Do You Have A Customer Identity Crisis?

The trick is to determine what uniquely identifies your best customers. Fortunately, deriving this information is not difficult, and in many cases can be obtained from innocuous questions. Consider a manufacturer of baby goods and the fact that families with new babies often purchase multi-passenger vehicles. This manufacturer could build an effective mailing list by surveying recent car purchasers and noting which respondents had traded in sports cars for SUVs. Your information gathering technique of course will vary, but the identifying information always comprises the same three pieces -- demographic information, geographic location, and purchasing history. Demographic Information

Consumer behavior varies with age, sex, education, income, occupation, marital status, and family size. These demographic parameters are typically used to describe consumers, but they're not an exhaustive list. Perhaps the current brand of car or credit limit would more accurately determine your customer base, which reveals the dark side of demographics -- choosing which demographics to discard may be occasionally difficult. You may find yourself fighting the urge to know every minute detail about your customers. Bear in mind that too much information can be just as paralyzing as too little, and remember to choose wisely, because demographic information is the foundation of your customer analysis. Geographic Location

Trends in apartment renting and home ownership have proven the old adage "birds of a feather flock together," amazingly correct. Geographic location analysis paired with demographics reveals clusters of people with similar characteristics living near one another. This type of analysis creates maps where your customers live, which can yield additional clues on where to look for new customers. It's also worth noting that purchasing behavior is remarkably consistent within specific geographic areas, reflecting shared lifestyle traits. Market segmentation studies can build upon geographic analysis to produce studies of various customer types as well. Purchasing History

When did your customers last make a purchase? How often do they buy? How much do they typically spend? You can use these questions to assign a value category to your customers. If you're a consumer goods and services provider, you have all the purchase information you need right in your sales records. If that's not enough, or if you run a different type of business, you can find generalized purchasing history in census data.

Using what you know about current customers to identify likely new customers increases your chances significantly of finding new best customers. That in turn generates sound data to guide your product offerings, promotional programs, and overall marketing strategy.

Catenate, LLC is a web-based provider of detailed easy-to-use targeted geodemographic reports, through the Catosphere (http://www.catosphere.com) and related marketing services.

http://www.catosphere.com
Wendy Cobrda, CEO

In The News:

Shawnee Mission sets objectives for every student in new strategic plan  Shawnee Mission PostSix month ago, first-year Superintendent Mike Fulton kicked off a comprehensive strategic planning process that he said would serve as a new “north star” for ...
Pam Mackenzie joins C2 - Competitive Computing as Vice President of Strategic Planning and Implementation  PRNewswireCOLCHESTER, Vt., June 25, 2019 /PRNewswire/ -- Competitive Computing, also known as C2 (www.competitive.com), a leading digital solutions company ...
Clear Creek ISD readies for new strategic plan  Community Impact NewspaperJun 25, 2019: In September 2013, Clear Creek ISD began working on its second strategic plan, which became official in May 2014. Now the district is preparing ...
ACT govt digital strategy ineffective for IT planning, audit finds  iTnewsThe ACT government has been told to improve its strategic IT planning efforts after the territory's audit office labelled its attempts to do so through the 2016 digital ...
VMLY&R India ropes in Ajay Ravindran as Director - Strategy & Planning  Exchange4MediaRavindran's last assignment was with Lowe Lintas, Mumbai, where he was Vice President – Strategic Planning.
VMLY&R India Appoints Ajay Ravindran Director of Strategy & Planning  Branding in Asia MagazineVMLY&R India has appointed Ajay Ravindran to the role of Director – Strategy and Planning.
Metro To Consider Adopting Transit-to-Parks Strategic Plan  Streetsblog CaliforniaNote: Metropolitan Shuttle, a leader in bus shuttle rentals, regularly sponsors coverage on Streetsblog San Francisco and Streetsblog Los Angeles. Unless ...
Issue management is not the same as strategic planning  mUmBRELLA*It's a mistake to conflate issue management and strategic planning, explains Issue Outcomes' Tony Jaques. They are not the same, nor are they two parts of the ...
Seven Steps To Engage Your Employees In Strategic Planning  ForbesI remember when I first started my leadership development business 30 years ago, strategic planning was considered a top-down effort. I worked with leaders to ...
AWI adds traceability to marketing focus in 2019-22 strategic plan  Sheep CentralAUSTRALIAN Wool Innovation has listed traceability, consultation, measurement and evaluation as major priorities in its strategic plan for the next three years.
Commissioners adopt county strategic plan | Local News  Weatherford DemocratThe Parker County commissioners unanimously approved the adoption of the strategic plan Monday morning after hired economic developer, Marty Wieder, ...
4,000 sign petition for new Crewe Aldi store - but planning meeting will be held in Macclesfield  Chester ChronicleMore than 4,000 people have now signed a petition backing plans for a new Aldi store in Crewe - but some who may want to attend the planning meeting won't ...
Local strategic planning statement will underpin Sutherland Shire's next LEP  St George and Sutherland Shire LeaderThe 2015 LEP created enormous debate, with more than 5000 submissions and an independent review, established by the state government.
Iteris Awarded Strategic Planning and Traffic Signal Timing Projects from City of Modesto  Yahoo FinanceNew Initiatives will Improve Traffic Management in Major California Central Valley City.
People-First Policies Will Help Close the Government's Skills Gap  NextgovHuman capital strategies should be baked into long-term strategic plans, a GAO executive said.
Malthouse advocates strategic planning  The PlannerHousing and planning minister Kit Malthouse has signalled his support for long-term strategic planning. He wants local authorities to think not just five years ...
Ogilvy UK builds out strategy leadership with new hires  ShotsOgilvy UK announces two new strategy heads join the business, bolstering strategic leadership and bringing added depth in data, insights and innovation to the ...
Eastgate gets $210000 grant for strategic planning  Youngstown VindicatorWASHINGTON. U.S. Rep. Tim Ryan of Howland, D-13th, today announced a grant of $210,000 to to Eastgate Regional Council of Governments from the U.S. ...
Ryan's 'Great and Good' Strategic Plan Wins Board Endorsement  UVA TodayThe Board of Visitors today endorsed President Jim Ryan's roadmap for the University of Virginia's future, a 10-year strategic plan designed to make UVA the ...
England round-up: Malthouse advocates strategic planning; Masterplan for Heathrow expansion goes out for consultation  The PlannerMalthouse advocates strategic planning. Housing and planning minister Kit Malthouse has signalled his support for long-term strategic planning. He wants local ...
Publicis SG bolsters strategy team on the back of 39 new account wins in 2019  Marketing InteractivePublicis Communications Singapore has made a number of hires to boost the strength of its strategic planning group. Belinda Green has been appointed as the ...
NAUI Announces Launch of Green Diver Initiative Strategic Plan  DeeperBlue.comThe National Association of Underwater Instructors announced this week that the Green Diver Board of Directors has updated and revised the Green Diver ...
How to build disruptive strategic flywheels  strategy+business TodayA large auto manufacturer asked a consulting firm to evaluate its competitive position in relation to ride-sharing startups building autonomous vehicles. Instead of ...
Perspectives: Is your strategic plan full of holes? Here’s how to fix it now.  Thrive GlobalIt's budget and strategic planning time. It's when we put together our best guess at the future. And yet so many leaders miss critical pieces in their plan!
District taking strategic plan, measurements 'seriously' | Elk River Star News  ECM PublishersDistrict 728 5-year strategic planDistrict 728 missionOur mission is to educate, inspire and empower our diverse learners, to shape their futures, to accomplish ...
Preparing for Dal's next strategic plan - Dal News  Dal NewsRoughly 200 faculty and staff attended a retreat hosted by the Provost's Office last week, providing input and receiving an update on planning underway as the ...
National Lottery Authority Concludes Strategic Planning in Buchanan  The Bush ChickenBUCHANAN, Grand – The National Lottery Authority has concluded a five-year strategic plan consultative meeting aimed at modernizing its operations.
Jackson invests in strategic planning, outreach | Town & County  Jackson Hole News&GuideWith an increase of 3% over last year's budget, elected officials are paying their staff more and reconfiguring a few high-level positions.
Pine River-Backus School: Strategic planning shows common themes....  Brainerd DispatchAfter six meetings and an online survey, the Pine River-Backus School District's strategic planning process revealed some shared themes during the public input ...
Strategic planning and diaspora development integral to Jamaica's economy  Caribbean News NowBy Caribbean News Now contributor. KINGSTON, Jamaica – Addressing the launch of the 8th Biennial Jamaica Diaspora conference at the Jamaica Pegasus ...
New Knight Campus strategic plan outlines its future vision  AroundtheOCampus stakeholders and external partners provided input for the plan during the last year.
OOCL Chooses Navis StowMan Stowage Software for its Entire Fleet  The Maritime ExecutiveNavis, a part of Cargotec Corporation, and the provider of on premise and cloud collaborative stowag...
Reducing IT costs through strategic planning  Ed ExecIndependent advisor Royden Gothelf explains the importance of a clear IT strategy and improvement plan when it comes to procuring new edtech for your school.
JEA moves forward with planning austere changes for the future  WOKVJEA is road mapping how to get past the charter, statute, and other constraints that they say are impacting their ability to innovate as a company. While they ...
FEO begins work on new strategic plan  FBC NewsSupervisor of Elections Mohammed Saneem says the aftermath of the 2018 General Election provides the best time to assess and plan ahead for the next ...
Five year corporate plan officially adopted by Council  NewsportCouncil yesterday unanimously adopted the Douglas Shire Council's five-year Corporate Plan (2019-24) at an open Council session in Council Chambers.
Boralex Announces Strategic Plan and Financial Objectives for 2023  PRNewswireGrowth sustained by ongoing development in the wind sector and the addition of solar and energy storage projects MONTRÉAL, June 18, 2019 /PRNewswire/ ...
Communities in Action present Richland County Quality of Life Strategic Plan  Sidney Herald LeaderKali Godfreed and Carrie Krug have been presenting local city councils and the county commission with the Richland County Quality of Life Strategic Plan from ...
Arcadis' strategic planning consultant awarded OBE in Queen's honours list - News - GCR  GCRA strategic planning consultant working with Dutch consulting engineer Arcadis has been awarded an Order of the British Empire (OBE) medal in the Queen's ...
Air Guard strategic thinkers: 'All Airmen involve the strategic plan'  DVIDSThe Air National Guard's Strategic Planning System has been developing priorities for about 13 years (2006), and while “strategy” is in its name, its perspective ...
Minneapolis school leaders extend deadline for the district's new strategic plan. Here's what led to it.  MinnPostMinneapolis Public Schools, the state's third-largest public school district, is in the midst of re-evaluating its strategies for driving up academic achievement, ...
Library to start strategic planning process | News  Auburn VillagerA strategic-planning process will begin in June to determine how the Auburn Public Library can meet the needs of a rapidly growing community in coming years.
UVa strategic plan has community focus  The Daily ProgressIn the next decade, the University of Virginia plans to expand financial aid, house half its student body on Grounds and expand adult education opportunities ...
The Canadian Institute Of Planners Announces the 2019 Awards for Planning Winners  Canadian ArchitectThis year, the Canadian Institute of Planners (CIP) honoured projects from the cities of Hamilton, Vancouver, Calgary, Victoria, Saskatoon and Toronto with their ...
Meet SWE's FY19 Speaker of the Senate, Kate Hull  Society of Women EngineersAs Speaker of the Senate, Kate Hull oversees SWE's strategic planning efforts and leads research on key strategic initiatives of interest to women in STEM.
Energy sector strategic planning, management  Zimbabwe IndependentJUST after the Second World War, political leaders in what was Southern Rhodesia started to think about how they would meet the needs of the country for ...
Robotics can drive reporting and planning efficiency in controlling  Consultancy.euControlling departments can significantly advance their effectiveness and hence services by embedding more automation in suitable processes, according to a ...
Northstar's (NEIK) Strategic Plan for Entering the Worldwide Aviation Manufacture and Sales Arena, With Projected Annual Revenue to Top USD34 Million  GlobeNewswireVIRGINIA BEACH, Va., June 19, 2019 (GLOBE NEWSWIRE) -- Northstar Electronics Inc. (“Northstar,” the “Company”) (OTCQB: NEIK). Northstar is pleased to ...
Anne Smith has been appointed vice president of strategy and planning at Choice Hotels International, Inc.  Hospitality NetAnne Smith transitions to the role of vice president of strategy and planning, where she oversees the corporate strategy and business transformation functions to ...
Private management firm pitches plan to operate Fort Smith Convention Center, riverfront facility  talkbusiness.netThe Fort Smith Board of Directors agreed Tuesday (June 25) for Fort Smith City Administrator Carl Geffken to continue talks with the Oak View Group about the ...
***UPDATED*** | City Strategic Planning Efforts Continue  coastalbreezenews.comThe Marco Island City Council recently engaged in a process of setting goals and objectives for not only themselves regarding policy objectives, but for the.
Battle Ground City Council adopts guiding principles  clarkcountytoday.comThe Battle Ground City Council has adopted a set of Guiding Principles that will serve as a foundation for policy decisions as the city begins the 2020 ...
Fayetteville School Board reviews strategic plan  Northwest Arkansas Democrat-GazetteFAYETTEVILLE -- A plan intended to guide the School District for the next five years is near completion and will be rolled out to the public this fall. The plan ...
Global Semiconductor Silicon Wafer Market – Porter's Five Forces Strategy Analysis and Forecast 2024  CW57.TVSemiconductor Silicon Wafer Market reports provides 5 year pre-historic and forecast for the sector and include data on socio-economic data of global.
Charting your accounting firm's future  Accounting TodayNow more than ever, a solid strategic plan is crucial to an accounting practice's success.
Global Fixed Thermal Imagers Market – Porter's Five Forces Strategy Analysis and Forecast 2024  CW57.TVFixed Thermal Imagers Market reports provides 5 year pre-historic and forecast for the sector and include data on socio-economic data of global.
McLennan County searching for nearly 100 new jail employees  FOX 44 - KWKTMcLennan County has almost 100 jobs to fill as it prepares to take over the Jack Harwell Detention Center. The county is taking over the jail on October 1 after ...
Global Engineering Plastics Market – Porter's Five Forces Strategy Analysis and Forecast 2024  CW57.TVEngineering Plastics Market reports provides 5 year pre-historic and forecast for the sector and include data on socio-economic data of global. Key stakeholders ...
Luxury Goods Market Outlook By Market Entry Strategies, Countermeasures of Economic Impact & Forecast by 2024  CW57.TVLuxury Goods Market reports provides a comprehensive overview of the global market size and share. Luxury Goods market data reports also provide a 5 year ...
A road map for Maine  Seacoastonline.comWELLS — Town officials, business leaders and community stakeholders from across York County gathered at York County Community College Monday for the ...
Strategic planning seminar described as timely  Dominica News OnlineMinister for Planning and Economic Development, Senator Miriam Blanchard has described the planned sessions for the Strategic Planning Week as timely.
Police security units in Dubai schools  Khaleej TimesMajor General Abdullah Khalifa Al Marri, Commander-in-Chief of Dubai Police, has approved five community and security initiatives, including Ideal Safe Family ...
Economic Impact On Cryogenic Liquid Transport Vehicles Market, Marketing Strategy, Top Players, Analysis and Forecast To 2024  CW57.TVCryogenic Liquid Transport Vehicles Market reports provides a comprehensive overview of the global market size and share. Cryogenic Liquid Transport ...
Strategic plan outlines city's top priorities | Local News  Elk Valley TimesTop priorities identified by the Fayetteville Board of Mayor and Aldermen in the final report of its strategic planning session for 2019 include the following:
PR-B School District seeks public input for strategic plan. Residents...  The Lake Country EchoThe Pine River-Backus School District is in the initial stage of developing a strategic plan. The school board is working with the Minnesota School Boards ...
Citizens voice their concerns at Marshall strategic plan meeting  KTBSMARSHALL, TEXAS -The city of Marshall is mobilizing and moving forward. On Saturday, the city manager and the commission met with members of the ...
Global Packaged Milkshakes Market Forecast, Marketing Channels, Major Industry Participants, and Strategies To 2024  CW57.TVPackaged Milkshakes Market reports provides 5 year pre-historic and forecast for the sector and include data on socio-economic data of global.
Global and Regional Dive Undersuits Market Report with Key Player Landscape and Their Market Entry Strategies, Marketing Channels  CW57.TVDive Undersuits Market reports provides 5 year pre-historic and forecast for the sector and include data on socio-economic data of global. Key stakeholders can ...
Waterloo council adjusts focus with new draft strategic plan, seeks public input  CBC.caThe City of Waterloo is looking for the public's feedback on its draft strategic plan. The plan helps guide council in its decision making for the rest of this current ...
SIU Carbondale and partners release strategic plan for Pyramid State Park  KFVSSouthern Illinois State University, Illinois Department of Natural Resources and partners will release a strategic plan for improving Pyramid State Park on ...
Agency to release strategic plan Pyramid State Park on Thursday  Du Quoin Evening CallThe Illinois Department of Natural Resources, in partnership with Southern Illinois University Carbondale, the Friends of Pyramid State Park, and constituent ...
The Six Essential Steps to Programmatic Advertising Success  Which-50In today's digital economy, programmatic advertising plays an integral role in the digital transformation of how businesses reach, win and retain.
Market Insights of Plastic Injection Molding Market by Top Leading Players, Key Strategies & Market Dynamics Forces  CW57.TVPlastic Injection Molding Market reports provides 5 year pre-historic and forecast for the sector and include data on socio-economic data of global.
Global Chlorotoluene Market Report, Key Players, Size, Share, Analysis 2019 and Forecast To 2024  CW57.TVChlorotoluene Market reports provides a comprehensive overview of the global market size and share. Chlorotoluene market data reports also provide a 5 year ...
KCDSB gets student assistance with strategic plan  KenoraOnline.comThe St Thomas Aquinas High School Grade 11/12 Business Leadership Class has been helping the KCDSB with their strategic plan. Director of Education ...
Council, staff brainstorm over strategic plan  Belleville IntelligencerCity council and staff sat down for their second brainstorming session to establish a new strategic plan for Belleville at a special meeting held Monday at the ...
Global and Regional Bacterial Vaginosis Drug Market Report with Major Vendor Landscape and Their Strategies  CW57.TVBacterial Vaginosis Drug Market reports provides 5 year pre-historic and forecast for the sector and include data on socio-economic data of global.
Reminders for tonight: Food Trucks, Socks for Veterans, and Library Strategic Planning  mysouthboroughAbove: The opening of this year's Food Truck Festival drew a large crowd on a beautiful night. The 2nd of 4 nights opens at 3:30 pm today. (images cropped from ...
House subcommittee tackles links between natural disasters, climate change  Brunswick NewsThere's reasonable evidence to believe actions by human beings are causing degradation of forces that would otherwise weaken hurricanes approaching the ...
Strategic plan calls for student input on school safety  The Fayetteville ObserverThe Cumberland County school district would survey students over the next five years about how they feel about school safety measures under a proposed ...
Residents work to zero in on strategic plan  Wicked LocalEASTHAM – The second of two public forums on Eastham's five-year strategic plan was held at the library on Monday with about 30 residents in attendance.
10 government jobs that pay up to Dh40,000 in UAE  Khaleej TimesTake a look at jobs across various departments in UAE.
Public weighs in on development of strategic plan, 2020 budget  Tbnewswatch.comTHUNDER BAY – Two major blueprints that will likely set the direction for the city over the next few years are under development. The strategic plan that will ...
Austin Strategic Mobility Plan works toward easier commute around campus for students  UT The Daily TexanThe Austin Transportation Department is working alongside CapMetro to provide students with easier off-campus transportation through the Austin Strategic ...
City Council eyes collaboration, communication, safety in 2020-2024 strategic plan  Colorado Springs IndependentMaking an overview plan can set the course for a business, individual or even a government. Which is why the City Charter requires City Council...
Adrienne White-Faines, CEO of American Osteopathic Association, Joins Innovaccer's Strategic Advisory Council  PRNewswireSAN FRANCISCO, June 25, 2019 /PRNewswire/ -- Innovaccer Inc., the San Francisco-based leading data activation company, announced today that Adrienne...
Community chimes in as state develops early-childhood strategic plan  KVOEInput from a pair of community meetings in Emporia this week will help to flesh out a strategic plan for early childhood development across Kansas. Th...
Strategic plan for Pyramid State Park to be revealed Thursday  The Randolph County Herald-TribuneA strategic plan aimed at improving the increasingly popular Pyramid State Recreation Area will be released Thursday, from 5-7 p.m. at the Perry County ...
Organic Biogas Market by Major Players, Development, Opportunities, Market Driving Forces & Forecast 2024  CW57.TVOrganic Biogas Market reports provides 5 year pre-historic and forecast for the sector and include data on socio-economic data of global. Key stakeholders can ...
Fraser Coast community voices in health service planning  Fraser Coast ChronicleMARYBOROUGH'S Kylie Nitz and Hervey Bay's Terry Meehan have re-confirmed their roles as chairs of the region's Community Reference Groups.
Public voices support for Norwalk library’s building, strategic plans  Thehour.comNORWALK — “The library as the beacon on the corner here on Belden Avenue.” That was the vision Leslie Burger, the founding partner of the Library ...
Market Insights of Tail Pad Market by Top Leading Players, Key Strategies & Market Dynamics Forces  CW57.TVTail Pad 3150 Market reports provides 5 year pre-historic and forecast for the sector and include data on socio-economic data of global. Key stakeholders can ...
Nanaimo Ladysmith school district will seek input on strategic plan  Nanaimo News BulletinStated goals include reconciliation and environmental stewardship.
7 Questions: Aviva Ajmera flexes so she has time for 'Ellen' - Bizwomen  The Business JournalsThere is no such thing as a 9-to-5 day CEO of strategic planning and marketing firm SoLVE KC.
Antonucci: California Teachers Association's strategic plan — how's it doing?  LA School ReportMike Antonucci's Union Report appears weekly at LA School Report. Back in 2014, the California Teachers Association generated a long-term strategic plan.
Habitat for Humanity of Richland & Crawford Counties in financial emergency  Richland SourceHabitat for Humanity of Richland and Crawford Counties, Inc., (HFHRCC) has announced that it has reached a state of financial emergency and is asking the ...
Sylvan Lake planning for future with review of 2019 strategic planning report  LacombeOnline.comThe Town of Sylvan Lake is looking towards their future, while also ensuring the needs of its current citizens are being met. At last week's council meeting, they ...
Why This Entrepreneur Changed Her Business Model Because of Design Thinking  Sweet StartupsGenia Stevens is a marketing strategist, strategic planner, and business coach. For almost 20 years, Genia has supported nonprofit and for-profit clients with ...
School District focuses on minimal business and finishing strategic planning  Lusk HeraldChairperson Richardson called the meeting to order at 5:00 pm in the Board Room of the District Office. All board members were present except Mrs.
Young Gun: BMF strategic planner Josef Wimberger  AdNewsJosef Wimberger has been in the industry for five years and has his eyes on BMF managing director Steve McArdle's role.

Business Disaster? Wont Happen to Me

As fast as you can say business disaster, your business... Read More

How To Leverage Your Current Ideas And Products Into Multiple Revenue Streams

Diversify - to make diverse, give variety, to balance, to... Read More

Offense: Beat the Odds

When in doubt, cut that out! Yeah, yea, doubting Thomas... Read More

The Accountability/Alignment Process: Three Steps to an Accountable Organization

The Accountability/Alignment Process: Three Steps to an Accountable Organization Generating... Read More

Family and Friends Referrals Make the Best Franchisees

As a franchisor it is imperative that you seek, find... Read More

Advice To Manufacturers Creating A Business Plan

If you are a manufacturer wanting to use your business... Read More

Hunters and Gatherers - Are You Serving Both Their Needs?

The University of Exeter in the United Kingdom recently published... Read More

Building a Better Brick-and-Mortar with the Billion-Dollar Web

More than $117 billion passed hands from Internet shoppers to... Read More

Microsoft Great Plains in Agriculture ? implementation highlights

In this small article we'll concentrate on farmers associations and... Read More

Are You Ready To Go International?

Although North Americans were the dominant population on the Internet,... Read More

Dayton, OH; Why your Company needs to expand there

In Ohio: besides the 3-Cs you should look at Akron,... Read More

TQM Total Quality Management, the book

Every decade we seem to come up with a buzz-word... Read More

Innovators Role at Hard Times

One Research Scientist at the Hewlett-Packard (HP) Imaging Systems laboratory... Read More

Vision Getting Dim?

A recent conversation started with a typical question, "How's business?"... Read More

Microsoft Great Plains Implementation: Pharmaceutical Corporation Specifics ? overview

Microsoft Business Solutions Great Plains serves mid-size and large clients... Read More

Executive Summary for Business Plans of Franchisees

Writing a business plan for a franchised outlet of a... Read More

Titanic Precautions

Many movies have been made about the tragic story of... Read More

Business Plan Financial Projections: Stop Worrying About Being Right...

Business plan financial projections seem daunting because they are so... Read More

Expanding your business in a franchise system

If you are a successful franchise of a large franchise... Read More

Succession Planning: Problems Getting Started

A survey released by the American Institute of Certified Public... Read More

19 Questions to Supercharge Your Business Plan

Whether you are seeking capital for your company or are... Read More

Defining Go for It Business Goals

Many business start-up kits or consultants will tell you one... Read More

25 Ways To Find Companies To Buy

When you start your program to purchase your "ideal" company,... Read More

Fail to plan... or Plan to FAIL??

Running a business, whether it be an offline multi-billion dollar... Read More

The Chasm of Change---- Restructuring ----- The Goliath

Richard L. Daft one of the country's recognized academic leadership... Read More