Get Your Mailing Noticed - Seven Tips for Effective Direct Mail Pieces

When sending mail to clients and potential clients, make your mailing stand out from the stacks of "junk mail" they receive. Here are a few easy ways to get their attention.

Hand address the envelope. Pre-printed labels scream "mass mailing." Addressing by hand adds a personal touch.

Use a bright post card or envelope.

Put stamps on the envelope, instead of using a meter.

Even better, use old stamps. Visit a stamp shop or show in your town to pick up old, unused postage stamps. You can often buy old sheets of stamps for face value or below. Look for stamps with themes that relate to your business.

Include "teaser copy" on the envelope. Get them to open and read it by promising startling news, an exciting offer, or other enticement. Then, deliver on your promise.

Send post cards instead of envelopes. With all the copy right there in front of them, recipients will have to read it.

Keep a consistent look for repeat mailings. Your audience should recognize your mailings, catalogs, newsletters, post cards or other communications on sight.

Some people believe that email has made "snail mail" communications obsolete, but that is certainly not true. Make your mailings interesting and attractive (and target the right audience), and you will discover how effective mail can be.

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get free tips, articles and more at http://www.IdeaLady.com/.

In The News:

Mr Fixit’s Top Tips: Super Sunday and ordinary Monday  MrFixItsTipsMr Fixit looks back at a Super Sunday but it's a quiet Monday before a busy midweek.
4 Audio-visual Tips to Create a Positive Event  RecentlyHeard.comWhen you are planning an audio-visual budget for your event in London, you need to think wisely to allocate the money for theming, lights, sound and vision.
Stylist Ilaria Urbinati’s Top 13 Favorite Maternity-Friendly Brands  Hollywood ReporterAfter speaking out about the lack of soft, stylish maternity clothes and brands that use young, thin models with fake bumps, the fashion stylist to Bradley Cooper ...
Top 7 Best Apps for Instagram Stories in 2019  Guiding TechIt's time you added some creative twist to your Instagram Stories. Here are the best apps to boost your Instagram Stories in 2019. Read on.
Make Use Of These Top 7 Tips To Achieve Your Goals In 2019  ForbesMotivation is the combination of internal and external factors that stimulate desire and energy to work for inner reasons that go beyond money and status. It is the ...
Top 7 Facebook Ads Tips to Implement Today  Inc.I can't wait for the Facebook Virtual Ads Summit on Jan. 24 -- not only because it's hosted by my company MobileMonkey, but because it's a major meeting of the ...
Top 7 Call of Duty: Black Ops 4 Blackout Tips – How to reign supreme in battle royale  TrustedReviewsTrusted Reviews has compiled our top six essential tips to help you get ahead of the competition in Call of Duty: Black Ops 4's Blackout mode. Time to drop!
Top 7 Tips for Staying at a Horse Motel  TheHorse.comPosted by Alayne Blickle | Jun 14, 2019 | Barns and Sheds, Biosecurity, Horse Care, Transport Stress, Transportation. Favorite. Share: ADVERTISEMENT.
Top 7 selfie tips in 2019 with the HONOR 10 Lite  TechNaveWe're only 3 months into 2019 and if you feel like you haven't captured a single good selfie of yourself so far or if you're thinking of ampin.
CBSE Class 10 Board Exam 2019: Important Tips to Finish Maths Paper on Time  Jagran JoshCheck these time management tips to finish the CBSE Class 10 Maths Exam well on time and attempt all questions correctly to score full marks in board exam ...
The Top 7 PPC Strategies for 2019  Social Media TodayLooking for PPC tips and tricks to take your paid campaigns to the next level? In this post, I'm going to share my secrets for improving your paid campaigns, and ...
Top 7 PPC Strategies for 2019  Inc.Looking for PPC tips and tricks to take your paid campaigns to the next level? I'm going to share my unicorn secrets for improving paid campaigns, and you can ...
Beach etiquette tips 101: Top 7 ways to stay sane on the sand this summer  The Journal News | LoHud.comThe sand. The waves. The people. The loud music. The garbage. What's happening? The beach should be the most relaxing place during the summer.
Top 7 quickest Detroit's Most Wanted captures thanks to your tips  WXYZ DetroitThe U.S. Marshals caught these guys in a flash all thanks to your help.
Top 7 Ways to Save Battery Life on Galaxy S10 and S10 Plus  Guiding TechAnnoyed by the shorter battery life on your new Galaxy S10/S10 Plus? Get to know the best ways to save and extend battery life on the Galaxy S10 series ...
OnePlus 7, OnePlus 7 Pro: Top 7 Key Features Expected From the Upcoming OnePlus Flagships  NDTV NewsOnePlus 7 and OnePlus 7 Pro are expected to bring multiple upgrades. Here are the top 7 features we expect from the upcoming OnePlus flagships.
Emirati entrepreneur Shayma Al Fawwaz shares her top 7 tips for launching a café made for global success  My SalaamGossip Café and Desserts is a favourite among Arab celebrities and influencers, especially for its coffee and milk cake. Created by Shayma Nawaf Al Fawwaz, ...
Baby constipation: Top 7 home remedies  Medical News TodayBabies rarely experience constipation, but it can occur. The first treatment for baby constipation is to try home remedies, such as taking their rectal temperature or ...
Sensex, Nifty: Here are top 7 stocks to focus on today  Business TodayThe Indian equity market is likely to open higher on Thursday, tracking firm cues from global peers and Nifty futures on Singapore Stock Exchange (SGX).
Six tips and tricks to help you achieve your highest score in 2048!  iMore2048 is a matching game where your job is to combine matching tiles to create larger numbered tiles. Here are some tips and tricks on how to work your way up ...
Top 7 Ways to Save Battery Life on OnePlus 7 Pro  Guiding TechLooking for ways to save battery on your new Android phone? Take a look at the following tips and tricks to save battery on the OnePlus 7 Pro.
Venus Williams Shares Her Top 7 Fitness Tips For Summer  Haute LivingWant to look like the uber-fit Venus Williams? Here's how: The tennis pro is sharing her top seven fitness tips so YOU can get in shape for summer.
On World Sleep Day tips to help your child get more shut eye  TheHealthSiteLack of sleep among kids is a growing concern as it can impact them physically and psychologically while taking a toll on their academic performance. Here are ...
The Top 7 Management Tips From Harvard Business Review  TIMEHarvard Business Review recently released a book of their top Management Tips. Here are the ones I felt were the most insightful and actionable. Get…
Top 10 tips for tattoos in Thailand  The Thaigerby Inked In Asia and Carl Gulliver. We know for many it might be a holiday whim, while for others it may require months of planning and preparation. Here are ...
The Top 7 Content Marketing Jobs (Descriptions + Qualifications)  G2There are dozens of *content* marketing jobs out there and it can be confusing to know what you're qualified for. This article will cover the top seven *content* ...
Vitamin E: Benefits And Top 7 Dietary Sources Of The Antioxidant Vitamin  NDTV FoodVitamin E is a fat-soluble vitamin that has a number of forms but only one of them is useful for our body. Heres all you need to know about Vitamin E benefits and ...
Top 7 Best Galaxy S10/S10 Plus One-Handed Mode Tricks to Tame the…  Guiding TechJuggle your work easily on the Galaxy S10 with a single hand with these cool and doable one-handed mode tricks for the Samsung Galaxy S10/S10 Plus.
Top 7 Tips for Choosing a Perfect Water Flosser  The Good Men ProjectA water flosser is a pretty convenient thing to have for your everyday dental care and hygiene. Therefore, getting the right one is crucial and definitely important.
Top 7 Instagram Groups Tips and Tricks to Use it Like a Pro  Guiding TechChat with multiple people without sharing your number on Instagram, using groups. Make full use of Instagram groups with these tips and tricks.
7 Tips to Get Better Mileage from Petrol, Diesel Car To Combat Fuel Price Rise  NDTV NewsFuel prices in India are getting higher and higher and fuel economy or fuel mileage is crucial for most diesel car or petrol car users. So here are seven great tips ...
Top 7 Smartphones Under Rs 10,000 You Can Buy This March (Redmi, Realme, Asus, Honor & More)  Trak.in2019 has witnessed some stunning budget smartphones from Redmi, Honor, Samsung, Asus and others. Checkout the top 7 smartphones under Rs 10000!
Top Ten Instagram Stories Tips  INQUIRER.netInstagram is better when you know all the tricks involved. You don't want to miss these latest Instagram stories tips for you Instagram profile.
6 Smart Tips To Not Look Sweaty In Pictures During Peak Summer  MensXP.comThis article is about sneaky tips so that you dont look sweaty in pictures.
NBFCs down up to 50% in September; top 7 value buys at current levels  Moneycontrol.comAre you scared because you own non-banking finance company stocks (NBFCs) in your portfolio? Or, are you looking to invest money in NBFCs which are now ...
Top 7 reasons why ‘Chandigarh Amritsar Chandigarh’ is a perfect weekend watch  Times of IndiaGippy Grewal and Sargun Mehta starrer 'Chandigarh Amritsar Chandigarh' has made it to the big screen today. From a big scoop of rib-tickling comedy to a ...
Top 7 Dow Jones Stocks of 2019 — So Far  Investorplace.comThe Dow Jones is on pace for a record year, and behind the rally are 7 Dow Jones stocks, each of which are up more than 20% this year.
Beach etiquette 101: Top 7 ways to not be annoying  The News JournalIn an effort to help all beachgoers brush up on their etiquette, here are some tips.
Top 7 Trending Smartphones This Week: Realme 3 Pro, OnePlus 7, Zenfone 6, Redmi Pro 2 & More!  Trak.inOnePlus 7 and Asus Zenphone 6 are giving a tough fight to Realme 3 Pro and Redmi Pro 2. Who will be the winner? Checkout top trending smartphones this ...
5 Simple Steps To Achieve Oil-Free Skin  MensXP.comOily skin can come across as something that's hateful, especially for men, who naturally have an oily texture. But, tbh, oily skin is just over production of oil ...
Top 7 Smartphones Under Rs 15,000 (April): Redmi Note 7 Pro, Realme 2 Pro, Galaxy M30 & More!  Trak.inThe smartphone market in the country saw a major change in the last few weeks after Redmi Note 7 Pro arrived. Xiaomi has again been able to redefine the ...
Here Are The Top 7 Websites For Free Online Education  ForbesYou don't need an Ivy League education to get a world-class education. There are many online education websites that offer academic courses for a fraction of ...
Top 7 Upcoming Cars From Tata Motors Which Will Force You To Say WOW!  Trak.inCheckout the top 7 cars from Tata Motor, which will be launching in the coming days.
Women's day: Top 7 Indian female chefs across the globe  Times of IndiaHere's is a list of famous Indian women chef who has successfully created their names in the market.
Top 7 foods for better nervous system - Foods contain Vitamin B12, Thiamine, Potassium and more  Times NowThe nervous system requires nutrients like Vitamin B, vitamin B12, magnesium and potassium among many others to remain healthy and strong to ensure that it ...
Cramer ranks his top 7 video streaming services  CNBC"With so many media companies launching their own subscription streaming services, we need to start thinking about winners and losers here," the "Mad ...
Syed Mushtaq Ali Trophy 2019: Top 7 players from the tournament  SportskeedaThese seven players impressed with their performances in the recently concluded T20 tournament.
Top 7 Trending Smartphones This Week: Galaxy M30, Note 7, Vivo V15 Pro, Realme 2 Pro & More!  Trak.inTihs week, opinions and news about Redmi Note 7 and Mi 9 is trending. Samsung Galaxy M30 is already quite hot. Checkout the top 7 trending smartphones, ...
Top 7 Trending Smartphones This Week: Realme 3, Huawei Mate X, Redmi Note 7 & More!  Trak.inRealme 3 has emerged as the top trending smartphone this week, even as Samsung Galaxy M series, and Galaxy Fold has made some healthy inroads!
Top 7 Smartphones You Can Buy Under Rs 15,000 This February (Asus, Honor, Realme, Nokia, Redmi)  Trak.inIf you have a budget of Rs 15000, and wish to buy a smartphone this February, then here are your top picks from Honor, Redmi, Realme, Nokia and more!
Top 7 tips to take care of short hair  India.comMore and more women prefer to get their hair chopped short now and style them into a buzz cut, a nice pixie cut, a blunt bob or a long bob. Though cutting hair ...
Top 7 Trending Smartphones This Week: Redmi X, Realme X, Mi A3, OnePlus 7 Pro, Realme 3 Pro & More!  Trak.inSome much-awaited flagships are launching this week. Starting with the first Redmi flagship on May 13, there's the OnePlus 7 series the next day and then the ...
Top 7 Skills You Need To Have As A Data Analyst  ForbesBusinesses today rely heavily on data about customers, products, processes and the market. These organizations need skilled people who can extract insights ...
The Top 7 Social Media Marketing Trends Going Into 2019  Business 2 CommunityWe all know by now how important of a role social media has on your business strategy. If you're not on social media, you're making things significantly harder ...
Top 7 Service Sector Stocks That Will Pay You to Own Them  Investorplace.comServices stocks offer both broad exposure to market segments, as well as generous dividend payouts to ride out the choppy waves.
Top 7 contenders who have applied to be new Indian Football Team head coach profiled  SportskeedaThere are some familiar faces, some who have big European achievements to their name. Who will be the next #IndianFootball head coach?
Top 7 Shows From Netflix, Amazon Prime, Hotstar, AltBalaji, Zee5 Which Redefined Entertainment in 2018  Trak.inCheckout top 7 shows from Netflix, Amazon Prime, Zee5, Voot, AltBalaji, Hotstar which redefined entertainment in 2018 and forced us to take notice.
Top 7 Tips to Create a Customer-Centric Culture  Customer ThinkAs customer experience has become increasingly recognised as a thing of tangibility, so has the need to adopt and embed the skills and competencies that ...
Top 7 Important Considerations before You Start Developing Web Applications  Customer ThinkNowadays, most people consider anything on the basis of its appearance. Web Application is not exceptional to that! This factor plays a significant role while ...
Top 7 Tips for Promoting your Promo Codes on Social Media  Baltimore Post-ExaminerWith the advent of the internet came new and more efficient ways of doing business. Today, any kind of online startup can begin thriving within a few months of ...
Top 7 Digital Transformation Trends in the Automotive Industry  Customer ThinkNothing is possible today without a good network connectivity. From ordering food, calling a cab, to even consulting a doctor is digitalised now. Like every other ...
Ramaphosa's top 7 quotes as he introduces his new dawn  Fin24President Cyril Ramaphosa put the economy centre stage in his address to the nation on Wednesday night when he announced a leaner national executive, ...
Top Seven Habits Of Mentally Strong People  ForbesMentally strong people exist, but they are not a miracle. They have committed to developing daily habits that positively build their mental muscle and give up bad ...
'American Idol' names its top 10 finalists  KABC-TVTen singers from all different parts of the country have been voted into the top 10 on "American Idol."
How To Ace The Top 7 Most Common Interview Questions  Forbes NowI always tell my clients that they should be prepared to answer all sorts of different questions during a job interview. After all, employers are known for throwing in ...
Top 7 tips for creating a unique game character  GamasutraCharacters are crucial in a videogame. They drag the plot forwards and infuse it with a sense. There are fantastic games with a minimal number of characters ...
Watch: Top 7 Songs on YOUTUBE this Summer 2018  EgypttodayCAIRO – 20 September 2018: During the current summer season, numerous Arab stars filmed clips for their songs and uploaded them on their official YOUTUBE ...
iPhone Beats Pixel: Top 7 Single-Lens Camera Phones Right Now!  Trak.inDxOMark has declared that iPhone XR is right now world's best single-lens camera phone, as it beat Google Pixel in the tests.
Top 7 Event Marketing Strategies & Ideas  Business 2 CommunityDo you remember all those birthday parties you had as a kid? Friends, neighbors, classmates, family, uncles and aunts, grandparents… the guest list was ...
Top 7 sneeziest plants of New Zealand  Stuff.co.nzLiving in a beautiful, natural environment is one of the many perks of living in New Zealand. For the hundreds of thousands who suffer from hay fever though, that ...
What Does CBD Oil Do – Top 7 Benefits  INQUIRER.net7 Benefits of CBD oil that help you sleep, with anxiety and depresion. Tintcures, gummies, inhlalers and many other intake forms.
Top 7 Ranking Signals: What REALLY Matters in 2019?  Search Engine JournalFrom mobile-friendliness, to *content*, and to backlinks, here are the seven ranking factors that will really matter that most for SEO in 2019, and why.
Top 7 Monsoon Hair Care Tips|1  Skymet WeatherThis gallery is about hair care during the Monsoon season including hair wash routine, treating dandruff, carrying an umbrella, conditioning hair and good diet.
Top-7 security and risk management trends for 2019 - Gartner  Fin24Seven emerging security and risk management trends that will impact security, privacy and risk leaders in the longer term have been identified by research and ...
Recommended Reading: Top 7 Israel Advocacy Books  Honestreporting.comLooking for Israel advocacy books but don't know where to turn? Check out our Top 7 recommended reading as selected by HonestReporting staff.
Top 7 Ways to Save Money on Halloween Costumes in Champaign-Urbana  chambanamoms.comWe share our best money-saving tips on making those Halloween costumes more affordable.
The Top 7 TED Talks To Help You Get Un-Stuck In Your Career  ForbesIf you've ever felt stuck in your career, you know the frustration that comes with not knowing where to go next. Luckily, these seven speakers get it, and they ...
Top 10 tips for riding a motorbike in Thailand (2019)  The ThaigerMotorbikes and scooters are the most popular mode of transport in Thailand, and most of south east asia. The 110cc step-thru is ubiquitous. Most just go and go ...
Top 7 Unique Collage Maker Apps For Android  Guiding TechAre you a looking to create unique photo collages? Check our list of 7 amazing collage maker apps for Android.
Champions League Fantasy: Top 7 players for matchday 4  SportskeedaChampions League football heads into the latter stages of its group stage with Matchday 4 now upon us. The groups are now beginning to take shape and there ...
Champions League Fantasy: Top 7 midfielders to choose  SportskeedaThe Champions League begins in less than a week and brings along with it the excitement of the Fantasy game. You aren't eligible for prizes if you're outside ...
Top 7 Ways to Convert HEIC to JPG on Windows 10  Guiding TechDon't know what to do with those HEIC images that you just transferred from your iPhone? Use these tips to view or convert them easily.
Android Pie & One UI on Galaxy S9: Design, Performance, Gestures  Android CentralAndroid 9 Pie and the new One UI interface is now available for the Galaxy S9. Whether you're not interested in unstable beta software or just haven't been ...
Buying Laptop This Diwali? Here Are The Top 7 Laptops On Amazon, Flipkart!  Trak.inThis Diwali season, there are lots of power-packed laptops available for you. We have curated the best laptops which you can buy from Flipkart, Amazon.
Smog-Proof Your Skin: Top 7 Skincare Tips to Protect Your Skin Against Air Pollution  India.comToxic smog is causing several health issues in Delhi. Air pollution is not only causing respiratory problems but can also damage your skin. Here are some tips to ...
You voted and these are the top 7 best paying summer jobs in metro Detroit  WXYZ Detroit(WXYZ) — Summer vacation is a few weeks away and when schools out, work picks up –at least for some. But according to Forbes magazine, only around 40% ...
Open enrollment tips for benefits managers: Getting ready  BenefitsProAre you excited for open enrollment or feeling some anxiety about it? Or both? Check out and bookmark our top 7 must-read open enrollment articles for HR and ...
5 Daily Habits For Men To Achieve That Glowing 'Runway Model Skin'  MensXP.comThe internet is flooding with beauty tips and tricks for women, but what about you guys Dont fret, weve got you covered. Women desire men with well groomed ...
New Maruti Suzuki Alto 800 - Top 7 changes - CarWale  CarWaleMaruti Suzuki recently launched the updated Alto 800 with a new look, updated interior and new safety features. Let's take a look at the top seven changes on ...
HONOR 10 Lite unboxing and hands-on video  TechNaveSo the HONOR 10 Lite was announced yesterday (8 January 2019), the smartphone does not have a specific launching date yet but just so you know for tod.
Mario Gabelli's Top 7 Buys of the 1st Quarter  Yahoo FinanceBy James Li. Mario Gabelli (Trades, Portfolio), one of several speakers at the 2019 GuruFocus Value Conference, disclosed this week his top seven buys for the ...
Top 7 Croatian tennis players of all-time  SportskeedaA list of 7 of the greatest tennis players of all-time from Croatia.
Top 7 Foods That Induce Menstruation: Induce Periods, The Natural Way  NDTV FoodHeres a list of top 7 foods, which are easily available at home and are sworn by our grandmas as great for consumption before and during the periods.
Top 7 tips for a successful fire alarm system installation  Electrical BusinessJuly 27, 2018 — As an electrical contractor, you understand the importance that codes and standards play in your daily activities. Contractors not onl...
Top 7 Best Android MLS Apps & Games - 2019  Android HeadlinesSoccer is becoming more and more popular in the US, as teams from MLS (Major League Soccer) invest more and more money into acquiring players and ...
Top 7 Chinese Travel Influencers With Style  Jing DailyThey're an artful group whose alluring travel posts on social media offer aspirational value and are highly persuasive to consumers.
Top 7 Free Android Games You Should Be Playing This Month  MensXP.comBattle royale genre may be the most trending right now, but we there are still thousands of games that are equally fun to play and not very time intensive. Heres a ...
10 Tips for Creating a Great Chatbot  EntrepreneurChatbots have taken the marketing world by storm. They are offering A.I.-powered technology to companies, allowing them to provide more advanced customer ...
HONOR 10 Lite flying in with AI-focused camera features starting from RM749  TechNaveToday, the HONOR 10 Lite has finally been released as the first selfie smartphone for 2019 in the Malaysia market. Although it's not entirely a new de.
Top 7 Survival Tips for Your First Year Out of College  Student Loan HeroNow that you've graduated (and celebrated accordingly), here are seven survival tips for your first year out of college from graduates who came before you.

Start Your Own Website in 10 Easy Steps

If you're a beginner, starting a website doesn't have to... Read More

Ten Reasons to Implement Choice Theory in Your Organization

What is Choice Theory (CT)? CT is a theory of... Read More

Making Money over the Internet : 5 Cool Tips

The Internet is a fast growing medium, trancending the personal... Read More

10 Compelling Reasons Not to Downsize

Almost daily, newspapers, business magazines, radio and television carry reports... Read More

Top Ten Things to Do to Make your Signature File Sell

Always include a powerful signature on every email you send... Read More

How to Hold An Extremely Successful Event - 10 Tips

Every event you hold can be extremely successful. Apply these... Read More

How To Move Your Business Online in 7 Steps

So you have set up your company, fairly established and... Read More

How To Make Money With Your Junk Mail

The term "junk mail" is a well-known term. To... Read More

The Top 10 Reasons Businesses Succeed

Only one of every 5 businesses makes it to its... Read More

Top Ten Tips: Where to Get the Best Business Books Now!

There are many places you can get books, and I... Read More

Ten Tips for Effective Meetings

Here are ten things that you can do to hold... Read More

The Top 10 Reasons Your Staff Wants to Quit

From an employee's perspective, management often conducts itself in ways... Read More

Tips to Starting your Own Busniess

The 9-to-5 grind can make you feel like a just... Read More

The Lazy Person Secrets To Overnight Wealth And Fame

There are so many simple, yet really sure-fire ways of... Read More

How To Take Daily Big Rock Actions To Jumpstart Your Business Into Massive Momentum

Do you know exactly what actions you need to do... Read More

After Hurricane Katrina - Seven Things You Can Do

If you are like me, you are living some distance... Read More

7 Tips On Getting Ready To Put Attraction Marketing Into Action

Attraction marketing is about making a customer for life not... Read More

5 Things You Must Do Well When Buying a Business to Not Get Burned

Are you not sure what Business to buy? Need to... Read More

International Shipping/Freight for Dummies

There are lots of benefits for some businesses to import... Read More

7 Reasons Why Training Doesn?t Produce the Desired Results and What You Can Do To

Seven Reasons Why Training Doesn't Produce the Desired Results and... Read More

Reminders For Running A Better Business

The following tips are from an article we contributed to... Read More

Why Dont They Just Get It Done: 7 Performance Tactics for CEOs

Buckling under the weight of chronic corporate restructuring, and frustrated... Read More

The Top Ten Qualities that Allow Business Operations to Grow Easily

My husband and I were enjoying our dinner meal one... Read More

Why Clarity Is Essential To Building Massive Momentum In Your Business

Clarity is an absolutely essential ingredient for you to achieve... Read More

7 Tips for Home Business Start-up Success

1) Prepare a realistic business plan.Think of this as your... Read More