No Follow Illustrates Need For Good Linking Plan

The blog explosion created a great opportunity for savvy marketers--they could post their URL's in the comments of blogs and reap the benefits of links back to their sites as the search engines crawled through.

Some undertook blog-marketing responsibly. They found blogs legitimately related to their sites and offered insightful, relevant commentary on issues. In exchange for adding to discussion, they were rewarded with a link.

Others found more nefarious ways to take advantage of the link opportunity, and "blog spam" became a concern. Comment sections of blogs were bombarded with URL's that were not even tangentially related to their content. Incidents became increasingly common and obvious.

Google and the other major search engines determined this blog spam was undermining their efforts to create search engine rankings that accurately reflected the quality and utility of web sites.

And now, as a result, we have the "nofollow" tag. Inclusion of the tag tells search engine robots to ignore a link, rather than cataloging it. The command will automatically become a part of many blogs, as Blogger (a Google enterprise) and several other major blog hosts have announced their intention to build the feature into their offerings.

There is some question as to the efficacy of "nofollow." Already, some bloggers who are not enamored with the concept are protesting the move and establishing "nofollow free zones." A quick look through the forums demonstrates a desire on the part of many to discover workarounds for the tag. Some argue that implementation of the technique will not be universal, and its overall impact will not be quite as severe as some believed.

There is no question, however, that "nofollow" will reduce the effectiveness of link-building strategies utilizing blog commentary. As "nofollow" is implemented, site owners who have relied on these techniques will undoubtedly see a drop in their incoming link totals.

Recent "nofollow" events are another chapter in a growing saga regarding linking tactics and the search engines.

Link free-for-all pages were once the promoter's way to create traffic. Now they are overlooked by the engines--if not banned outright. Partner pages and other mass link dumps have gradually declined in importance.

Link trading is dying due to its cumbersome nature and limited effectiveness. Totally organic link accumulation is slow and gets even slower as the market crowds.

Cross-linking techniques are risky and are generally only available to those who own a myriad of sites.

Where will new links be found? One option offering serious potential is actually building off-site links in the form of freely distributed content. Authoring a valuable, informative article and distributing it with a byline (resource box) containing a link back to one's site, offers a splendid opportunity to increase links. The results are tremendous and are generally felt relatively quickly.

Though effective, article authoring and distribution is not a simple process. The supplier must have appropriate information regarding submission locations. The content must be good enough to result in acceptance at those sites. The supplier must be prepared to embark on the tedious process of submitting articles to site after site.

It does require a significant investment of time, energy and expertise and corner-cutting is not a good option. A low-quality article or an ineffective submission plan will produce no tangible result and could actually decrease a site's credibility and marketability.

Article Staff writes custom content for the internet and the leverages that content to maximize its value through viral marketing distribution tactics. Article Staff provides content solutions of all types, including editing services.

http://www.articlestaff.netfirms.com

In The News:


More of What You Need to Know About Your Website Traffic is Contained in 3 Other Key Stats

Their is an old Saying it goes something like this... Read More

Dont Just Concentrate on Web Site Traffic - Focus on Sales Conversion

I cannot stress the importance of targeted traffic for the... Read More

Dont be a Square - 5 Strategies to Get Circular With Those Links

One Way Links from High Page Rank Pages are Your... Read More

Free Traffic Course - Day 9

Though each web site is different, it is possible to... Read More

7 Simple Ways Of Driving Traffic To Your Site Using One E-Published Tips Booklet

I am not a web designer or search engine optimizer,... Read More

What is One Thing a Home Business Entrepreneur Should be Constantly Working Towards?

We will begin this topic with one assumption, that our... Read More

11 Quick Tips To Drive More Return Traffic To Your Business Website

Sometimes you need a kick start to get of the... Read More

10 Proven Ways to Breakthrough Web Traffic!

Here are 10 great ways to boost your web traffic:1.... Read More

How To Get Repeat Visitors To Your Site

When you have a website online it is important for... Read More

Triple Your Traffic with Top Keyword Strategies

Although the topic of keyword strategy and selection may appear... Read More

Inter-Linking Articles Strategy ? What You Need to Know

Webmasters have so much information available to them on the... Read More

The Nuts And Bolts Of Traffic Exchanges

Traffic Exchanges. What are they? How do they work? What... Read More

Online Advertising: 14 Easy Ways To Make Your Web Site Visitors Give You Their Email Addresses

You may have heard many times, that getting the e-mail... Read More

3 Proven Free Marketing Methods Guaranteed To Improve Your Website Traffic

Why would you pay for advertising if you could just... Read More

Free Tips to Generate Traffic for Webmasters

Starting a new website and developing a traffic base if... Read More

Top Tips for Requesting a Reciprocal Link

While most webmasters agree that reciprocal linking is a very... Read More

Good Traffic is Targeted Traffic

Targeted traffic: the demographicAssuming your business is motorcycles, my first... Read More

Skyrocket Website Traffic With OPT

If you are looking for an immediate increase in your... Read More

Drive HUGE Amounts of Traffic to Your Website for FREE

Would you like to get in on one the Internet's... Read More

How To Build Trust and Sell More Products!

If the headline is what gets them there, then it's... Read More

Sales Marketing: Secrets To Using Cross Promotion To Increase Your Business For Maximum Profits

What is cross promotion?Cross promoting is when two or more... Read More

Deep Linking Strategy for Content Sites

Linking - what a mess if you don't know what's... Read More

Satellite TV, Google, and a Stamp

Unless you're building a baseball diamond in the middle of... Read More

How to Get More Traffic Than You Can Use

Traffic-generation is a hot topic for marketers. In particular, "free... Read More

Build Links, Build Business

Increasing your online business hinges on your ability to optimize... Read More