Planning For The Slow Season Of Your Business To Increase Sales

Every business experiences slower periods. For some, they sell more during the Christmas season while others move at a snail pace. Some sell more during the summer and others less. The key is being aware of your seasons and alternatives available to solve the challenge and change the results.

All businesses need down time, breathing room to re-evaluate where we're going, and where we've been. What's working and what's not? What changes need to occur and where we want to go in the future?

Have you planned your breathing room time into your calendar year?

As a coach and independent professional, I know by personal experience and through the feedback of my clients, that during the slow times, stress, fears, and challenges on how to pay the bills increases. Sometimes, stress increases without any money factors because we're not used to having additional time on our hands, so our brain manifests things to fill the void. So, what are the alternatives? Good question. Let's explore the possibilities...

You can use the "save for a rainy day" philosophy by moving a certain percentage from a regular account to a money market or savings account for those rainy time periods.

You can plan out, on a paper calendar your seasonal periods. Look at your Income Statement for the past few years and you will see a pattern appearing. If that history isn't available, ask others in your field area. As a coach, I'm in the personal development field. I would contact others in this field, like speakers, trainers, who have experience and history and interview them on the question.

After you review your historical financial information, keep in mind that future economic conditions will influence your seasonal plans. This requires a strategy on who and what you are going to use for economic indicator flags. This may require a financial planner, economist, or other professional on your support team. Reading the paper or watching the news is all well and good, however, it can also add to confusion. Too many cooks in the kitchen syndrome. Choose one or two cooks and ask the others to leave the kitchen.

Remember, there are different seasons all over the world. When its summer in the United States, there is a different season in Australia and Japan. If your marketing vicinity is global, you need to plan your seasons very carefully. Each requires different marketing strategies and procedures. When marketing in the U.S. reduces, marketing in other countries will most likely increase. Especially if you are in the bathing suit business.

If your business is strictly local, you can create additional products or services that will only be available during that season. This can maintain momentum. You can use the "limited availability" technique for these products.

You can use this time for vacation, organize, plan, create new products, and use your rainy day funds for support.

As well as, establish new joint ventures, expand personnel, test new product ideas, clean up backlogs in filing or emails, send out thank you gifts, upgrade your computer, or learn new software.

Keep in mind that leaving some of these to-dos might be detrimental to your revenue generation thinking. Allowing a build up of the items that support your success, as mentioned in the above two paragraphs, can create a desire to create your own self-fulfilling prophecy. You will intentionally create a slow period when a natural occurrence wouldn't regularly happen. An indicator can be if sales don't return after the slow cycle. Pay particular attention if it occurs.

Choose to do some planning today on your seasons for the money results you want tomorrow. Identify when and where your business and industry seasons are, explore all possible solutions, and work through a plan to fill the void. The results will almost be a given.

Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Deadline

MGM Names Ted Lim Senior Vice President of Strategic Planning
Deadline
“Ted's specialized background in strategic planning, mergers and acquisitions and integration makes him an essential addition to our management team as MGM embarks on an aggressive and innovative growth strategy,” Brearton said in a statement. Lim most ...
MGM Names Ted Lim to Senior VP Strategic PlanningHollywood Reporter
MGM Names Lim SVP Strategic Planning, Corporate DevelopmentMultichannel News
MGM Hires Veteran Participant Media Executive Ted LimVariety

all 4 news articles »

TAPinto.net

Library System Embarking on New Strategic Planning Process for 2018
TAPinto.net
BRIDGEWATER, NJ - The Somerset County Library System is ready to embark on a process to improve experiences for its patrons. With the most recent strategic plan having been completed in 2017, the system is preparing to create a new one. “It's time for ...


College Heights Herald

Strategic plan draft for 2018 to 2028 released
College Heights Herald
A draft of the strategic plan for WKU for 2018 to 2028 has been released in an email to students, faculty and staff. The plan was created over the last year, with six working groups meeting throughout the year and several forums held for public input ...


CUinsight.com (press release)

Three key attributes a strategic planning facilitator offers
CUinsight.com (press release)
For most progressive-thinking banks and credit unions, strategic planning is a critical season of the year. A big investment in time, resources, bandwidth and money is made in this critical process. The decisions made (and not made) at your strategic ...


The Gulf News

CNA holding workshop series to help develop new strategic plan ...
The Gulf News
STEPHENVILLE, NL – College of the North Atlantic (CNA) is hosting a series of workshops in the province to prepare and deliver a five-year strategic plan for 2019-2024. The first workshop will be held at the Bay St. George campus in.
CNA holding workshop series to help develop new strategic planThe Packet

all 1 news articles »

Radio magazine

SBE Schedules June 9 Strategic Planning Meeting
Radio magazine
INDIANAPOLIS — The Society of Broadcast Engineers has scheduled a daylong strategic planning meeting for June 9 in Indianapolis, preceded by a welcome reception on June 8. The event is open to all SBE chapter chairs and will also be attended by ...


WIU Faculty Senate endorses 10 year strategic plan - News - The ...
McDonough Voice
MACOMB – On Tuesday the Western Illinois Faculty Senate voted to endorse the Higher Values in Higher Education 2017-2027 strategic plan for the university.Vice President for Quad Cities and Planning Dr. Joe Rives participated in the discussion through ...

and more »

ValdostaToday.com

UGA Small Business Development Center Offers Strategic Planning Workshop
ValdostaToday.com
Valdosta State University Press Release: VALDOSTA — The University of Georgia Small Business Development Center at Valdosta State University will present a Strategic Planning Workshop from 9 a.m. to 4 p.m. on Tuesday, May 8. Registration is $69 per ...


Creswell Chronicle

Lane County adopts three-year strategic plan
Creswell Chronicle
The Board of County Commissioners voted unanimously to adopt a new strategic plan (2018-2021) that will focus the work of Lane County into four priority areas during the next three years: safe, healthy county; vibrant communities; robust infrastructure ...


Herald & Review

Decatur school leaders: Strategic plan offers hope in face of bleak enrollment forecast
Herald & Review
DECATUR — Despite a bleak forecast provided to the Decatur Board of Education regarding enrollment numbers Tuesday, board members are hopeful that a new strategic plan will help reverse the trend. The board received a progress update on the strategic ...

Google News

What Every Service Provider Ought To Know About Writing A Business Plan

It's easy to lose sight of what needs to be... Read More

How To Prepare A Business Plan That Guarantees Big Profits

It is always said "If you Fail to Plan, you... Read More

Don?t Allow Yourself to Get Burned

I am not a big fisherman, but I do enjoy... Read More

6 Changes You Can Make to Increase Business Profits

I read once that something like 30 percent of all... Read More

City of Cortez and South Western Colorado Market Survey

We have been spending many hours surveying the market for... Read More

Sample Business Plan Outline

If you are looking for a partner, funding, angle investor... Read More

Are You Ready To Go International?

Although North Americans were the dominant population on the Internet,... Read More

Why Create an Annual Plan?

Can you imagine going on a road trip without knowing... Read More

Memo: Sustaining Growth in Your Business

What gets measured gets done.How do you keep your business... Read More

How Copying the HBO Schedule Can Boost Your Business

I'm not talking about posting the HBO schedule on your... Read More

Who is Responsible?

While writing an article recently on effective ways to bridge... Read More

Sony?s PSI Project

In 1989, Sony founded its Institute of Wisdom at the... Read More

Executive Summary for Business Plans of Franchisees

Writing a business plan for a franchised outlet of a... Read More

Site Selection and Demographic Tips for Establishing Outlets

Many cities have home pages on the Internet. Many of... Read More

Microsoft Great Plains in Advertising & Publishing ? implementation highlights

Microsoft Great Plains, former Great Plains Dynamics is excellent fit... Read More

Call in the SWOT Team: Produce More Opportunities to Expand Your Business

Have you ever done a SWOT analysis? No, it's not... Read More

Dotcom Business Plans Archive Project

One of the most important initiatives in the domain of... Read More

Elite Positioning Brings Higher Profits

Imagine spending the same amount of money on marketing and... Read More

Break-Even Analysis

A significant advantage of some business ideas is that the... Read More

The Top Five Reasons Strategic Plans Fail

"Most great plans aren't. They are just nice, high-level ideas."That's... Read More

Getting Started with Succession Planning: Part II

Succession planning requires the owner of a small or medium-sized... Read More

Business Plan: Planning the Operations

Writing a business plan is no easy task, sure you... Read More

Under Construction During the Storm ? A Hurricane Guide for Businesses that are Under Construction

As a business owner, you've likely created a hurricane plan... Read More

Have You Identified the Enemy?

One of the most powerful driving forces in human nature... Read More

Innovators Role at Hard Times

One Research Scientist at the Hewlett-Packard (HP) Imaging Systems laboratory... Read More