Looking for Harvey Weinstein - The Book and the Business

Two Immigrants Live The American Dream

Some may call it a purpose driven life yet the only thing religious about life for two middle aged British "resident aliens" living in Los Angeles is they rise at 5am and are usually asleep by nine.

They rack up about a hundred hours between them in their average work week and have been in the same business for the last four years. However, unlike most who boast the identical grind, Holly and Shirley Yanez, lifelong best friends who married and divorced American brothers, don't have a 401K, medical insurance or cell phones. They work for themselves, one of the perks, accrued vacation time.

Although both women have excellent backgrounds, one an ex business owner with a five million dollar turnover company, the other, a seasoned technical sales executive, when desperate, found it impossible to get jobs in LA. After submitting hundreds of applications, resumes and cover letters, the 39 and 47 year old women were even turned down for receptionist and retail sales assistant positions due to lack of experience.

With no one to rely on, no friends and family for support, the women, willing to work hard, had to build a business from scratch that could support them and two small children if they were to survive in a new country.

They needed a low cost product they could market globally for free. With very little investment available and no established credit, their only way of effectively and cheaply marketing anything was over the internet.

After relentless research they discovered 55% of all books published in the U.S. are self published and many first time authors have broken all the rules, springing from obscurity onto bestseller lists thanks to brilliant internet marketing strategies. The Naked Warrior and I Love My Life. A Mom's Guide to Working From Home.

Although the women were not writers by trade both enjoy a good story and had hilarious journals of life in Los Angeles already written. After many committed hours at the keyboard they turned their parallel veracity into a book for less than $2000 online giving them their inexpensive, wholly owned product, to sell. Looking for Harvey Weinstein was born.

With absolutely no experience they started to build a channel to their buyer using the internet. Since the launch of their product at the beginning of 2004 they have developed their publishing house of one into a name that is all over the internet. They distribute through Baker and Taylor and Gardner Books and supply all the major retail and online chains here and overseas. They also enjoy profitable relationships with Amazon and E Online.

Using Bloggers, indie media, online book reviews, discussion boards and chat rooms they continue to market for free and strategic email blast campaigns are highly effective sales generators.

Due to the dynamic nature of the internet, the more places you are the more people see you and the more people see you, the more places you are. It's magic marketing for a company with zero liquidity. High ranking on multiple keyword searches draws traffic to your website or blogger (free if you can't afford a site) and the more traffic you receive the higher you rate on major search engines, all of which charge for placement but don't make any promises.

The women no longer enjoy the lavish lifestyles they once took for granted and never imagined being stranded and penniless in a place where "resident alien" felt like "aliens in residence." Nevertheless they have fought back, built a business and now have another story to tell. How, through adversity, they have lived the American ...

The self published co authors of Looking for Harvey Weinstein available from http://www.amazon.com

In The News:

The faces of success  University of Montevallo News
Tiger 4-Man a Success | News, Sports, Jobs  Martins Ferry Times Leader
Midweek success for Heza Gentleman  Tumut and Adelong Times
Federal grant helps with student success  Illinois State University News

Stop Juggling, and Start Achieving! Three Steps to the Top!

Want more success in your business or professional life? Here's... Read More

Sticktoitivity: Lessons Learned!

Walt Disney coined a special phrase for persistence and determination;... Read More

The Amazing Success Secret Anyone Can Start Using Today

However there is one success secret that costs nothing. And... Read More

Five Principals for Prosperity

Many years ago, forty to be exact, I started my... Read More

Busy, Busy, Busy

Being busy has become a way of life for many... Read More

Are You Afraid of Success?

You may not realise it yet but you may have... Read More

Five Ways To Take A Vacation Without Taking A Vacation

Last month Along The Purpose Path was about how to... Read More

Fear of Success? Fear of Failure?

What's holding you back?One of my clients came to me... Read More

Your Focus is the KEY to YOUR Success

Why do you need to know your focus when joining... Read More

The First And Inevitable Step To Success

Many people ask me how they can be more successful.The... Read More

I Don?t Believe in Failures

I prefer to call the challenges, obstacles, side-tracks, and barriers... Read More

Vacation Your Way to Success!

All work and no play makes Johnny a dull boy... Read More

Grow Rich With Your Thought

Our brain is a marvelous creation. It receive and transmit... Read More

Achieve Success Now - What Are You Waiting For?

Are you ready to finally realize your dream? I'm talking... Read More

The Core Curriculum Of A Wonderful Life

An acquaintance of mine once lamented that she was utterly... Read More

Success Means Never Ever Giving Up

Persistence is the foundation of success. Although there are many... Read More

How To Use The Past, Future, And Present In Attaining Success

Did you know that your past, present, and future can... Read More

Success = Prosperity

Material or physical success is often measured by the level... Read More

Success from Failure

Those of you who know me, know that I am... Read More

Success Through Work And Training

Most self-help truths are obvious but obvious truths are often... Read More

How To Become Successful

The First step to success is to think and decide... Read More

I Have Failed Before

Have you failed before and wished the earth could open... Read More

Are You Looking For Success With A KISS?

I am sure that you're familiar with the old formula... Read More

The Ultimate Formula for Success

Why is true success so rare?Why does research show that... Read More

No Shortcut To Success

Sometimes short cuts are not worth taking. They may bring... Read More