Top Ten Things to Do to Make your Signature File Sell

Always include a powerful signature on every email you send out, even to friends. It's even more important when you send out articles to opt-in ezines (no spam) and top web sites in your field--more important than your article's message.

This resource box contains your subtle sales message as well as giving people multiple ways to contact you. This billboard calls for action, so write it accordingly. Entice your reader to subscribe, to go to your site to get your free report. There's more.

The biggest mistake business people make is a too long signature or a too confusing one. Make yours easy to read.

Top Ten Things to Do to Make your Signature File Sell

1. Write your full name in the top line with your title.

Make this the strongest you can. If in business for over 5 years, put that information after your name. For instance, Judy Cullins, 20-year author, speaker and book coach.

2. Write your concept statement, which includes a major benefit on the second line.

Ask associates to give you feedback on your best five. For instance, "Helps entrepreneurs manifest their book and web dreams." Or, "Empowers you to live your ideal work dream."

3. Write in one book title in the third line.

Like me, perhaps you've written several books. Depending on your purpose such as sending a how to article on say, a topic like "Submit Articles to Opt-in Ezines--the #One Way to Promote your Business on the Net." Even though authoring other books on writing, in this signature file, I included "eBk: "Drastically Increase your Targeted Web Traffic and Sales"

4. Follow the 2004 new law. Write your street address, city and zip in the fourth line.

I imagine this is to stop spam. Some people may not be so Internet literate too, and may want to contact you by mail. Always make it easy for your reader to connect.

5. Put your web site address in line five.

Be sure to include the hyperlink such as http//www.-------.com. It will be underlined in blue. If you submit articles to opt-in ezines you will not use hyperlink, but can ask your article reader to use the hyperlink when they put your article up on their web site.

6. Make a free offer in line six.

This may be a free report or your free ezine. Include the title of your free ezine or report and include a hyperlink to get it at your site. Or, if you don't have that set up yet, give directions to put "free report" in subject line of their email back to you.

In just 4-7 times of reading your ezine or reading your special reports (change them periodically in your signature file), you will gain a loyal supporter who shares your reports and ezine with others. Great Internet marketing!

7. Include your email address with a hyperlink.

For example, mailto:[email protected] is better than [email protected]. The hyperlink makes it easier for your reader to take action because all they have to do is click straight through to the goodies.

8. Include your toll-free number for orders.

You never know when someone will see that number and call you immediately after reading your email full of useful information. That's a way to build your practice, clients, and customers.

9. Include your local telephone number.

For people out of country, you need to include a number they can use. Again, you are making it easy for your client to be to reach you.

10. Alter your signature file now and then.

Many coaches and speakers like the paragraph form for their signature file. You can also combine the information in a list and then with a line to separate, a paragraph or bio about you.

Without a powerful sales-oriented signature file you will lose many contacts that can lead to sales. Modify yours today and watch your profits grow.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:[email protected]

In The News:

The Top 7 PPC Strategies for 2019  Social Media Today

11 Things Small Business Owners Can Learn From Michael Dell

1. Think Big ? In college, Michael Dell said he... Read More

Top 7 Tips For Writing Your Marketing Plan

A lot of people are at a loss when it... Read More

How To Finally Unlock Your True Potential And Discover The Secret To Lasting Success

Did you know that there is one critical difference between... Read More

How to Apply the 12 Steps for Managment Conflict and Resolution

1. Admit there is a problem.The very first step in... Read More

10 Tips for Effective Proofreading

Proofreading may not be terribly fun, but it's one of... Read More

Top Ten Tips: Where to Get the Best Business Books Now!

There are many places you can get books, and I... Read More

How To Take Daily Big Rock Actions To Jumpstart Your Business Into Massive Momentum

Do you know exactly what actions you need to do... Read More

The 10 Benefits of Cross Cultural Training

Cross cultural differences can and do impede upon communication and... Read More

The Top 10 Reasons Businesses Succeed

Only one of every 5 businesses makes it to its... Read More

Top 10 Steps to Build Your Professional Practice Now!

1. Examine everything in your office from the view of... Read More

Ten Tips for Cross Cultural Communication

Here are some simple tips to help you improve your... Read More

Top Ten Tips When Business is Slow

How's your business going to keep growing with the holidays... Read More

Yummy Yummy: Top 7 Business Lessons from the Wiggles

At Macquarie University in the early '90s, three Australian early... Read More

Advice for New Coaches: 10 Ways to Attract Your First Paying Client and Receive Endless Referrals

Many new coaches struggle to attract their first client. Often,... Read More

My 7 Most Important Business Lessons

Millions of people start new small businesses in the United... Read More

7 Reasons You Want Referral Business and How to Get Them

Studies have proven that there is one reason why people... Read More

Top 7 Strategies for Writing Accounting Procedures

Part Two of Cash to Cash Cycle SeriesNext: SalesWe've already... Read More

Top Ten Listening Skills for Speakers

Good Speakers need good listening skills to become Great CommunicatorsSpeakers... Read More

Business Goals - The 10 Commandments

The Ten Commandments of Goal Setting While it's good to... Read More

How To Move Your Business Online in 7 Steps

So you have set up your company, fairly established and... Read More

Business Profitability - 10 Ways To Boost

10 Ways to Boost your ProfitabilitySo many business owners work... Read More

Brainstorming! The Key To Wealth

Advertising executive Alex F. Osborne first coined the word "brainstorming"... Read More

Top 10 Ways to Start a Business For Less Than $500

We've heard numerous success stories of Internet entrepreneurs like Jeff... Read More

Want a Web Site that Turns Lookie Loos into Buyers? Seven Passion Copywriting Tips

Web Site Blues? Need one, don't know where to start?... Read More

Ten Reasons to Implement Choice Theory in Your Organization

What is Choice Theory (CT)? CT is a theory of... Read More