Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Site Selection and Demographic Tips for Establishing Outlets > NetSparsh - Viral Content you Love & Share

Site Selection and Demographic Tips for Establishing Outlets

Many cities have home pages on the Internet. Many of these cities use these sites to promote their town. They use it to attract large corporations who will provide jobs and large retailers who will provide sales tax revenue dollars for city budgets. The first thing you need to do when surveying a town for a likely candidate for a company outlet is to visit their website and that you can do from where you are sitting right now. Websites can be great sources for general and statistical data. Here is some of the information you will find at these Internet sites: Upcoming City Events; Job Opportunities; Library Hours; How To Pay Water Bills; Statistical Data; Basic City Information; Etc.

What you generally won't find on these sites is any information that may be negative to retailers, large employers or home-buyers such as, but not limited to: High Crime Rates; High Unemployment; Degrading Schools; Traffic Counts; Accessibility Of Transportation; HUD Information; Low Income Housing Areas; Etc.

This type of negative data is vital to your understanding the economics and future economics of the city and region, that you will have to find out from a look see in the area, a personal visit. These are things you over hear in local coffee shops talking with police officers, local business people and concerned citizens.

Many Chambers of Commerce have BBS Bulletin Boards or home pages on the Internet. Usually they offer incentives to membership by putting these new members on the Internet and giving them a listing on the chamber's home page. Generally, the information on these systems is of more value in site analysis and selection than the city's home page. This is because it is created by and for business people. It is also usually tailored to the small businessman and the large employer.

A few of the companies that collect data and run ESRI programs will make customized reports based upon criteria you specify and then search, sort and modem or fax the information to you in one hour or less. These companies include: Thompson Site Selection Research, Inc.; Urban Decision Systems Equifax National Decision Systems.

Equifax can give us demographic variables such as: Total Households; Total Population; Household Growth/Decline; Population Growth/Decline; Average Income; Median Income; Specific Income Ranges; Population By Race; Number Of Owners/Renter Units; Property Values; Age Of Population Education Level Of Population; Occupations Of Labor Force; Number Of Vehicles

Equifax can also give us the following business variables: Number Of Businesses (Automotive); Number Of Businesses By SIC Code; Competitive Businesses; Number Of Retail Businesses; Etc.

Equifax supplies this information in many different formats. By calling an 800 number, you can have an eight-page report faxed in three hours time. Maps can take a little longer. Equifax's latest software called Sparta-Site is PC based. Sparta-Site integrates demographic, consumer, expenditure, shopping center, highway and road data into one comprehensive package that provides automated site evaluations on any computer or laptop. Business data, mailing lists and sales contact data bases can also easily be incorporated with this site software.

To make this actual analysis easy for users, all information in Sparta-Site is pulled into site evaluation modules similar to those you will find from Urban Design Systems on the following pages. When analysis is complete, Sparta-Site produces a series of maps, charts and reports which allows us to quickly identify locations which offer us the greatest potential for high profit car washing before we set up route schedules for the franchisees. With this software, we can analyze an unlimited number of locations in our target regions and conduct an endless number of 'What if?' scenarios. This flexibility will enable us to select cities or areas that offer the most or least potential, compare demographic characteristics of multiple locations throughout a city, analyze past and future market trends, track rapidly growing markets and evaluate areas for the second, third and fourth locations to open in the future. You can also down load information from the U. S. Census Bureau at; http://www.census.com and all state government contracts which have been sent out to bid at; http://www.govt.dgs.com .

Certainly, market data cannot provide you with all the answers nor guarantee the outlets success. The process of determining which variables are important to us and which are 'nice to know' is part art and part science. In the last decade business owners, site selection specialists or studiers of demographics and economic vitality of regions have had the advantage of computer generated feasibility studies and it has certainly helped. The more we know about market characteristics, the better our chances of choosing the best areas that will contribute the highest profit to our outlets thus greatly enhancing their potential for winning in an extremely big way.

These techniques of real world site selection and study has helped our company tremendously and it can help yours also.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Fairbanks Daily News-Miner

UAF chancellor rolls out new strategic planning initiative in ...
Fairbanks Daily News-Miner
FAIRBANKS — University of Alaska Fairbanks Chancellor Dan White delivered his annual convocation speech Tuesday afternoon and introduced the audience ...

and more »

Suburban Life Publications

Downers Grove District 58 board approves strategic plan
Suburban Life Publications
DOWNERS GROVE – There may be a time in the future when Downers Grove Grade School District 58 installs air conditioning at all schools, expands middle school to include sixth grade, revamps its curriculum to be more rigorous and develops a plan to ...


Patch.com

City Seeks Community Input On New Strategic Plan
Patch.com
From The City of Geneva: Residents, merchants, and stakeholders are invited to help shape the future of Geneva by attending the City's Strategic Plan Advisory Committee's upcoming community forum.The forum will be held at 7 p.m. Thursday, Sept. 20 at ...


FOX 44 - KWKT

UPDATE: Strategic plan approved by Belton City Council
FOX 44 - KWKT
... hoping it will force the city to re-evaluate the plan from a homeowners prospective. "I think that's what they are hoping, that we'll move on and turn the page and go on with our lives," said Daniel. If the strategic plan is approved, the Lake-to ...
Belton Council revises Lake-to-Lake Road plans, adopts $28.8M ...Temple Daily Telegram

all 4 news articles »

Danvers School Committee approves new five-year strategic plan
Wicked Local Marshfield
A new five-year strategic plan to take Danvers school through 2023 has been given final approval by school officials. The Danvers School Committee on Sept. 10 gave its seal of approval to the 2018-23 Strategic Plan for the school system. Initial ...


Franklin Twp. schools to hold meeting on strategic plan
NJ.com
The Franklin Township School Board of Education is seeking members from a cross-section of the school district in developing action plans for its strategic plan. The Franklin Township School Board of Education is inviting the community to help develop ...


The Financial Brand

7 Big Strategic Planning Questions Bankers Must Be Asking Now
The Financial Brand
In boardrooms around the world, senior leaders are scrambling to set the strategic direction for their financial institution. But when senior leaders aren't brutally honest about where their organization needs to improve and innovate, their strategic ...


TechRepublic

Effective deployment of IoT requires strategic planning and careful calculation
TechRepublic
The ability to monetize the ever-increasing flow of data generated by interconnected devices will require a comprehensive and well-documented strategic plan. An effective IoT strategy will go a long way toward determining the winners and losers in what ...

and more »

United States Geological Survey (press release)

Science for a Risky World: A USGS Plan for Risk Research and Applications – USGS publishes strategic plan for ...
United States Geological Survey (press release)
The Risk Plan identifies the Bureau's core competencies in this arena and includes background on and specific recommendations for building institutional capacity for creating sustained partnerships, supporting professional staff, and improving product ...


Trustees discuss goals and objectives to better the future of Oscoda
Iosco County News Herald
According to Schaeffer, one issue with the current strategic planning initiatives is that there are three documents which “do not talk to each other” – the township master plan adopted by the planning commission in March, the township board's goals and ...

Google News

Rules to Setting Business Goals and Objectives: Why and How to be SMART

We all know that nothing runs without a plan, and... Read More

The 7 Critical Steps to Formulating Your Annual Strategic Business Plan

Businesses tend to avoid doing their annual business plan thinking... Read More

Microsoft Great Plains Implementation: Healthcare/Hospital example ? overview for consultant

Microsoft Great Plains fits multiple services market niche and healthcare... Read More

Innovators Role at Hard Times

One Research Scientist at the Hewlett-Packard (HP) Imaging Systems laboratory... Read More

Corporate Venturing For Emerging Growth Companies

The boom of the dot-com era in 1999 brought the... Read More

2 Simple Steps Before Starting Your Business

There is so much small business information available today that... Read More

Shortening Product Life Cycle!

The current state of the available technology at the disposal... Read More

Business Plan Descriptions of Computer System

Entrepreneurs often give little if any consideration to their computer... Read More

Seasonality: Whats the Big Deal?

Do you work in or own a business that's affected... Read More

Ten Steps To A Great Strategic Plan

Ask a small business owner about their strategic plan and... Read More

Is Your Company Growing Fast Enough for You?

Are you frustrated by the lack of growth in your... Read More

Business Plan: The Simplest Business Plan Ever

If you're a solo professional like I am, you know... Read More

Sony?s PSI Project

In 1989, Sony founded its Institute of Wisdom at the... Read More

Vendor Relations Strategies Sample Outline

One of the quintessential parts to any business is your... Read More

Dayton, OH; Why your Company needs to expand there

In Ohio: besides the 3-Cs you should look at Akron,... Read More

City of Cortez and South Western Colorado Market Survey

We have been spending many hours surveying the market for... Read More

Do You Have A Customer Identity Crisis?

The trick is to determine what uniquely identifies your best... Read More

Restaurant Startup - Part 1: Market Research ? What are Potential Competitors Doing?

The first step in starting a restaurant is proper planning.... Read More

The Top 10 Priorities That Guard Your Five-Star Reputation

Making money doesn't make your reputation... your reputation makes you... Read More

Dotcom Business Plans Archive Project

One of the most important initiatives in the domain of... Read More

Questions to Ask Yourself When Starting a New Home Business

I love the excitement of starting up a new home... Read More

For Business Owners Only - You Can?t Be Fired But Neither Can You Quit

The decision to sell, or not to sell your business... Read More

Mastermind Your Way to Success

What do Mark Victor Hansen, Robert Allen, Anthony Robbins, Andrew... Read More

A Backup To The Internet Is Vital & Now Cost Effective

It doesn't take a Terrorist Act, Tsunami or Earthquake to... Read More

25 Ways To Find Companies To Buy

When you start your program to purchase your "ideal" company,... Read More