Common Website Mistakes

It used to be that simply having a website meant that your organization was ahead of the curve. Those days are long gone. Today more that ever, organizations need to fuel business and their bottom lines through savvy internet tactics.

What separates the savvy from the just getting by? If any of these symptoms are true of your organization or your website, you may need to rethink your strategy, or better put, start using a strategy in the first place.

Symptoms:

1. You cannot quantify your website's traffic statistics even in general terms. This should be as common knowledge as your last year's revenues or your mission statement. How can you make smart decisions about internet marketing dollars if you don't know how much traffic you are getting?

2. Your website has not changed in any way in 6 months. If this is the case, it probably indicates that your site is not an active part of your marketing plan. Be careful not to neglect your site to the point that potential customers will be turned off by a lack of attention to detail.

3. Your site is not generating leads of any kind. Does your site provide an easy way for customers to contact you? Can they submit questions online? Are you in the habit of asking walk-ins "how did you hear about us?"

4. Your site is rarely, if ever, mentioned in meetings and planning sessions. This one is pretty self-explanatory. Is your site the big white elephant in the living room that nobody talks about?

If your organization displays any of the above symptoms, don't despair. But do commit to doing something about it. Many times the best way to begin is to find sites that you do like and incorporate the best qualities of those sites into your own. Now get surfing!

Tony Valle is owner of Promethius Consulting, LLC, a website design and marketing firm. Learn more at http://www.promethius.com

In The News:

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EDITORIAL – Grand Cayman traffic nightmare is about more than imports  Cayman CompassOne could almost hear the groans of dismay this week as Cayman's gridlock-weary drivers learned that annual vehicle imports have doubled in the past decade, ...
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Bhopal Smart City Development Corporation Limited appoints Deepak Singh as CEO  EletsIn a bid towards becoming a smart city, Varanasi Development Authority is exploring the idea of launching rope ways in the city to ease traffic congestion.
City road closed, drivers diverted  Leicestershire LiveA busy city road was closed today because of an unsafe chimney. Fosse Road North, from the A50/Blackbird Road corner, was shut. We covered the story live.
Dublin traffic LIVE as N7 closed due to crash with heavy queues building across the capital  Dublin LiveHeavy delays are on the N7 heading into this evening due to an earlier crash and breakdown on the route. A truck broken down on the route caused problems, ...
Recap: Weather, traffic and travel updates for Sri Lanka vs Pakistan Cricket World Cup match  Bristol LiveThe traffic could affect people heading to the Bristol county ground for the Cricket World Cup match, which is threatened by rain.
Residents raise traffic concerns about Emory's Executive Park redevelopment  Reporter NewspapersPosted by Dyana Bagby | May 21, 2019. Residents raise traffic concerns about Emory's Executive Park redevelopment. Emory University's proposal to build a $1 ...
FAA requests probe of air quality near burn plant  NewsdayThe Federal Aviation Administration has contacted two federal agencies to look into health concerns of employees at a Westbury air traffic control facility located ...
Live Plymouth, Devon and Cornwall traffic and travel on Monday, May 20  Devon LiveKeeping an eye on the M5, A30, and A38 - and bringing you the news from Penzance and Truro, to Plymouth, Exeter, Bideford and beyond.
Traffic pilot program easing traffic issues for Foster City  KGO-TVFoster City implemented a left turn restriction on E. Hillsdale Blvd. during rush hour traffic in February to help deal with the deluge of traffic caused by navigation ...
Firefighters tackle bungalow blaze for 90 minutes  Leicestershire LiveFirefighters spent 90 minutes tackling a blaze which gutted a bungalow in Burbage today. Three fire crews were called out just before 1.30pm to a blazing ...
East Vancouver parking, traffic woes raised at open house for proposed 14-storey towers  Western InvestorThe area's “extreme traffic” problem is one of the reasons for opposition to two 14-storey rental buildings.
Has Seattle Found the Solution to Driving Alone to Work?  POLITICOHow a fast-growing city has invested heavily in mass transit alternatives to keep a lid on gridlock.
Manila Moves: Cycling through the metro's traffic  RapplerMANILA, Philippines – The state of the public commute in Metro Manila has become worse over the past few years, forcing some commuters to choose an ...
'He was an unsung hero' - Wimbledon builder praised for blocking off traffic during flat fire  Wandsworth GuardianA van driver has been praised for helping block off a road to traffic after a fifth floor flat caught fire.
Swindon traffic latest on Thursday morning  This Is WiltshireTRAFFIC is building at the Moonrakers roundabout, Upper Stratton, and along Cricklade Road.
Glasgow LIVE traffic and weather: travel chaos after crash on M8 near Easterhouse  Glasgow LiveAll the latest traffic, travel and weather updates to make your commute as smooth as possible this Thursday.
Glasgow LIVE traffic and weather: traffic chaos after crash on East Kilbride Expressway  Glasgow LiveAll the latest traffic, travel and weather updates to get your day off to a smooth start this Friday.
Pilot killed in chopper crash atop NYC building was a 'true hero,' family says  KGO-TVThe man at the controls of a helicopter that crashed onto the roof of a high-rise building in New York City on Monday afternoon died putting "other lives first," his ...
Glasgow LIVE traffic and weather: M8, M74, M77, M80 and ScotRail news  Glasgow LiveWe've got all the latest traffic and travel updates so you can get your Tuesday started as smoothly as possible.
Traffic update: Slow on M1, M25, and A1 this morning  Watford ObserverAfter a wonderful weekend of weather, it's back to reality for many of us as we head back to work and school.
West Georgia development proposal sparks questions about traffic congestion  Western InvestorAffordability and neighbourhood benefits among other issues raised at open house.
Standstill traffic on A320 Woking road near Slyfield Industrial Estate - recap  Surrey LiveSurrey County Council is upgrading the traffic lights by the Slyfield Industrial Estate.
Boulder 'the size of a building' blocks Colorado highway after rockslide  KGO-TVCORTEZ, Colo. -- A pair of massive boulders, one described as being the size of a building, rolled off a Colorado hillside and smashed into a highway Friday.
Traffic delays on M4 eastbound - with decision expected today on relief road  South Wales ArgusTRAFFIC is building on the M4 this morning, as the First minister gets set to announce his relief road decision.

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