Never Sell Again: Get Repeat Business and Avoid the Need to Prospect

If you're a business owner, you know that repeat business is critical to your success. It also makes your life much easier because you can count on ongoing business without having to continuously find new prospects and convince them to hire you.

Here are seven ways to keep your customers coming back:

1. Take time to build a relationship

Learn to "visit" instead of being so professional that you appear rude. Pay attention when you meet with your customers. Learn about them and their lives. Notice what they hang on their walls and place on their desks. And don't just notice, comment on them. For instance, if your prospect or customer has a huge marlin hanging on his wall, you could say, "I'll bet there's an interesting story that goes with that fish." Your client will be thrilled to tell you about it, and he'll be flattered that you asked. And it would be like ignoring the elephant in the room if you DIDN'T comment on it. Learning about your customer will pay off every day of your relationship.

2. Set realistic deadlines and either meet or beat them.

Nothing impresses a client more than when you follow through with what you say you will do. Do it fast. Do your best. And do it right. Clients always want it "yesterday," but if you know it can't be done that quickly, or it won't be done correctly because there's not enough time, then speak up right at the beginning. It's better to set a realistic deadline and then beat it by a day or two, than accept an unrealistic one and make the client wait.

3. Make it easy to work with you.

Extend your service hours to cover when your customers want to talk to you. If your business is tech support or Internet marketing, remember that peak Net usage is 10 pm. If you're a night person, you can impress your customers by being available during their "off" hours.

4. Offer credit card payment options to make it easy for your clients (and the government!) to pay you.

Today, businesses need payment options. If you're able to allow them to pay with credit cards, you'll have more clients. And if you're interested in government business, this is an easy way to get some of it since most government agencies are now using credit cards for purchases valued at less than $2,500.

5. Be flexible--offer to meet for breakfast.

Just like you, your clients are very busy. They have meetings all day and often during lunch, so it's hard to find a time to get together. Offer to meet for breakfast when you and your client are both fresh, or meet after normal work hours to accommodate their schedule.

6. Provide added-value service at no charge.

Give them something they aren't expecting. If you go the extra mile, your customers will notice. You'll soon be the one they turn to when they need a problem solved. It works when your vendors do it for you, doesn't it? It sure does for me! For example, I recently began doing informational teleseminars with industry experts, and I not only needed a bridge line to do them, but I also needed someone to record the seminars for me so I'd have a good finished product to sell through my website. I got one-stop-shopping with Dan Janal at Great Teleseminars, which was perfect. And, when he confirmed the information, he sent me a free copy of two of his ebooks to teach me how to do a good teleseminar! Now that's added value.

7. Refer business to your customers.

If you send business to your customers, it shows how much value them. Connect one customer with another, if possible. It's the ultimate thank you.

Lois Carter Fay, APR, is a 30-year veteran in the P.R. and marketing field. She now produces three marketing ezines, Brainy Tidbits, Brainy Flash, and Success Secrets of Women Entrepreneurs. All are free. She's also the co-author with Jim Wilson of "Sales Success! Strategies for Women," a quick-to-read ebook containing 52 easy-to-implement sales tips. The ezines and ebook are available through her websites.

Visit http://www.MarketingIdeaShop.com or http://www.WomenMarketing.com to learn more sales ideas and subscribe. Claim your free special report when you subscribe.

In The News:

How to land fast in PUBG Mobile  Red Bull Australia
The Top 7 PPC Strategies for 2019  Social Media Today
Top 7 DSLR Tips And Tricks  PhoneWorld Magazine
Top 7 most toxic plants found in Ontario  www.insideottawavalley.com/

Bookkeeping Techniques For Morons

Please don't think I am calling you a "moron" to... Read More

Get Your Mailing Noticed - Seven Tips for Effective Direct Mail Pieces

When sending mail to clients and potential clients, make your... Read More

Top Ten Reasons to Write a Sales Letter for Each Product? - Part 1

Authors/publishers are great at getting their books written. Entrepreneurs know... Read More

7 Reasons You ARE Your Own Best Product, or Lessons From the 2004 Presidential Election

The 2004 election is over--at least in the minds of... Read More

Reminders For Running A Better Business

The following tips are from an article we contributed to... Read More

How To Make Money With Your Junk Mail

The term "junk mail" is a well-known term. To... Read More

Top 10 Ways to Turn Clients Into Raving Fans

Do you find great joy in being a coach? If... Read More

10-Point Checklist for High Visibility in Google

Google is the pre-eminent search engine (SE) with no close... Read More

10 Nifty Tips for Better Business Cards

Not having a business card is as bad as using... Read More

HackeD

HackEd by unkn0wn_hax0r... Read More

My 7 Most Important Business Lessons

Millions of people start new small businesses in the United... Read More

Never Sell Again: Get Repeat Business and Avoid the Need to Prospect

If you're a business owner, you know that repeat business... Read More

Performance-Stress-Motivation: 7 Sanity Saving Business Boundaries

The lack of strong boundaries is one of the chief... Read More

No More Lists To Remember

Are the endless lists of Top-7's and Top-10's taxing your... Read More

How To Eliminate Your Competition Without Bloodshed

So how do you eliminate your competition without bloodshed? You... Read More

10 Things To Do When Business Slows Down Over The Holidays

I'm sure you've seen it happen every year: your business... Read More

10 Budgeting Tips for Business People and Small Companies

It is possible for small companies and individual business people... Read More

Top 10 Steps to Build Your Professional Practice Now!

1. Examine everything in your office from the view of... Read More

7 Reasons Why Training Doesn?t Produce the Desired Results and What You Can Do To

Seven Reasons Why Training Doesn't Produce the Desired Results and... Read More

10 High-Impact Viral Marketing Strategies

Viral Marketing is allowing people to giveaway and use your... Read More

Ten Tips for Cross Cultural Communication

Here are some simple tips to help you improve your... Read More

Seven Questions to Improve Your Business, Your Relationships, and Your Life

Seven Questions to Improve Your Business, Your Relationships, and Your... Read More

Positioning Your Company for Debt Financing

Positioning Your Company for Debt Financing:There was a time in... Read More

Top Ten Tips for Improving Your Cash Flow

Cash is king-so they say. If you work for yourself... Read More

7 Steps Toward a Better Website

Creating a website is one thing, making it better is... Read More