How To Sell On Ebay: The Money Is In The Back-End

Many people who sell on Ebay completely neglect the follow-up process. They post an auction. Someone wins. They send an automated message to the winner. They ship the item. End of story. End of buyer-seller relationship.

. . .end of customer's total worth to the business --and this is why so many people who sell on Ebay fail or make negligible profits: they have no idea that the real money is actually in back-end and follow-up sales.

In this article, I am going to go over one of the tools you can use to make follow-up sales on Ebay: autoresponders.

Autoresponders will allow you to automate the follow-up and upselling process. You can subscribe to an autoresponding service through a number of different companies. Most will give you a free trial that limits your abilities, but lasts indefinitely.

Getresponse (getresponse.com) is one of these companies. It has a user-friendly control panel, excellent customer service, and offers a free trial version that will give you access to everything you need for early upselling and follow-up.

You can use your autoresponder a number of different ways to make follow-up sales, but you must start by collecting names to load into your autoresponder.

You can do this by asking customers (after you've made a sale) if they would like to join your mailing list and receive special offers, discounts, and the chance to buy items before they go on auction. Load the names and email addresses of the people who respond positively into your autoresponder.

Getresponse will send them a confirmation message. The rest is up to you.

Come up with special offers, discounts, and contests and send them out via broadcast to your subscribers on a regular basis, but not too often.

Your customers have already a) purchased from you and b) agreed to receive special offers. From here, it shouldn't be too hard to get follow-up sales. They are already hooked--just give them a good offer.

For instance, you could send out special offers for complementary products at certain intervals. You could target people who purchased digital cameras and offer them sticks of memory at a discounted price, but only if they buy within a certain amount of days after the close of the auction. You could do the same thing with camera bags--and also set a specific date.

If you sell jewelry, you could offer customers a matching set of earrings for a necklace at a discount. Or cleaning tools. Or a jewelry box.

There are a number of different ways in which you can structure your Ebay post-sales follow-up with your autoresponder. There are only two real rules you should follow:

1) Do not, under any circumstances, add people to your list who did not specifically ask to be added to it. It is illegal and unethical, and it could land you in jail; and

2) Make sure you are targeting the right people with the right follow-up pitch. If you're trying to sell discount plastic dinosaurs to someone who just bought a case of motor oil, you probably wont get the response you want.

. . .other than that, it is completely up to you. Come up with some creative ideas; put them to work; and you can easily double or triple the lifetime worth of each customer who shops at your Ebay store.

http://www.workathomerightnow.net/ebay.html - Written by Isaiah Hull, author of "How to Profit on Ebay In Seven Days Without Spending A Single Penny." For a limited time only you can get a pre-publication copy of his book for ONE-FOURTH the post-publication price!

In The News:


How to Double or Even Triple Your Net Profit Selling on eBay

eBay Search tips and secretsThis is an example of how... Read More

Losing Sales By Overcharging For Shipping And Handling

As a serious seller on eBay you're familiar with their... Read More

Louis Vuitton -- Avoiding the Ebay Nightmare Fakes

Without a doubt, eBay was one of the cleverest on-line... Read More

5 Reasons Why Playing Music On Your Auctions Is A Bummer Of An Idea

There are 147 million registered users on eBay, and tens... Read More

Drop Ship Your Way to eBay Profits

One of the most difficult things to do when looking... Read More

Four Huge Mistakes Ebay Sellers Make (Even Some Moderately Successful Ones)

No matter how many times I see it happening, I'mconstantly... Read More

Doing It eBay: An eBay Business Means Fun and Profits in a Global Marketplace

In 1995, when Pierre Omidyar introduced an online business venue... Read More

Target Potential Bidders With Laser Beam Precision!

When a potential bidder (customer) is looking at a specific... Read More

Drop Shipping Secrets and Sources Revealed

Unfortunately for those just breaking into the wholesaling business, drop-shipping... Read More

6 Reasons Why an eBay Business is the Easiest and Safest Home Business to Start

Calling internet auctions an "Entrepreneur's Dream" isn't poetic license or... Read More

EBay: No Way?Yes Way (Ten Seller Themes)

Hearing that there are more than 1.2 million registered eBay... Read More

Authentic or Fake?

1. Admit It: Old business models are no longer working.... Read More

Selling Effectively on Ebay Motors

Remember back when selling online was a new experience? Dealers... Read More

Profit through Other Peoples eBay Errors

There are many issues that influence how an eBay auction... Read More

Make Money Online: Learn To Sell On Ebay

The online auction site eBay is an excellent tool for... Read More

How to Survive the Jungles of Ebay Selling

Come with me, we are going to take a safari... Read More

Mail Order: The Original Internet Still Going Strong

While the world continues to go catatonic over the Internet... Read More

How To Increase eBay Profits

Some sell on eBay to clean out their garage or... Read More

A WIN-WIN Scenario On eBay For Buyer/Sellers: Tips For Hunting Want It Now Postings

"Ask And You Shall Receive" Policy Works!You're one-of-a-kind baby clothes... Read More

Drop Shipping Is Your Perfect Home Based Business Solution

Drop Shipping Is Your Perfect Home Based Business SolutionDrop shipping... Read More

How Drop Shipping Works

One of the most frequently asked questions on the Net... Read More

Why Ebay Is The Best Place To Make Your First $1000 Online

I'd like to begin with a question ? and I'll... Read More

Use Auction Templates For eBay Success!

Auction templates are simply a must for successful online auction... Read More

Mr. Rich vs. Mr. Job: How to Start a Dropship Business on eBay

Mr. Asset vs. Mr. Job....Discover the Secret Formula of the... Read More

5 Sure-Fire Ways to Make More Money on EBay

Have you ever dealt with a salesperson or a waiter... Read More