Building Your Dream Marketing Team

The Fantasy: Your marketing budget is packed to the brim with money to help build your dream marketing team. You hire nothing short of the best and life is good.

The Reality: Your staff is overworked, your budget's tight and you complete about half of the projects on your to-do list.

This reality is what many marketing mangers and small businesses face on a daily basis. Even so, you're still expected to consistently produce better results ? and the bar keeps on rising while you keep losing resources. It's situations like these that call for the outsourced consultants and freelancers of the world to help turn your fantasy marketing team into a reality.

What can you outsource?

You can outsource just about anything. With the layoffs and budget cuts that plague marketing departments and agencies, there are a ton of freelancers out there ready and willing to take on your projects. Everyone from designers, to copywriters, to project mangers can be brought in to help with any number of marketing communications tasks. Many times, you can find a team of freelancers that regularly work together. Look for freelancers by doing a Web search, browsing the yellow pages or by referrals from colleagues.

Wanted: good copywriting and design

If marketing communications were a building, copywriting and graphic design would be the support beams. Without these critical components, you really don't have a chance of communicating your message, making a sale or building your brand. Some of the best marketing communications pieces can come from a copywriter/design team, and most freelance copywriters and designers have a colleague they will refer to you.

A good copywriter/designer team should be able to understand your project quickly and get to work on it right away. In addition, they should be willing to work with you, your staff and any other creative partners you need involved in the project. However, don't assume that any freelancer will be able to effectively work with your staff - make sure they have the people skills to do so by interviewing them and checking their references. Often in the freelance industry, you can run across so called "hermits" that enjoy working by themselves and don't do well working with others. Not good if your project requires a lot of teamwork.

Thinking outside the box (or outside of your office)

One of the biggest benefits of working with a freelancer is getting their perspective on your projects. If they are a seasoned pro, they are used to giving advice to clients and should be more than happy to do so. Since you are so close with your industry and work with the same colleagues every day, your perspective can become skewed. Many "insiders" adopt their company's perspective rather than their customer's. A good freelancer can help you avoid this by asking questions and suggesting ideas that you might not have thought about.

No more drained resources

Your full-time employees generally have a full-time workload. Even if you have writers and designers on staff, adding more duties to their already overflowing to-do lists can cause burnout and make your department fall behind on important projects. Bringing in a freelancer can help even things out and give your staff some breathing room.

A dedicated worker whenever you need them and never when you don't

When you hire a full-time employee, it is a big investment. A salary, training, insurance and office supplies are all part of the costs. When you hire a freelancer you pay them only for the project and nothing else. It's like having a full-time professional on call 365 days a year.

You've made the decision, now it's time to hire

When hiring freelancers, don't just look for the best price and quickest turnaround times, look for someone that will be there for the long term and will become more of a partner to your company. Follow these steps and you should be on the right track to building your dream marketing team:

1. First, you need to find a freelancer. Some of the best work will come from referrals - ask colleagues and other creative partners for referrals. You can also do a Web search, browse the yellow pages and check with local business organizations such as the chamber of commerce.

2. Interview the freelancer and view samples of their work. This will help you determine if they do quality work, and if they will fit in with your company and projects.

3. Request references from previous clients. When checking the references, try and get a feel for their timeliness, teamwork and professionalism.

4. Develop a contract or a letter of agreement that details the scope of the project, due dates and payment terms. This will help keep everyone on the same page, and protect both you and the freelancer.

Most companies are looking for ways to reduce costs and keep their staff happy, while building their brand and increasing sales. Hiring a freelancer to help out with your marketing workload can help to accomplish this. You'll put your company on the right track to success and put you on the right track to having your dream marketing team. So what are you waiting for? Start building your dream marketing team with freelancers today.

ABOUT THE AUTHOR

Greg Quigley is a professional business writer and owner of Q-Com Business Writing. He can be reached at 414-347-0660 or via his Web site at http://www.qcomnet.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Bangor Daily News

Team Building Activities Outside The Office
Bangor Daily News
One of the reasons why kayaking is great for team building is because a lot of people never tried it, so it will be a new experience for almost everyone. Experiencing something for the first time can boost your happiness. Doing it with other people ...


My Panhandle

Maker Space Program teaches hands on learning and team building
My Panhandle
Maker Space has multiple steps. First the kids plan on paper, then they collaborate as a team. After the first two steps, students get to construct an item. This time around, the students are building birdhouses and learning from each other in the process.

and more »

Baltimore Business Journal

How to get the most out of your company's team-building events
Baltimore Business Journal
In This Article. Career & Workplace Industry. By Jessica Iannetta – Associate Editor, Baltimore Business Journal. 11 hours ago. Here's why your company should be holding team-building events and how to get the most out of them.


New Straits Times Online

Chong Wei leads team-building session on eve of Russia battle ...
New Straits Times Online
BANGKOK: Lee Chong Wei played a different role today — leading his teammates at a team-building session, ahead of their Thomas Cup battle against Russia ...

and more »

Marietta Times

Team building exercises
Marietta Times
Alongside Director of Operations Marissa Phipps and college-aged staff the program is geared toward group activities and team building that draw students out of their shells. Miley said 66 students have benefited from this week's camp, held Sunday ...


Jaguars' Campbell using bowling for team building, charity fundraising
WJXT News4JAX
JACKSONVILLE, Fla. - When Calais Campbell first came to Jacksonville as a free agent last offseason, he put together bowling outings as an opportunity for his new teammates to better get to know one another. It was team building and developing the kind ...


Connect the Sessions: Building your A-team -- hiring the right people at the right time in the right roles
Inman.com
Thriving real estate agents who decide to build a team may not have very much experience hiring help, and that can become a big problem when you're growing fast and turnover is sky-high. It's always best to hire your A-team from the start, the people ...


Team Building, the Microsoft Way
No Jitter
At its Build developer conference, Microsoft announced features that position Teams as a richer development platform. At its annual Build conference, taking place this week in Seattle, Microsoft provides its developer community insights, tools, and ...
Microsoft Build Live 2018 - Microsoft DeveloperMicrosoft Developer

all 943 news articles »

Westchester Magazine

3 Top Teambuilding Activities
Westchester Magazine
That said, it may be time to rethink the concept of corporate teambuilding, as several organizations have begun offering exciting ways to bond with colleagues over a host of challenging fitness events. For those who want to stay local, Yorkville Sports ...


Bankless Times

Reasons team building is essential for your business
Bankless Times
If you are looking at bringing team building into your working routine this year, you might be wondering where to start, and exactly how important it really is to your workers. Team building is a vital part of a healthy working environment because it ...

Google News

Effective Team Building For Organizational Success

"Teamwork is the ability to work together toward a common... Read More

Creating a Winning Staff Team

As a business owner, I've had staff come and go... Read More

Getting Team Discussions Moving in The Right Direction

Group discussions are where much of the creative work of... Read More

12 Tips and Reminders for Team Members To Enjoy Their Team Experiences More

12 Tips and Reminders for Team Members To Enjoy Their... Read More

Joy and Laughter in the Workplace: Lessons From the Land of OZ

Turbulent TwistersYou've read about it in the headlines and experienced... Read More

Designing and Deploying Human Centric Processes

A lot of effort has been carried out in the... Read More

Functioning in a Dysfunctional Workplace

Sometimes the greatest challenges lay not within the actions of... Read More

How To Help A Sick Team Become Healthy

Team Building Question:A team is full of animosity, pretended interpersonal... Read More

Employee and Coworkers Gifts

Giving gifts to your co-workers or your employees can be... Read More

Presenteeism - present in body absent in productivity

Presenteeism is alive and 'not well' in many businesses today.... Read More

Building Teams

Young minds are quite easy to shape. International Terrorist recruiters... Read More

People Are The Heart Of Your Organization

Do you let your people express their thoughts about the... Read More

The 5 Bes of Motivation

It's not true in every organization, but it is true... Read More

Marche, or How Teams Work.

On the trail in Northern Canada "Marche" was the word... Read More

Conflict Is Cool

Having experienced more than my fair share of conflict over... Read More

Empower Your Trainees

One of the most memorable quotes that I heard from... Read More

Building a Successful Team

Once you've set a goal for yourself as a leader... Read More

Team Member Feedback: A Priceless Communication Tool

Feedback is such an important communication tool. Openness, honesty, candor,... Read More

Dealing with People that Drive You Crazy!

We all know someone who just drives us batty. Perhaps... Read More

Team Communication Critical To Success

I'm often asked, "Why is my team always fighting fires... Read More

Book Summary: The 17 Essential Qualities of a Team Player

A follow-up companion reader to The 17 Indisputable Laws of... Read More

5 Reason Why Team Has A 4 Figure Income

You are new to Internet Marketing, you join one Affiliate... Read More

Putting Your Expert Team Together

As a freelance writer myself, I know how important it... Read More

Corporate Team Building

There is a WHOLE lot of talk these days about... Read More

Listening Between the Lines

Have you seen the tee-shirt with the slogan, "Talk to... Read More