Completing the Annual Planning Process

Imagine an office without a desk, or lights, a computer, or even something as simple as a chair. When the architects and designers started planning a building or office space they knew they would have to make concessions for these items during each of the building activities. As marketers, we take part in many activities, much like a builder or designer does.

Of these activities, there is one that precludes each of these; the annual planning and budgeting process. One part of planning often gets left out though, measuring the effectiveness of the activities we plan. Yet plans without metrics are like offices without chairs, conference rooms without tables, or buildings without a foundation. Parts of each exist, but there is a major component missing.

Recently surveys have concluded that 55% of business to business marketing executives face the challenge of measuring marketing's effectiveness. A recent survey conducted by Unica made this statement: "However, survey respondents also said they faced numerous challenges, chief among them measuring marketing effectiveness, which was cited by 55% of respondents." It was also stated that many executives don't believe marketing is measurable. And 63% of them don't consider marketing to be measurable. So it should be no surprise to learn that as many as 57% of marketing plans overlook metrics and that plans are more about counting activities rather than measuring the impact on business outcomes as was determined the fifth Business Readiness Survey conducted by VisionEdge Marketing.

Can we measure marketing's effectiveness? Does it really make a difference?

It certainly does for many companies. One company in particular, VCON, found incorporating a metrics framework into their planning process to be extremely valuable. Founded in 1994, VCON develops and manufactures collaborative communication solutions that include videoconferencing and audio conferencing products. VCON's entire portfolio is integrated together with a suite of management systems and development tools, providing a unique and fully integrated conferencing experience for the user. The company relies on an indirect channel to sell their solutions worldwide. For the past decade, VCON has consistently been the first to market with innovative products and technologies, both in the conferencing market and in the solutions needed to manage and deploy conferencing systems.

The marketing team realized that securing a larger marketing budget would require taking a more metrics-related approach as a means to demonstrate the marketing organization's contribution to the company. So when they realized the need for a metrics-based approach, they hired VisionEdge Marketing to help them develop the right set of metrics. VCON turned to an outside resource to help create a framework for their plan. They chose VisionEdge Marketing because the company's metrics expertise and a model ties marketing metrics to the goals of the company.

Laura Shay, VCON's Global Product Marketing Manager, wanted an approach that went beyond tracking results from a variety of marketing activities, such as metrics associated with web site visits, click-throughs, and participants at a webinar. Rather she wanted a way to connect the marketing initiatives to the company's market share, partner development, and up-sell objectives. "We had a good idea of the adoption process for our technology and we were monitoring dozens of activities and outcomes. What we didn't know was whether these were the right things to be monitoring and how to tie activity tracking to the success of our marketing objectives and strategies," added Laura.

VCON's limited marketing resources were overwhelmed with the number of things that were possible to track. The challenge was getting the team out of the weeds of tracking various marcom activities and more focused on identifying metrics that would really indicate whether the marketing initiatives were moving the needle for the business.

Prior to the metrics development and framework session, VisionEdge Marketing examined the metrics currently being used by the company and the company's business objectives for the coming year. "This preparatory stage was very helpful," commented Laura. "It enabled us to start thinking about tying our marketing initiatives to very specific business outcomes such as market share, order value, and repeat business." The business goals were used as a framework for the plan. By understanding the specific business outcomes, the session could focus on where marketing could make an impact and how to measure this impact. Within a half day or so the marketing department was able to develop a manageable set of metrics. A key part of the process was to clarify what outcomes have real impact on the business.

The metrics focused on two primary areas: The channel's role in VCON's success, and a goal of achieving 25% quarter-to-quarter growth from new products across all sales regions. Three metrics were selected: revenue/partner, qualified leads/region, and new products sold vs. previous product sold. Key indicators were defined for each of these and appropriate objectives and strategies were then incorporated into the annual plan. A side benefit was that the planning session was far more productive. "We didn't get bogged down in discussing the nuances of each region and why tracking certain activities would or wouldn't work. We could keep our eye on the larger picture and each region could address its individual differences," added Laura.

The process enabled the VCON team to achieve two important outcomes:

1. A set of key metrics that crossed markets and regions

2. A plan and budget the management team could evaluate based on business outcomes

Of course the best outcome was the team was able to deliver a plan and a budget request the management team could relate to. "We were more successful in securing faster approval and a better budget, because the plan very clearly connected the dots between marcom activities and business outcomes," said Laura.

VCON has learned the importance of a complete marketing plan and have already reaped the benefits by securing a higher marketing budget. They have learned the importance and ability of metrics to measure the effectiveness of marketing to show how their efforts impact business goals.

Since working with VCON, VisionEdge Marketing has continued to educate companies and individuals on the importance of metrics to a marketing plan and communicating marketing's effectiveness to the company. By using VCON as an example, they are able to show how completing the planning process pays off for the company, as well as the marketing department; just as adding all components to a building, makes it complete.

To learn more about strategic metrics that align marketing with business goals, check out VisionEdge Marketing's latest book, Measure What Matters by Laura Patterson, President of VisionEdge Marketing.

VisionEdge Marketing is a strategic marketing consulting firm that helps organizations develop metrics-based marketing strategies and processes that create a competitive advantage designed to attract, secure and retain profitable customers to maximize the value of the organization.

In The News:

Fayetteville School Board reviews strategic plan  Northwest Arkansas Democrat-GazetteFAYETTEVILLE -- A plan intended to guide the School District for the next five years is near completion and will be rolled out to the public this fall. The plan ...
New Knight Campus strategic plan outlines its future vision  AroundtheOCampus stakeholders and external partners provided input for the plan during the last year.
Air Guard strategic thinkers: 'All Airmen involve the strategic plan'  DVIDSThe Air National Guard's Strategic Planning System has been developing priorities for about 13 years (2006), and while “strategy” is in its name, its perspective ...
Pine River-Backus School: Strategic planning shows common themes....  Brainerd DispatchAfter six meetings and an online survey, the Pine River-Backus School District's strategic planning process revealed some shared themes during the public input ...
Finance committee rejects bids for strategic planning  Stevens Point NewsBy Joe Bachman Multimedia Editor. STEVENS POINT — Finance officials have rejected two bids for the city's strategic proposal plan. According to officials, this ...
Seven Steps To Engage Your Employees In Strategic Planning  ForbesI remember when I first started my leadership development business 30 years ago, strategic planning was considered a top-down effort. I worked with leaders to ...
Council, staff brainstorm over strategic plan  Belleville IntelligencerCity council and staff sat down for their second brainstorming session to establish a new strategic plan for Belleville at a special meeting held Monday at the ...
Ryan's 'Great and Good' Strategic Plan Wins Board Endorsement  UVA TodayThe Board of Visitors today endorsed President Jim Ryan's roadmap for the University of Virginia's future, a 10-year strategic plan designed to make UVA the ...
Peterborough Police Services Board plots new strategic plan  ThePeterboroughExaminer.comA puppy bred for training as a police dog isn't a cheap acquisition: such a pup costs anywhere from $10,000 to $13,000, the police services board heard Monday ...
Strategic Planning for Medical Tourism  Medical Tourism MagazineThe term strategic planning has become so popular that many healthcare entities now talk about doing strategic planning. Strategic planning is generally ...
#CannesLions2019: Creative Strategy shortlist  Bizcommunity.comThe Cannes Lions Creative Strategy shortlist has been released...
Nuclear Weapons: Additional Actions Could Help Improve Management of Activities Involving Explosive Materials  Government Accountability OfficeThe National Nuclear Security Administration works with contractors to design and make explosive materials for nuclear weapons.Challenges to carrying out this ...
Perspectives: Is your strategic plan full of holes? Here’s how to fix it now.  Thrive GlobalIt's budget and strategic planning time. It's when we put together our best guess at the future. And yet so many leaders miss critical pieces in their plan!
City officially adopts 'Mobilize Marshall' strategic plan | Counties  Marshall News MessengerThe Marshall city commissioners on Thursday officially adopted a strategic plan compiled from community input during the city's previous “Mobilize Marshall” ...
Minneapolis school leaders extend deadline for the district's new strategic plan. Here's what led to it.  MinnPostMinneapolis Public Schools, the state's third-largest public school district, is in the midst of re-evaluating its strategies for driving up academic achievement, ...
***UPDATED*** | City Strategic Planning Efforts Continue  coastalbreezenews.comThe Marco Island City Council recently engaged in a process of setting goals and objectives for not only themselves regarding policy objectives, but for the.
FCB Ulka appoints Ankit Sharma as AVP - strategic planning  Campaign IndiaFCB Ulka has announced the appointment of Ankit Sharma as its AVP - strategic planning. Ankit will be working closely with Theresa Ronnie who helms the ...
Laboratory Electron Microscope Market Share, Analysis, Trend and Future Strategic Planning by 2025  Review Health WorldGlobal Laboratory Electron Microscope Market Overview: The report attempts to offer high-quality and accurate analysis of the global Laboratory Electron ...
Arcadis' strategic planning consultant awarded OBE in Queen's honours list - News - GCR  GCRA strategic planning consultant working with Dutch consulting engineer Arcadis has been awarded an Order of the British Empire (OBE) medal in the Queen's ...
UVa strategic plan has community focus  The Daily ProgressIn the next decade, the University of Virginia plans to expand financial aid, house half its student body on Grounds and expand adult education opportunities ...
Reducing IT costs through strategic planning  Ed ExecIndependent advisor Royden Gothelf explains the importance of a clear IT strategy and improvement plan when it comes to procuring new edtech for your school.
Principal Planner Strategic Planning job with Wigan Council | 24825  The PlannerPrincipal Planner Strategic Planning in Permanent, Local Authority with Wigan Council. Apply Today.
A strategic plan will be developed for Heddon Greta and Cliftleigh.  Cessnock AdvertiserA strategic plan will be developed for Heddon Greta and Cliftleigh.
City council eyes collaboration, communication, safety in 2020-2024 strategic plan  Colorado Springs Business JournalBy Pam Zubeck, (Colorado Springs Independent) Making an overview plan can set the course for a business, individual or even a government. Which is why.
Now Is The Time For Strategic Planning  Produce BusinessThe beginning of the spring season is an excellent time to review operations and plan ahead to utilize the bounty of offerings available in the coming months .
Ottawa Board of Health plans for uncertain future  OttawaMatters.comProvincial amalgamation questions hung in the air over Monday night's meeting of the Ottawa Board of Health, as it approved its three-year strategic plan.
Nancy S. Forster joins Glaucoma Research Foundation Board of Directors  NewswiseNancy and Pat Forster chaired Glaucoma Research Foundation's 2019 Annual Glaucoma 360 Gala, raising a record $660000 to advance glaucoma research ...
Preparing for Dal's next strategic plan - Dal News  Dal NewsRoughly 200 faculty and staff attended a retreat hosted by the Provost's Office last week, providing input and receiving an update on planning underway as the ...
Online Movies Market 2019 – Global Industry Size, Share, Analysis, Trends & Future Strategic Planning 2026  World ChronicleThe latest report on the Online Movies industry takes a closer look at the value chain assessment for the forecast period, 2019 to 2026. Along with the detailed ...
Library to start strategic planning process | News  Auburn VillagerA strategic-planning process will begin in June to determine how the Auburn Public Library can meet the needs of a rapidly growing community in coming years.
Global Strategic Planning Software Market – Industry Outlook and Forecast 2018-2026  Amazing NewspaperThe global Strategic Planning Software market has witnessed growth from USD XX million to USD XX million from 2014 to 2019. With the CAGR of X.X%, this ...
Park planning: Jamestown Parks and Recreation surveying publ...  Jamestown SunThe Jamestown Parks and Recreation Department wants to know what the public thinks about its programs and facilities and what it can do to improve in the ...
Strategic planning, management needed in our electrical energy sector  NewsDayJust after the Second World War, political leaders in what was Southern Rhodesia started to think about how they would meet the needs of the country for ...
SIU Carbondale and partners release strategic plan for Pyramid State Park  KFVSSouthern Illinois State University, Illinois Department of Natural Resources and partners will release a strategic plan for improving Pyramid State Park on ...
4 Steps to Effectively Transition or Sell Your Business  Yahoo FinanceDid you know 70% to 80% of middle-market, closely held businesses put on the market do not sell? And 83% of businesses lack a formal, written transition plan?
Agency to release strategic plan Pyramid State Park on Thursday  Du Quoin Evening CallThe Illinois Department of Natural Resources, in partnership with Southern Illinois University Carbondale, the Friends of Pyramid State Park, and constituent ...
Three steps to take now to ensure your organization meets its year-end business objectives  ForbesAs you take time to assess your organization's mid-year performance, keep in mind that under-performance doesn't always equate to a flawed strategic plan or ...
Charting your accounting firm's future  Accounting TodayNow more than ever, a solid strategic plan is crucial to an accounting practice's success.
Strategic plan for Pyramid State Park to be revealed Thursday  The Randolph County Herald-TribuneA strategic plan aimed at improving the increasingly popular Pyramid State Recreation Area will be released Thursday, from 5-7 p.m. at the Perry County ...
Faced with growth, West Fargo considers adding firefighting staff, facilities  West Fargo PioneerWEST FARGO — West Fargo's surge in population and emergency calls has its fire department planning to match that growth in the next five years, possibly by ...
Middletown Public Schools Seek Your Feedback  Middletown, NJ PatchMiddletown Public Schools Seek Your Feedback - Middletown, NJ - What would you like to see changed, improved or kept the same in Middletown public ...
Strategic planning seminar described as timely  Dominica News OnlineMinister for Planning and Economic Development, Senator Miriam Blanchard has described the planned sessions for the Strategic Planning Week as timely.
School District focuses on minimal business and finishing strategic planning  Lusk HeraldChairperson Richardson called the meeting to order at 5:00 pm in the Board Room of the District Office. All board members were present except Mrs.
Strategic plan calls for student input on school safety  The Fayetteville ObserverThe Cumberland County school district would survey students over the next five years about how they feel about school safety measures under a proposed ...
Maui Water Department Survey on Strategic Plan  Maui NowThe County of Maui Department of Water Supply is asking for public participation in an online survey aimed at developing a strategic plan.
Top 5 priorities need to strengthen strategic approaches to engage with quickly shifting regulatory, Gartner  Express ComputerAdapting to an increasingly volatile regulatory environment is the top priority for privacy executives, with only approximately four in 10 confident in their current ...
Citizens voice their concerns at Marshall strategic plan meeting  KTBSMARSHALL, TEXAS -The city of Marshall is mobilizing and moving forward. On Saturday, the city manager and the commission met with members of the ...
Antonucci: California Teachers Association's strategic plan — how's it doing?  LA School ReportMike Antonucci's Union Report appears weekly at LA School Report. Back in 2014, the California Teachers Association generated a long-term strategic plan.
Cresol Formaldehyde Resin Market Forecast, Size, Strategies, Key Manufacturers, Trends and SWOT Analysis 2024  CW57.TVCresol Formaldehyde Resin Market reports provides 5 year pre-historic and forecast for the sector and include data on socio-economic data of global.
Strategic plan outlines city's top priorities | Local News  Elk Valley TimesTop priorities identified by the Fayetteville Board of Mayor and Aldermen in the final report of its strategic planning session for 2019 include the following:
Waterloo council adjusts focus with new draft strategic plan, seeks public input  CBC.caThe City of Waterloo is looking for the public's feedback on its draft strategic plan. The plan helps guide council in its decision making for the rest of this current ...
Data Migration: the Process and Steps to Succeed  Enterprise Storage ForumMigrating data is a challenging process with some significant risks attached. It is essential to plan, execute, and test as effectively as possible.
Public weighs in on development of strategic plan, 2020 budget  Tbnewswatch.comTHUNDER BAY – Two major blueprints that will likely set the direction for the city over the next few years are under development. The strategic plan that will ...
Sylvan Lake planning for future with review of 2019 strategic planning report  LacombeOnline.comThe Town of Sylvan Lake is looking towards their future, while also ensuring the needs of its current citizens are being met. At last week's council meeting, they ...
PR-B School District seeks public input for strategic plan. Residents...  The Lake Country EchoThe Pine River-Backus School District is in the initial stage of developing a strategic plan. The school board is working with the Minnesota School Boards ...
Global Banjo Strings Market Analysis By Strategic Growth Rate And Factors 2019-2024  Global Industry JournalEloquent exploration of Global Banjo Strings Market 2019 including competitive, segmentation, forecast, and regional analysis. The Global Banjo Strings Report ...
Equinix names Jon Lin President, Americas  FinanceFeedsLin has held various roles since joining Equinix in 2009, most recently as Vice President, Americas Regional Corporate Development. Global interconnection ...
After pro-life committee’s input, US bishops add defending unborn to priorities list  LifesiteUntil feedback from the Pro-Life Committee was received, the document on the bishops' focus for their next planning cycle lacked explicit mentions of abortion, ...
Reminders for tonight: Food Trucks, Socks for Veterans, and Library Strategic Planning  mysouthboroughAbove: The opening of this year's Food Truck Festival drew a large crowd on a beautiful night. The 2nd of 4 nights opens at 3:30 pm today. (images cropped from ...
Electric Food Steamers Market Growth Prospects Analysis and Future Strategic Planning by 2025  Weekly WallLos Angeles, June 18, 2019 : The Global Electric Food Steamers Market report offers fine intelligence that prepares market players to compete well against their ...
Understanding Australia’s strategic moat in the ‘sea-air gap’  Defence ConnectThe strategic buttress of congested waterways and densely populated archipelagos of the 'Sea-Air Gap' has formed the backbone of Australia's defence and ...
Residents work to zero in on strategic plan  Wicked LocalEASTHAM – The second of two public forums on Eastham's five-year strategic plan was held at the library on Monday with about 30 residents in attendance.
Travis County to establish first 'strategic plan'  Austin MonitorThe Travis County Commissioners Court voted Tuesday to begin formulating a long-range strategic plan to guide county policies and budgeting practices for ...
How to Cut Daily Grind and Get Down to Strategic Planning  Thrive Global16 hours a week marketers spend on routine tasks. Here's how to fix that.
EU and World Health Organisation team up to boost access to health services in developing countries - World  ReliefWebEnglish News and Press Release on World about Contributions and Health; published on 18 Jun 2019 by ECHO.
EXCLUSIVE: Natural England shifts focus to deliver 25-Year Environment Plan  ENDS ReportNatural England intends to reorganise the way it works into four key priority areas in a bid to improve its capacity to deliver the ambitions set out in the 25-Year ...
Strategic Planning panel begins charting course | News  Glasgow Daily TimesGLASGOW – The Glasgow Common Council committee that will be working with the Kentucky League of Cities to aid in the development of a strategic plan for ...
Public voices support for Norwalk library’s building, strategic plans  Thehour.comNORWALK — “The library as the beacon on the corner here on Belden Avenue.” That was the vision Leslie Burger, the founding partner of the Library ...
Hydraulic Retractable Bollard Market Share, Analysis, Trend and Future Strategic Planning by 2025 | Avon Barrier ,BFT ,CAME URBACO ,EL-GO ,FAAC SpA  Weekly WallGlobal Hydraulic Retractable Bollard Market Overview: The report attempts to offer high-quality and accurate analysis of the global Hydraulic Retractable Bollard ...
Intalere Unveils Enhancements to OptiAnalytics Navigate Strategic Planning and Market Intelligence Tool  PR WebIntalere, the healthcare industry leader in delivering optimal cost, quality and clinical outcomes, today announced the latest enhanced release of OptiAnalytics ...
Tackifiers Market Growth Prospects Analysis, Landscape Analysis, and Future Strategic Planning by 2025  Spot HerldThe Global Tackifiers Market report offers fine intelligence that prepares market players to compete well against their toughest competitors on the basis of growth ...
The Week That Will Be  LawfareEvent Announcements (More details on the Events Calendar). Tuesday, June 18, 2019, 10:00 a.m.: The Center for Strategic and International Studies (CSIS) will ...
Young Gun: BMF strategic planner Josef Wimberger  AdNewsJosef Wimberger has been in the industry for five years and has his eyes on BMF managing director Steve McArdle's role.
Poor response to tenders creates hurdles in implementation of Master Plan  Daily ExcelsiorConservation, adaptive reuse of Mubarak Mandi complex Central agencies to be roped in for giving push to project Mohinder Verma JAMMU, June 17: Poor.
Helping families thrive - Metro News  The Star OnlineIN a move to encourage Penangites to bond with their loved ones, the Penang government held its first state-level Family Day at Universiti Sains Malaysia.
Produce or perish  BusinessLineNow that the elections are over, the compulsion to show high GDP growth is likely to ebb. NITI Aayog's meddling with statistics will hopefully stop. It's good if the ...
Daviess County Strategic Plan Meetings  WBIW.com(DAVIESS CO.) – Two important town hall-style meetings are being held today and Wednesday in Daviess County. Daviess County officials will share details of ...
Lawmakers react to ADOC strategic plan  WSFAMONTGOMERY, Ala. (WSFA) - The Alabama Department of Corrections released its 2019-2022 Strategic Plan to combat issues identified in the prison system ...
Bayside mayor slams spot rezoning proposal  St George and Sutherland Shire LeaderBayside Council has refused to support a proposal for a spot rezoning in Bexley North in order to send a strong message to the Department of Planning that it ...
The promotion curse  The EconomistIS YOUR promotion really necessary? Many workers focus their hopes on climbing the hierarchy of their organisations. The prospect of higher pay helps to ...
Global Hologram Stickers Market 2019: Strategic Growth And Current Trend- 2024  Global Industry JournalEloquent exploration of Global Hologram Stickers Market 2019 including competitive, segmentation, forecast, and regional analysis. The Global Hologram ...
Town Of Carman Opens Survey For Strategic Planning Advice  PembinaValleyOnline.comIn Fall of 2019, the Town of Carman plans to develop a 10-year strategic plan for the town. To help get the community's input before the meeting takes place, ...
Optimatic in strategic partnership with Malaysia's iCube Innovation, Taiwan's AsiaIOA  Digital News Asia(From left) e27 (Optimatic) GM Sajeev Lim Prasad; e27 (Optimatic) co-founder Mohan Belani; iCube Innovation founder and chairman Patrick C J Liew; iCube ...
OPEN MINDS Announces Summit On Innovative Treatment Programs For Value-Based Partnerships At The 2019 OPEN MINDS Executive Leadership Retreat  GlobeNewswireGettysburg, Pa, June 17, 2019 (GLOBE NEWSWIRE) -- OPEN MINDS has announced a highly anticipated executive summit, Innovative Treatment Programs For ...
Beacon Journal/Ohio.com editorial board: UA sets a goal to craft a plan  Akron Beacon JournalAt its meeting last week, the University of Akron board of trustees adopted a “Goal Statement.” Joe Gingo, the board president, explained that he and his ...
ADOC releases strategic plan to combat prison system issues  WSFAThe Alabama Department of Corrections has released its 2019-2022 Strategic Plan to combat issues identified in the prison system.
Lack of a walkable downtown highlighted as weakness for Quincy  WGEMBlues in the District is one of the unofficial kick offs to summer and that means more people will be out in Quincy's downtown. However, a recent study.
Shellharbour Council adopts key strategic planning documents  Mirage NewsShellharbour City Council last night unanimously adopted its Delivery Program for 2018 - 2021, its Operational Plan for 2019-2020 and Long Term Financial...
Working together to protect health care across Asia-Pacific - World  ReliefWebRepresentatives of health ministries, medical associations, academia, military and aid organizations from nine countries have committed to work on ensuring ...
NCWorks Commission Adopts New Strategic Plan for Building a Job-ready Workforce  NC Dept of CommerceThe NCWorks Commission approved a new two-year strategic plan and certified local Career Centers while meeting at the Hotel Ballast in Wilmington on May ...
Newark Superintendent's Plan for 'Stronger, Wiser' School System  NJ SpotlightAfter one year in charge, Roger León gives broad outline of his vision; sets stage for return of full local control of district.
Transport for London just cut its bus services. You probably didn't notice.  CityMetricOne of the biggest changes to London's buses happened on Sunday 16 June – although Londoners won't have realised the full implications until the following ...
Extinction Rebellion postpone Heathrow drone protest  BBC NewsExtinction Rebellion threatened to shut down the airport in a protest against its planned expansion.
User Guide for the Malaria Strategic and Operational Plan Costing Tool - World  ReliefWebThe Malaria Strategic and Operational Plan Costing Tool is designed to assist countries in estimating the Malaria Strategic Plan (MSP) cost, and to support the ...
Global Anti-corrosion Paints & Coatings Market 2019: Strategies, Competitive Research & Growth By 2024  Global Industry JournalEloquent exploration of Global Anti-corrosion Paints & Coatings Market 2019 including competitive, segmentation, forecast, and regional analysis. The Global ...
Lenox School Committee laying groundwork for 2021-25 strategic plan  Berkshire EagleLENOX — Although the public school district's academic year is winding down with just a few days of classes remaining and graduation set for June 9, members ...
Teacher seeks summit to help revise district's strategic plan  Beloit Daily NewsCappoziello. BELOIT - Beloit Memorial High School (BMHS) teacher Tony Capozziello is asking the School District of Beloit Board of Education to hold a ...
President Tiefenthaler Contributes to Book on Women Leaders in Academia • Colorado College  Colorado College NewsColorado College President Jill Tiefenthaler is a contributor to an upcoming book, “Women Leading Change in Academia: Breaking the Glass Ceiling, Cliff, and ...
Shapo Says SANCA Strategic Plan Will Deliver More - SRQ Daily Jun 10, 2019  SRQ MagazineAttorney Ronald Shapo has served as a board member for Suncoast Aquatic Nature Center Associates since its formation. Now, he's been selected as the new ...
Economic Impact On Cleanroom Furnitures Market, Marketing Strategy, Top Players, Analysis and Forecast To 2024  The Scripps VoiceCleanroom Furnitures Market reports provides 5 year pre-historic and forecast for the sector and include data on socio-economic data of global.

Questions to Ask Yourself When Starting a New Home Business

I love the excitement of starting up a new home... Read More

Business Plan: Planning the Operations

Writing a business plan is no easy task, sure you... Read More

Business Plan 101 How to Write a Table of Contents

No matter what business you plan to start in your... Read More

What is Your MSP?

For many consumers and producers, MSP is an acronym for... Read More

Are You Aware of Planning in Business?

Human beings are rational agents. Rationality endorses one to take... Read More

Strategic Planning Consulting

Strategic planning and consulting is the strategy roadmap to manage... Read More

Microsoft Great Plains Implementation: Pharmaceutical Corporation Specifics ? overview

Microsoft Business Solutions Great Plains serves mid-size and large clients... Read More

Call in the SWOT Team: Produce More Opportunities to Expand Your Business

Have you ever done a SWOT analysis? No, it's not... Read More

8 Ways to Earn More Without Working Harder

Conventional wisdom has it that there are only three ways... Read More

Who is Responsible?

While writing an article recently on effective ways to bridge... Read More

Microsoft Great Plains Implementation: Placement/Recruiting Agency example ? overview for consultant

Microsoft Great Plains does wonderful ERP job for horizontal markets... Read More

Will and Vision

Remember Chux? The disposable diaper that took the market by... Read More

Fail to plan... or Plan to FAIL??

Running a business, whether it be an offline multi-billion dollar... Read More

Going Self-Employed ? A Few Handy Hints

The day you decide to take the plunge and work... Read More

Break-Even Analysis

A significant advantage of some business ideas is that the... Read More

For Business Owners Only - You Can?t Be Fired But Neither Can You Quit

The decision to sell, or not to sell your business... Read More

The Top 10 Priorities That Guard Your Five-Star Reputation

Making money doesn't make your reputation... your reputation makes you... Read More

Corporate Venturing For Emerging Growth Companies

The boom of the dot-com era in 1999 brought the... Read More

Breaking the Growth Barriers in the Information Technology and Software Sector

There's nothing automatic about corporate growth, particularly in the information... Read More

The Best Entity to Hold Real Estate

Possibly THE most frequently asked question of me is "What... Read More

Is Plan B Ready?

Business owners and entrepreneurs are, by nature, risk takers and... Read More

Invalid Excuses for Poor Business Results - Rising costs

Note to Northwest Airlines ? It's not about fuel costsFor... Read More

Three Steps to Give Your Strategic Plan Traction

We all agree Strategic Planning is a critical part of... Read More

Making a Decision to Outsource: Strategic Constraints

Many companies are reluctant to dive into outsourcing ocean because... Read More

Attributes of Companies You Dont Want to Buy!

There are no "rules of thumb" in the pursuit of... Read More