7 Tips on How To Prepare for Business Events

Are you scratching your head after business events wondering why you aren't finding prospects? Whether it's your first or 100th event, here are some tips on how to prepare for your next event that can make the difference between scratching and smiling. These tips will help you save time, money, create memorable impressions, and increase connections.

1. Know your intention. Why are you attending? Listen to your self-truth. Are you attending to refine your skills, build relationships, make sales, or need to just get away from the office? Intentions work best when they are limited to one. The limitation clarifies and directions all your actions. When there are multiple intentions, you begin with confusion and convey the same to all at the function.

Does your intention match the type of event? If it's a Christmas party and your intention is to generate sales, there isn't a match. You don't want to give a negative first impression; they take too long to change. If you aren't sure what types attend the event, contact the event manager, and ask or use of the theme as your answer.

What does your business need? Maybe you need a referral, are looking for a new employees, or accountant, or image consultant. A need can be a secondary or first intention. If you decide to include a need into the equation, make sure you know what that need is, how to present it and to whom. After you ask, what is the next step? Clarity is necessary for success. You job is to be ready for when it appears.

Are you ready for the sale? I've met many people who want sales but aren't ready for the orders. If someone says yes at the event, are you ready with the next step? If not, reconsider your attendance. It is better investment to focus your time on finishing the preparation. A first impression of not knowing what you are doing isn't a good impression to give.

2. Continuing with the topic of needs...what are your short-term, medium-term, and long-term needs now? If you are seeking short-term funds and the event is about building relationships, medium to long-term, then it might be wise to pass it up for now and pursue endeavors that match.

For a new business, short-term is three months or less, medium-term from four or six to eight months, and long-term is anything over that. Short-term projects usually match short-term funds, and so on. It's like buying food and paying for it over a six-month period when the food only lasts 30 days. You are buying apples to pay off with oranges, and the two never mix well.

If there is a mixture, do you have something available to sell that will generate short-term funds? For coaches, whose prices do not fall into the short-term attraction range, selling coaching with the thought that it makes short-term funds is a mix match. Coaching falls into medium-term and long-term and seldom short-term unless your name is very recognizable.

3. It takes three contacts before people are aware that you exist. It doesn't matter if this is in person, an ad, or three ezines. What three do you use to create awareness for yourself? This is why the 60-second elevator speech is important. Yet, by itself, it's too lonely. Shaking hands and carrying on a discussion is another but that is still shy of three. If you write Internet articles, bring copies to the event. Don't place the articles on the general table, personally hand them out so people can connect the two.

4. Rehearse don't practice. Create a list of 10 opening questions, choose a few at a time from that list, and rehearse them with colleagues, friends, or family. Rehearsing is interacting with live people and is closer to what you will actually be doing. Practicing into a tape recorder is the next best thing because it allows you to hear the voice others will hear. If that makes you twinge, then maybe that is exactly what others are feeling as well. Work with a voice coach to refine your tone.

Here are ten story-opening questions to get your started. Pull from these and then create your own.

(1) What do you enjoy most about what you're doing?

(2) What is the strangest (or funniest) incident you've experienced in your business?

(3) What marketing have you found most effective in your business or industry?

(4) What is your key product (or service)?

(5) What do people like best about working with you?

(6) What is your number one need at the moment?

(7) What do you like most about coming here? If it's their first time, "What do they like most about the event thus far?"

(8)What business trends do you see affecting you right now (or next year)?

(9) If I had an ideal customer of yours in front of me right now, describe them.

(10) How do you see this event helping you in your business?

Know what actions you want to occur and what are their triggers. Rehearse until smooth, not strained. Are you going to ask them to become a subscriber for your newsletter? Visit your website? Sign up for a workshop? Set up a time for coffee? You will most likely have several calls to action, limit them to five, and never request more than one per person per event. Otherwise, you will come across as too pushy or confuse your listener.

Ask attendees to join you in the next step. "Ask and you shall receive." Ask if they are interested in having a call together. Ask if they would like to be a subscriber and mention the main benefit people tell you why they enjoy receiving it. Ask if they would like to register for your workshop. If they answer anything other than yes, they aren't interest, it's important to just move on. Never, never, never, promise to call and don't. The label will follow you.

5. Differentiate yourself from others in similar professionals. Even twins have differences. Leave the humbleness at home. How are you different from others in the same profession or selling the same type of product? Can you explain the differences in 2 minutes during any introduction if needed? Any longer and the listener zones out because the conversation is no longer about them.

Due to its importance, let me repeat this. If you don't know what you're selling, how you are different, or have a clear direction on your current prospect needs, then you aren't ready to attend any events yet. Spend the time defining these first.

6. A memorable moment includes several items. One of the items is your personal style. You can accomplish this in your selection of clothing, tone, or language. You can wear scarves or ties with themes, a comment-getting pin, hats, and the same color in shirts or shoes. I knew a man who always wore cowboy boots. He had a wide collection, they matched his accent, and people could spot him across the room. Did his style increase business? You bet. Create a style and treat it like your trademark or calling card.

7. Know what you're marketing strategy for attending this event -- all seven steps. What happens after yes, after they become a subscriber, or any other call to action you have? Always have the next step planned no matter which direction the conversation goes.

Be the leader and they will follow. Be the leader, inside and then out.

(c) Copyright 2004, Catherine Franz. All rights reserved.

Catherine Franz, a Business Coach, specializes in for-profit nonfiction writing, marketing, and product development. Newsletters, articles, forms, and other information business development, marketing success, writing, and laws of attraction are available at: http://www.abundancecenter.com blog: http://abundance.blogs.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

TV3.ie

7 ways to look good during pregnancy
TV3.ie
For four in 10 expectant mums, the answer to their sartorial woes was to buy clothes several sizes too big, hiding their expanding waistlines under baggy tops and bottoms. Meanwhile, nearly a quarter admitted they even wore clothes resembling a tent ...

and more »

For The Win

Breaking down the 12 best bets ahead of the 2018 Masters
For The Win
Jason Day 18/1. He got back to his winning ways in January and has three to-10 finishes at Augusta. He's got one of the better all-around games on Tour … except his iron play has been bad as of late. Apparently he's ditched his irons for a new set ...


Broadway World

ABC Announces May Sweeps Programming, Airing Through 5/23
Broadway World
8:00-10:01 p.m. AMERICAN IDOL - "Episode 116 (Top 7)" - Helping America determine who will become the next singing sensation are music industry forces and superstar judges Luke Bryan, Katy Perry and Lionel Richie, with Emmy Award-winning Ryan Seacrest ...

and more »

Mid-Day

Top 7 tips to make your skin summer ready
Mid-Day
It acts as an antioxidant and protects your skin from damage and other skin related problems. Add this in your daily night regimen for better results. 6. Keep your skin hydrated: Make sure you drink 10-12 glasses of water every day to keep your body ...

and more »

Doctor NDTV

Celebrity Trainer Vinod Channa Reveals Workout Regime For Muscle Growth In Men
Doctor NDTV
Similarly, if you are doing weighted squats and are able to lift 10 to 50 kg in the span of 6 months, then you require to keep your protein intake 1g for per kg of body weight and it will result in an increase in the intensity of your workout to ...


Fast Company

This Founder's Top 7 Tips For Using Optimism To Solve Any Problem
Fast Company
As he puts it, “Optimism is not being a cheerleader–a mood you indulge, wishful thinking, blind faith, about ignoring discouraging signs, or only focusing on positive aspects,” he says. “It's not a luxury or overlooking the need for risk assessment ...


Customer Think

Top 7 App Marketing Tips for Transforming Your Business Growth
Customer Think
So you have an idea of making a new application which might be the start of your entrepreneurship career? You believe your idea has the necessary potential to make it big in this already saturated mobile application market. But hey, so do the other ...


TechCrunch

The top 7 startups from Y Combinator's W18 Demo Day 1
TechCrunch
Autonomous cargo shipping, voice games and a camera that fits in a catheter were amongst the most impressive startups that launched yesterday at the Y Combinator Winter 2018 Demo Day 1. You can read about all 64 startups that launched in verticals like ...


Isle of Man Today

Investor Jim Mellon reveals top 7 tips for making money in 2018
Isle of Man Today
Isle of Man based businessman Jim Mellon has revealed his top seven tips for making money in 2018. Jim, who the Sunday Times Rich List estimates as being worth £920m, is one of the largest employers in the island. He is the owner of the Claremont Hotel ...

and more »

Bitcoin Exchange Guide (blog)

Top 7 Bitcoin Debit Cards – Compare Best Ways To Access BTC?
Bitcoin Exchange Guide (blog)
Bitcoin is now a little over eight years old, and has experienced an extremely swift rise in value. As a result, the cryptocurrency has skyrocketed into the awareness of the public at large, causing armchair investors from around the world to buy into ...

Google News

Ten Top Performance Management Tips

Talk to Your People Often By building a great... Read More

Business Meeting Etiquette

Business etiquette is essentially about building relationships with colleagues, clients... Read More

The Top Ten Ways to Attract Buyers, Not Just Visitors to your Web Site

Have you put a lot of effort, time, and money... Read More

Are You a Project Manager Or a Project Mangler?

Which one are you? An effective IT project manager, able... Read More

The 10 Benefits of Cross Cultural Training

Cross cultural differences can and do impede upon communication and... Read More

I WANT IT NOW - 10 Tips for Freight & Drayage at Trade Shows

Gas prices continue to go through the roof and increased... Read More

Top Ten Listening Skills for Speakers

Good Speakers need good listening skills to become Great CommunicatorsSpeakers... Read More

Top Ten Tips: Where to Get the Best Business Books Now!

There are many places you can get books, and I... Read More

Checklist for Hiring a Private Investigator

Looking for an old friend? Want to know if your... Read More

How To Use Bartering To Gain An Advantage Over Your Competition

If you have a business on the Internet you should... Read More

Business Goals - The 10 Commandments

The Ten Commandments of Goal Setting While it's good to... Read More

Seven Questions to Improve Your Business, Your Relationships, and Your Life

Seven Questions to Improve Your Business, Your Relationships, and Your... Read More

10 Steps for Business Owners to Take if They Are a Victim of Identity Theft

Be aware that 40 million crooks obtained credit card numbers... Read More

How To Use The Power Of Focus To Build Massive Momentum In Your Business

Getting focused on what you want to achieve and creating... Read More

How to Counsel Your Non-Performing Team Members - 10 Tips

Counselling non-performing team members is a tough part of any... Read More

Top Seven Questions for Starting Projects More Effectively

We all are project managers. Some of us manage projects... Read More

Management, Balance & Time - 10 Tips for Managing Overwhelm in your Business

How many of us have been in a position where... Read More

Advice for New Coaches: 10 Ways to Attract Your First Paying Client and Receive Endless Referrals

Many new coaches struggle to attract their first client. Often,... Read More

Top 7 Tips For Writing Your Marketing Plan

A lot of people are at a loss when it... Read More

7 Super Ways To Drum Up More Sales

1. Use subheads throughout your ad copy.Subheads are great to... Read More

The Warning signs of Online Fraud and How To Avoid It

The number may seem grim for Web-based commerce. In 2004... Read More

Ten Ways To Sell Your Ideas To Anyone

You have a great idea you know is a winner.... Read More

Your Leadership Shopping List

'Tis the season to give. And finding the right gift... Read More

10 Compelling Reasons Not to Downsize

Almost daily, newspapers, business magazines, radio and television carry reports... Read More

Reminders For Running A Better Business

The following tips are from an article we contributed to... Read More