Common Website Mistakes

It used to be that simply having a website meant that your organization was ahead of the curve. Those days are long gone. Today more that ever, organizations need to fuel business and their bottom lines through savvy internet tactics.

What separates the savvy from the just getting by? If any of these symptoms are true of your organization or your website, you may need to rethink your strategy, or better put, start using a strategy in the first place.

Symptoms:

1. You cannot quantify your website's traffic statistics even in general terms. This should be as common knowledge as your last year's revenues or your mission statement. How can you make smart decisions about internet marketing dollars if you don't know how much traffic you are getting?

2. Your website has not changed in any way in 6 months. If this is the case, it probably indicates that your site is not an active part of your marketing plan. Be careful not to neglect your site to the point that potential customers will be turned off by a lack of attention to detail.

3. Your site is not generating leads of any kind. Does your site provide an easy way for customers to contact you? Can they submit questions online? Are you in the habit of asking walk-ins "how did you hear about us?"

4. Your site is rarely, if ever, mentioned in meetings and planning sessions. This one is pretty self-explanatory. Is your site the big white elephant in the living room that nobody talks about?

If your organization displays any of the above symptoms, don't despair. But do commit to doing something about it. Many times the best way to begin is to find sites that you do like and incorporate the best qualities of those sites into your own. Now get surfing!

Tony Valle is owner of Promethius Consulting, LLC, a website design and marketing firm. Learn more at http://www.promethius.com

In The News:

Traffic building on M60 as authorities warn of 'long delays'  The Bolton NewsLong delays are building on the M60 after a crash caused a build-up of traffic.
Traffic building after two rush-hour M27 crashes  Daily EchoMOTORISTS are facing rush-hour delays after two crashes on the M27.
Traffic building as separate crashes partially block A30 at Ashford and Blackwater - live updates  Surrey LiveThe two incidents have occurred at differing sections of the same road.
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Traffic building on M1 after crash near East Midlands Airport  Nottinghamshire LiveTwo lanes are closed on the M1 southbound following a crash. The crash happened on the approach to junction 25 of the M1 near to East Midlands Airport.
Dublin traffic LIVE: Long delays of up to an hour after crash on N3  Dublin LiveMeanwhile there's a broken down truck on an M50 flyover.
Building homes in the frigid cold  Wadena Pioneer JournalConstruction is well underway on a new set of townhomes in the southwestern part of town. Roach Development started construction last September and have ...
GPD looks to move to e-citations for traffic, ordinance violations  Galesburg Register-MailGALESBURG — Galesburg City Council is set to take a vote on a contract to bring electronic citations for the Galesburg Police Department.According to the ...
A13 traffic building after crash partially blocks road near Lakeside Shopping Centre  Essex LiveA crash has taken place on the A13 near Lakeside Shopping Centre that is blocking the carriageway and creating long delays. The incident happened on the ...
Updates: M4 Prince of Wales bridge over Severn blocked after crash - traffic building  Bristol LiveThere has been a multi-vehicle collision on the M4 eastbound along the Prince of Wales Bridge this morning, January 9. The road is currently blocked between ...
Dublin traffic LIVE: Massive delays on M50 due to northbound crash  Dublin LiveThere's traffic chaos on the M50 this evening, with a crash northbound between Blanchardstown and Finglas leading to long delays. AA Roadwatch say there ...
Elon Musk weighs in on billion dollar Sydney tunnel idea  NEWS.com.auColourful technology entrepreneur Elon Musk's suggestion that he could help cure Sydney's traffic congestion by building an underground tunnel under the Blue ...
Airport passenger count up from 2018, first yearly increase in traffic since 2014  The AdvocateAfter experiencing a drop in the last three years, Lafayette Regional Airport increased its passenger counts in 2018 by 9 percent, airport officials said Thursday.
Swampscott residents voice concern over traffic, population at forum - Itemlive  Daily ItemSWAMPSCOTT — Traffic and population density were the biggest concerns raised during Thursday night's public forum on the proposed zoning bylaw for the ...
Heavy traffic as crash partially blocks A3 northbound at M25 Wisley junction - recap  Surrey LivePolice are said to be on scene handling the incident.
Live A14 traffic: Part of A14 closed until tomorrow morning for emergency bridge repair  Cambridgeshire LiveThere were huge delays on the A14 after a crash involving two cars and a lorry happened near Cambridge Services this morning (January 17). The incident ...
Seattle weekend traffic and transit: Womxn’s March and MLK Day  Curbed SeattleWhat's affecting getting around this weekend—and how to ride transit to it (or around it)
Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March  Search Engine JournalMicrosoft Bing Ads announced an expanded partnership with Verizon Media which enables Yahoo search traffic to be exclusively served by Bing Ads.
A Day In The Life Of: French Decision Scientist Who Juggles Predictive Models And Bengaluru's Traffic Jams Efficiently  Analytics India MagazineMarion Roussel is as a Senior Decision Scientist at Capital Float where she has been working for the past two years. She is a orginally from French.
Council Jan 17, 2019 Cambridge townhouse project raises traffic concerns  Cambridge TimesWhich should come first, the building or the roundabout?
The brain's traffic problems  Science MagazineThe compound eyes of the common fruit fly are normally brick red. But in neurologist Tom Lloyd's lab at Johns Hopkins University School of Medicine in ...
Expect Road Closures, Traffic For Women’s March And Martin Luther King Jr. Events This Weekend  CBS SacramentoSACRAMENTO (CBS13) — It's going to be a busy weekend in Sacramento as more than 60,000 people are expected in the capital city over the holiday ...
Warren Easton seeks solutions to parking, traffic congestion around school  Mid-City MessengerBy Jesse Baum, Mid-City Messenger. Warren Easton Charter High School now has its own green space, Legacy Field across Salcedo Street from the Canal ...
Hull Live: Breaking news, traffic and travel from Hull and East Yorkshire on January 18  Hull Daily MailWelcome to today's live news blog where you will find all the latest news, traffic, travel, sport and weather updates for Hull and East Yorkshire on Friday, January ...
Bristol Live: Breaking news, traffic and travel latest including M4, M5 and M32  Bristol LiveWelcome to Bristol Live's breaking news blog for Friday, January 18. We'll be bringing you the news stories as they happen from around the city, as well as the ...
Live: Two-mile traffic queues into Cambridge due to emergency gas works  Cambridgeshire LiveMultiple incidents causing delays across the county this morning.
Heavy M25 traffic and M3 queues around Frimley following crash - live updates  Surrey LiveOne lane is closed and there is queueing traffic as a result.
China, Germany promise closer financial cooperation | Atlanta: News, Weather and Traffic  WSB RadioBEIJING - China and Germany promised Friday to open their markets wider to each other's banks and insurers, giving Beijing a burst of positive trade news amid ...
Sealing the deal: Freshwater Education's new building is nearly...  Wadena Pioneer JournalDriving into Wadena on Hwy 71 is an opportunity to peer out the window and enjoy the scenic beauty of a small town coated with ice and snow. On that drive ...
I-10 eastbound will be closed from 67th Avenue to around 35th Avenue ALL WEEKEND LONG!  ABC15 ArizonaHeads up! Several miles of of I-10 will be closed this entire weekend, as well as many on-ramps, due to construction for the Loop 202 South Mountain Freeway ...
'Viadoom': Time for the Seattle Squeeze Traffic Hell  CityLabBy closing the Alaskan Way Viaduct, Seattle ushers in a period of short-term commuter pain for long-term waterfront redevelopment gain.
Lancashire news and traffic live: updates from M55, M6, M65, M61  Accrington ObserverComing to you with all the latest news and traffic updates from Lancashire . We'll be keeping an eye on Lancashire's motorway network, roads, railways and ...
All I want for 2019 is fewer traffic jams. Is it really impossible?  The AgeMelbourne and Sydney have built a lot of big roads and are building more. Tens of billions of dollars just for the latest, the West Gate Tunnel and North East Link ...
Traffic held on M5 slip road after crash near Cribbs Causeway  Bristol LiveA crash has closed both lanes of the M5 J17 slip road.
Ash Vale traffic as motorbike and two-car crash closes road - recap  Surrey LivePolice and ambulance services are said to be at the scene.
WSDOT: Crews making good progress on building connections to new SR 99 tunnel  KOMO NewsSEATTLE -- The Washington State Department of Transportation (WSDOT) continues to give drivers the thumbs up for heeding the warnings about the Seattle ...
North East news RECAP: Northumberland school evacuated due to gas leak  ChronicleLiveChronicleLive's breaking news *service* including Friday's traffic, travel, weather, sport and more covering Newcastle and the North East.
Updates: M1 closed; Severe delays on A46 and M6  Coventry LiveGood afternoon everyone and welcome to CoventryLive's daily traffic, travel and news blog. We've had a sprinkling of the white stuff overnight which came as a ...
Live M20 traffic updates after crash between car and lorry  Kent LiveThe westbound carriageway is partially blocked and queues are building.
LIVE: Snow, weather and traffic latest as bitter Arctic cocktail hits Gloucestershire  Gloucestershire LiveSnow remains on the forecast for Gloucestershire, the South West, and the UK.
Should Fargo-Moorhead trade its one-way streets for two-ways? Studies show safety, economic benefits  INFORUMFARGO — Entrepreneur and community builder Joe Burgum would like to start a conversation in both Fargo and Moorhead about changing some one-way ...
LIVE: Caution over roundabout collision as delays build on commuter routes  Dublin LiveWe'll have all the latest updates, so make sure to stick with us.
Traffic cop mortgages daughter’s jewellery to build house for disabled man  YourStoryHyderabad traffic cop Anjapally Nagamallu pawned his daughter's jewellery and raised Rs 64000 to build a one-bedroom house in 20 days.
Striking Greek school teachers shut down traffic in Athens  ChronATHENS, Greece (AP) — Striking school teachers and other Greek civil servants shut down central Athens for hours Thursday during a protest of new hiring ...
Check out WSDOT’s Viadoom nerve center: 900 cameras, 112 TVs and 5 humans, helping to keep traffic moving  Seattle TimesAs Seattle-area residents change their daily habits to try to keep the region's arteries flowing through the Highway 99 shutdown, the nerve center of the entire ...
Park City Traffic Control Center Aims For Faster Incident Response Time  KPCWThe Park City Traffic Control Center has been up and running since the end of December. How does it work, and will it make getting around town easier.
TMR stands its ground as opposition to Royalmount project grows  CBC.caWith surrounding municipalities jumping into the fray, the fight against the proposed Royalmount shopping district is building steam, but the Town of Mount Royal ...
"This will solve nothing!!" - Reaction to new Coventry hospital car park system  Coventry TelegraphA new system has been brought in at Coventry's hospital car park - meaning you won't need a ticket - but people still don't think it will solve the car park's ...
North Peace Airport sees an increase in passenger traffic  Energeticcity.caFORT ST. JOHN, B.C. – The past few years have been a rollercoaster in terms of passenger numbers states Gordon Duke, Managing Director of the North Peace ...
Truck crashes into building, 2 vehicles in Dartmouth  CBC.caPolice say the truck was travelling westbound when the driver lost control and the vehicle crossed the oncoming lanes of traffic, entered a parking lot and hit the ...
Traffic chaos hits M1 junction 13 at MK/Bedford after collision on A421  Bedford TodayMotorists are facing a heavy start to the morning in Bedford after an accident on the A421.
Midtown residents raise concerns about design, parking, traffic for Poplar Art Lofts  The Commercial AppealMidtown residents are concerned about the design, parking, traffic and lack of retail in the plan for the Poplar Art Lofts.
Local air traffic controllers working without pay during government shutdown  abc7amarillo.comAir traffic controllers are the men and women entrusted to keep their eyes on the sky, but these highly-skilled workers are being directly impacted by the partial ...
Our Lady of the Rockies group seeking approval to build a tram  KRTV Great Falls NewsBUTTE – The Our Lady of the Rockies organization in Butte is one step closer to its dream of building a tram that would transport people all the way up to the ...
Triangle Freeway testing technology to prevent wrong-way crashes  WTVD-TVWarnings systems being tested in the Triangle might prevent one of the fastest growing hazards on limited-access highways - wrong-way crashes.
Fire burns through Stanton commercial building, leaves half a million dollars in damage  The News JournalThe two-alarm fire brought multiple companies to bear on the commercial building, which was empty when firefighters arrived.
Hardin Valley traffic problems to be tackled in fastest-growing part of Knox County  Knoxville News SentinelThe Metropolitan Planning Commission's community workshop Tuesday will discuss traffic in Hardin Valley, the fastest-growing part of Knox County.
Viadoom Day 5: Traffic snarled by car fires, crashes, and protest  MyNorthwest.comAfter three relatively light days of traffic, the afternoon commute on the fourth day of Viadoom quickly became the worst drive of the week, thanks to rain and a ...
Three-alarm building fire causes traffic problems in Northeast Philadelphia  WPVI-TVParts of the Roosevelt Boulevard were shut down on Friday morning as firefighters battled a three-alarm blaze in Northeast Philadelphia.
Plans for former cinema in Seekonk creating controversy  Turn to 10The Showcase Cinema on Route 114A in Seekonk has been closed for years. Now, the owner's new plans are creating some drama. It's not just about his ...
R. Kelly attorney speaks out after singer's West Loop studio inspected  WLS-TVAn attorney representing Chicago native R. Kelly addressed the media Thursday, one day after city inspectors found code violations in the embattled R&B ...
Virtual cities: Designing the metropolises of the future  BBC NewsSimulation software that can create accurate "digital twins" of entire cities is enabling planners, designers and engineers to improve their designs and measure ...
M62 delays of more than one hour, plus latest news and weather updates  Leeds LiveThe latest breaking news and live traffic updates for Leeds city centre, M62, M621, M1 and more.
Updates: Latest traffic and travel for Bristol including M4, M5 and M32 on Christmas Eve  Bristol LiveWelcome to Bristol Live's dedicated traffic and travel blog on Monday, December 24. As many people start driving home for Christmas, we'll keep you up to date ...
Raspberry Point Oysters adjusts plan for winter storage facility  CBC.caA P.E.I. oyster producer wants to build a new storage facility at the North Rustico Harbour but there are mixed feeling in the community about the plans.
Rochester is bracing for the storm: Unpaid air traffic controllers on the front lines  Rochester Democrat and ChronicleUnderstaffed and unpaid, air traffic controllers at the Greater Rochester International Airport have a stressful weekend ahead.
Planning experts warn Ontario’s growth plan changes could worsen traffic congestion  Toronto StarThe Progressive Conservatives announced the changes on Tuesday, arguing the amendments would reduce red tape and make it easier to build quickly next to ...
Large flag prompts changes to air traffic at Johnstown airport  AviationPros.comJan. 17--The aircraft navigation network is being updated to improve safety around a giant flag in Richland Township. Airport Manager Thomas Keyes said the ...
Steel frame for new Saginaw County Jail coming together  ABC 12 NewsConstruction crews building a new Saginaw County Jail have mostly completed foundation work and are starting to erect the steel frame above ground.
Local TSA, air traffic controllers talk government shutdown impacts  CIproud.comTSA workers at the Peoria International Airport gathered Friday to talk about their direct impact from the ongoing government shutdown.
Louisville has a skywalk system, but most people don't know it's there  Courier JournalDowntown Louisville has pathways hiding in plain sight. Nearly five blocks of them. But the Louie Link pedway system is in need of a serious facelift.
All traffic, travel and breaking news on Christmas Eve, Monday, December 24  Derbyshire LiveThis is everything you needed to know when heading out on the roads.
RCFD conducts unique training  KEVN Black Hills FoxFirefighters trained on high rise operations in the Regional Health rehabilitation institute building.
LA's Measure M Voters Fund Transit, But Don't Use It  CityLabVoters who supported L.A.'s Measure M may like transit, but they don't seem to want a city that's built for it.
'The price to pay': Inside a D.C. airport as the U.S. shutdown grinds on  CBC NewsAir-traffic controllers at Reagan National Airport can peer down at Washington's centres of power from their high-tech perch. Yet these days, even from their ...
Unpaid Air Traffic Controllers Feeling Pinch; Hand Out Brochures To Public  CBS PittsburghFollow KDKA-TV: Facebook | Twitter. PITTSBURGH (KDKA) – Unpaid but still working, air traffic controllers handed out brochures to the flying public at ...
NEWSFLASH: Centurion protest causes morning traffic chaos  Centurion RekordAngry protesters caused traffic mayhem when they blocked the R55 road in Sunderland Ridge on Tuesday morning. Hundreds of residents blocked the roads, ...
Fire in Fairborn apartment forces evacuation  WHIOFAIRBORN — Crews are working to determine the cause of a fire in a West Garland Avenue apartment on Thursday night that forced all of the building's ...
Air Traffic Controller on Super Bowl: We'll 'Keep the Event Safe' Amid Shutdown  Bleacher ReportNational Air Traffic Controllers Association representative Dan McCabe insisted Thursday that the Super Bowl will be kept safe despite the current government ...
Avoid The Eastern Freeway - Traffic Is HEAVY After A Bus Rolled class= next-head  Triple MA bus has rolled on the Eastern Freeway near Chandler Highway, with some peak hour stress building for commuters. The accident happened at roughly ...
Failing Grayling couldn't organise a traffic jam on a motorway  The GuardianAlso this week: what space aliens would make of Brexit and a Spurs supporter longs for home.
Air traffic controllers, working without pay, ramp up shutdown pressure  POLITICOControllers and other aviation industry workers are planning to rally outside the Capitol building Thursday afternoon to call for the shutdown to be halted.
Traffic building up in Columbia, SC amid Hurricane Florence evacuations  The StateThough lane reversals have been opened on highway I-26, traffic is building up in the Columbia, SC area as many people evacuate from areas likely to be ...
How U.S. surveillance technology is propping up authoritarian regimes  Washington PostNSO Group, an Israeli cyberintelligence firm, makes spyware that it sells to a variety of government clients around the world. It has denied that those surveillance ...
Jason Van Dyke sentenced to 6 3/4 years in prison for killing of Laquan McDonald  Chicago TribuneFormer Chicago police Officer Jason Van Dyke was sentenced to 6 ¾ years in prison Friday for the fatal shooting of 17-year-old Laquan McDonald, closing one ...
A38 Plymouth traffic building as drivers slow 'to look at crash'  Plymouth LiveA crash took place earlier on the opposite carriageway between the A386 Manadon Hill and the A374 Plymouth Road.
Traffic building as M4 suddenly shut down for emergency repairs  Bristol LiveTraffic is building along the M4 after the carriageway was shut in both directions. Highways Crews are carrying out 'emergency repairs', meaning traffic has had ...
Harlow traffic building after 'air ambulance lands' at scene of crash  Essex LiveAn air ambulance has reportedly landed at the scene of a crash in Harlow. Reports suggest that emergency services are currently at a collision in Howard Way, ...
Traffic building after water main bursts  GazetteA WATER main has burst in Colchester.
M25 Dartford Crossing traffic building as two lanes close due to broken down vehicle  Essex LiveThere is also a broken down lorry the other side of the Dartford Crossing.
WEATHER-TRAFFIC UPDATE: Temps 30 degrees warmer than this morning; traffic slowly building  Atlanta Journal ConstitutionATLANTA FORECAST Thursday: High: 57 Thursday night: Low: 46 Friday: High: 62 »...
Traffic building after collisions on A46 near Warwick and Kenilworth  Warwick CourierTraffic is currently building up on the A46 after two collisions this afternoon (Wednesday).
Heavy traffic building on M3 and M25 traffic due to accidents - live updates  Surrey LiveOne lane is closed on the M3 causing heavy traffic on Thursday morning (October 11). Travel news *service* INRIX is reporting one M3 Northbound lane closed ...
In the News: Residents Concerned About 50-Story Jail Tower  Tribeca CitizenPlus: Bill de Blasio stopped by P.S. 150 for a victory lap; William J. Conklin, an architect involved in the initial plan for Battery Park City; a chance to explore ...
A127 traffic building near Brentwood after multi-vehicle crash blocks road  Essex LiveA number of lorries and vans were involved in the crash.
Updates: Traffic building outside Bristol Royal Infirmary after crash  Bristol LiveThere has reportedly been a crash in Bristol city centre this afternoon (December 5). Traffic is building around Upper Maudlin Street and drivers have been ...
Vehicle vs. building collision causing traffic to be detoured on South Lake Drive  WIS10A vehicle collision into a building on South Lake Drive is causing inbound and outbound traffic to be detoured.
Traffic building in Mill Road, Colchester, due to burst water main  GazetteTRAFFIC is slow in Colchester this morning due to a burst water main.
A13 traffic building near Grays as 'fridge in the road' blocks the road  Essex LiveHeavy traffic has been reported on the A13 near Grays this morning (Wednesday, October 24) due to a fridge in the road that is partially blocking the main ...

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