5 Reasons Why Playing Music On Your Auctions Is A Bummer Of An Idea

There are 147 million registered users on eBay, and tens of millions of those are desperately fighting to make sales on eBay. When trying to make their auction listings as powerful as possible, many sellers use ill-advised tactics. They think that if they entertain buyers, they are more likely to get a sale. And as the Internet becomes more multi-media, there are many temptations thrown in our way, especially the use of sound.

Using background music or sounds, unless you're selling music, is probably a bad idea. If you are going to include music or even an audio product pitch, you are wise to include a command panel that will allow the viewer to listen or not as she pleases. Do not! Do not! Do not! set up your auction listing so that a potential customer is greeted with loud music as soon as they click on your page. Here's why:

1. Potential buyers are there to see your Gucci handbag or Oakley sunglasses, not to be entertained. Making a buying decision is serious business and you to do not want to take their attention away from your merchandise. Instead, the entire focus of your page should be directed at whatever you are selling. Music is simply a distraction.

2. At this time, we cannot count on the quality of audio technology. Buyers have different browsers, different connections and possibly antiquated equipment. Even worse than unwanted music is unwanted music that sounds terrible, that is scratchy, too loud or of awful quality.

3. You will most likely not know what kind of music your perspective buyer wants to hear. If you are selling to teens you can be reasonably certain that they do not want to hear Big Band music. But can you know whether they prefer Eminem or Travis Twitt? Obviously not.

4. Consider the situation of your buyer. He might be prowling eBay while he is at work and is not supposed to be surfing the net. Sudden blaring music as the Vice-President of the company walks by is the last thing he wants. Or a Mom might have just gotten her colicky baby to sleep and when your music wakes up a cranky infant you can be certain you will never get a sale from that irate parent.

5. Audio files take longer to download than text. If your prospective customer has dialup instead of a high-speed connection, they will most likely be gone before your auction page has even loaded.

Ignore the temptation to make your auctions 'more exciting', and instead, concentrate every element on the page on your merchandise. The last thing you want to do is distract a serious buyer who might decide to purchase. Let them find their entertainment elsewhere!

Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby.

In The News:

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Timmins Police Service Auction sees large crowds  CTV NewsThe Timmins Police *Service* held their annual auction of lost or stolen items.
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What it went for: Auction results  The Irish TimesLynes and Lynes sale to include brass sundial by Daniel Voster and carved oak altar.
Telcos seek auction of 26GHz, 28GHz bands for 5G usage  Economic TimesThe COAI said India must emulate the US, South Korea, Japan and Hong Kong, who have already auctioned 28 GHz spectrum and started deployments without ...
The Subtle Psychology of Auction Fever  The Wall Street JournalA behavioral economist answers questions on bidding wars, making friends and unreasonable politics.
New York Private School Teacher Held Mock Slave Auction: State AG  HuffPostA private school in Westchester County, New York, was investigated by the state attorney general's office amid allegations a teacher conducted a mock slave ...
Production drop hit tea arrivals to Kochi auctions  BusinessLineThe average price realised in dust varieties was Rs 124.36/kg.
Tintin original cover art bought at auction for more than $1 million  CNNThe first cover art to feature beloved comic character Tintin, from "The Adventures of Tintin Vol. 1: Tintin in the Land of the Soviets," sold for $1.125 million at the ...
Leonard Cohen's letters to muse Marianne sell for $876,000 at auction  The TelegraphLeonard Cohen's love letters to his muse Marianne Ihlen have fetched $876000 (£692190) at auction, with many going for more than five times their pre-sale ...
Guitar collection of Pink Floyd's David Gilmour to go to auction  UPI NewsChristie's in New York plans to auction more than 120 guitars in the personal collection of Pink Floyd great David Gilmour later this month.
Government to auction 1 000 wild animals  NamibianTHE government wants to sell about 1 000 wild animals of different species from several national game reserves on public auction.
Einstein's childhood toy up for auction  The Jerusalem PostEvery parent wants their child to grow up to be a genius. But how many can say they gave their son or daughter the same toy Albert Einstein played with as a kid ...
CBA proposes FUEL auction process for C-band  FierceWirelessThe CBA insists its proposal is the fastest, most efficient way to transition mid-band spectrum to terrestrial 5G *service*. (Pixabay). Share Facebook Twitter ...

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