Media Training: Seven Ways to Instantly Improve Your Media Interviewing Skills > NetSparsh

Home
>
Top Quick Tips
>
Media Training: Seven Ways to Instantly Improve Your Media Interviewing Skills

Media Training: Seven Ways to Instantly Improve Your Media Interviewing Skills

Imagine if you were going to address a stadium full of people. You'd probably spend hours (if not days or weeks) agonizing over every word you were going to say. You'd practice your gestures in the mirror. You'd carefully select your clothing. You might even rehearse with your family.

Surprisingly, though, many spokespeople don't give much thought to an interview before speaking to a reporter. "It's only one person," they may think, "Plus, I know my material cold."

Preparing for a media interview ? during which you may reach many more people than could fit in a stadium ? should be at least as important as preparing a speech for that rowdy crowd.

Here are seven ways you can help prepare before you speak to a member of the press:

1. Visualize An Audience of One -- Reporters are simply the conduit between you and the audience. Don't try to impress a journalist with the depth of your technical knowledge or envision an audience of thousands. Instead, visualize the woman listening to news radio on her drive home or the man sitting on his living room sofa reading the morning paper. That personal connection will help ensure that you're having a conversation with the audience instead of speaking at them.

2. Write Tomorrow's Headline -- Every time you give an interview, the reporter should walk away with a clear sense of what the headline will be ? and you should be the person who gives it to her. Prior to each interview, write down your perfect headline. It should be short ? no longer than a sentence ? and completely compelling. During the interview, state your headline several times, and place as many of your other answers as possible within the context of that headline.

3. Play Bridge -- Reporters rarely ask the "perfect question" that allows you to deliver your ideal headline. Therefore, you'll have to seamlessly segue to your point. After answering a reporter's question directly, bridge to your headline by saying something such as, "But I think the most important thing here is..." or "The bigger picture is that...."

4. Help Them See It -- Since people are barraged with more information than they can retain, raw numbers and statistics rarely stick. Instead of just delivering information without context, develop a more user-friendly metaphor. For example, instead of saying that 4.5 million people have Alzheimer's disease, say that more Americans have Alzheimer's disease than Colorado does people.

5. Be a Layman -- Every profession has its own set of acronyms, specialized terms, and jargon that is not understood by the general public. Successful spokespeople know they have to express complicated thoughts simply to ensure their message resonates. Use metaphors, analogies and anecdotes to help make your point. If you're stuck, try explaining your topic in simple terms to your 12-year-old nephew until he understands it.

6. Accentuate the Positive -- If a reporter asks you an innocuous question, repeat back the question in the beginning of your answer. For example, "How is the weather today?" should be answered with, "The weather is beautiful today," instead of just, "Beautiful." Since a reporter's question is unlikely to be included in the story, speaking in complete sentences allows the journalist to quote an entire self-contained thought.

7. Eliminate the Negative -- If you are asked a negative question, such as, "Has your organization ever broken the law," do not answer by saying, "Our organization has never broken the law." Doing so connects illegal activity and your organization in the same sentence ? something you never want to do. Instead, frame your answer in positive terms by saying, "We are confident that we have always complied with the law."

Brad Phillips is the founder and president of Phillips Media Relations (http://www.PhillipsMediaRelations.com). He was formerly a journalist for ABC News and CNN, and also headed the media relations department for the second largest environmental group in the world.

In The News:

Top 7 Ways to Save Battery Life on Galaxy S10 and S10 Plus Guiding TechAnnoyed by the shorter battery life on your new Galaxy S10/S10 Plus? Get to know the best ways to save and extend battery life on the Galaxy S10 series ...

Top 7 PPC Strategies for 2019 Inc.The Top 7 PPC Marketing Hacks of 2019: Discover my best PPC tips and tricks.

Top 7 Best Galaxy S10/S10 Plus One-Handed Mode Tricks to Tame the… Guiding TechJuggle your work easily on the Galaxy S10 with a single hand with these cool and doable one-handed mode tricks for the Samsung Galaxy S10/S10 Plus.

Top 7 Facebook Ads Tips to Implement Today Inc.Top 7 Facebook Ads Tips to Implement Today: Here's what Facebook marketing leaders are focusing on in 2019.

Top 7 Call of Duty: Black Ops 4 Blackout Tips – How to reign supreme in battle royale TrustedReviewsTrusted Reviews has compiled our top six essential tips to help you get ahead of the competition in Call of Duty: Black Ops 4's Blackout mode. Time to drop!

Top 7 selfie tips in 2019 with the HONOR 10 Lite TechNaveWe're only 3 months into 2019 and if you feel like you haven't captured a single good selfie of yourself so far or if you're thinking of ampin.

Top 7 Instagram Groups Tips and Tricks to Use it Like a Pro Guiding TechChat with multiple people without sharing your number on Instagram, using groups. Make full use of Instagram groups with these tips and tricks.

Six tips and tricks to help you achieve your highest score in 2048! iMore2048 is a matching game where your job is to combine matching tiles to create larger numbered tiles. When there are no more moves left, and the board is full, ...

CBSE Class 10 Board Exam 2019: Important Tips to Finish Maths Paper on Time Jagran JoshCheck these time management tips to finish the CBSE Class 10 Maths Exam well on time and attempt all questions correctly to score full marks in board exam ...

Women's day: Top 7 Indian female chefs across the globe RecipesHere's is a list of famous Indian women chef who has successfully created their names in the market.

Top 7 Digital Transformation Trends in the Automotive Industry Customer ThinkNothing is possible today without a good network connectivity. From ordering food, calling a cab, to even consulting a doctor is digitalised now. Like every other ...

7 Tips to Get Better Mileage from Petrol, Diesel Car To Combat Fuel Price Rise NDTV NewsFuel prices in India are getting higher and higher and fuel economy or fuel mileage is crucial for most diesel car or petrol car users. So here are seven great tips ...

Sensex, Nifty: Here are top 7 stocks to focus on today Business TodayThe Indian equity market is likely to open higher on Thursday, tracking firm cues from global peers and Nifty futures on Singapore Stock Exchange (SGX).

Top 7 Parenting Tips: Applying Research to the Practice of Parenting The Good Men ProjectEditor's note: This post is offered as a book excerpt; it is the Introduction of Positive Parenting (2019, Lasting Impact Press) by parenting expert.

Top 7 foods for better nervous system - Foods contain Vitamin B12, Thiamine, Potassium and more Times NowThe nervous system requires nutrients like Vitamin B, vitamin B12, magnesium and potassium among many others to remain healthy and strong to ensure that it ...

Top 7 Trending Smartphones This Week! [January 22, 2018] Trak.inTop trending smartphones this week [January 22, 2019) Samsung would launch two new smartphones this week, their first with notch display smartphones.

Top 7 Smartphones Under Rs 10,000 You Can Buy This March (Redmi, Realme, Asus, Honor & More) Trak.in2019 has witnessed some stunning budget smartphones from Redmi, Honor, Samsung, Asus and others. Checkout the top 7 smartphones under Rs 10000!

NBFCs down up to 50% in September; top 7 value buys at current levels Moneycontrol.comExperts feel that the pain in NBFC stocks are likely to continue in the near term and any corrections in some of the stocks are a golden opportunity to buy.

Top 7 CRUCIAL Tactics and Secrets Each Sales Training Program Should Include Business 2 CommunityThe thing, however, is that a business will not be successful if it does not sell. Whatever product or *service* you are offering, you need to sell it to people, or it will ...

Top 7 Trending Smartphones This Week: Galaxy M30, Note 7, Vivo V15 Pro, Realme 2 Pro & More! Trak.inTihs week, opinions and news about Redmi Note 7 and Mi 9 is trending. Samsung Galaxy M30 is already quite hot. Checkout the top 7 trending smartphones, ...

10 tips to keep your data private SoftonicYour security is at stake. Follow these 10 tips to stay safe online.

Top 7 Trending Smartphones This Week: Realme 3, Huawei Mate X, Redmi Note 7 & More! Trak.inRealme 3 has emerged as the top trending smartphone this week, even as Samsung Galaxy M series, and Galaxy Fold has made some healthy inroads!

Top 7 Smartphones You Can Buy Under Rs 15,000 This February (Asus, Honor, Realme, Nokia, Redmi) Trak.inIf you have a budget of Rs 15000, and wish to buy a smartphone this February, then here are your top picks from Honor, Redmi, Realme, Nokia and more!

Top 7 Trending Smartphones This Week! [January 7, 2018] Trak.inPoco F2 and Nokia 9 Pureview has become one of the most anticipated smartphones, while Redmi 7 is slowly climbing the charts | Trending Smartphone This ...

iPhone Beats Pixel: Top 7 Single-Lens Camera Phones Right Now! Trak.inDxOMark has declared that iPhone XR is right now world's best single-lens camera phone, as it beat Google Pixel in the tests.

Top 7 Ways to Save Money on Halloween Costumes in Champaign-Urbana chambanamoms.comWe share our best money-saving tips on making those Halloween costumes more affordable.

5 Daily Habits For Men To Achieve That Glowing 'Runway Model Skin' MensXP.comThe internet is flooding with beauty tips and tricks for women, but what about you guys Dont fret, weve got you covered. Women desire men with well groomed ...

Top 7 Social Media Hacks to Grow Your Business Times Square ChroniclesSocial media marketing is growing today more than ever. More and more businesses are trying to market their products and services online. However, how can ...

Top 7 Tips for Choosing a Perfect Water Flosser The Good Men ProjectA water flosser is a pretty convenient thing to have for your everyday dental care and hygiene. Therefore, getting the right one is crucial and definitely important.

The Top 7 Social Media Marketing Trends Going Into 2019 Business 2 CommunityWe all know by now how important of a role social media has on your business strategy. If you're not on social media, you're making things significantly harder ...

Top 7 Biblically Significant Archaeological Discoveries of 2018 Crosswalk.com2018 was a big year for archeologists. On Christian Headlines alone, we covered almost 20 Biblically significant archeological discoveries. From potentially ...

Top 7 Trending Smartphones This Week! [October 15th, 2018] Trak.inStarting this week, we will present the lsit of most trending smartphones, for every week. Now, you will be empowered with real wisdom!

Call of Duty Black Ops 4 Zombies Guide – IX Tips and Tricks TrustedReviewsDespite abandoning the solo campaign, Call of Duty: Black Ops 4 has still managed to impress with a robust trio of multiplayer modes. Zombies is one of them, ...

Buying Laptop This Diwali? Here Are The Top 7 Laptops On Amazon, Flipkart! Trak.inThis Diwali season, there are lots of power-packed laptops available for you. We have curated the best laptops which you can buy from Flipkart, Amazon.

Top 7 Trending Smartphones This Week: Vivo V15 Pro, Redmi Note 7, Oppo F11 Pro & More! Trak.inThis week, Redmi Note 7 is giving a tough fight to Oppo F11 Pro and Vivo V15 Pro. But will Samsung Galaxy S10 Plus, Huawei P30 Pro match the excitement?

Spring nutrition: A dietitian’s top 7 foods to eat in spring Body and SoulIt's official: Spring is here (and thank God for that). Along with longer days and warmer weather, a new wave of seasonal produce is on its way. As a dietitian ...

Top 7 Survival Tips for Your First Year Out of College Student Loan HeroNow that you've graduated (and celebrated accordingly), here are seven survival tips for your first year out of college from graduates who came before you.

Top 7 Ways to Convert HEIC to JPG on Windows 10 Guiding TechDon't know what to do with those HEIC images that you just transferred from your iPhone? Use these tips to view or convert them easily.

The Top 7 Management Tips From Harvard Business Review TIMEHarvard Business Review recently released a book of their top Management Tips. Here are the ones I felt were the most insightful and actionable. Get…

Syed Mushtaq Ali Trophy 2019: Top 7 players from the tournament SportskeedaThese seven players impressed with their performances in the recently concluded T20 tournament.

Eyesight: Top 7 Ayurvedic Remedies To Improve Eyesight Doctor NDTVPoor eyesight has turned out to be a common occurrence in our world. It is of two types; nearsightedness or farsightedness. More and more people have either ...

Top 7 Trending Smartphones This Week! [October 22, 2018] Trak.inFor this week's trending smartphones list (October 22, 2018), Xiaomi's Mi MIX 3 and Huawei Mate 20, Asus ROG as the top pick.

Top 7 sneeziest plants of New Zealand Stuff.co.nzLiving in a beautiful, natural environment is one of the many perks of living in New Zealand. For the hundreds of thousands who suffer from hay fever though, that ...

Top 7 Skills You Need To Have As A Data Analyst ForbesBusinesses today rely heavily on data about customers, products, processes and the market. These organizations need skilled people who can extract insights ...

Top 10 Join App Tips To Use it Like a Pro Guiding TechTake Join app by Joao to another level with these cool tips and tricks related to the app.

Top 7 Trending Smartphones This Week! [February 4, 2018] Trak.inCheckout the 7 most trending smartphones this week, right here on Trak.in! Excitement around Redmi Note 7, Redmi Go has peaked up; Vivo V15Pro specs ...

Open enrollment tips for benefits managers: Getting ready BenefitsProAre you excited for open enrollment or feeling some anxiety about it? Or both? Check out and bookmark our top 7 must-read open enrollment articles for HR and ...

What style of jeans are in? The top 7 denim trends of 2019 TODAYThese 2019 jean trends, including bootcut, low-rise, wide leg and paperbag waist styles, are the hottest denim trends you can expect to see in this year.

Champions League Fantasy: Top 7 midfielders to choose SportskeedaThe Champions League begins in less than a week and brings along with it the excitement of the Fantasy game. You aren't eligible for prizes if you're outside ...

Top 7 Smartphones Under Rs 20,000 You Can Buy This Diwali Trak.inThis Diwali, sparkle your celebrations with a new smartphone! If your budget is under Rs 20000, and you are confused, then we are here to help you!

The Best of WhiteSource 2018: Top 7 Reader’s Favorites Articles Security BoulevardWe are just 24 hours into 2019, but we must not forget the trend-setting year we experienced in 2018. Over the past year, here at WhiteSource, we launched new ...

Top 7 Successful Cricketers and Their Business Ventures SportskeedaCricketers are setting benchmark on and off the field. They are very good entrepreneurs. Here are 7 cricketers and their business ventures.

Top 7 causes of mechanical breakdowns and how to avoid them IOLIs there a way to spot gremlins hiding under the bonnet before disaster strikes?

Android Pie and One UI on Samsung Galaxy S9: Top 7 things to know Android CentralAndroid 9 Pie and the new One UI interface is now available for the Galaxy S9. Whether you're not interested in unstable beta software or just haven't been ...

Top 7 Fitness Myths You Need To Stop Believing NDTV NewsIn the world of fitness, each day brings a set of new myths and facts to you. Little do you care if the statements are in fact a myth or a fact! Sadly, the myths seem ...

Sale of residential properties up 25% in top 7 cities in H1 Economic TimesBerlin: Residential property sales across India's top seven cities have revived post demonetisation and have risen 25% in the first six months of the current ...

These 7 New Cars Will Jazz Up Your Festive Season! [New Car Launches, 2018] Trak.inThis festive season, automobile companies are lining up new models, revamping their best sellers, and introducing new concepts. Checkout top 7 list!

The Top 7 or 8 Reasons I Shouldn't Have MS Everyday HealthFirst off, let it be known, far and wide, from this reading forward, that I am not a “poor me” kind of person. The reason I write this piece on why I shouldn't have ...

Here Are The Top 7 Gaming Smartphones One Can Buy In India Right Now MensXP.comMobile gaming has become a huge market of its own in the last few years and were seeing the launch of special gaming phones as well. A few brands have ...

Top 7 Under-Rs 10,000 Smartphones You Can Buy In January, 2019! Trak.inAre you looking for budget smartphones priced under Rs 10000 to buy this January? If yes, then this is the blog you must read, right now!

Top 7 Foods That Induce Menstruation: Induce Periods, The Natural Way NDTV FoodHeres a list of top 7 foods, which are easily available at home and are sworn by our grandmas as great for consumption before and during the periods.

Your Top 7 Things to Do: Jan. 10-16 SarasotaThe Righteous Brothers and Air Supply at the Van Wezel; "La La Land" in concert; A Doll's House, Part 2 at the Asolo Rep and lots more.

Top 7 Data Plans Under Rs 200 This Festive Season! [Jio, Airtel, Vodafone, Idea & BSNL] Trak.inThis festive season, choose the best data plans, for uninterrupted fun! To make things easier for you, we have compared Jio, Airtel, Vodafone, Idea plans!

HONOR 10 Lite unboxing and hands-on video TechNaveSo the HONOR 10 Lite was announced yesterday (8 January 2019), the smartphone does not have a specific launching date yet but just so you know for tod.

Top 7 Android Launchers with Dark Mode Guiding TechWhen apps can have a dark mode, why should launchers remain behind? Check these launchers that offer dark mode on Android.

Champions League Fantasy: Top 7 players for matchday 4 SportskeedaChampions League football heads into the latter stages of its group stage with Matchday 4 now upon us. The groups are now beginning to take shape and there ...

Top 7 Free Android Games You Should Be Playing This Month MensXP.comThere was a time when games would first come to iOS, followed by Android. This is now rapidly changing and developers are often prioritizing the open source ...

HONOR Malaysia is hosting an open invitation for the HONOR 10 Lite after party for free TechNaveAs mentioned in our previous post, the HONOR 10 Lite will be launching soon on 8 January 2019 and this time around, HONOR Malaysia want.

HONOR 10 Lite flying in with AI-focused camera features starting from RM749 TechNaveToday, the HONOR 10 Lite has finally been released as the first selfie smartphone for 2019 in the Malaysia market. Although it's not entirely a new de.

7 Healthy Travel Trends To Watch In 2019 mindbodygreen.comLong gone are the days when "going on vacation" was code for "eating all the unhealthy stuff." Now, wellness is a $4.2 billion industry, and hotels, airlines, and ...

Top 7 defensive midfielders in the world SportskeedaThese defensive midfielders are currently the best in the business.

4 Skincare Tips That Will Help Indian Men Survive The Harsh Winter Season MensXP.comThe cosy winter weather brings along moisture deprived and flaky skin, which can be highly daunting for most among us. Hence, here is a skin care guide which ...

Bundesliga Official Fantasy: Top 7 players to sign SportskeedaThe Bundesliga has jumped on the Fantasy Football bandwagon and have created their own Fantasy game which will go into its second year this seaon.

2019 Khelo India : The Top 7 Athletes Hogging the Limelight KreedOnWith the 2019 Khelo India School Games up and running, here are the top 7 athletes that have shined the most in the past and ongoing games.

Seven (or more) things you didn't know about your brain Medical News TodayThe brain is the main organ of the central nervous system. It regulates thought, emotion, and our physiological processes. What do we really know about it?

Top 7 Trending Smartphones This Week! [December 3, 2018] Trak.inTop trending smartphones this week: Huawei Mate 20 Pro and Realme U1 has shocked everyone to top the charts, even as Nokia, OnePlus are not far behind.

Poco F1 For Rs 17,999: Checkout Top 7 Deals From ‘I Love Mi Days Sale’ Trak.in'I Love Mi Sale' has been announced, targeted for the Valentines' Day week. If you are searching for the best gift for your loved ones, then here are the ideas!

Top 7 Ranking Signals: What REALLY Matters in 2019? Search Engine JournalFrom mobile-friendliness, to *content*, and to backlinks, here are the seven ranking factors that will really matter that most for SEO in 2019, and why.

How To Ace The Top 7 Most Common Interview Questions Forbes NowI always tell my clients that they should be prepared to answer all sorts of different questions during a job interview. After all, employers are known for throwing in ...

Top 7 Formula 1 teams of all time SportskeedaFormula 1 as a sport has come a long way since its first race in 1950. There have been many successful teams from different countries over the years. Today ...

The Top 7 Aviation and Aerospace Stocks to Buy Now Investorplace.comAviation and aerospace stocks have found themselves in some crosswinds. On the one hand, they've enjoyed an amazing run in recent years. On the ...

Watch: Top 7 Songs on YOUTUBE this Summer 2018 EgypttodayCAIRO – 20 September 2018: During the current summer season, numerous Arab stars filmed clips for their songs and uploaded them on their official YOUTUBE ...

UKIYO's Top 7 tips for bands and artists touring Perth Music Insight21 year old Perth producer Ukiyo can't wait for you to get your ears around his new EP, Fantasy, which drops Wednesday, 1 August. *Fresh* from a touring run that ...

5 Skin Care Tips Men With Oily Skin Should Definitely Follow MensXP.comIf you harbour oily skin and want to do something to make it oil free, then here are five simple tips you should follow.

IPL 2019: Top 7 cricketers who were the value buys of the auction SportskeedaHere in this article, let us look at the top 7 cricketers who were the real Bargain buys of the IPL Auction 2019.

Salman Ali Declared As Indian Idol 10 Winner But The Internet Is Unhappy & Calls It Fixed! Indiatimes.comSalman Ali was one of the best contestants of the Indian Idol 10, he every time managed to mesmerize the judges as well the audiences on the show with his ...

Top 7 Tips to Create a Customer-Centric Culture Customer ThinkAs customer experience has become increasingly recognised as a thing of tangibility, so has the need to adopt and embed the skills and competencies that ...

The Votes Are In: The Top 7 Wireframing & Mockup Tools for Mobile App Pros Business 2 CommunityYou know how valuable it is when you've found the perfect tool for your mobile app product. You discover it, you play around with it, you fall in love with it, and ...

Top 7 Home Electronics Trends That Will Rule 2019 Trak.inWith advanced AI and Internet of Things, technological companies are increasingly focusing on home electronics domain. Which are the top trends for 2019?

Top 7 Tips for Promoting your Promo Codes on Social Media Baltimore Post-ExaminerWith the advent of the internet came new and more efficient ways of doing business. Today, any kind of online startup can begin thriving within a few months of ...

Baker & Wife Chef Isaac Correa Offers Tips on Home Pizza-Making SarasotaOne of the keys to great pizza-making? Don't overthink things. At the Sarasota restaurant Baker & Wife, owner and chef Isaac Correa's Neanderthal-simple pizza ...

Top 7 performers of the 2018/19 Vijay Hazare Trophy SportskeedaAfter Mumbai defeated Delhi to win the cup, here's a look at the top 7 performers of the Vijay Hazare Trophy 2018-19.

These are the top 7 features of the new iPhone XS & iPhone XS Max AppleInsiderThere are lots of new features baked into Apple's latest handsets. Instead of outlining everything new, we've picked out our favorite new features that have made ...

Top 7 new PS4 games to play right now Gadget BridgeSince the beginning of 2019, new games are being launched from a number of companies for all platforms – PC, Xbox One and PS4. Although 2018 saw the ...

Diwali Gifts: Top 7 Tech Gifts Under Rs 2,999 For Your Loved Ones! Trak.inThis Diwali, gift your loved ones something which is useful, and something which doesn't burn a hole in your wallet: Top 7 Tech Gifts under Rs 2999!

Top 7 Trending Smartphones This Week! [January 28, 2018] Trak.inThis week, the mega launch of Honor View 20 has caught everyone's imagination. Redmi 7 series picking up steam and Nokia 9 PureView looks exciting!

Top 7 Croatian tennis players of all-time SportskeedaA list of 7 of the greatest tennis players of all-time from Croatia.

Top 7 Smartphones Under Rs 10,000 in July – Best Budget Phones in India! Trak.inThe Indian smartphone market is flooded with several budget phones, and finding the right smartphones under 10,000 rupees could be a tedious task. Choosing ...

Top 7 Trending Smartphones This Week: Note 7 Pro, Realme 3, Galaxy M30 & More! Trak.inRealme 3 launch is the trendig today; but Note 7 Pro has been a big hit with smartphone lovers. Checkout top trending smartphones this week!

Top 7 dessert spots in San Diego 10NewsSAN DIEGO (KGTV) -- It's no secret that San Diego has a great food scene, but America's Finest City also has some great dessert spots to explore. Whether you ...

Media Training: Seven Ways to Instantly Improve Your Media Interviewing Skills

Top Quick TipsTop Quick Tips