How To Move Your Business Online in 7 Steps

So you have set up your company, fairly established and generating some sort of revenue. Why should you take the most important step of starting online?

The online audience is massive ? it's an information resource used by millions worldwide and continues to grow. Having your company information online can be a whole new way of attracting potential customers.

Step One: Choose a domain name

It is important to choose a domain name which is suitable for your business. If you want to be able to say your domain name over the phone, then it should be easy to spell and short to make it easier for your customers.

Usually, it's best to have the name of your website as your domain name, for example; www.yourcompany.co.uk. If your company name has already been taken there are several ways around this, here are some examples:

www.your-company.co.uk

www.yourcompanyltd.co.uk

www.company.co.uk

You could also choose from .com or .co.uk which are the most common and popular, however there are different domains for organisations (.org.uk) or new ones such as .com.uk

Whichever you choose you must check the availability on www.123reg.co.uk

Step Two: Host your Website

What does this mean? Basically, you need to find a space where your website can be built on the Internet. A good metaphor for this, is finding land to build your house on, where the house is your website.

There are 3 main things you need to be aware of when choosing a company to host your site.

How large your site is i.e. total sizes of all pages which make up your site How much bandwidth it requires i.e. how many visitors want to access it How your website is built ? if your site uses PHP, ASP, other languages or database driven this may increase the cost. Step Three: Set Up your Email Accounts Setting up your email accounts can be an easy stress free experience. There are 4 main components to each account, these are :

Username

Password

Pop account

SMTP account

These will be provided by your hosting company and all you need to do is add an email account with the above settings. Your hosting company will help you through this.

Step Four: Develop a Website

Either design the site yourself (see article called 'Can I design a website myself?') or hire a professional to design it for you. Ensure you capture all information you want to present to your visitors in an easy to navigate website - where information can be found easily.

There are many aspects to consider when developing a website. The content of your site is incredibly important, you may want to hire a copywriter or someone who is skilled in this area. Another aspect is the overall design and look of the site, depending on what kind of image you want to portray, a good eye for design would really help.

If you want to optimise your website, this is the time to be thinking about it. By optimisation we mean creating developing a website which can be easily read by search engines so that for certain keywords you can be listed at the top of a results page.

The last thing to consider is how you are going to maintain the content of your website. There are 3 basic options to this:

1. Website Maintenance - most web design companies will also offer to keep your website maintained for an hourly fee. So whenever you want to change bits and pieces you would get in touch with the designers who would up date it for you. This is best used for companies who may only want to change small amounts of their site from time to time.

2. Content Managed Systems (CMS) - if you feel that you want to up date your site more often, you can add a CMS. This is basically an easy to use, user friendly module where you can update, add, remove and edit your content and images.

3. DIY - of course you can Do-It-Yourself if you have some HTML knowledge (if your site is HTML) or are willing to put some of your time aside to learn. However, if your site is designed using Flash this may get a lot more technical.

Step Five: SEO Submission

Once your website is completed, you want to attract visitors to your site. The first step to allowing people to find you is to submit your website to search engines. The most important reason for this is so that search engines know you are out there, and if you get nothing else from it - at least when a user types in your company name, you should appear at the top of the search engines results. This is beneficial for anyone who may have heard from company name and wants to find your website on the Web.

Another important step is to add your web address to as many free directories as possible as this increases your page rank with search engines.

Step Six: Internet Marketing

There are millions of sites out there trying to get that number 1 position on search engines by optimisation, and unfortunately not everyone can have it! The more common keywords are exceptionally difficult and with search engines continually changing their method for ranking websites this has become a less effective way of Internet Marketing.

A much more proven Internet Marketing technique is Pay Per Click. The majority of search engines have premium listings where they sell the top positions on their results pages. The way they work is explained in more detail in the article 'How does Pay Per Click work'. However in a nutshell, the general idea is as follows:

You enter a price for every keyword you think a potential customer of your company would enter into a search engine, on average it is around 30p. Every time a visitor clicks on that link they will be taken to your site. You only pay when someone actually clicks on your link. If more than one company put a price on a certain keyword, the company who has put the highest price gets the top position.

Other ways to attract visitors to your site is to place banners on other related websites which have a larger number of visitors. The banner would then have a link to your website. Step Seven: Include your website on any stationery and promotional material Now that you are set up, you can start publishing your website on any printed material so that your customers and clients are aware of it.

And that's it! Of course, this is just a summary, but in essence its the basic steps in having a presence online and getting the most out of it.

Elaborations Ltd is a Design company with offices in West London. It was founded in 2003 by Brad Bagherian. Elaborations specialises in helping small to medium businesses create an image with an impact. A company's image is just as important as its products and services, so we produce designs and create an image to give potential customers that crucial first impression and reflect what their company is all about. The main area which we concentrate on is presenting that image on the web, website design and development, as well as graphic design, internet marketing and multimedia.

In The News:

Top 7 tips for new cat owners  Euro Weekly News
How to land fast in PUBG Mobile  Red Bull Australia

7 Keys to Running a Successful Business

Although dentistry may appear to be different than other types... Read More

Increase Business Profits - Ten Ways

How do you increase business profits? Answer the following questions... Read More

1 Step Program to Achieve All of Your Goals

In Jack Canfield and Mark Victor Hansen's original "Chicken Soup... Read More

7 Reasons Why Training Doesn?t Produce the Desired Results and What You Can Do To

Seven Reasons Why Training Doesn't Produce the Desired Results and... Read More

10 Things To Do When Business Slows Down Over The Holidays

I'm sure you've seen it happen every year: your business... Read More

10 Things To Do Before You Start Your Business

If you are thinking of starting a new business, or... Read More

How To Make Money With Your Junk Mail

The term "junk mail" is a well-known term. To... Read More

Top 10 Ways Websites Makes Me Suffer

I believe some people create and publish websites for the... Read More

Ten Tips For Starting A New Job

1. Get to know people. First meet those people in... Read More

Wealth Building Scams

I have some good news and I have some bad... Read More

Top 10 Ways to Turn Clients Into Raving Fans

Do you find great joy in being a coach? If... Read More

How To Make $20.00 For Every $1.00 Invested

It has been said you can lift the Rock... Read More

Top Ten Tips for Participating in Online Business Expos

Are you ready for a BASH? Have you ever been... Read More

How to Apply the 12 Steps for Managment Conflict and Resolution

1. Admit there is a problem.The very first step in... Read More

Ten Tips For Staying Connected While Working Alone

Ten Tips for Staying ConnectedMany of my business clients tell... Read More

10-Point Checklist for High Visibility in Google

Google is the pre-eminent search engine (SE) with no close... Read More

7 Secrets to Writing Inventory Procedures

What would You do with $1,000,000With $1 Million would you:?... Read More

How to Counsel Your Non-Performing Team Members - 10 Tips

Counselling non-performing team members is a tough part of any... Read More

How To Use Bartering To Gain An Advantage Over Your Competition

If you have a business on the Internet you should... Read More

Business Goals - The 10 Commandments

The Ten Commandments of Goal Setting While it's good to... Read More

5 Tips to Manage and Organize E-Mail

How do you focus on your urgent e-mail and organize... Read More

Plan Your Success In Seven Ways

Many businesses lose money yearly because they don't think creatively... Read More

The Hidden Power Of Understanding: A Secret To Building Massive Momentum In Your Business

You're busy with your business today, aren't you?You're pushing your... Read More

Are You a Project Manager Or a Project Mangler?

Which one are you? An effective IT project manager, able... Read More

7 Tips for Home Business Start-up Success

1) Prepare a realistic business plan.Think of this as your... Read More