Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Have You Identified the Enemy? > NetSparsh - Viral Content you Love & Share

Have You Identified the Enemy?

One of the most powerful driving forces in human nature is competition. The desire to overcome something or some company, the need to win, the cause, can in many cases be more important than the day-to-day work of the company.

If your company and your people are to ever reach some level of greatness, you must identify and focus on beating something, on creating and communicating a reason for being.

If your reason for being is that you got fired, so you decided to go into business for yourself, then maybe all you will ever create is a job.

Now, understand that when I say enemy or competition, I'm not necessarily suggesting something negative. While the folks at Apple Computer will tell you that their reason for being is often rooted in beating Microsoft, many organizations also draw motivation from saving things, ridding the world of things, creating peace, making life more enjoyable, teaching, sharing, spreading and a host of other very positive things.

And that's the point. Small business owners often have no readily identifiable group of competitors or Goliath to aim at but they may find motivation in a great cause or reason for being and connecting that that great cause can become the drive to play the game at the highest level.

Your cause can be grand or it can be humble, but find it and you will be much more prepared to market your business, run your business with passion, hire people who support the cause and create a vision for your business. Great causes possess the power of attraction.

Think what you do isn't grand enough to call a cause?

I will rid the world of bad advertising, one ad at a time. We will prove that tax preparation can be fun. We will empower anyone to buy a home. I will make my customers so overwhelmingly thrilled they will refer their friends and neighbors willingly. I will ensure that no one will ever be afraid to go to the dentist again.

Are you starting to see how this kind of thinking and the notion of focusing on competition could help drive your actions?

What if you could actually connect your beliefs and values to your reason for being? Would that provide motivation to do more? Would that start to feel like more than a job?

So, what is your organization's cause for being? Aim high and let your cause guide you, your people and your clients to greatness.

Copyright 2004 John Jantsch

About The Author

John Jantsch is a marketing coach and the creator of Duct Tape Marketing. Find out more and recieve you free small business marketing guide at http://www.DuctTapeMarketing.com.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

WCRP's New Strategic Plan for Climate Research Highlights the Importance of HPC
HPCwire
As climate modeling increasingly leverages exascale computing and researchers warn of an impending computing gap in climate research, the World Climate Research Programme (WCRP) is developing its new Strategic Plan – and high-performance ...


Automotive Buy Sell Report (blog)

Prepare for the future with strategic planning
Automotive Buy Sell Report (blog)
The one thing with change is that it is constant. Knowing this, are you prepared for the future and what change is going to occur? A rhetorical question, but one that begs us to consider the importance of strategic planning, as it can prepare you for ...


Starkville Daily News

SOCSD Board OKs strategic plan
Starkville Daily News
Starkville-Oktibbeha Consolidated School District Board of Trustees members Debra Prince, left, and Sumner Davis work during the school board meeting Tuesday night. The board approved the district's new five-year strategic plan. (Photo by Charlie ...


Communique

UCCS kicks off 2030 strategic planning process
Communique
UCCS will utilize the experience and services of JERA Partnerships in facilitating and developing the 2030 strategic plan in collaboration with the many university stakeholders. Diane Zile, JERA CEO and founder, and her team engaged the Chancellor's ...


EastCountyToday (press release) (blog)

Thursday: East Contra Costa Fire to Host Strategic Planning Session
EastCountyToday (press release) (blog)
After a hosting a series of Town Hall Meetings, the East Contra Costa Fire Protection District will host a strategic planning session on Thursday, July 9 from 6:00 pm to 8:00 pm. While the Town Halls focused on education to residents about the District ...

and more »

Forbes

The Impact Of Talent On Strategic Planning
Forbes
Is your organization planning its current and future talent needs with the same level of energy devoted to its strategic plan? Your human capital plan must fit hand-in-glove with your strategic plan. A disciplined approach to your talent planning is a ...


Chattanooga Times Free Press

Chattanooga developing strategic plan for public art [photos]
Chattanooga Times Free Press
This week Chattanooga's public art program is launching its first phase of community engagement to develop a strategic plan that will guide the future of public art in the city. With the input from community organizations and individuals, the plan aims ...


MyAJC

Strategic planning helping metro Atlanta schools keep teachers
MyAJC
Today's afternoon job fair at DeKalb County Schools' Stone Mountain headquarters is targeting special education teachers and nurses. The new human resources chief, Bernice Gregory, said recent strategies targeting specific groups have worked well to ...


CIO

How to develop a PMO strategic plan
CIO
Strategic-level (PMOs), also known as enterprise project management offices, are essential in developing, maintaining and communicating effective project, program and portfolio practices. Having a solid company-wide strategic plan provides the ...

and more »

Forbes

How To Get Started With The Legacy Planning Process
Forbes
Strategic planning aligns your values and goals with your overall investment strategy and wealth plan. Sometimes starting with a simplified picture of your wealth—in other words, understanding what's already in place—can help identify what changes ...

and more »
Google News

Rules to Setting Business Goals and Objectives: Why and How to be SMART

We all know that nothing runs without a plan, and... Read More

How To Kick Start Your Business And Double Your Profits

This will make some people angry as hell, but it's... Read More

GOT MEME? How to Attract Your Clients and Customers Attention

No "meme" isn't a typo and Got Milk, the more... Read More

Akron OH; A great place to do business

When looking at Akron carefully one cannot help but notice... Read More

Business Process Methodologies

I've either been involved with or held a process-related role... Read More

Have You Identified the Enemy?

One of the most powerful driving forces in human nature... Read More

Executive Summary for Business Plans of Franchisees

Writing a business plan for a franchised outlet of a... Read More

Defining Go for It Business Goals

Many business start-up kits or consultants will tell you one... Read More

The Importance of Value Mix

( * - the word 'product' can be substituted to... Read More

Why Six Sigma Will Work in Healthcare

If ever there were an industry where we want zero... Read More

Will and Vision

Remember Chux? The disposable diaper that took the market by... Read More

Going Self-Employed ? A Few Handy Hints

The day you decide to take the plunge and work... Read More

Microsoft Great Plains Implementation: Placement/Recruiting Agency example ? overview for consultant

Microsoft Great Plains does wonderful ERP job for horizontal markets... Read More

A Unique Joint Venture Twist: Make Huge Profits Even If You Have No Money, No Products, and No List

Would you like to jumpstart your online or offline business... Read More

Is Your Company Growing Fast Enough for You?

Are you frustrated by the lack of growth in your... Read More

Writing Your Business Plan is Actually Storytelling

Storytelling and writing a business plan actually go hand in... Read More

Take A Systems View To Ensure Your Business Stays Healthy

How are you feeling today? Good, not so good, great?... Read More

Site Selection and Demographic Tips for Establishing Outlets

Many cities have home pages on the Internet. Many of... Read More

Top Reasons To Form A Strategic Business Alliance

A strategic alliance is when two or more businesses join... Read More

8 Ways to Earn More Without Working Harder

Conventional wisdom has it that there are only three ways... Read More

The Top Ten Rules of Effective Networking

Many of us are discouraged by the networking events that... Read More

Vendor Relations Strategies Sample Outline

One of the quintessential parts to any business is your... Read More

Questions to Ask Yourself When Starting a New Home Business

I love the excitement of starting up a new home... Read More

5 Strategies That Will Boost Your Business Productivity Today! - Part 2

Growing your own small business can be one of the... Read More

A Backup To The Internet Is Vital & Now Cost Effective

It doesn't take a Terrorist Act, Tsunami or Earthquake to... Read More