Connecting Your Offline Business to Your Online Business

These may sound like no brainers, but you'd be surprised. No matter how high-tech your business has become, there is no doubt you still have some non-electronic aspects of your company. These are things like your business cards, stickers, and work shirts, to name a few.

Check out your business cards first. These should be at the ready whenever possible. Make sure your website is listed on your card: this is a way for a possible customer to check you out on their own. A good tip is to have your website printed in a font that ensures all of the letters look like letters, rather than numbers. For example, "L" can resemble the number one very easily when typed in lowercase. Stick to fonts that clearly allow the eye to distinguish letters from numbers. Also have your website put on your stationary: it is much easier to check out a website than make a phone call these days.

If someone is calling your voicemail looking for a product, you had better have your website spelt out slowly, and clearly on there too. Not having your website on your voicemail will mean the loss of a sale. Our fast paced world has spoiled us and people want things not now, but five seconds ago. So if your website is not on your message, they will simply forget you, and move on to your competitor. Adding your web address to your voicemail will allow perspective customers to find out about your business while you are making other deals, or watching TV.

Stickers are inexpensive and a great way to catch someone's eye when they are least expecting it. Every single package that leaves my office has a label with my web address on it. I even stick the little guys on my bills. Why not, who knows who will see it? I also put my picture on my shipping label. This is something that is not done often, so it helps me stand apart from the rest. I usually put a little bubble saying "Hi" to you personally, for the extra inch.

Another place to attach your web address to might be your promotional handouts. If you send out an annual flyer, or give away freebies, make sure you web information is on there. Some people do this with give away items like mouse pads, or mugs. These along with the packaging on every product you sell, should have your contact information via the web. If your company wears workshirts, or sponsors a softball team, for example, get your web address on there as well. If you produce it: brand it.

Lastly, if you call my office, and I speak to you on the phone, I can gaurentee I will mention that you should visit my website. This is a tactic that I swear by, because I firmly believe that if I can get you to my site, you will stay and look around for awhile. No matter what it is you are looking for, you are bound to stumble across something else. It's like going to the grocery store for just one thing: you always come out with two.

Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book "Wake 'em Up Business Presentations" and "Click: The Ultimate Guide to Electronic Marketing." It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his client's needs.

http://www.antion.com

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Bolivar prepares strategic plan, Alfred State to aid in study  Olean Times HeraldBOLIVAR — The first step in an effort to revitalize Bolivar is complete, with a community and Alfred State College partnership ready for the next.
Retirement Savers Benefit From Changes to 401(k)s  Yahoo FinanceThere are a lot of changes on the horizon for 401(k) plans, which is generally good news for workers saving for retirement. In addition, the U.S. House of ...
Merritt city council sets top priorities for term - Merritt Herald  Merritt HeraldAfter hours of discussing what matters most to the community, Merritt's city council settled on the top goals they plan to achieve before their term is up. Council ...
My mother has always lived off others and now she lives off me — she needs to sort out her life before I snap  MarketWatch'I told her that I was going to make an appointment for her to speak to a Medicaid specialist, and you would think she'd watched me kick a puppy down the...
IAPI Census Highlights Improvement in Profitability But Many Challenges Lie Ahead  AdWorldStaff acquisition and retention, in-housing, reduced marketing budgets, the rising costs associated with pitching and Brexit are amongst some of the key ...
'Refocusing Tourism'  Thegardenisland.comLIHUE — Visitors average about 28,000 a day on Kauai, according to statistics from the state Department of Business, Economic Development and Tourism.
Support For Hotel/Conference Center  Los Alamos ReporterI am writing to express my strong support for adoption of the proposed County Ordinance 695, and the effort to bring an 86-room hotel and conference center to ...
Office blocks plans at former Ebrington Barracks site progressing  Highland RadioPlans for two Grade A office blocks at the former Ebrington Barracks site are said to be progressing well. Planning Officers from Derry City and Strabane District ...
Middle Tennessee men hike the highest peak in each of the 50 states in 50 days  WZTVSummiting the highest peaks across America requires 10 months of strategic planning and a compact, mobile headquarters. “Anything that we needed over the ...
Avison Young bolsters global finance team with five strategic appointments  Canada NewsWireFinance thought leaders, together with CFO, will execute on capital deployment, help implement investment strategy and manage finance and accounting ...

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