5 Reasons Why Playing Music On Your Auctions Is A Bummer Of An Idea

There are 147 million registered users on eBay, and tens of millions of those are desperately fighting to make sales on eBay. When trying to make their auction listings as powerful as possible, many sellers use ill-advised tactics. They think that if they entertain buyers, they are more likely to get a sale. And as the Internet becomes more multi-media, there are many temptations thrown in our way, especially the use of sound.

Using background music or sounds, unless you're selling music, is probably a bad idea. If you are going to include music or even an audio product pitch, you are wise to include a command panel that will allow the viewer to listen or not as she pleases. Do not! Do not! Do not! set up your auction listing so that a potential customer is greeted with loud music as soon as they click on your page. Here's why:

1. Potential buyers are there to see your Gucci handbag or Oakley sunglasses, not to be entertained. Making a buying decision is serious business and you to do not want to take their attention away from your merchandise. Instead, the entire focus of your page should be directed at whatever you are selling. Music is simply a distraction.

2. At this time, we cannot count on the quality of audio technology. Buyers have different browsers, different connections and possibly antiquated equipment. Even worse than unwanted music is unwanted music that sounds terrible, that is scratchy, too loud or of awful quality.

3. You will most likely not know what kind of music your perspective buyer wants to hear. If you are selling to teens you can be reasonably certain that they do not want to hear Big Band music. But can you know whether they prefer Eminem or Travis Twitt? Obviously not.

4. Consider the situation of your buyer. He might be prowling eBay while he is at work and is not supposed to be surfing the net. Sudden blaring music as the Vice-President of the company walks by is the last thing he wants. Or a Mom might have just gotten her colicky baby to sleep and when your music wakes up a cranky infant you can be certain you will never get a sale from that irate parent.

5. Audio files take longer to download than text. If your prospective customer has dialup instead of a high-speed connection, they will most likely be gone before your auction page has even loaded.

Ignore the temptation to make your auctions 'more exciting', and instead, concentrate every element on the page on your merchandise. The last thing you want to do is distract a serious buyer who might decide to purchase. Let them find their entertainment elsewhere!

Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby.

In The News:

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EBTH auctions Reds memorabilia - Cincinnati Business Courier  Cincinnati Business CourierCincinnati online estate sale auction house Everything but the House is giving the public a chance to own pieces of Reds history.
IPL Auction: 5 Unsold Stars From 2018 Who Could Attract Big Bids  The Quint2019 IPL Auction: 5 players who went unsold in the 2018 IPL auction but could attract a bidding war this time around. The IPL auction is in Jaipur on 18 ...
Australian teen auctions virginity to help pay for college, her parents' mortgage  CBS17.comSYDNEY (KRON) - A teen in Sydney, Australia who started a website to auction her virginity says she hopes to raise at least $100,000 to pay for college, a car, ...
Australian Financial Review  The Australian Financial ReviewHome loans are taking so long to approve that the typical four-week sales campaign is now too short and should be extended, says a leading property market ...
Indian setter Ranjit Singh costliest player at Pro Volleyball League auction  Scroll.inIndian setter Ranjit Singh emerged as the top pick in the first Pro Volleyball League auction which also saw six foreign and 117 Indian players going under the ...
Bob Bolus Holding Retirement Auction in Luzerne County  WNEP Scranton/Wilkes-BarrePITTSTON TOWNSHIP, Pa. -- A controversial Scranton businessman is getting out of the trucking business with a big sale on Friday. Trucking company owner ...
Looks Like the Kids Aren’t Going to College After All: Luke Skywalker’s Lightsaber Is Up for Auction  VultureHollywood auction house in Profiles In History is putting Luke Skywalker's lightsaber from Star Wars: Episode IV – A New Hope up for auction.
Pickles Auctions linked to towing company with Hells Angels links  Herald SunPickles Auctions has been using a towing company with links to the Hells Angels bikie gang.
India will auction 80 GW of solar, wind capacity by March 2020  pv magazine InternationalThe Indian Government plans to tender 60 GW of solar and 20 GW of wind capacity by March 2020. This would complete the planned auctions for its targets of ...
U.S. Marshals auction off millions worth of seized items  PIX11 New YorkMIDTOWN — When white-collar crimes take place, and millions of dollars in assets are seized, where do they go? The U.S. Marshals placed many of those ...
Babe Ruth's cleats, other Bambino belongings up for auction  New York Post A trove of Babe Ruth's personal items, including his hand-stitched hunting gloves and a photograph Lou Gehrig signed for him, will go up for auction next...
Temple art auction held Jan. 26 | Local  Dothan EagleThe Temple Emanu-El Sisterhood will hold its annual art auction on Jan. 26-27.
Sharon Tate's wedding dress sells at auction for $56,000  CNNAn anonymous buyer has bagged a ghoulish piece of movie memorabilia after winning an auction for actor Sharon Tate's wedding dress. Tate was murdered by ...
Springfield group wins auction for historic Sonrise Donuts sign  The State Journal-RegisterThe Sonrise Donuts sign — one of Springfield's remaining iconic Route 66 landmarks — sold for $22000 Wednesday following a heated online bidding war.
Shape of EU carbon market unclear after UK axes auctions  Financial TimesAny 2019 allowances sold by Britain would be worthless in the event of a hard Brexit.
A photo of Hitler posing with a girl of Jewish heritage auctions for $11,520  CNNThis photograph of Adolf Hitler embracing a young Jewish girl who he called his "sweetheart" sold for $11520 this week.
David Ragan to auction off one of his 2018 NASCAR rides  Motorsport.com, Edition: GlobalNASCAR Cup Series driver David Ragan will auction off one of his No. 38 Fords used this past season for charity.
IPL 2019: Kings XI Punjab's needs and likely strategy at the auction  SportskeedaPossible Buys: Axar Patel, Shiva Singh, Prabhsimran Singh, Sarafraz Khan, Shivam Dubey, Ashton Turner, Sheldon Jackson, Hardus Viljoen, Sherfane ...
Online auctions key to wholesalers' future  Automotive NewsOnline auctions and the digital tools that accompany them are key to vehicle wholesalers' futures.
SBI mega e-auction on 10 Dec: 1,000 residential, commercial properties on sale; key things to know  The Financial ExpressFor those looking to buy affordable residential or commercial property having the least chances of fraud and without any legal hassle, a good opportunity has ...

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