Optimizing Your Dead Links!

I have been reading, with great interest, all the online advice about how to optimize a website. We have a financial planning business in Victoria, BC. Like most towns, there are lots of financial planners, investment advisors, insurance agents, brokers, dealers, and Starbuck's locations here. Somehow we needed to find a way to stand out, perhaps by getting our meta-tags in order.

For a time, we were looking fabulous in searches on Google, but our site couldn't be found on Yahoo! Then we got the Yahoo search engine figured out ? but promptly disappeared off of Google. Now I thought this optimizing thing would fix it once and for all.

The strategy made sense. You have your title designed, and it ties in with your meta-tags and content. You have your meta-tags match your content. You think about what content you actually want to have. I spent an hour or three on several of our site's pages optimizing like crazy. Poof!

We were nowhere on Google and now I had successfully torpedoed our site on Yahoo! There were old (really old) dead link pages cropping up in searches for us on Yahoo. The brand spanking new, optimized pages were nowhere to be found. Huh?

Perhaps I needed to wait for the spiders and robots to visit. Day after day I would check. Financial Planning Victoria? Nope. Financial Planner Victoria? Nope. CFP Victoria BC? Nothing.

And then, today, I checked Yahoo and there we were #1 or #2 on Yahoo for all kinds of different search terms! It works!!! We were top ranked for at least three dozen different search terms! Financial Planner Victoria - #1! Retirement Victoria BC - #1! Tax planner Victoria - #1! And so on. I was thrilled.

I sent an email to everybody in the office bragging about it, and then set about creating our e-newsletter which tells clients about our website updates each month. I uploaded the new articles. One was about the wonders of technology. I encountered some weird loading prompts. I checked the website. It was extremely slow in loading. I checked it again. The main page was a dead link this time! I checked again, and while the main page loaded, the navigation bar only loaded partially. Dead link. Slow load. Nothing!

Here I had spent all this time optimizing pages and on the day it works, people will be clicking through to dead links! So I am now leaning out the second storey window, holding the computer by the cords in one hand, whilst finishing this article in the other. Should I drop the computer on the street? Come on! Lemme do it! Please! I'm swinging it around now like a lasso. I think I can hang it up on the telephone wires like an old pair of sneakers!

About The Author

Rick Hoogendoorn is an 'associate' and 'pessimistic optimizer' with Cheri Crause & Associates Inc. in Victoria, BC. Cheri Crause is a certified financial planner in the same town. www.chericrause.com

In The News:

Traffic building north Wellington as commuters head out of the city  Stuff.co.nzDelays up to 45 minutes on State Highway 1 between Peka Peka and Ōtaki.
A13 traffic: Building fire closes junction  Essex LiveA building fire has closed a busy A13 junction. The incident has blocked the A112 Prince Regent Lane in east London in both directions this morning (Saturday, ...
Traffic Building After 3-Car Collision On Melbourne Highway  KIIS1011The right lane has been blocked and emergency services are en route to Keilor North.
Six-story building proposed for University Circle; traffic problems will get scrutiny  The Daily PostBY EMILY MIBACH Daily Post Staff Writer. One of the worst traffic backups in the mid-Peninsula is on University Avenue headed toward Highway 101.
Restored heritage building on Greams Road to get busier  The HinduWith its *fresh*-look, the facility is expected to be a one-stop place for all traffic-related issues.
Updates: Traffic building as coach 'stranded' on M4 Prince of Wales second Severn crossing  Bristol LiveA coach is "stranded" on the Prince of Wales bridge this morning (April 13). One lane of the second Severn crossing has been closed eastbound and traffic ...
Edinburgh LIVE traffic and weather updates – Bypass traffic building  Edinburgh LiveJoin us as we bring you all of the latest breaking news, up-to-the-minute traffic and sport from the capital.
LIVE: North Wales Easter traffic building as getaway begins  North Wales LiveThe A55, A494, A483, A525 and A548 are all busy today.
Traffic building after 'serious' three-vehicle crash near Eltisley  Cambridgeshire LiveThe road is closed in both directions while recovery is taking place.
Traffic's building north of Wellington.. as people head out of the capital for the Easter break - 18-Apr-2019 - NZ Motoring news  NZCityThe transport agency says there's significant hold ups between Peka Peka and Otaki on State Highway 1. It says motorists should consider delaying travel if ...
Trains delayed and traffic building as lorry gets stuck under bridge  Salisbury JournalA LORRY become trapped under a bridge in Salisbury, causing delays to both drivers and train passengers.
Traffic building after overturned vehicle closes one lane of M621 near Leeds  Yorkshire Evening PostPolice have closed one lane of the M621 to attend an overturned vehicle near the slip road of junction one near Morley.
Traffic congestion eases north of Wellington as commuters head out of city  Stuff.co.nzEaster rush north of Wellington finally eases for traffic from people fleeing the capital for long weekend.
Old building slated for self-storage conversion  Crain's Cleveland BusinessA four-story building on the northeast corner of East 30th Street and Chester Avenue in Cleveland will be converted to a self-storage operation after an ...
Dublin traffic LIVE: Delays build on M50 and across capital with collision on Quays  Dublin LiveDespite the Easter break, the queues are still heavy.
WEATHER-TRAFFIC UPDATE: Storm damage blocks several surface streets; crashes stifle interstates  Atlanta Journal ConstitutionThe last wave of storms and heavy rain has moved out of Atlanta and is making its way into northeast...
LIVE: Delays of over an hour on M5 as Easter Getaway continues  Gloucestershire LiveGood Friday is notoriously a bad day to travel as many make the most of the long weekend to get away. Yesterday several incidents hit Gloucestershire's roads ...
Dublin traffic LIVE: Heavy delays build on M50 and in city centre as Easter rush begins  Dublin LiveA lot of people are heading home ahead of Good Friday.
Interstate 15 wide-load traffic detour still being arranged  CityNews VancouverPHOENIX — A planned yearlong detour of wide-load traffic on Interstate 15 for bridge resurfacing in northwestern Arizona's Virgin River Gorge was expected to ...
Broken down bus blocks Embankment Road, traffic building - live updates  Plymouth LiveThe southbound carriageway on Embankment Road has been closed after a bus broke down.
Easter travel CHAOS: M25 at standstill -Vehicle fire causes getaway hell for holidaymakers  ExpressTHE M25 is experiencing long tailbacks heading clockwise after a vehicle fire broke following disruption to rail, road and ferry services as Easter Bank Holiday ...
Sustainable traffic solutions missing in campaign discourse as Bengaluru eyes one crore vehicles |  Citizen MattersAs election discourse heats up, many political parties promise to make urban mobility, public transport key areas of focus. But do they walk the talk? What does ...
Edinburgh LIVE traffic and weather updates - M8 queues building  Edinburgh LiveJoin us as we bring you all of the latest breaking news, up-to-the-minute traffic and sport from the capital.
APS: New Ella White would ease traffic congestion, fix other issues at aging school | News, Sports, Jobs  Alpena NewsALPENA — One of the most controversial pieces of Alpena Public Schools' bond proposal on the May ballot is the plan for a new Ella White Elementary School,
Elon Musk’s Boring Company Inches Closer to Making Hyperloop a Reality  WIREDIn June 2017, SpaceX and Tesla CEO Elon Musk took to Twitter to make what seemed like a huge announcement. His less-than-a-year-old Boring Company—a ...
Edinburgh LIVE traffic and weather updates - traffic building at Newbridge  Edinburgh LiveJoin us as we bring you all of the latest breaking news, up-to-the-minute traffic and sport from the capital.
Earthquakes Happen Every 3 Minutes in Southern California, Study Shows  The Weather ChannelEarthquakes are a fact of life in California, but new research has shown that they happen even more often than previously thought. The new data reveals that at ...
LIVE: Emergency services on the scene of an incident in Dublin city  Dublin LiveEmergency services are currently attending the scene of an incident on Arran Quay. The bus lane in the area is blocked and it is said to be taking 40 minutes to ...
M25 Dartford Crossing traffic: Five-mile queues build at the crossing ahead of Bank Holiday weekend  Essex LiveThere are major delays at the Dartford Crossing this afternoon due to the volume of traffic attempting to get back into Essex. Congestion is building on the ...
Traffic fears over Fi.Fest plans - Photo 1 of 1  Maidenhead AdvertiserConcerns were aired as plans to expand a Fifield festival to hold up to 3000 people went before a licensing panel yesterday (Wednesday). The application for a .
Free Princeton Application Provides IoT Traffic Insight  Dark ReadingA project at Princeton University is studying IoT devices used in homes and, in the process, has developed a tool that can give individuals a great deal of insight ...
M5 traffic building and lane closed due to broken down car - live updates  Somerset LiveA vehicle has broken down on the M5 Northbound on Sunday evening. Inrix Travel *Service* reports that at around 7pm a vehicle broke down at Junction 25 A358 ...
Bristol Good Friday traffic latest as crash on M4 sparks delays, plus updates on M5 queues and jams  Bristol LiveMillions are expected to take to the roads during the Easter Bank Holiday weekend.
How to Build a Reliable (and Profitable) Affiliate Network From Scratch  EntrepreneurAccording to industry expectations, by the year 2020, total spending on affiliate marketing will reach $6.8 billion, according to a recent article in Inc. Despite the ...
Shock M1 traffic jam fix: Gold Coast developer Norm Rix offers surprise deal to State Government  Gold Coast BulletinNORM Rix, one of the Gold Coasts most experienced developers, is offering to build a train station at Pimpama to fast-track a way to relieve the citys worst M1 ...
WEATHER-TRAFFIC UPDATE: Northside congestion worsens as evening commute picks up  Atlanta Journal ConstitutionAs Friday's evening commute chugs along, traffic is building quickly on the Northside, accordi...
Easter traffic warning: 12-hours of congestion predicted on Good Friday  Stuff.co.nzMotorists should travel extra early or late on Good Friday to avoid long queues, heading in and out of the city.
Research reveals drivers' stress triggers ahead of Easter rush  Motor1 UKAs millions of British motorists gear up for the Easter break, new research has revealed drivers' biggest stress triggers.
Good Friday traffic chaos on M5, A30 and A38 - updates  Plymouth LiveA string of crashes have caused gridlock across Devon and Cornwall. Three incidents Cornwall-bound on the A30 in Devon are causing tailbacks to the M5.
New Jersey Lawmakers Not Pleased About Potential Traffic Problems Congestion Pricing Could Create At Tunnels  CBS New YorkJERSEY CITY, N.J. (CBSNewYork) — Congestion pricing could curtail traffic in Midtown, but it'll create a nightmare in the Garden State. That's the concern for ...
Glasgow LIVE traffic and weather: Broken down car at M74 Raith and traffic building on M8 and M77  Glasgow LiveGood morning, Glasgow! It's the start of a new day, we hope you're feeling *fresh* and ready to go. We've got a few days to wait before we get that summer ...
Bank holiday traffic updates as delays build  Grimsby LiveTraffic is building on Cleethorpe Road and Grimsby Road as motorists head to the seaside to enjoy the bank holiday weekend.
Denton PD bucks claim that it's a top aggressor in traffic stops  Denton Record ChronicleThe dispute between police and the public over injury-causing arrests is on display in Denton.
Chapel Hill residents oppose project proposal, cite traffic and flooding  WTVD-TVOver 100 Chapel Hill residents are opposed to a development proposal at the intersection of North Estes Drive and Martin Luther King Jr. Boulevard in Chapel ...
Is There More to Fort Lee Than Traffic Problems?  CityLabThe town next to the George Washington Bridge is fed—and cursed—by cars and trucks flowing to New York City. But there's more to Fort Lee than traffic.
Lancashire news and traffic live: updates from M55, M6, M65, M61  LancsLiveAll the latest from the Lancashire road network on April 10.
Truck clips building in Sydney CBD crash  9news.com.auThree people have been hospitalised after a crash involving a 4WD and a van in Sydney's CBD this afternoon. Emergency crews were called to the corner of ...
Traffic builds ahead of Easter long weekend after crashes  Brisbane TimesTraffic is already building as drivers try to escape further delays prior to the long weekend while experts predict Monday is set to be 'horrific' on the road.
Live A12 traffic: Road closed as three-vehicle crash near Chelmsford causes 10 mile queues  Essex LiveThere are major delays on the A12 after a four-vehicle crash blocked the road. The route is partially blocked northbound after an accident on the carriageway, ...
Investigation to get underway after massive Onehunga fire put out contained  Stuff.co.nzFirefighters extinguish Onehunga factory blaze after 80 staff and 20 trucks called into to help put fire out.
North East news RECAP: Latest breaking news, sport, weather, traffic and travel  ChronicleLiveChronicleLive and Teesside Live's breaking news *service* including Saturday's traffic, travel, weather, sport and more covering Newcastle, Teesside and the ...
Dubai to end traffic jams; project takes shape  Khaleej TimesIt will also help rank Dubai as the smartest city worldwide.
How Walgreens plans to drive more traffic to its stores  DigidayPharmacy retailer Walgreens is struggling, and it's looking to CPG retail, grocery and beauty products as lifelines. Squeezed by chief pharmacy rival CVS, ...
M5 traffic: Delays as congestion spans 30 miles during Easter getaway  Somerset LiveThe worst of the traffic congestion is predicted for this morning.
LLavor-Deita: Traffic in Bacolod  SunStar PhilippinesLACSON, Lopez Jaena, Gonzaga, Araneta, Magsaysay, Burgos and B.S. Aquino... you might be thinking of our national heroes but actually I am talking about ...
Barcelona, Spain‘s urban plan to build superblocks: the 2 biggest challenges ahead  VoxThe twin terrors of traffic and gentrification, and how they can be addressed.
Civic Crowdfunding Can Reduce Bike Lane 'Bikelash'  CityLabThis collective fundraising technique can help defuse anti-cyclist sentiment before it dooms protected bike lanes and other new infrastructure.
M62 crash and slip-road blocked near Ainley Top - as it happened  ExaminerLiveThere are two ongoing incidents causing problems on the motorway.
Traffic clear after crash caused delays on A13  Thurrock GazetteTraffic is building on the A13 after reports of a crash this morning.
Traffic chaos because of Exeter roadworks - live updates  Devon LivePart of Exe Bridges is closed this weekend and traffic is backing up all over the city.
Homeless man vandalizes Florida city hall building  WSB RadioYou can't fight city hall, and as far as a Florida police department is concerned, you can't break into it, either. >> Read more trending news. Miami-Dade police ...
Lorry crash on A14 causing severe delays near Bar Hill  Cambridgeshire LiveThere are long delays on the A14 approach and congestion to Fenstanton.
Downtown Concord crosswalk repairs will cause traffic changes  Concord MonitorConcord motorists can expect some traffic changes for the next few weeks while the city replaces the N. Main Street crosswalks downtown.The construction is ...
A47 traffic: Three-vehicle crash shuts road in both directions  Cambridgeshire LiveDrivers should avoid the area whilst emergency services are on the scene.
Protesters cause 'severe' traffic delays in Nottingham city centre for third day running  Nottinghamshire LiveThe protests took place in Maid Marian Way and Upper Parliament Street.
Building A Better Bay Area: Rideshare realities  KGO-TVABC7 is committed to Building a Better Bay Area -- we're looking at how rideshare companies have changed the landscape.
Resident concerned about added proposed apartment traffic on Perth's Joy Avenue  www.insideottawavalley.com/THE ISSUE: A new building in Perth will likely see street changes. LOCAL IMPACT: Residents concerned with changes to traffic flow.
Dubai RTA traffic control building 23% completed  ZAWYADubai's Roads and Transport Authority (RTA) has announced that 23 per cent of the work on the expansion of its Smart Traffic Systems Project has been ...
Long delays hit city centre due to bridge closure and College Green roadworks  Bristol LiveThe good weather has brought a lot of people to the city centre.
Prague 5 to build new Smíchov Terminal to connect train, metro, tram, and bus traffic - Prague, Czech Republic  Expats.czAn extensive new transport terminal is set to be built in Prague 5's Smíchov district in the upcoming years, as Prague city councillors have this week approved ...
Traffic chaos AGAIN because of Exeter roadworks - live updates  Devon LiveDevon County Council say drivers should avoid the area.
Kwahu Easter: Police deploy drones to monitor festivities - Graphic Online  Graphic OnlineThe Ghana Police *Service* has deployed drones at the Kwahu Easter Festival as part of security measures to protect revellers.
Orange cones, venting: What to know about traffic, parking during black spring break  Biloxi Sun HeraldBlack spring break brings thousands of extra cars to MS Gulf Coast, Biloxi beaches. Police in Biloxi and Gulfport will close lanes if necessary to prevent gridlock ...
Dublin traffic LIVE as heavy M50 delays build with multiple incidents across the capital  Dublin LiveHeavy delays are building once again this morning on the M50 in an even busier week than usual. The delays are mainly southbound, with queues all the way ...
LIVE West Yorkshire live news, M62, traffic and weather updates  ExaminerLiveThe latest traffic, news and weather updates for Leeds, Halifax, Bradford, Huddersfield and Wakefield.
Climate change protests snarl London traffic, 120 people arrested  CBC.caPolice have arrested more than 120 people in two days of protests after climate-change activists blocked some of London's most important junctions including ...
A27 bypass clears after collision  Chichester ObserverSevere delays reported on the A27 bypass due to a collision have now eased.
Replacing Concord Steam with new pipes continues to snarl downtown traffic  Concord MonitorReplacing the defunct Concord Steam heating system will continue to complicate driving in downtown Concord for the rest of the year, including changes made ...
Two-vehicle crash in Shawano Co. stops traffic  WJFW-TVBIRNAMWOOD - A semi-truck hit a car trying to cross Hwy 45 in Birnamwood Friday morning. The semi then smashed into a building and the car caught fire.
How to Use Your Instagram Bio Link to Drive Traffic to Your Website  Social Media TodayWhen it comes to showcasing your brand and products, Instagram can an extremely powerful channel, but a lot of marketers simply aren't using the platform to ...
A494 collision near Queensferry causes severe congestion  LeaderLiveHEAVY traffic is building in the westbound direction of the A494 after a collision took place in one of the lanes on the frequently used road.
RECAP: A5 blocked causing long delays  North Wales LiveTraffic building because of broken down vehicle at Holyhead.
Capacity and space issues pose obstacles to brewery tours, Jobsite owners say  The Beacon HeraldApproval of a zoning bylaw amendment that would allow Jobsite Brewing Co. to continue operating its popular pizza oven was deferred by the planning and ...
Glasgow LIVE traffic and weather: M8, M74, M77 and M80 and ScotRail news  Glasgow LiveGood morning, Glasgow! It's the start of a new week, we hope you're feeling *fresh* and ready to go. Glasgow today is set to be another bright and sunny day.
M1 junction 30 exit closed for four hours due to crash following a police chase  Nottinghamshire LiveThe M1 northbound exit at junction 30 was closed due to a multi-vehicle crash, following a police chase. A car and an HGV were involved in the crash on the slip ...
Live updates as roadworks lead to more heavy traffic on A180 into Grimsby - Grimsby Live  Grimsby LiveDrivers are blaming badly-timed temporary traffic lights for long delays in Grimsby.
At least 5 dead after 3-day severe weather outbreak slams southern, eastern US  AccuWeather.comA string of violent storms that spawned tornadoes on Friday capped off a wild week of severe weather across the southern and eastern U.S. At least five fatalities ...
Derbyshire road closed as lorry hits M1 bridge  Derbyshire LiveA Derbyshire road was closed after a lorry carrying plant equipment crashed into a bridge. The incident happened just before 10am this morning in Sawley Road ...
Burst water main causes heavy delays on A428  Cambridgeshire LiveA burst water main is causing heavy delays on the A428 this morning, April 11. There are long delays and queueing traffic due to the burst water main on A428 ...
Illinois Cop Drives Man to Successful Job Interview After Stopping Him for Traffic Violation  LawOfficer.comA traffic stop turns into a lift to a job interview for an unlicensed driver with expired registration. This is an Uber-good story!
No through traffic on Turkey Mountain? A bridge connecting to Johnson Park? Architecture firm exploring master plan ideas  Tulsa WorldA couple notable ideas the landscape architecture firm developing the master plan wants to explore are cutting off through traffic on Elwood Avenue and building ...
Two Halifax developments will increase traffic congestion, opponents say  CBC.caA 3D model of two developments for the corner of Spring Garden Road and Robie Street in Halifax shows they could add considerably to vehicle congestion in ...
Wales live breaking news plus traffic, weather and travel updates (Wednesday, April 17)  WalesOnlineHere's all the latest traffic, weather, M4, showbiz and sport updates from across the country. You can contribute to the live blog by posting your comments below ...
Sinkhole forces partial closure of major Gwinnett road through the weekend  Atlanta Journal ConstitutionHeavy rain washed away part of a major Gwinnett County roadway early Friday morning, and authorities...
Building fire causes severe traffic disruption on A6 near Lancaster  Lancashire Evening PostThe A6 in Lancashire is suffering from severe congestion after the road was shut in both directions at Bolton-le-Sands this morning.
Ephrata council considers electronic traffic devices  EphrataReview.comEphrata Borough Council will consider an addition to next year's budget to purchase electronic traffic devices to make the borough a safer place to be. Borough ...
Get a birds-eye view of the fire-damaged Shores Jewelry building  Journal Gazette / Times-CourierMATTOON --Firefighters used their ladder truck Wednesday morning to help insurance company representatives assess the damage caused by the March 21 ...
Englewood business damaged after vehicle slams into building  WHIOENGLEWOOD — Two people have been taken into custody after fleeing a traffic stop and crashing into an Englewood business on Taywood Road Friday ...
LIVE UPDATES: Tornado watch issued for east Georgia as heavy rain winds down in metro Atlanta  Atlanta Journal ConstitutionNorth Georgia is waking up to heavy rain, severe thunderstorms and lots of traffic problems Friday m...
Air Force Tests Remote Air Traffic Control Towers  National Defense MagazineGEELONG, Australia — An Austria-based company's remote virtual air traffic control tower product is beginning to attract customers in both the civilian and ...

How To Increase Your Website Traffic With Zero Cost

How to increase your website traffic with zero cost'. It's... Read More

Website Traffics: 10 Sizzling Hot Secret Phrases To Ignite Your Website Traffics

For many months after I put up my new website,... Read More

Maximum Exposure: Ten Ways To Effectively Increase Your Sites Prominence On The Web

It's a strange world, this place we call the internet.... Read More

Free Traffic Course - Day 9

Though each web site is different, it is possible to... Read More

Build Links, Build Business

Increasing your online business hinges on your ability to optimize... Read More

3 Website Positioning Tactics Guaranteed to Boost Your Traffic

There are many tactics you can use to increase traffic... Read More

Website Add-Ons That Can Catapult Your Web Traffic!

1. Add a message board to your web site. People... Read More

Website Traffic Generation?7 Great Ways to Increase Your Web Site Traffic

We all know that the secret to success on the... Read More

Do You Need to Marry The Daughter?

For the sake of this article let's forget about search... Read More

The Rewards Of Being A Good Consumer

Start building an interstate highway to your website. You're going... Read More

10 Mistakes to Avoid When Setting Up a Link Directory

When adding a link directory to a web site there... Read More

Higher Website Traffic Conversion Made Easy

In 1993, on a moon lit, warm summer night, I... Read More

Secret to Increase Traffic from Banner Exchanges

IntroductionBanner exchanges allow you - as a website owner -... Read More

Increase Online Traffic with Directory Listings

Some of the best advertising available online would be getting... Read More

How To Generate Targeted Traffic...and Cash In On It.

We all know that generating traffic to your site is... Read More

Sources for Targeted Web Site Traffic

Qualified traffic is the lifeblood of any web site today,... Read More

How to Quickly Gain Traffic to Your New Web Site

Have you spent a lot of money on advertising with... Read More

Traffic Building - Understanding the Basics

So, you've spent hundreds of thousands on a state-of-the-art website.... Read More

Getting Popular Sites To Link To You

Links are important to you because of two main reasons:Google's... Read More

Dont Just Concentrate on Web Site Traffic - Focus on Sales Conversion

I cannot stress the importance of targeted traffic for the... Read More

Free Traffic Course - Day 5

Online statistics shows that about 10% from online visitors make... Read More

The Best Traffic Secret I Ever Learned

If you could get high quality traffic that would grow... Read More

Link Exhanges - Gaining Link Popularity

Link Exchanges also known as "Reciprocal Links" are an arrangement... Read More

Free Traffic Course - Day 8

If you have any experience of work with your web... Read More

How to Increase Targeted Traffic that Boost Your Income?

To increase targeted traffic is one of the foremost wish... Read More