Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Attracting Traffic with Banner Ads > NetSparsh - Viral Content you Love & Share

Attracting Traffic with Banner Ads

Internet is an ever evolving business platform. Doing business on the Internet differs in a number of ways from every day brick and mortar business. Change here is more frequent, more dramatic and may have greater impact than in a conventional business. Success in this climate can only come from quick response to the changes. Look at web advertisement! Just in a few short years, we have seen rise and fall of banner advertisement, email marketing, pop-ups, pop-unders and number of other marketing tools.

Consider banner advertisement. In the beginning of Internet era, banner advertisement was one of the primer methods of online marketing. There were not many quality sites in those days. In search of good feature and content filled websites visitors were clicking through banners aggressively. Today, things are totally different! Over using of banners on the web pages forced to train our eyes not to notice banners any more. Visitors tend to avoid clicking through the banners unless there is a very compelling reason to do so. Does that mean the banner advertisement is dead? Not so soon!

Although, banner click through rate is quite low in comparison to what it used to be, depending on your objectives banner advertisement can still be very effective. Banner ads are used today, either for creating brand recognition or for bringing in more traffic to the website and consequently generating more sales.

Brand recognition

As an overall brand awareness campaign, companies place banners on targeted websites.

Banners of products with mass appeal are frequently posted on high traffic portals. If your goal is to make any of your products or services popular to certain niche market, you should find websites catering this particular audience and post banner ads. When visitors see your banners, whether they click on it or not ? same like traditional bill boards and TV advertisements ? it helps you building consciousness to your brand.

According to a recent study, online banner ads can be as effective as television advertising as far as brand recognition is concerned. A survey was conducted among members of American Online who saw an ad of a product as a banner on the website and on TV commercial. The result indicated that 40 percent of the audience remembers the static banners and 41 percent remembers the TV commercial at the time of the poll conducted a few days later.

Forester Research claims that you can get similar brand recognition effect from online ad campaign in comparison to traditional forms of advertisements for around 60 percent less cost. However, same like offline ads, in order to create a sustainable brand recognition, your online advertisement campaign also needs to run for a prolong period of time.

Generating traffic

Banner ads could be a good source of high quality traffic for your website if you manage your banner ad campaign wisely. If your main purpose of the campaign is to generate more sales by attracting traffic - which is any way should be the main goal of any e-commerce site ? you have to select sites to post banners where you target audience frequently visit. Pay per click search engines like Overture or Google Adwords are good options for your textual banner ads. Since the visitors are already looking for a website like yours by searching for the keyword that you have selected to place your ad, you get highly targeted traffic from this.

There are no fixed rules of effective banner ads campaign. You have to learn the program works best for you by trial and error. The principal idea behind any advertisement is to grab viewers' attention, ignite their curiosity and motivate them to act. For banner ads it is no different!

The following tips should help you getting better result from your banner advertisement campaign:

1. Choose an attention grabbing content. Space is so limited in a banner ? same like newspaper headlines ? you have to come up with something that really gets viewer's attention. Since you have to do it in one or two sentences, try using something funny, outrageous but intriguing. You can also use pictures, which deliver similar effect.

2. Call to an action. Many people like to be guided. Tell them what to do such as "Click here" or "Go to the website".

3. Focus on one offer. Your banner ad should carry one single message. By including several offers in one ad, chances are you will confuse viewers rather than intrigue.

4. Make it readable. Even a greatly designed banner will fail to motivate a viewer if the text on it is not readable.

5. Avoid information overload. Too many pictures, colors and texts make banners look clumsy. Viewers tend to ignore this type of banners. Animated banners should have less than four frames.

6. Don't use heavy banners. Make sure that your banner file size is less than 5K. Bigger files take longer time to load.

7. Test your banners before publishing. Check how your banners will look with different browsers. Verify that the banner link URL is correct and linked to the right page on your website. Whenever, you make changes to your website, make sure to double check your banner ads.

Recent practice shows that a banner, which looks like a text has 4 times more click through rate than a conventional banner. So use text banners to increase efficiency of your banner ad program.

Since advertisement is the main source of income for many websites banner ads are here to stay. Although, there is no doubt that their look and use will constantly be evolved.

Nowshade Kabir is the founder, primary developer and present CEO of Rusbiz.com. A Ph. D. in Information Technology, he has wide experience in Business Consulting, International Trade and Web Marketing. Rusbiz is a Global B2B Emarketplace with solutions to start and run online business. You can contact him at mailto:nowshade[at]rusbiz.com, http://ezine.rusbiz.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Essex Live

Chelmsford traffic building after crash partially blocks Army and Navy roundabout
Essex Live
Join the Essex Traffic and Travel group on Facebook for the latest on the roads, airways and train lines. The group is to provide information to other members on the latest traffic and travel updates from across Essex - from the A12 to the Dartford ...


WSAU News

Traffic detours expected as work continues on Wisconsin Rapids lift station
WSAU News
The $8 million project will see the city's west side lift station completely made over with new equipment and pipes and a new building. Terry says many of the new aspects of the station will be in use for several decades including the force main under ...


FirstCoastNews.com WTLV-WJXX

St. Augustine street shut down to traffic because building may collapse
FirstCoastNews.com WTLV-WJXX
St. Augustine street shut down to traffic because building may collapse. Unable to load video. An old building on Aviles Street has developed some cracks that have officials concerned in St. Augustine. The street was closed down to car traffic on July ...


Surrey Live

Guildford town centre traffic building after crash involving lorry and car - recap
Surrey Live
We will keep you informed about the latest news that affects your journey to work or school, as well as at the weekend, whether it is planes out of Heathrow Airport or Gatwick Airport; South Western Railway, Southern or Great Western Railway trains; or ...


Atlanta Journal Constitution

LIVE WEATHER-TRAFFIC: Heavy rain could continue in Atlanta; bulk of storms moving south
Atlanta Journal Constitution
ORIGINAL STORY: Storms have begun to build in far North Georgia and the north metro Atlanta area, Channel 2 Action News reported. The storms are only supposed to get stronger and cover more of North Georgia as the afternoon progresses. The good ...


Curbed SF

NSA spies on internet traffic from non-secret secret SoMa building
Curbed SF
On Monday, the Intercept published an extensive expose on what it alleges is a network of telecommunications facilities secretly eavesdropping on and retaining America's internet traffic for the National Security Agency [NSA], including one in San ...

and more »

The Daily Telegram

Tecumseh planners OK Dollar General's plans
The Daily Telegram
Tecumseh building services director Brad Raymond said traffic would be controlled by the signal at the nearby intersection and reminded the commission that the street is one of the major arteries into Tecumseh and allows truck traffic. He also said the ...


Atlanta Journal Constitution

MONDAY'S WEATHER-TRAFFIC: Stationary storms, then drier air later in week
Atlanta Journal Constitution
Damaging winds will also be a concern in the stronger storms that develop, Walls said. Storms are likely Monday and Tuesday, with drier air building in mid- to late week. The chance of rain should drop to 30 percent Wednesday. In locations that aren't ...


GoDanRiver.com

Danville police incident reports
GoDanRiver.com
Kentuck Road, hit and run/traffic offense. » Halifax Road, larceny-theft from building. » Stokes Street, traffic crash report. » Westover Drive, domestic assault and battery. » Mount Cross Road, fraud-false pretenses-swindle-confidence game. » Melville ...


Baltimore Sun

Howard County wants plans for limiting Columbia traffic as development continues
Baltimore Sun
Only one site in Columbia has a transportation management program to mitigate its traffic impact, the Metropolitan apartment building. It offers brochures and a website for information on transportation options, has a bike room and a television in the ...

Google News

Time-Proven Strategies That Increase Targeted Web Site Traffic For Free

Today Internet has over 36,000,000 web sites, and statistics says... Read More

7 Ways To Get More Repeat Traffic To Your Site

1. Make all or part of your site into a... Read More

Keyword is the king in the Kingdom of Search Engines Optimization world

Digital Economy : What Is e-Marketing : Internet Search Engines... Read More

How To Get Web Site Traffic

Web site traffic is essential to having a thriving online... Read More

Reciprocal Link Exchange Rampup - Winning the Link Popularity Contest

Getting links to your website all over the Internet is... Read More

Finding Quality Link Partners

Every webmaster knows the importance of incoming links to a... Read More

The Link Factor

There are many different approaches and techniques required when optimising... Read More

Seven Superb Linking Strategies To Boost Traffic Stats

For all the seeming "intelligence" displayed by its system, Google... Read More

Link Exchanges

Should link exchanges be used? What are link exchanges? Do... Read More

Get More Visitors to your Website using Free Traffic Exchanges

Trying to get traffic to your new website or to... Read More

A Disturbing Trend in Reciprocal Linking

In the world of Internet Marketing, and Web site promotion,... Read More

How To Get Links Without Asking

Sending out link requests is a time-consuming business. So wouldn't... Read More

Increase Your Website Traffic in 10 Foolproof Steps

Increasing website traffic is certainly your goal if you have... Read More

How To Turning Your Online Visitors Traffic Into Buyers/Customers Traffic?

Overview:Many leading search engines and b2b web sites offering online... Read More

The Best Website Traffic Sources

You have to search a lot to find what is... Read More

Understanding What Reciprocal Linking Means

If you have been marketing on the internet for any... Read More

Optimizing Your Dead Links!

I have been reading, with great interest, all the online... Read More

5 Ways To Get Other Websites To Link To Yours

In-bound links from other web sites to yours provide two... Read More

7 Steps To A Powerful, Useful Reciprocal Links Directory

The ProblemNo matter how good your product or service is,... Read More

3 Fastest Ways To Get Traffic To Any Website

After all the debate over website design, shopping carts and... Read More

Utilizing Award Sites for Your Benefit

Why Award Sites?Award sites are, in essence, directories that hand... Read More

The #1 Secret For Building Website Traffic

The number one question among webmasters is "How can I... Read More

Simple Steps to Increase Traffic to Your Website

Every website owner wants their website to be popular; some... Read More

Linking to the Best

Be picky about who will link to you; shoot and... Read More

Free Traffic Programs and How to Use Them

I try to use as many free traffic programs as... Read More