Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Attracting Traffic with Banner Ads > NetSparsh - Viral Content you Love & Share

Attracting Traffic with Banner Ads

Internet is an ever evolving business platform. Doing business on the Internet differs in a number of ways from every day brick and mortar business. Change here is more frequent, more dramatic and may have greater impact than in a conventional business. Success in this climate can only come from quick response to the changes. Look at web advertisement! Just in a few short years, we have seen rise and fall of banner advertisement, email marketing, pop-ups, pop-unders and number of other marketing tools.

Consider banner advertisement. In the beginning of Internet era, banner advertisement was one of the primer methods of online marketing. There were not many quality sites in those days. In search of good feature and content filled websites visitors were clicking through banners aggressively. Today, things are totally different! Over using of banners on the web pages forced to train our eyes not to notice banners any more. Visitors tend to avoid clicking through the banners unless there is a very compelling reason to do so. Does that mean the banner advertisement is dead? Not so soon!

Although, banner click through rate is quite low in comparison to what it used to be, depending on your objectives banner advertisement can still be very effective. Banner ads are used today, either for creating brand recognition or for bringing in more traffic to the website and consequently generating more sales.

Brand recognition

As an overall brand awareness campaign, companies place banners on targeted websites.

Banners of products with mass appeal are frequently posted on high traffic portals. If your goal is to make any of your products or services popular to certain niche market, you should find websites catering this particular audience and post banner ads. When visitors see your banners, whether they click on it or not ? same like traditional bill boards and TV advertisements ? it helps you building consciousness to your brand.

According to a recent study, online banner ads can be as effective as television advertising as far as brand recognition is concerned. A survey was conducted among members of American Online who saw an ad of a product as a banner on the website and on TV commercial. The result indicated that 40 percent of the audience remembers the static banners and 41 percent remembers the TV commercial at the time of the poll conducted a few days later.

Forester Research claims that you can get similar brand recognition effect from online ad campaign in comparison to traditional forms of advertisements for around 60 percent less cost. However, same like offline ads, in order to create a sustainable brand recognition, your online advertisement campaign also needs to run for a prolong period of time.

Generating traffic

Banner ads could be a good source of high quality traffic for your website if you manage your banner ad campaign wisely. If your main purpose of the campaign is to generate more sales by attracting traffic - which is any way should be the main goal of any e-commerce site ? you have to select sites to post banners where you target audience frequently visit. Pay per click search engines like Overture or Google Adwords are good options for your textual banner ads. Since the visitors are already looking for a website like yours by searching for the keyword that you have selected to place your ad, you get highly targeted traffic from this.

There are no fixed rules of effective banner ads campaign. You have to learn the program works best for you by trial and error. The principal idea behind any advertisement is to grab viewers' attention, ignite their curiosity and motivate them to act. For banner ads it is no different!

The following tips should help you getting better result from your banner advertisement campaign:

1. Choose an attention grabbing content. Space is so limited in a banner ? same like newspaper headlines ? you have to come up with something that really gets viewer's attention. Since you have to do it in one or two sentences, try using something funny, outrageous but intriguing. You can also use pictures, which deliver similar effect.

2. Call to an action. Many people like to be guided. Tell them what to do such as "Click here" or "Go to the website".

3. Focus on one offer. Your banner ad should carry one single message. By including several offers in one ad, chances are you will confuse viewers rather than intrigue.

4. Make it readable. Even a greatly designed banner will fail to motivate a viewer if the text on it is not readable.

5. Avoid information overload. Too many pictures, colors and texts make banners look clumsy. Viewers tend to ignore this type of banners. Animated banners should have less than four frames.

6. Don't use heavy banners. Make sure that your banner file size is less than 5K. Bigger files take longer time to load.

7. Test your banners before publishing. Check how your banners will look with different browsers. Verify that the banner link URL is correct and linked to the right page on your website. Whenever, you make changes to your website, make sure to double check your banner ads.

Recent practice shows that a banner, which looks like a text has 4 times more click through rate than a conventional banner. So use text banners to increase efficiency of your banner ad program.

Since advertisement is the main source of income for many websites banner ads are here to stay. Although, there is no doubt that their look and use will constantly be evolved.

Nowshade Kabir is the founder, primary developer and present CEO of Rusbiz.com. A Ph. D. in Information Technology, he has wide experience in Business Consulting, International Trade and Web Marketing. Rusbiz is a Global B2B Emarketplace with solutions to start and run online business. You can contact him at mailto:nowshade[at]rusbiz.com, http://ezine.rusbiz.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Essex Live

A13 traffic building after 'air ambulance' hovers above crash that blocks road
Essex Live
There are reports of 'air ambulance hovering' above the A13 after a collision this evening. A crash, which has partially blocked the road, took place between North Stifford and Orsett heading eastbound towards Southend-on-Sea.


The Mercury

Massive Limerick project nearly hits speed bump over traffic light vote
The Mercury
LIMERICK — The proposal to build a 450-unit combination development of senior housing, townhouses and a retail strip on 30 acres at the intersection of Ridge and Swamp pikes nearly hit a speed bump Tuesday night. With Supervisor Thomas Neafcy ...

and more »

Detroit Free Press

Warren Mayor Fouts asks Gov. Snyder to declare emergency over traffic
Detroit Free Press
"The state has been talking to both sides in the road-building dispute — the Operating Engineers 324 and MITA — in an attempt to help them build a framework for an agreement that will get everyone back to work," Adler said. "We are pushing hard to ...

and more »

Forbes

Three Ways To Diversify Your Marketing Strategy After Explosive Social Media Growth
Forbes
Start building a long-term strategy for organic traffic as soon as you can. Referral traffic (both from social media and Google ads) is great, but you're limiting yourself if you aren't going after organic search traffic. Building out a robust content ...


The Denver Post

Denver housing costs are high and traffic is worsening. Where are the best places to buy a commuter-friendly home?
The Denver Post
The West Line Village development in Lakewood has generated lots of consumer interest in the duplexes and townhomes its building near RTD's West Rail Line, so much so that developers have acquired more land to expand the 175-home project.


Milwaukee Journal Sentinel

Gunman dies after wounding 4 in shooting rampage at Wisconsin office building, authorities say
USA TODAY
A gunman who opened fire at a Wisconsin software company Wednesday, wounding four people and sending panicked office workers scrambling to safety, died of gunshot wounds following a shootout with police, authorities said. Middleton Police Chief ...
Police kill gunman who shot and wounded four in Middleton office building rampageMilwaukee Journal Sentinel

all 3,525 news articles »

Bloomington Pantagraph

City sends postal officials traffic recommendations for Empire St. facility
Bloomington Pantagraph
The post office transferred that facility's customer service functions in 1999 to the Eagle Station, a former grocery store on Towanda Avenue, but now it plans to move them back to the building at 1511 E. Empire St., which is just west of Eastland Mall ...


Press of Atlantic City

Officials, neighbors discuss Cape May Court House parking, traffic plans
Press of Atlantic City
Planned changes to the Superior Court building could mean fewer employees will park in the gated lot behind that building, Terenik said. That could mean more cars spilling out into the surrounding neighborhood, even as the county tries to encourage ...


NBC2 News

Cape Coral utility project is one giant traffic headache for drivers
NBC2 News
... major roads and cut access to others in half. Crews have posted signs to indicate detours, but drivers aren't always abiding by those messages. Many residents are living right on top of the work with mounds of dirt and equipment building up on ...

and more »

Baltimore Sun

Locust Point project moves forward despite neighbors effort to stop 'looming' building
Baltimore Sun
The neighbors who live in traditional rowhouses in Locust Point, a tight-knit neighborhood in South Baltimore, say they've seen a lot of development in the last 15 years or so and welcomed much of it despite more traffic and other inconveniences.

and more »
Google News

The Link Factor

There are many different approaches and techniques required when optimising... Read More

If You Dont Like The Weather...Just Wait For 10 Minutes

This old saying which addresses the variability of the weather... Read More

My Top 12 Web Site Marketing Strategies - Part 1

If you don't create a successful strategy for marketing your... Read More

Web Site Marketing: Give Away Softwares And Generate Traffic And Sales

If you want to get something from others, the fastest... Read More

Increase Your Website Traffic in 10 Foolproof Steps

Increasing website traffic is certainly your goal if you have... Read More

Reciprocal Linking

Ideally you don't want to be in the position of... Read More

Ethical Link Exchange, You be the Judge

Webmasters understand that quality and relevant inbound links can increase... Read More

Why Traffic Touts and List Pushers Are Bad For Your Business

In this Article we look at the second competitive advantage... Read More

How To Get Web Site Traffic

Web site traffic is essential to having a thriving online... Read More

10 Proven Ways to Breakthrough Web Traffic!

Here are 10 great ways to boost your web traffic:1.... Read More

A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 3

Just to recap - Parts 1 and 2 of this... Read More

Free Web Site Traffic - 10 Ways

How many ways can you get free web site traffic?... Read More

The Nuts And Bolts Of Traffic Exchanges

Traffic Exchanges. What are they? How do they work? What... Read More

Keyword is the king in the Kingdom of Search Engines Optimization world

Digital Economy : What Is e-Marketing : Internet Search Engines... Read More

Webmasters and Publishers: A Match Made in Heaven!

It's pretty well-known that one of the best ways to... Read More

Website Traffic: How To Generate An Extra 108,160 Hits A Year, Without Working Hard.

Traffic is the food that every website needs in order... Read More

What is One Thing a Home Business Entrepreneur Should be Constantly Working Towards?

We will begin this topic with one assumption, that our... Read More

6 Ways to Get the Marketing-Targeted-Traffic-Machine On the Roll

1__MESSAGE BOARDSIntroduce yourself smoothly, by posting informations and be available... Read More

Create Laser Targeted Traffic to Your Online Home Based Business With These 7 Traffic Builders

If you are only looking at Search Engines too send... Read More

Link Swapping - There IS A Better Way

Do you ever wonder what the point is in spending... Read More

Linking to the Best

Be picky about who will link to you; shoot and... Read More

Combine Links with Quality Resources and Youre on a Winner

There are 1001 ways to drive traffic to your websites.I... Read More

131 (Legitimate) Link Building Strategies

In search engine optimization, "off page" factors have become more... Read More

Vote for Your Own Website - Nobody Will Mind

OK boys and girls. Today we're having a pop quiz.I... Read More

Linking Your Website To Others Around The World

Finding quality traffic though effective website promotions is the number... Read More