Good Traffic is Targeted Traffic

Targeted traffic: the demographic

Assuming your business is motorcycles, my first guess at your target demographic would be 16-25 year old males and 50+ year old wealthy retired couples. Breaking it down further, if you sell Suzuki crotch rockets, you can safely discard the wealthy retired group. Narrow the demographic as best you can to target potential customers. Paying for traffic that isn't dense with people interested in what you're selling is a waste of your advertising dollar.

Once the demographic is well defined, you can begin identifying and sorting out perspective advertisers. Determining whether a particular advertiser or marketing group is going to work for you can be rather difficult, unless you've personally used them before. This is where experience and networking with other webmasters comes in very handy. Talk to other webmasters who've advertised with the company, find out what they were advertising, and ask them how the campaign went and if they plan to advertise on that website again. I don't generally use an advertiser unless I've heard very good things from other webmasters or they have a trial ad setup, where you can commit a small amount of money to testing out the traffic before you make a real investment and buy several weeks or months of advertising with them.

An important consideration when buying ad space on a specific website is the focus of that website. If you're considering advertising on a service oriented website, make sure your product or service compliments that website's service. For instance, if you sell shoes, advertising on hotmail.com is going to be very inefficient and expensive. You'll be paying to advertise to a bunch of people, the mass majority of which aren't looking to buy shoes. However, if you're selling a spyware removal tool, email services could be a great place to advertise. Most internet users have spyware on their computers, and most are aware of and concerned about spyware.

Advertising on content based sites

When I need to advertise, my favorite place to go is still a content oriented site with a close relationship to my product or service. If I'm selling Gregory backpacks, I'll look for advertising opportunities on websites related to backpacking and hiking, such as outdoors guides and wilderness survival websites.

Web traffic at some content based sites is not particularly targeted, while others have a specific topic, like a gardening tips website. Finding a website with a very specific interest may or may not be as important, depending on what product you're selling, or what service you offer. T-shirts may sell well on lots of different content based sites, while the gardening weasel isn't likely to do well on places not related to gardening.

An update schedule of content based websites you're considering advertising on is rather important, depending on how you advertise. A website that updates every other day or weekly will have many visitors who come for the updates and leave. A website that updates sporadically will have more people who come just looking for something new. When there is nothing new they're more likely to look for other related links, which is where good advertising kicks into high gear. Of the three major advertising types, I tend to believe in doing my homework and paying flat rates for given periods of time. This seems to work best, because it depends more on you to build an intriguing advertisement, and rewards you for doing so.

Buying ad space on a per click basis can be a better bet if you're trying to build a brand name, because your ad might get 50,000 impressions before the 1,000 click-through you paid for happen.

Conversion rates are key

For most of us on the web though, our main goal is to sell the product or service. This is why I contest doing your research, finding the best websites, and purchasing ad space on a weekly or monthly basis is the best method of promotion in the long run. If you're smart, you'll monitor your traffic from different sources and determine the cost per sale to see which sources are providing the best conversion rates. In the case of buying click through traffic, the monitoring program should give you the traffic conversion rate.

More targeted traffic suggestions

Additional information can be found in the subscribers area of www.webmasterarchives.com, specifically information on what to look for when considering traffic trades with other websites, where to get started with traffic building, good approaches when requesting a link trade, how to jump start your traffic building efforts with very minimal cost, and methods to making your website so attractive webmasters will be knocking down your door with link trade requests.

Copyright 2004 Harley Barnett Some Rights Reserved This article is licensed under the Creative Commons License, which allows for non-commercial use under conditions of attribution and share-alike. For more articles like this check out the author's website: Webmaster Archives.

In The News:


Linking Strategies That Bring Results

Website link popularity is used to indicate how many other... Read More

Link Popularity and Your Add URL Page

With all the buzz going on about the importance of... Read More

Attracting Traffic with Banner Ads

Internet is an ever evolving business platform. Doing business on... Read More

Unleash A Thundering, Non-Stop Traffic Stampede To Your Site -- Practically Overnight!

There is a new tool available that promise to do... Read More

7 Simple Ways Of Driving Traffic To Your Site Using One E-Published Tips Booklet

I am not a web designer or search engine optimizer,... Read More

10 Ways to Increase Traffic to Your Website

Ever since the time websites became new to the World... Read More

Are Manual Surf Exchange a Dying Breed ?

3 years ago when I started trying to make money... Read More

Viral Marketing Technique Creates a Chain Reaction with One-Time Action!

Suddenly your site's traffic multiplies. You get "Money Waiting" emails... Read More

Power Packed Linking Strategies - Part One

This is the first in a series of three articles... Read More

Search Engine Submissions That Boost Link Popularity!

"Submit to 10,000 Search Engines" or "Submit to over 200,000... Read More

Website Traffic: 10 Blazing Secrets To Increase Your Sales

The more traffics you get at your website, the more... Read More

Part 2 - Do Not Ever Link to a Site Without Doing This First!

Writing LinksIn the first part of this article we learned... Read More

Get More Visitors to your Website using Free Traffic Exchanges

Trying to get traffic to your new website or to... Read More

Links Exchange ? a Hazardous Business?

So we gather in all the relevant information we can... Read More

Social Bookmarking Traffic Results

The results of the social bookmarking experiment I have been... Read More

Key Words to Build Traffic

Much has already been said about having a content rich... Read More

Secret to Increase Traffic from Banner Exchanges

IntroductionBanner exchanges allow you - as a website owner -... Read More

A Disturbing Trend in Reciprocal Linking

In the world of Internet Marketing, and Web site promotion,... Read More

The Basics of Asking for a Reciprocal Link

Asking another webmaster for a reciprocal link is standard practice... Read More

Triple Your Traffic with Top Keyword Strategies

Although the topic of keyword strategy and selection may appear... Read More

Reasons Why You Should Have A Weblogger Installed On Your Web Site

I don't know about you, but when I built my... Read More

Travel Your Way To More Traffic

I am not a professional photographer nor am I in... Read More

Turn One-Time Hits Into Repeat Visitors

Every website owner faces the same challenge: How to get... Read More

The #1 Secret For Building Website Traffic

The number one question among webmasters is "How can I... Read More

Link Building Strategies

Well, an effective link building strategy is not building some... Read More