Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Rethinking Linking - Link Exchange Back to Basics > NetSparsh - Viral Content you Love & Share

Rethinking Linking - Link Exchange Back to Basics

In the old days of the internet, links were the primary communication path between web sites. Search engines were not as sophisticated as today, and search results rather crude. Actually, even today links are reported to be more used than search engine results; but the latter are increasing their share. In a way, this began to change when Google entered the scene. In an effort to make search results more relevant, Google implemented an algoritm that judged the quality of a web site by the number of other sites linking to it. It seemed rather obvious that a popular, much linked-to, site should be of higher relevance than a site with few links pointing to it.

Unfortunately, as webmasters realized this a frantic stampede began. Everybody did whatever they could to secure as many incoming links as possible. One example: In my own field, web hosting reviews, there is a site that has (according to Yahoo) 4,000,000 incoming links pointing to it! Yes, FOUR MILLION links! By comparison, Microsoft.com has only about 3,000,000 incoming links!

I won't speculate on just how those 4,000,000 links were collected, but surely it can't have been by manually asking those 4,000,000 webmasters for a link exchange! And I also doubt that the 4,000,000 webmasters just spontaneously thought "Wow, I will put up a link to this cool web hosting review site"! Yes, even cooler than Microsoft.com, evidently.

As we all know now, Google got tired of having its search results manipulated in this way. So they tweaked their ranking algoritms (one tweak widely known as the dreaded "Florida Update"), to put an end to these methods. They started actively punishing web sites that were caught using devices such as "Free For All" link exchange sites, and implemented many other measures also; too many to mention here.

So, getting many inbound links is a dead concept now? That is what some people claim, but they are wrong! What IS dead is the idea that links are nothing but search engine food. Rather, we are getting back in the direction of the good ol' days, when links were not there just to bait the search bots. Some folks may have forgotten that links really are there to serve as paths of communication for Real People. Inbound links to a web site means paths for humans to enter, and browse the content. And that is what all of us webmasters want: VISITORS!

This also means: stop trying to manipulate search engines. Keep your directory of links, if it does provide some real value to visitors. But if those links are just a messy jumble, hidden somewhere in a dusty corner of your site - repent! Get those links out of the closet, let them breathe some fresh air!

Kai Virihaur is a web developer, researcher, and artist. He runs The Hosting Finder (http://www.thehostingfinder.com), a web hosting directory featuring articles and RSS feeds on web development, web site promotion, and internet marketing.

This article may be used freely as long as this resource box, with intact hyperlink, is included.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Atlanta Journal Constitution

WEATHER-TRAFFIC UPDATE: Congestion picks up as wrecks increase, temps hover in mid-60s
Atlanta Journal Constitution
... the mid-60s as congestion remains heavy across metro Atlanta during the evening commute. Back roads in Midtown are slow because of construction on Peachtree Street at 26th Street blocking a right northbound lane, according to the WSB 24-hour ...


WLTX.com

Traffic accident in Lexington County ejects child into building
WLTX.com
Traffic accident in Lexington County ejects child into building. A car crossing Calks Ferry Road in Lexington County was struck by an 18-wheeler around 3 p.m.. Author: WLTX Staff. Published: 4:19 PM EDT October 22, 2018. Updated: 8:22 PM EDT October 22 ...

and more »

Search Engine Journal

Case Study: Outsourcing Link Building to Grow Traffic by 63000+ Visitors
Search Engine Journal
This is a sponsored post written by Page One Power. The opinions expressed in this article are the sponsor's own. One unique service we're happy to offer at Page One Power is our white label individual link building service. We primarily offer this ...


Forbes

Five Things To Know About Building An Online, Client-Based Business In 2018
Forbes
If you can get clear on your traffic channels, building a targeted email list and audience is easy. 5. Tap into the genius of experts. Every successful client-based entrepreneur I know got started on their journey with the help of someone who had been ...


As Traffic Deaths Rise, DC Officials Propose More Bike Lanes And Slower Speed Limits
DCist.com
More than a dozen agencies met for two hours Monday to talk about next steps in achieving the city's Vision Zero goal, which aims to eliminate traffic fatalities and serious injuries by 2024. So far this year, 31 people have died in traffic crashes ...

and more »

Search Engine Journal

Growing Traffic Outside the SEO Paradigm
Search Engine Journal
This results in decisions that make questionable sense for SEO and less so for building traffic. A typical example is an opportunity to privately publish an article in a newsletter that will be seen by 10,000 potential customers. The SEO will turn away ...

and more »

centraljersey.com

Consultant outlines plan for traffic upgrades at Manalapan Crossing project
centraljersey.com
MANALAPAN – Traffic patterns at and around the proposed Manalapan Crossing continue to be a source of concern for residents who are following the development application's process before the Manalapan Planning Board. ... of a convenience store and gas ...


Wadena Pioneer Journal

Wadena's new utility building a showroom for efficiency
Wadena Pioneer Journal
Wadena Electric and Water Supervisor Dave Evans said in the former building public traffic was a concern. "Every day we had to back out over a city sidewalk," Evans said. And with a liquor store and recycle bins nearby, it was becoming a high traffic ...


Complainant reports laser disrupting traffic
Amherst Bee
A complainant reported noticing a large red laser light coming from a building on Transit Road for the past three nights. The light has been shining into traffic on the street. Patrols said the lights on the building have been installed to thwart deer ...


Allentown Morning Call

Proposed flex building in South Whitehall may not bring trailers, but will still add to traffic
Allentown Morning Call
The planned location for a commercial building in South Whitehall Township is ideal for the developer but could cause headaches for local officials who are already dealing with increased traffic in the targeted area. Township planners Thursday ...

Google News

4 Ways To Use Quality Content To Increase Traffic To Your Website

There are multiple ways to drive traffic to your website.... Read More

Marketing Made Easy

Is website traffic convertible to cash? The answer is yes.... Read More

No Cost Ways To Increase Your Web Site Traffic Promotion

Web site traffic promotion is crucial in today's Internet world.... Read More

A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 3

Just to recap - Parts 1 and 2 of this... Read More

How to Get Great Organic Search Engine Listings

All too often I find site owners are confused (or... Read More

How To Get Guaranteed Traffic With Overlooked And Little Used Methods

Traffic. We all know that without it our sites will... Read More

Free Web Site Traffic - 10 Ways

How many ways can you get free web site traffic?... Read More

9 Hot Tips for Linking With Other Sites

If you have a website the chances are you receive... Read More

10 Ways To Have People Keep On Coming Back To Your Site

1: Original and Fresh Content Present your visitors content they... Read More

Keyword is the king in the Kingdom of Search Engines Optimization world

Digital Economy : What Is e-Marketing : Internet Search Engines... Read More

Effective & In-effective Ways To Add Banners:

Do you have your own site? Do you have any... Read More

My Website Needed More Targeted Traffic - Guess Where I Found It?

There's nothing new about using joint ventures to get traffic... Read More

Keyword Articles: Use Magical Keywords in Your Articles and Get Lots of Traffic

You get a flash of inspiration and an interesting topic... Read More

How to Increase Web Site Traffic in Three Steps

To increase web site traffic, you first need determination, a... Read More

Combine Links with Quality Resources and Youre on a Winner

There are 1001 ways to drive traffic to your websites.I... Read More

Web Traffic Wonder: Are You Using This Free List Building Tool?

Yes, if need more web traffic, this free list building... Read More

Youre Not Linking, TheyNe Cot coming!

Large companies tend to spend huge amount of money on... Read More

Web Site Marketing: Discover 10 Sneaky Ways To Prolong Your Visitors Stay At Your Website

The longer your website visitors stay, the more they will... Read More

Linking is Queen

If content is king, then linking is the queen that... Read More

Submitting To Directories: A Comprehensive Guide

Why submit to a Directory?Every webmaster is looking for ways... Read More

Use Free Articles To Create High Quality Backlinks Part I

Nowadays, we have created numerous methods so as to bring... Read More

How to Exchange Links With Other Sites

As a result of search engine changes, linking with other... Read More

7 Steps To A Powerful, Useful Reciprocal Links Directory

The ProblemNo matter how good your product or service is,... Read More

How to Get Targeted Search Engine Traffic Quickly

Here's the "How-To-Do-It Guide" for driving search engine traffic right... Read More

Web Coach Tip: 3 Proven Steps to Increase Traffic to Your Website

#1 Make sure your business card includes a persuasive "FREE... Read More