auctions earlier today, bringing with it the first negative result of 2019.
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Harry Potter book on auction for £30,000 despite 'wear and tear'  Metro.co.ukWe've all got one or two Harry Potter books lying around at home. But it might just be worth digging them out after one copy of The Philosopher's Stone was...
Everyday Heroes Kenworth T680 truck auctions for $162,000  Commercial Carrier JournalTruckers Against Trafficking netted $162,000 as a result of the auction of a 2019 Kenworth T680 last week. The Everyday Heroes truck, featuring TAT-themed ...
This Los Angeles County Mansion Will Be Sold At Auction With No Reserve  ForbesA spectacular estate in Diamond Bar Country Estates, the gated enclave located in the San Gabriel Valley of eastern Los Angeles County will be sold by Elite ...
Big results: Multimillion-dollar auction sales recorded despite election  Domain NewsIn a weekend of shock federal election results, there were also some surprising outcomes at auctions in capitals across the east coast of Australia. Despite the ...
DoT preparing cabinet note for spectrum auction for new government  ETTelecom.comThe much-awaited spectrum auction will finally happen in the second half of 2019 -- soon after the new government takes over at the Centre.
'SMS' 1964 Kennedy half dollars high at auctions two weeks apart  Coin WorldThis SMS finish 1964 Kennedy half dollar graded Specimen 67 by Professional Coin Grading *Service* brought $87,187.50 May 12 at a GreatCollections online ...
Are whisky auction prices falling?  Scotchwhisky.comWhisky prices at auction have been rising inexorably in recent years, fuelled by a succession of record-breaking bottles. But there is some evidence of prices ...
Tariff Bids Rise Further In Indian State's Solar Power Auction  CleanTechnicaTariff bids by project developers continued to rise in Indian auctions, with several major developers avoiding large-scale auctions. The Solar Energy Corporation ...
For sale: Everything at Milo's restaurant during Saturday auction  Buffalo NewsAttention, Milos fans — or those wanting extra tables, chairs and kitchen equipment — heres a chance to get a piece of the popular Williamsville restaurant. …
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Someone Just Bought A Pair Of Melons Worth Rs 31.6 Lakh In Japan & We Can't Even  India TimesWhile you are out there haggling for the melons worth not more Rs 200, there's someone in Japan who went and bought two Melons worth a whopping Rs 31.6 ...
Gardeners find bargains at auction  Tillsonburg NewsAuctioneer Bev Burrell had everyone's attention at the 13th annual Tillsonburg Horticultural Society Garden Auction Tuesday night at the Tillsonburg Community ...
Meet the Data-Obsessed Collector Tracking Whiskies Going for Millions on the Auction Block  FortuneThere are three types of buyers for the world's rarest Scotch whiskies: drinkers, collectors, and investors. Andy Simpson is all three. “Today's collectors provide ...
Japan vs Korea: Which country's cars have better resale value at auctions in SA?  Wheels24Korean cars are growing in terms of stature, quality and appeal. However South African motorists still prefer Japanese vehicles.
PDEA auctions off shabu to entrap 'users'  manilastandard.netAuthorities used the process of auctioning off the abandoned shipment at the Bureau of Customs to locate the warehouse and identify the possible recipients or ...
The New York Day Sales: Highlights from a Week of Modern and Contemporary Auctions -  ARTnewsNew records were set for Mickalene Thomas, Amy Sherald, Ed Clark, Rashid Johnson, Kevin Beasley, and many more.
5G likely to mess with weather forecasts, but FCC auctions spectrum anyway  Ars TechnicaA US Navy memo warns that 5G mobile networks are likely to interfere with weather satellites, and senators are urging the Federal Communications ...
John Lennon-Owned, Beatles-Signed ‘Butcher Cover’ LP Sells for $234,000 at Auction  Rolling StoneA John Lennon-owned copy of the Beatles' infamous “butcher cover” version of Yesterday and Today, autographed by three members of the Fab Four, sold for ...
Property auctions are about to skyrocket, here’s why  Yahoo FinanceWith the election over and policies now clear, our property market is about to change.
A Monet Sells for $110.7 Million, an Auction High for an Impressionist Work  The New York TimesAfter eight minutes of heated competition, Claude Monet's 1890 painting “Meules” sold for $110.7 million on Tuesday, an auction high for the artist and the most ...
Kurt Cobain's dirty paper plate sells for $22400 at auction: 'This is a piece of history'  Page SixKurt Cobain's dirty paper plate was sold at auction for $22400.
Miami tech billionaire’s taking his Coral Gables estate to auction  The Real DealMiami technology billionaire Manny Medina is going straight to auction with his Gables Estates mansion.
Fish auctions on FB Live? Yes, it's a thing in Malaysia and thousands are hooked | Malaysia  Malay MailTogether with a few partners, Audrey Goo started MyFishMan which is an online seafood delivery *service*. — Picture by Choo Choy May. KUALA LUMPUR, May ...
RBI’s Forex Swap Auctions And The Law Of Unintended Consequences  BloombergQuintThe Reserve Bank of India has now gone through two rounds of forex swap auctions to infuse liquidity into the domestic markets. Over the auctions—conducted ...
5 Lots That Will Make or Break the Upcoming New York Auctions  ArtsyNext week, billions of dollars of art will be up for sale at New York City auction houses, and the performance of top lots will set the tone for the art market for the ...
Auction set for contents of namesake for Shoreway's Westinghouse curve  Crain's Cleveland BusinessThe sale of the Westinghouse complex on West 58th Street in Cleveland may be looming closer as an auctioneer sells off the equipment of its longtime occupant ...
Kurt Cobain's pizza plate sold for $22400. Here's more celebrity garbage that sold for big money.  CNBCOne person's trash is another person's treasure, as the saying goes. This was proven on May 18, when a paper plate was sold by Julien's Auctions for $22,400.
‘Quadruple whammy’ boosts home sales  The AustralianReal estate markets across the country improved at the weekend, with a quadruple whammy of positive developments since the election credited with boosting ...
CarWave expands online auction platform beyond California  Automotive NewsCarWave may not be novel, but its apparent success in the online auction business shows there's a thirst for digital auctions.
Harley-Davidson V-Rod, Mercedes, Volvo among vehicles up for auction  York Daily RecordThe York County Drug Task Force's semi-annual auction will be held Memorial Day, featuring numerous vehicles seized in drug investigations.
Annual Houston County surplus auction is coming up. Here’s what’s for sale.  Macon TelegraphWant a fire truck, a cheap ride or some oddity owned by Houston County? Check out the county's surplus auction June 6. A 1987 Ford Firetruck with 42,494 ...
Lawrence of Arabia gifts to family will be sold at auction  Oxford MailPRIZED personal belongings of Lawrence of Arabia are expected to fetch thousands of pounds at auction.
In post-auction regime, production in new mineral blocks fails to take off  Business StandardThe transparent allocation of mineral resources through auctions after the promulgation of the amended Mines and Minerals (Development & Regulation) Act, ...
A ‘Big Healey’ Launches Sotheby’s Online Collector Car Auction  Barron'sOnline auctions are an excellent way to sell classic collector cars, as demonstrated by eBay.com and the startup site BringATrailer.com, founded in 2007. EBay's ...
Collection of 3 Shelby Cobras sold for millions at auction  Fox NewsA trio of Shelby Cobras sold for a combined $7 million this past weekend. The cars were from the estate of noted collector Steven Juliano, who died from ...
Huge Derbyshire home with over 30 bedrooms sells at auction - here’s how much for  Derbyshire LiveA former care home in Derbyshire that has been empty ever since it closed down three years ago has been sold at auction. The former Glebe Residential Home, ...
Rare Dodo Skeleton May Fetch Over $700K at Auction  Live ScienceYou may have heard of the hapless dodo — an endearingly squat, toddler-size flightless bird — that was driven to extinction in the late 1600s and hasn't been ...
Bring a Trailer Goes Posh as Auction Site Starts “White Glove” Service by Selling Its Own Mercedes Gullwing at No Reserve  Car and DriverPristine 1965 Mercedes-Benz 300SL Gullwing heads to auction to commemorate Bring a Trailer's new Plus and White Glove services.
Kurt Cobain's Used Paper Plate Sold At California Auction  NPRThe Nirvana frontman was eating pizza before a 1990 show in Washington, D.C., and he needed to write down his set list on. He grabbed his plate and listed the ...
Portugal to launch second 700 MW solar auction in January  pv magazine InternationalWhile preparing for the country's first, 1.35 GW solar tender in June, state secretary for energy João Galamba has revealed another procurement exercise will be ...
Tulsa cattle auction report | Markets  High Plains JournalThe Tulsa Livestock Auction, Tulsa, Oklahoma, reported 1939 head of cattle selling May 20, compared to 1549 head selling a week ago and 2317 a year ago, ...
Spectrum auction, 5G trials top Telecom Ministry agenda for new government  LivemintNew Delhi: Preparing the Cabinet note for spectrum auction, rolling out of the new digital communications policy and establishing regulatory sandboxes, 5G ...
Pair of Yubari melons fetch record ¥5 million at season's first auction in Hokkaido  The Japan TimesA pair of specially grown hybrid melons cultivated in the city of Yubari, Hokkaido, fetched a record ¥5 million ($45500) on Friday in the season's first a.
Customs auctions vehicles to 'raise money for the state'  The Daily StarLebanese Customs held its second auction of abandoned goods at Beirut Port in an effort to “raise money for the state,” agency head Badri Daher said Sunday.
Traders withdraw tea from auction as price falls  Business DailyHuge volumes of tea were withdrawn from the auction last week.
Here’s What to Expect at the $1.3 Billion Spring Auctions in New York, From a $58 Million Koons to a Once-Lost Cézanne  artnet NewsHere are all the highlights at the Impressionist, modern, and contemporary art auctions in New York next week.
Ex-library Harry Potter book predicted to sell for £30,000 at auction  Independent.ieA first edition Harry Potter book is set to sell for around £30000 at auction, despite signs of wear and tear.
Vocus board considers auction as takeover approaches fly in  The Australian Financial ReviewTelecommunications company Vocus Group has received a number of takeover approaches and its board is considering whether to run a formal sale process, ...
This massive Long Island land auction could bring in $34M  The Real DealAn auction later this month will seek to sell more than 230 mostly residential parcels in Suffolk County.
One Lousy Treasury Bond Auction Doesn’t Say Anything  BloombergThe U.S. Treasury Department sold $27 billion of 10-year notes on Wednesday, and by one important metric, it drew the lowest demand in a decade.

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