Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Rethinking Linking - Link Exchange Back to Basics > NetSparsh - Viral Content you Love & Share

Rethinking Linking - Link Exchange Back to Basics

In the old days of the internet, links were the primary communication path between web sites. Search engines were not as sophisticated as today, and search results rather crude. Actually, even today links are reported to be more used than search engine results; but the latter are increasing their share. In a way, this began to change when Google entered the scene. In an effort to make search results more relevant, Google implemented an algoritm that judged the quality of a web site by the number of other sites linking to it. It seemed rather obvious that a popular, much linked-to, site should be of higher relevance than a site with few links pointing to it.

Unfortunately, as webmasters realized this a frantic stampede began. Everybody did whatever they could to secure as many incoming links as possible. One example: In my own field, web hosting reviews, there is a site that has (according to Yahoo) 4,000,000 incoming links pointing to it! Yes, FOUR MILLION links! By comparison, Microsoft.com has only about 3,000,000 incoming links!

I won't speculate on just how those 4,000,000 links were collected, but surely it can't have been by manually asking those 4,000,000 webmasters for a link exchange! And I also doubt that the 4,000,000 webmasters just spontaneously thought "Wow, I will put up a link to this cool web hosting review site"! Yes, even cooler than Microsoft.com, evidently.

As we all know now, Google got tired of having its search results manipulated in this way. So they tweaked their ranking algoritms (one tweak widely known as the dreaded "Florida Update"), to put an end to these methods. They started actively punishing web sites that were caught using devices such as "Free For All" link exchange sites, and implemented many other measures also; too many to mention here.

So, getting many inbound links is a dead concept now? That is what some people claim, but they are wrong! What IS dead is the idea that links are nothing but search engine food. Rather, we are getting back in the direction of the good ol' days, when links were not there just to bait the search bots. Some folks may have forgotten that links really are there to serve as paths of communication for Real People. Inbound links to a web site means paths for humans to enter, and browse the content. And that is what all of us webmasters want: VISITORS!

This also means: stop trying to manipulate search engines. Keep your directory of links, if it does provide some real value to visitors. But if those links are just a messy jumble, hidden somewhere in a dusty corner of your site - repent! Get those links out of the closet, let them breathe some fresh air!

Kai Virihaur is a web developer, researcher, and artist. He runs The Hosting Finder (http://www.thehostingfinder.com), a web hosting directory featuring articles and RSS feeds on web development, web site promotion, and internet marketing.

This article may be used freely as long as this resource box, with intact hyperlink, is included.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Traffic Inbox: What is that tower building near John Young Parkway?
News 13 Orlando
In the recent months, as drivers head between John Young Parkway and Conroy Road, many may have noticed a large, white, round building going up. I've heard several theories, most of them projecting it to be some sort of tower to hold new cameras and ...


The Boston Globe

Police recover 3 guns, arrest 2 in Dorchester traffic stop, Jamaica Plain building search
The Boston Globe
Two people were arrested and one loaded gun was recovered in a Dorchester traffic stop Thursday night, around one hour after a separate incident in which police recovered two guns hidden in a Jamaica Plain building's common area, Boston police said.


MLive.com

9-story project on 'unusual site' near UMich medical campus awaits final OK
MLive.com
The proposed building includes 162 hotel rooms, 24 apartments and ground-floor restaurant and retail spaces, all atop a 252-space, four-level underground parking garage. ... As part of the discussion at Planning Commission and in the weeks since, the ...

and more »

TheStranger.com

The Morning News: How to Get Out of the City's Bad Traffic During Turkey Week? Proof That Seattle's Housing Crisis ...
TheStranger.com
Market Urbanists Claim That Seattle Needs to Give Every Opportunity to Developers to Increase the Housing Supply: But there is no evidence that simply building at market rates will solve the problem. None. The idea is based on the old neoclassical law ...


Reason

L.A. Is Creating Traffic Jams to Push Commuters to Ride Bikes and ...
Reason
Coming soon to a city near you: the misguided movement to force you out of your car and onto a bike or trolley.

and more »

When building a smart city, start with intersections
Smart Cities Dive
A connected traffic intersection not only creates a powerful foundation to build upon, but also provides immediate and positive citizen impact. An efficient intersection helps ensure a timely commute for drivers, a faster response time for emergency ...


Boise State Public Radio

What's The Deal With The Public Art On Traffic Boxes Around Boise?
Boise State Public Radio
And when it was turned into a mixed-use building, the old Veltex sign was left behind, a little bit of history in the downtown core. So when Kilby was picked for Boise's Public Art Program, where artists design cover art for traffic boxes, he offered ...


New Jersey Herald

Montague building a target for Route 206 traffic
New Jersey Herald
Multiple bright yellow traffic signs on Route 206 north, alerting drivers to curve to the left toward the Milford-Montague Toll Bridge, have been knocked out "almost every other year," he said. The blue, three-story building — which houses a live-in ...


WMDT

Suspicious package outside Sussex Co. building reportedly ... - WMDT
WMDT
Traffic was temporarily disrupted, after police say they investigated a suspicious package that was left outside of a government building, in Georgetown.

and more »

NOLA.com

2 lanes still closed Tuesday on I-10 East high rise bridge because of structural concerns
NOLA.com
Two eastbound lanes of Interstate 10 remained closed Tuesday (Nov. 21) on the high rise bridge after a tire fire last week caused "significant damage" to part of the bridge. Traffic heading toward New Orleans East was restricted to the right lane.

and more »
Google News

7 Top Ways to Avoid Link Theft

If you have a link directory on a website, how... Read More

3 Ways to Build Your Web Traffic Quickly

It's a common story. Someone builds a great site, populates... Read More

Increase Your Online Traffic in 60 Minutes or Less

Increasing your website traffic does not have to be a... Read More

Aim At The Bullseye And Your Online Home Business Will Prosper

Traffic is one thing, but targeted traffic is everything.You have... Read More

Driving Qualified Traffic Using Directories

Some education is essential to enlighten you about this form... Read More

Optimizing Your Dead Links!

I have been reading, with great interest, all the online... Read More

Are Manual Surf Exchange a Dying Breed ?

3 years ago when I started trying to make money... Read More

How to Build a Website that Get Free Traffic

How to get FREE traffic and vistors to your website... Read More

Triple Your Traffic with Top Keyword Strategies

Although the topic of keyword strategy and selection may appear... Read More

Why Getting More Traffic is the Biggest Mistake Web Owners Make

Want to know the #1 misconception among Internet marketers and... Read More

Website Traffic: 10 Mind Busting Secrets To Gain More Orders

Do you want to generate more orders at your website?Here... Read More

How to Build Web Traffic Daily..

How to Build Web Traffic DailyI - Introduction II -... Read More

Keyword Articles: Use Magical Keywords in Your Articles and Get Lots of Traffic

You get a flash of inspiration and an interesting topic... Read More

10 Tips on How to Increase Your Website Traffic

Not so long ago I had read an article about... Read More

How To Get Free Traffic To Your Website

There are many ways to get free traffic to your... Read More

If You Dont Like The Weather...Just Wait For 10 Minutes

This old saying which addresses the variability of the weather... Read More

How To Generate Loads Of Free Traffic To Your Website

One of the most popular ways to generate free traffic... Read More

Reasons Why You Should Have A Weblogger Installed On Your Web Site

I don't know about you, but when I built my... Read More

Satellite TV, Google, and a Stamp

Unless you're building a baseball diamond in the middle of... Read More

Drive HUGE Amounts of Traffic to Your Website for FREE

Would you like to get in on one the Internet's... Read More

Build Links, Build Business

Increasing your online business hinges on your ability to optimize... Read More

Ten Tips for Generating Traffic To Your Website

I know what you're thinking, oh great another article about... Read More

5 Free Ways to Increase your Website Traffic

I don't know about you, but when I first entered... Read More

Deep Linking Strategy for Content Sites

Linking - what a mess if you don't know what's... Read More

8 Breakthrough Ways to Bring Free Visitors to Your Site!

Many websites have great ideas, excellent content, brilliant deals and... Read More