Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
10 Tips to Successfully Use Business Networking as a Marketing Strategy > NetSparsh - Viral Content you Love & Share

10 Tips to Successfully Use Business Networking as a Marketing Strategy

Networking is probably the best way to build a profitable business, or sales pipeline over the long term. Many of us understand the value of networking, but we don't always know the best way to go about it. Here are 10 simple tips that will help you maximize the effectiveness of your networking efforts.

1. Build Relationships not Stacks of Business Cards

Networking is not a contest to see who can collect the most business cards. It's about building great relationships. Walking around an event forcing your business cards on other people is not going to help you to build any of those relationships. Spend your time at a networking event really getting to know the people you're talking to.

2. Think Quality not Quantity

The next time you find yourself at a big business after hours try to get to know a small number of people. The number isn't important, it may be 3, 5 of 10 depending on the length of the event. It might even be 1 or 2. What's important is focusing on a few people as you begin a quality relationship. You'll be remembered for having spent the time to get to know them.

3. Listen!

When you're spending time with people make sure you're listening. Don't let yourself get distracted or watch for the next person you'd like to meet. Pay attention to that 1 person in front of that you're talking with now. What you're listening for is unique information about them. You also want to pay attention for ways that you might be able to help them. This is your key to reconnecting with them again.

Listening also means you should be using your ears more and your mouth less. The best way to do this is by asking questions. By asking questions the times that you are talking will really be about them. Dig deeper into who they are, what drives them, what they're passionate about, what's important to them besides business.

4. Smile

You'll come across as a much nicer and more approachable person if you smile. It's a very simple tip and it works!

5. Don't Judge a Book by its Cover

Do not ever write anybody off! Even if you've spent some time listening to someone, and you don't think they're important to you be polite when you decide to move on. You never know who people really are or who they might become. I've heard too many stories of people who weren't in a position of power and someone was rude to them. Later when those people find themselves at the top they don't forget about those who had written them off. People have very long memories. Treat everyone with respect. Each person you meet is not just a job title. They're all people, and are all important.

6. Follow-up

This is probably the most important step of all. Even if you spent 30 or 40 minutes getting to know someone at a networking event they probably won't remember who you are 3 weeks later. You must follow-up! A phone call, an invitation to coffee or lunch, a handwritten note, even an e-mail. It doesn't really matter how, just that you do. When you do follow-up make it personal and about them. Sending a form letter and your brochure is not going to work. This is why a phone call or a hand written note is probably best. Make it all about them and you'll be remembered.

Following up is not something that you do once. This is something you need to do on a regular basis with every person in your network. Continue to solidify the relationships you've started building.

7. Give, Give, Give

Successful networkers know that giving is more important than receiving. The more people you help, the more you'll get in return. It's also the best excuse to follow-up with someone. If you've listened carefully to what they had to say you should have found a couple of ways that you can help them. It doesn't have to be something grandiose. It can be as simple as sharing a free resource that you've found online, or referring them to someone else in your network that can help them solve a minor problem.

The more you give the more you'll get, and the more you give the better you'll get at it. You'll see opportunities to help people all the time. That's when networking really gets fun!

8. Have Fun!

Don't take networking or yourself too seriously. Enjoy the time you spend getting to know people. You'll find networking to be a lot easier if you're having fun.

9. Do What You Say You're Going to Do!

All the networking in the world won't make a difference if you aren't a man or woman of your word. One of the great benefits of networking is that you'll get the inside scoop on a lot of things. This will be disastrous if you don't have total integrity in all that you do. Fortunately it works the opposite way as well. If you consistently make good on your promises people will remember that, and tell others. Word will spread about what you've done.

10. Commit

The hardest part about networking is being patient. It will work if you commit yourself to doing it consistently over a long period of time. You probably won't get results right away, but when they do start coming look out! As a marketing strategy networking is a long term undertaking. Look around at those that have been doing it for an extended period of time. 9 times out of 10 times they're successful. If you ask them if they'd do it again they'll all tell you yes!

11. Go the Extra Mile

Whenever you can, give people more than they expect. You'll soon be getting all the referrals you need, and great word of mouth will spread far and wide. Happy networking!

Scott Ingram is the founder of NetworkInAustin.com, a networking resource for networkers in Austin, Texas who use networking as a business development and marketing strategy. He also posts regularly to his blog: Business Networking in Austin. When he's not out building relationships at Chambers of Commerce, the Rotary Club, and numerous other business associations and networking groups Scott is busy spending time with his beautiful wife Emily. They are currently expecting their first child, a baby girl.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Sportskeeda

Champions League Fantasy: Top 7 midfielders to choose
Sportskeeda
Salah was phenomenal in the Champions League last season scoring 10 and providing 4 assists. He has started this season in brilliantly again in the league and looks set to continue his form in Europe. Liverpool are in a tough group though with Napoli ...


SportsGrid

The Engel Eye: The King's Week Three Game Breakdowns and Tips
SportsGrid
Here are the King's Week Three Fantasy Football Game Breakdowns, complete with non-obvious start/sit tips, and even some betting and DFS tidbits.Join the ...

and more »

Expressen

Favoritseger – och den här hästen är "säker" tvåa
Expressen
Så gick det förra veckan. ”Maxchansade” Antonio Tabac stannade vid 49% på Top 7…! 68% på V75 var också ett fynd. Tyvärr blev dödens i 10-tempo för tufft för Moni Viking, vilken jag spikat som tvåa. ... Storfavoriter underspelas alltid på Top 7 – som ...


Doctor NDTV

Aeriel Yoga: Top 7 Health Benefits Of Aeriel Yoga
Doctor NDTV
DoctorNDTV is the one stop site for all your health needs providing the most credible health information, health news and tips with expert advice on healthy living, diet plans, informative videos etc. You can get the most relevant and accurate info you ...


Expressen

Favoriten har toppchans – men blir underspelad
Expressen
Någon centimeter skilde mellan Fantoccini och Cab Hornline som 3.a-4:a: Med omvänd ordning fem rätt – nu bara två och 168 kronor. I söndags blev det för första gången rollerpot på 2 rätt! Nu extrapengar i potten för femte lördagen i följd.


Student Loan Hero (blog)

Top 7 Survival Tips for Your First Year Out of College
Student Loan Hero (blog)
“Don't only participate, do your absolute best to contribute at least 10% of your salary,” McNamara advised. “Fifteen percent is the ultimate goal!” The sooner you can start saving for retirement, the better off you'll be. That's because compounding ...


Komando

Top 7 industries where you can find remote jobs
Komando
Remote work is growing at a fast pace--115 percent in the last 10 years, to be exact. And while these types of jobs can be found in many different career fields, some industries are more plentiful with remote work than others. For the last five years ...


Husker Corner

Nebraska recruiting: Jamie Nance has Huskers in Top 7, tips off commitment date
Husker Corner
The Nebraska recruiting efforts have paid off when it comes to Jamie Nance, who has put the Huskers in his Top 7 ahead of an impending commit. The Nebraska recruiting efforts in June have been nothing short of awesome. The Huskers grabbed several ...

and more »

Inc.com

Your Official World Cup Leadership Skills Guide (the Top 7 Teams)
Inc.com
Lead. Your Official World Cup Leadership Skills Guide (the Top 7 Teams). The greatest sports tournament in the world exposes those who know how to lead and those who don't. By Chris MatyszczykOwner, Howard Raucous LLC @ChrisMatyszczyk.

and more »

Guiding Tech

We decided to check Instagram groups, and here we present you seven tips and tricks to use them like a pro.
Guiding Tech
Unlike other social networks or chat apps, creating a group on Instagram isn't straightforward. Meaning, you won't find a dedicated button or option to do so. Then how does one create a group? Well, the trick is to select multiple people while sending ...

Google News

How to Counsel Your Non-Performing Team Members - 10 Tips

Counselling non-performing team members is a tough part of any... Read More

Ten Tips for Effective Meetings

Here are ten things that you can do to hold... Read More

5 Tips to Manage and Organize E-Mail

How do you focus on your urgent e-mail and organize... Read More

Management, Balance & Time - 10 Tips for Managing Overwhelm in your Business

How many of us have been in a position where... Read More

Seven Steps to Achieving Your Dream

"Vision is the spectacular that inspires us to carry out... Read More

Top 10 Steps to Build Your Professional Practice Now!

1. Examine everything in your office from the view of... Read More

7 Super Ways To Drum Up More Sales

1. Use subheads throughout your ad copy.Subheads are great to... Read More

7 Steps Toward a Better Website

Creating a website is one thing, making it better is... Read More

1 Step Program to Achieve All of Your Goals

In Jack Canfield and Mark Victor Hansen's original "Chicken Soup... Read More

Top Ten Things to Do to Make your Signature File Sell

Always include a powerful signature on every email you send... Read More

7 Tips To Increase The Success Of Your Online Business

1. Outsource what takes you too long to doWhen you... Read More

7 Strategies for Handling Last Minute Meetings

Have you ever found yourself having to scramble to organize... Read More

10 Incredibly important business basics EVERYONE needs to know BEFORE they start a business!

In my career, I have had a total of 3... Read More

The Ten Best Kept Secrets For Protecting Your Business Property Against Theft

1. Locks and Padlocks ? Locks on all outside entrances... Read More

HackeD

HackEd by unkn0wn_hax0r... Read More

Ten Tips to Build a Culture of Inspirational Leadership

Leadership, leadership development and leadership training are "Hot" issues in... Read More

Making Money over the Internet : 5 Cool Tips

The Internet is a fast growing medium, trancending the personal... Read More

7 Ways To Profit From Other Peoples Products

If you don't possess the time, money or inclination to... Read More

The Seven Secrets of Top Performers

Let's put to rest the fallacy that success, in sales... Read More

Reminders For Running A Better Business

The following tips are from an article we contributed to... Read More

Top Ten Tips for Online Publishing Success

Use the checklist below to make sure your article, tip,... Read More

10 Steps for Simplifying Business Plan Financial Statements

For most business owners and entrepreneurs, preparing, and communicating the... Read More

Ten Tips For Starting A New Job

1. Get to know people. First meet those people in... Read More

Home Furnishings in India : How to Find an Exporter,manufacturer or Supplier ? Beyond a Database.

Looking for a manufacturer or supplier of home furnishings in... Read More

Why Dont They Just Get It Done: 7 Performance Tactics for CEOs

Buckling under the weight of chronic corporate restructuring, and frustrated... Read More