![]() |
|
![]() |
|
![]() |
|
![]() |
What is a niche business? A niche business is one that caters to the common needs and interests of a focused group of people. For instance, people who play golf forms a niche market and people who are golf instructors form an even tighter and smaller niche.
The advantage of going niche is that you can become a specialist in that chosen market. Instead of knowing a bit of everything, you concentrate your efforts on the one area.
Becoming an expert in your niche does not happen overnight. It takes time, skills, dedication and money to build up your knowledge.
Here are 7 great ways to become an expert in your niche business:
1. First and foremost, you must have a strong interest when selecting your niche. If you are going to spend a lot of time researching on this area, a strong interest will help sustain your efforts and keep you going.
2. Read aplenty and stay current! Surf the internet for industry news and related fields to your niche. Go to the bookstores and the library. Subscribe to newsletters or ezines of your competitors.
3. Attend workshops and learn from the super experts. Learn also in related topics so that you can expand on your knowledge base.
4. Test out tools, resources, software or just about anything that can be used for your particular niche. For instance, if you are a florist selling exotic flowers, knowing what is the best way to take care of the delicate blooms will help make you an expert!
5. Hang out in forums where your target market is likely to be. This is an excellent way to get to know what are the common problems and obstacles faced by your prospects. Make sure that you find out the answers or solutions to these problems so that you can post your comment and findings. Some forums even allow you to insert a link back to your website.
6. Use branding for higher perceived value: Buy and register your name as the domain name. A good example is http://www.EvelynLim.com . Brandnames are built gradually overtime. So set aside time each week devoted to promoting your brandname. This could be giving free advice, lectures and giving press releases.
7. Have an opinion. People like to look up to experts who articulate their views. You are likely to be a winner if you can also justify your opinion with facts.
Evelyn Lim is the online publisher of the very popular newsletter "Mapping You to Success". Her FREE newsletter is jam packed with ideas, resources and tips. She aims to equip her readers with skills on how to acquire multiple sources of online income. To subscribe to her newsletter, please visit http://www.e-BizMap.com or read more about her at her blog http://www.EvelynLim.com
Here are ten things that you can do to hold... Read More
A lot of people are insecure about buying something or... Read More
Here are seven excellent ways to earn income from international... Read More
I have some good news and I have some bad... Read More
Does your business have a money tree you can shake... Read More
10 Ways to Boost your ProfitabilitySo many business owners work... Read More
In building and runnng an independent private practice or small... Read More
Google is the pre-eminent search engine (SE) with no close... Read More
You have seen their ads and you may have wondered... Read More
1. Get to know people. First meet those people in... Read More
Being appropriately dressed is essential in making good impressions in... Read More
Talk to Your People Often By building a great... Read More
The Internet is a fast growing medium, trancending the personal... Read More
The Ten Commandments of Goal Setting While it's good to... Read More
I'm sure you've seen it happen every year: your business... Read More
The number may seem grim for Web-based commerce. In 2004... Read More
1. Focus on the other Being known as a... Read More
1. Use subheads throughout your ad copy.Subheads are great to... Read More
What would You do with $1,000,000With $1 Million would you:?... Read More
1. Locks and Padlocks ? Locks on all outside entrances... Read More
Have you put a lot of effort, time, and money... Read More
Many businesses lose money yearly because they don't think creatively... Read More
Have you ever found yourself having to scramble to organize... Read More
One way to manage your time more effectively is to... Read More
Many people find it really hard to write for business... Read More
Email etiquette is the key to help calm down anxious... Read More
For most business owners and entrepreneurs, preparing, and communicating the... Read More
Have you put a lot of effort, time, and money... Read More
I have some good news and I have some bad... Read More
Seven Questions to Improve Your Business, Your Relationships, and Your... Read More
What follows is a bold statement, but sometimes it takes... Read More
When sending mail to clients and potential clients, make your... Read More
Do your remember when you first ventured out in the... Read More
How much is your data worth to you? In this... Read More
10. Procrastination Condemnation - Lose the Labels! All those things... Read More
Although dentistry may appear to be different than other types... Read More
Most people wish they read more. It is an activity... Read More
1. Combine Emotion and LogicConsumers buy because the want to... Read More
If you are like me, you are living some distance... Read More
My husband and I were enjoying our dinner meal one... Read More
Attraction marketing is about making a customer for life not... Read More
Looking for an old friend? Want to know if your... Read More
Studies have proven that there is one reason why people... Read More
Are you scratching your head after business events wondering why... Read More
Looking for a manufacturer or supplier of home furnishings in... Read More
Cross cultural differences can and do impede upon communication and... Read More
At Macquarie University in the early '90s, three Australian early... Read More
Viral Marketing is allowing people to giveaway and use your... Read More
Counselling non-performing team members is a tough part of any... Read More
1.) Brainstorming for an idea - You must select what... Read More
Top Quick TipsTop Quick Tips |