Common Website Mistakes

It used to be that simply having a website meant that your organization was ahead of the curve. Those days are long gone. Today more that ever, organizations need to fuel business and their bottom lines through savvy internet tactics.

What separates the savvy from the just getting by? If any of these symptoms are true of your organization or your website, you may need to rethink your strategy, or better put, start using a strategy in the first place.

Symptoms:

1. You cannot quantify your website's traffic statistics even in general terms. This should be as common knowledge as your last year's revenues or your mission statement. How can you make smart decisions about internet marketing dollars if you don't know how much traffic you are getting?

2. Your website has not changed in any way in 6 months. If this is the case, it probably indicates that your site is not an active part of your marketing plan. Be careful not to neglect your site to the point that potential customers will be turned off by a lack of attention to detail.

3. Your site is not generating leads of any kind. Does your site provide an easy way for customers to contact you? Can they submit questions online? Are you in the habit of asking walk-ins "how did you hear about us?"

4. Your site is rarely, if ever, mentioned in meetings and planning sessions. This one is pretty self-explanatory. Is your site the big white elephant in the living room that nobody talks about?

If your organization displays any of the above symptoms, don't despair. But do commit to doing something about it. Many times the best way to begin is to find sites that you do like and incorporate the best qualities of those sites into your own. Now get surfing!

Tony Valle is owner of Promethius Consulting, LLC, a website design and marketing firm. Learn more at http://www.promethius.com

In The News:


AL.com

Hurricane Irma: post-evacuation traffic building in Mobile
AL.com
Seen from the ninth floor of Mobile's Government Plaza, eastbound traffic on I-10 moves slowly but steadily toward the Wallace Tunnel on the morning of Tuesday, Sept. 12, 2017. Authorities attributed the high volume to the passage of Hurricane Irma, ...


WPXI Pittsburgh

Street opens to traffic after building collapse closed it for more than ...
WPXI Pittsburgh
A major roadway in Washington has just reopened more than two months after a building collapse shut it down.

and more »

WIRED

'Freeways' Is a Mobile Game That Lets You Play Traffic Engineer ...
WIRED
The air sings with four-letter words. The iPad sits stoic as fingers poke, jab, and prod at its screen. Traffic engineering, it turns out, is a difficult job, even when ...
This Game Simulates the Absurdity of Designing Freeway ...Motherboard en_us

all 2 news articles »

amNY

Traffic light near UN building in midtown collapses onto street during ...
amNY
The fallen light stretched across half of Second Avenue's crosswalk.

and more »

The San Diego Union-Tribune

San Diego keeps building despite density, traffic concerns
The San Diego Union-Tribune
Lucky for me — except that the times I can visit my families in North County and La Mesa are strictly limited, due to traffic, of course. It takes more than an hour to get from UC San Diego to my Clairemont neighborhood during the 4 p.m. to 6:30 p.m ...


Curbed LA

Redondo Beach is extending its mixed-use building ban—for nearly a year
Curbed LA
The Redondo Beach City Council voted unanimously on Tuesday to extend the city's moratorium on mixed-use developments for 10.5 months, the Los Angeles Times reports. The votes comes amid resident concerns over a scourge of traffic, and extends a ...


Wicked Local Belmont

New retail building approved for 344 Pleasant St. in Belmont
Wicked Local Belmont
He believes the improvements they are making to the site will make traffic issues better. Planning Board member Charles Clark assured Leo a traffic study could be done if it is determined the new building has a negative impact on traffic in that area ...


Los Angeles Times

Redondo Beach halts mixed-use developments after residents raise concerns about traffic
Los Angeles Times
But with vacant land increasingly rare in coastal counties, often the only opportunity to increase the supply of housing is to build denser development — an unappealing prospect for many residents in areas already clogged with traffic. Redondo Beach ...


Dothan Eagle

Dothan traffic: There are no easy fixes
Dothan Eagle
Soon, crews will begin work on building cul de sacs on Moore Road, which will essentially split the road and continue to allow access for residents who live on the road, but prevent motorists from using the road as a cut-through to Southside WalMart ...


Northeast Mississippi Daily Journal

Contour confident in bid to remain Tupelo's air carrier
Northeast Mississippi Daily Journal
“We only began service 17 months ago and to still see traffic building is fantastic ... We want to continue that momentum.” The other airlines with bids are Air Choice One, Boutique Air, Sky Value Airways, Southern Airways Express and Via Air. They're ...

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