Vision Getting Dim?

A recent conversation started with a typical question, "How's business?" The reply was equally typical and prefaced by a sigh, "You know (another sigh), same old / same old."

Clearly the person responding has "VCD" or "Vision Challenge Disorder." VCD happens when the vigor goes out of the company vision like air going out of a balloon. Maybe the original vision has been reached and the business is just coasting, maintaining the status quo, marching in place. The overall energy and focus of the organization has shifted from taking initiative and towards the security of sameness and "playing defense."

With no vision to focus on and no challenges to face, the staff gets frustrated. They flounder because there is no guiding direction to align their performance expectations; the business stagnates ? "You know (sigh), same old / same old." This stultifying attitude can be the beginning of the feared slippery slope ending ultimately in the demise of the business.

When VCD rears its ugly head it is time to reevaluate the company and its core foundational elements. Is the vision exciting, expansive, and energizing? If you look at the two previous sentences and yawn, your company has a VCD problem ? "you know (sigh), same old / same old."

Here is a four-step process to insure you don't let Vision Challenge Disorder enter your company.

1) See if your Vision for the company is still relevant ? if you don't have a Vision written out, that's a different, but no less important, problem.

2) Discover if your staff is aware of the Vision and if they believe it is still relevant.

3) Review your Vision, clarify it if it is indistinct, modify it as needed

4) Work on making that Vision your reality ? implement, implement, implement!

When the Vision is well articulated and integrated into weekly, monthly and yearly goals, the company will reenergize and look towards the future with enthusiasm, optimism and a renewed sense of purpose. Your clients will feel it, your competitors will fear it so dust off your Vision, polish it and enjoy your future.

Larry Galler coaches and consults with high-performance executives, professionals, and small businesses since 1993. He is the writer of the long-running (every Sunday since November 2001) business column, "Front Lines with Larry Galler" Sign up for his free newsletter at

In The News:

Strategic Plan  Bethel College, KS
Seton Hall Unveils Strategic Plan  Seton Hall University News & Events
Honors and Awards: Spring 2021  The Bentley University Newsroom

Have You Identified the Enemy?

One of the most powerful driving forces in human nature... Read More

Business Plan 101 How to Write a Table of Contents

No matter what business you plan to start in your... Read More

The 7 Critical Steps to Formulating Your Annual Strategic Business Plan

Businesses tend to avoid doing their annual business plan thinking... Read More

Strategic Planning Fundamentals

Strategic planning is vital while starting a new business or... Read More

Insurance Requirements in Franchised Companies

Franchised companies often require what some believe to be excessive... Read More

During the election we heard about Ohio?s Economy

Much of what we heard in the mass media about... Read More

10 Critical Facts to Put On the Cover of Your Business Plan...

In most business plans, no matter how striking the idea,... Read More

Describing Intellectual Property in Your Business Plan

Most companies that are worthy of raising venture capital have... Read More

Do You Really Need a Business Plan?

"I don't need a business plan."Neither did Alice in Wonderland."Would... Read More

The Top 10 Priorities That Guard Your Five-Star Reputation

Making money doesn't make your reputation... your reputation makes you... Read More

The Chief Cause of Business Failure & Success

Business rises and falls on leadership. According to business guru,... Read More

Your Business: Will It Have A Happy Ending?

"Begin with the end in mind," says Stephen Covey in... Read More

Mobile Franchise Business Expansion Strategy

If you own a mobile franchise business and wish to... Read More

Corporate Venturing For Emerging Growth Companies

The boom of the dot-com era in 1999 brought the... Read More

Who is Responsible?

While writing an article recently on effective ways to bridge... Read More

How To Get More Business During The Winter Months

Business seems to drop, slow or even stop during the... Read More

The Power of Strategic Thinking: Creating Meaningful Success

Too much goal setting and strategic planning can leave you... Read More

Business Planning and the ?Bozo? Factor

"Bozo" ? A clown with a forlorn look, always finding... Read More

Business Plan Financial Projections: Stop Worrying About Being Right...

Business plan financial projections seem daunting because they are so... Read More

Writing a Business Plan for Success in Business and for Funding

Writing a business plan to help you direct and manage... Read More

Business Problem Solving

Is there really anything as a problem? Does chaos or... Read More

Becoming Wise - Wild & Free - Writing A Successful Business Plan - Part 2 - Do It In Steps

So you've decided to write your own business plan because... Read More

GOT MEME? How to Attract Your Clients and Customers Attention

No "meme" isn't a typo and Got Milk, the more... Read More

Executive Summary for Business Plans of Franchisees

Writing a business plan for a franchised outlet of a... Read More

Turning On The Lights

Fun From The StartFor those with the will to start... Read More