![]() |
|
![]() |
|
![]() |
|
![]() |
The blog explosion created a great opportunity for savvy marketers--they could post their URL's in the comments of blogs and reap the benefits of links back to their sites as the search engines crawled through.
Some undertook blog-marketing responsibly. They found blogs legitimately related to their sites and offered insightful, relevant commentary on issues. In exchange for adding to discussion, they were rewarded with a link.
Others found more nefarious ways to take advantage of the link opportunity, and "blog spam" became a concern. Comment sections of blogs were bombarded with URL's that were not even tangentially related to their content. Incidents became increasingly common and obvious.
Google and the other major search engines determined this blog spam was undermining their efforts to create search engine rankings that accurately reflected the quality and utility of web sites.
And now, as a result, we have the "nofollow" tag. Inclusion of the tag tells search engine robots to ignore a link, rather than cataloging it. The command will automatically become a part of many blogs, as Blogger (a Google enterprise) and several other major blog hosts have announced their intention to build the feature into their offerings.
There is some question as to the efficacy of "nofollow." Already, some bloggers who are not enamored with the concept are protesting the move and establishing "nofollow free zones." A quick look through the forums demonstrates a desire on the part of many to discover workarounds for the tag. Some argue that implementation of the technique will not be universal, and its overall impact will not be quite as severe as some believed.
There is no question, however, that "nofollow" will reduce the effectiveness of link-building strategies utilizing blog commentary. As "nofollow" is implemented, site owners who have relied on these techniques will undoubtedly see a drop in their incoming link totals.
Recent "nofollow" events are another chapter in a growing saga regarding linking tactics and the search engines.
Link free-for-all pages were once the promoter's way to create traffic. Now they are overlooked by the engines--if not banned outright. Partner pages and other mass link dumps have gradually declined in importance.
Link trading is dying due to its cumbersome nature and limited effectiveness. Totally organic link accumulation is slow and gets even slower as the market crowds.
Cross-linking techniques are risky and are generally only available to those who own a myriad of sites.
Where will new links be found? One option offering serious potential is actually building off-site links in the form of freely distributed content. Authoring a valuable, informative article and distributing it with a byline (resource box) containing a link back to one's site, offers a splendid opportunity to increase links. The results are tremendous and are generally felt relatively quickly.
Though effective, article authoring and distribution is not a simple process. The supplier must have appropriate information regarding submission locations. The content must be good enough to result in acceptance at those sites. The supplier must be prepared to embark on the tedious process of submitting articles to site after site.
It does require a significant investment of time, energy and expertise and corner-cutting is not a good option. A low-quality article or an ineffective submission plan will produce no tangible result and could actually decrease a site's credibility and marketability.
Article Staff writes custom content for the internet and the leverages that content to maximize its value through viral marketing distribution tactics. Article Staff provides content solutions of all types, including editing services.
http://www.articlestaff.netfirms.com
Their is an old Saying it goes something like this... Read More
I cannot stress the importance of targeted traffic for the... Read More
One Way Links from High Page Rank Pages are Your... Read More
Though each web site is different, it is possible to... Read More
I am not a web designer or search engine optimizer,... Read More
We will begin this topic with one assumption, that our... Read More
Sometimes you need a kick start to get of the... Read More
Here are 10 great ways to boost your web traffic:1.... Read More
When you have a website online it is important for... Read More
Although the topic of keyword strategy and selection may appear... Read More
Webmasters have so much information available to them on the... Read More
Traffic Exchanges. What are they? How do they work? What... Read More
You may have heard many times, that getting the e-mail... Read More
Why would you pay for advertising if you could just... Read More
Starting a new website and developing a traffic base if... Read More
While most webmasters agree that reciprocal linking is a very... Read More
Targeted traffic: the demographicAssuming your business is motorcycles, my first... Read More
If you are looking for an immediate increase in your... Read More
Would you like to get in on one the Internet's... Read More
If the headline is what gets them there, then it's... Read More
What is cross promotion?Cross promoting is when two or more... Read More
Linking - what a mess if you don't know what's... Read More
Unless you're building a baseball diamond in the middle of... Read More
Traffic-generation is a hot topic for marketers. In particular, "free... Read More
Increasing your online business hinges on your ability to optimize... Read More
A lot of website owners work tirelessly at increasing their... Read More
Every home business owner should know that your WEBSITE TRAFFICS... Read More
Digital Economy : What Is e-Marketing : Internet Search Engines... Read More
Every webmaster knows the importance of incoming links to a... Read More
It's a strange world, this place we call the internet.... Read More
After all the debate over website design, shopping carts and... Read More
This is the third in a series of three articles... Read More
Google doesn't only exist at http://google.com/ - Google also has... Read More
Web site traffic is essential to having a thriving online... Read More
We all know that generating traffic to your site is... Read More
I am not a professional photographer nor am I in... Read More
Now that more emphasis (to get better ranking in SERPs)... Read More
1. Make all or part of your site into a... Read More
Getting links to a new website, without Google page rank,... Read More
There are many easy ways to get your name out... Read More
Webmasters have so much information available to them on the... Read More
There are some extremely irritating things that have become an... Read More
As the saying goes in the business world "The Customer... Read More
The importance of link popularity is widely known and many... Read More
How would you like to make $4 for EVERY visitor... Read More
This article will be continually updated with your feedback and... Read More
Proper Use Of Meta tags For A High Google RankingGoogle... Read More
Online traffic, or the number of users who view your... Read More
In the old days of the internet, links were the... Read More
A funny thing happened to me three months ago. I... Read More
Traffic Building Traffic Building |