Common Website Mistakes

It used to be that simply having a website meant that your organization was ahead of the curve. Those days are long gone. Today more that ever, organizations need to fuel business and their bottom lines through savvy internet tactics.

What separates the savvy from the just getting by? If any of these symptoms are true of your organization or your website, you may need to rethink your strategy, or better put, start using a strategy in the first place.

Symptoms:

1. You cannot quantify your website's traffic statistics even in general terms. This should be as common knowledge as your last year's revenues or your mission statement. How can you make smart decisions about internet marketing dollars if you don't know how much traffic you are getting?

2. Your website has not changed in any way in 6 months. If this is the case, it probably indicates that your site is not an active part of your marketing plan. Be careful not to neglect your site to the point that potential customers will be turned off by a lack of attention to detail.

3. Your site is not generating leads of any kind. Does your site provide an easy way for customers to contact you? Can they submit questions online? Are you in the habit of asking walk-ins "how did you hear about us?"

4. Your site is rarely, if ever, mentioned in meetings and planning sessions. This one is pretty self-explanatory. Is your site the big white elephant in the living room that nobody talks about?

If your organization displays any of the above symptoms, don't despair. But do commit to doing something about it. Many times the best way to begin is to find sites that you do like and incorporate the best qualities of those sites into your own. Now get surfing!

Tony Valle is owner of Promethius Consulting, LLC, a website design and marketing firm. Learn more at http://www.promethius.com

In The News:

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Speeding traffic damaging heritage homes in Clayburn  Mission City RecordResidents of Abbotsford's Clayburn Village say Sumas Mountain development driving problem.
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Bat Signal Goes Up In New York  CBS New YorkThe 80th anniversary of Batman was celebrated in New York Saturday, as the 'bat signal' was displayed on a building in Brooklyn. 5 hours ago ...
Balgowlah: Fears Sydney building could collapse  NEWS.com.auAuthorities fear a building on Sydney's northern beaches could collapse onto a footpath after it was structurally damaged during a nearby property demolition.
Your Navigation App Is Making Traffic Unmanageable  IEEE SpectrumThe proliferation of apps like Waze, Apple Maps, and Google Maps is causing chaos.
1 treated after large fire at church across from Atlanta high school  Atlanta Journal ConstitutionA blaze at an abandoned church building shut down traffic and sent flames into the air Friday near a southeast Atlanta high school. Firefighters worked much of ...
M4 closed near Slough with hour-long delays to M25 due to accident - recap  Surrey LiveTraffic is building past the M25 towards Heathrow Airport.
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Police rush to Oakwood after elderly woman reportedly knocked down by motorbike  Leeds LiveWest Yorkshire Police cordoned off a busy road in north Leeds following an incident this afternoon (Thursday). Oakwood Lane was closed off in both directions ...
Two crashes 'in close proximity' causing severe traffic on M25 at Clacket Lane - recap  Surrey LiveEmergency services are at the scene of a crash involving three lorries and a car.
Kosciuszko Bridge's second span will open to traffic this week  New York Post Beginning early Thursday morning, drivers will get access to both the four-lane Brooklyn-bound Kosciuszko Bridge as well as the five-lane Queens-bound span, ...
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A new bridge close to Chesapeake Bay Bridge would provide the most traffic relief, study says  Washington PostMaryland transportation officials have determined that building another bridge near the Chesapeake Bay Bridge would relieve traffic backups better than an ...
Penang CM: Traffic woes will worsen if we do not build  New Straits TimesPenang Chief Minister Chow Kon Yeow tells the approach taken by the state government to address the state's traffic challenges.
Hauliers want trucker toilets, parking in case of Brexit delays at port  The Irish TimesLorries need parking near Dublin Airport in case congestion blocks port – industry.
How to Reform Your City's Bad Parking Requirements  CityLabCities that require builders to provide off-street parking trigger more traffic, sprawl, and housing unaffordability. But we can break the vicious cycle.
Here's why traffic is building up on the M6 this morning  Lancashire PostMotorists are facing long delays to their Bank Holiday getaway - thanks to resurfacing work on the M6.
Ask LaFleur: Does Simpsonville have plans to solve its traffic problems?  Greenville NewsQuestion: East Curtis Street is already a major traffic choke point in getting into or out of downtown Simpsonville. Does the city have any plans to improve this ...
What's going on in your part of Greenwich  CT InsiderOld Greenwich. A plan for a new Eastern Greenwich Civic Center is taking another step forward as the Board of Estimate and Taxation considers authorizing ...
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A64 reopens after serious collision near Tadcaster  Yorkshire Evening PostThe A64 was closed this morning after a serious collision near Tadcaster.
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Crash on the N40 results in serious delays  Echo LiveLong traffic delays expected as emergency services deal with a two-car collision on the South Ring Road.
Sterling Bay Gets Key Approval To Build 2 More Office Buildings In Fulton Market  Block Club ChicagoThis story was produced in collaboration with The Daily Line. FULTON MARKET —The city's Plan Commission Thursday gave the greenlight to Sterling Bay's ...
Police on scene of crash on M32 - traffic updates  Bristol LiveThere is heavy traffic on the M32 this morning (August 23) following a crash near Montpelier . Lane one is currently blocked due to the two-vehicle collision, ...
Recap: A470 shut in both directions due to serious police incident - North Wales Live  North Wales LiveThe road between Llanrwst and Tal Y Cafn has been closed.
Kelowna Hwy. 97 accident slows afternoon traffic  Kelowna Capital NewsDriver collides with median and spins out on busy road near Kelowna airport, dogs in tow.
A14 traffic: Delays building after "accident between two vans and a truck"  Cambridgeshire LiveTraffic jams are emerging in the area around Histon.
Bengaluru: CBD residents raise concerns over commercialisation, traffic chaos  Times of IndiaBENGALURU: Disturbed over rampant commercialisation in their localities, resident welfare associations of posh neighbourhoods in the central business district ...
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Fakenham's Norwich Street closed after building declared unsafe | Norfolk Traffic and Motoring News  Eastern Daily PressA street has been shut off and nearby businesses warned after a building was declared unsafe on a central street.
N40 incident: Three people hospitalised following four-car pile up  Echo LiveThree people were taken to Cork University Hospital with non-life-threatening injuries after a four-car collision on the N40 South Ring Road tonight. The crash ...
Early McNary renovations aimed at improving Keizer traffic as students arrive at school  Salem ReporterOver the summer, construction crews added a new parking lot and demolished part of the McNary High School building. Much remains to be done, but Principal ...
Indonesia’s Capital Is Sinking, Polluted and Crowded. Its Leader Wants to Build a New One.  The New York TimesPresident Joko Widodo proposed stripping Jakarta of its status as the country's capital and relocating to the island of Borneo. Construction could begin as early ...
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Burst Water Pipe Floods Garage, Submerges Cars  CBS Los AngelesSome Westwood residents woke up to find their cars submerged after a water pipe burst overnight in their apartment building's garage. 16 hours ago ...
New flyover ramp to I-264 east opens, relieving longtime bottlenecks  Virginian-PilotA new flyover ramp connecting I-64 west to I-264 east and Newtown Road opened Friday after about three years of construction. The ramp will help alleviate ...
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City Council rejects plans to replace Milk Pail with eight-story office building  Mountain View VoiceThe Mountain View City Council voted 3-2 Tuesday to sink a proposal for an eight-story office building in the San Antonio shopping center, calling it too tall, too ...
Smoke in new downtown Grand Rapids building snarls traffic  MLive.comA fire alarm sounded about 4:15 p.m. Friday, Sept. 13 at the Warner Building at Lyon and Ottawa.
South Park residents worried about $35M apartment project  Dayton Daily NewsUD students and hospital staff would be potential tenants for a $35M apartment complex that some in South Park object to.
Building Partially Collapses In The Bronx  CBS New YorkPolice and FDNY workers responded to a partial building collapse on E. 208th Street in the Bronx Tuesday. CBS2's Jim Smith reports. 25 days ago ...
Fake traffic cop is car crash victim 'oversensitive' about traffic safety  Stuff.co.nzA traffic cop impersonator who followed a driver into a parking building was once badly injured in a car crash and became "oversensitive" about road safety.
Building Interstate 11 through Arizona is a $7 billion waste  AZCentralInterstate 11 is costly and would deliver few benefits. Why not spend that cash where the traffic is?
UNSW Canberra space spin-off to build air traffic control constellation  iTnewsSkykraft, a space services company spun out of UNSW Canberra, has been tapped by the ACT government to design and build a constellation of 200 small ...

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