Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Profiting From Mistakes > NetSparsh - Viral Content you Love & Share

Profiting From Mistakes

For many years now, getting traffic from search engines when people misspell a word has been a popular technique. I've often read that you should include spelling errors in the meta keyword tag on your page. Unfortunately, there is a problem with this advice.

None of the search engines actually index the meta keyword tag!

So, this doesn't work. It did work a few years back but not any more. Before I tell you what you need to do to target typos, lets look at a few example to see if it's actually something that you should bother with.

I spent a day this week looking for signs that people do actually make mistakes when searching for stuff. Here are my findings. The numbers associated with each term are the total of searches performed on Overture last month.

eBay: ebey - 6852, rbay - 1055, dbay - 383, sbay - 248, evay - 681, enay - 516, ebqy - 318, ebzy - 202, ebsy - 1010, ebau - 2077, ebah - 99, ebaj - 36, webay - 177, rebay - 197. Amazon: anazon - 372, amaxon - 486, amazom - 2104, amazob - 38. Corey Rudl: cory rudl - 702, corey rudel - 40

These are all brand names. Let's take a quick look at some generic terms.

Soccer: socer - 1098, socccer - 147, soocer - 619, sooccer - 47, soceer - 226,. Food: fod - 1299, ffod - 198, fodd - 74, ffood - 56, foood - 242.

It's important to note that with some of the above, people were actually searching for the keywords that they typed in. Also, in the case of the eBay examples, the keywords that I have used may often relate to another topic such as a radio station name. Still, it's easy enough to see that lots of people do make mistakes when they search.

There are a few things that we can learn from this. The first is that the more a keyword is searched for, the more chance there is that someone will make a mistake - this is obvious. The second is that sometimes people just don't know how to spell what they are looking for. This is most common with names and technical terms. The third is that people often make mistakes when searching for words that have letters repeated - soCCer, fOOd. They double up the wrong letter or type it too many times. I actually find myself doing this quite often.

Now, keywords that are spelled incorrectly are extremely easy to target on the search engines. Why? Because people who run websites tend not to include information on their sites with major spelling errors. The more professional the site, the less likely it is that there will be a spelling mistake. The sites that do spell keywords wrong tend not to be too hard to beat in the rankings because if they are unprofessional enough to have spelling mistakes for important words, chances are they don't have too many links pointing to them.

This is where it gets tricky. You don't want to be appear unprofessional by having spelling mistakes on your site. I don't recommend doing this just to target the search engines.

So, how do you get some of this traffic?

As I said previously, the search engines do not use the meta keyword tag so this option is out.

This article is, in itself, a big clue. When I put this article on my site, I'll rank quite well for all of the terms that I mentioned above. I will also add some links to the article. For example, "If you are looking for eBay, Click Here". Of course, I'll include my affiliate link.

Therefore, you need to use a bit of creativity on your site to get the spelling mistakes seen by the search engines. One of the most popular ways of doing it is to use hidden text. This could be by making the text really small or the same colour as the background. Don't do this. The search engines don't like it and will ban you if they catch you doing it. It's not worth the risk.

Another option is to write an article and then provide a list of "common misspellings" at the bottom of the article. Generally, this will be OK if you are targeting a keyword that is notoriously difficult to spell. However, there is a slim chance that the search engines would view this as keyword stuffing if they chose to manually review your site. If you do choose to do this, don't go overboard. As I said, generally, it'll be OK but not always.

A third option is to provide common misspellings within the text of the article. For example, I could write an article about eBay and put the following in brackets after one of the occurrences of the term eBay - "not eBey as many people think". If you are targeting a person's name or a technical term, it can be viewed as helpful to the person reading the article if you tell them how to spell a word correctly.

Another example could be for me to write an article about Corey Rudl. Within the article, I could point out that many people do spell his name Cory but Corey is correct.

As I said, be creative - don't try to be tricky. You will often find that, in relation to Google, one mention of the keyword in the text of a page will be enough to get you near the top of the rankings if your PR is high enough.

There is one more step that you need to follow. I'm largely focussing on using this to get traffic for your site or as a way to get people from the search engines and forward them on to another site via an affiliate program. So, if people unknowingly make a mistake when they do a search, the title for your page must give the impression that they have found what they are looking for. If they intended to search for eBay, you must make sure that you grab them quickly with your title so that they will visit your site. So, "Review of eBay" would be a good example.

If the title of your listing does not really match what they are searching for, it may alert them to the fact that they have made a mistake.

Now, Google offers alternative spellings if they think a searcher has made a mistake. So, if you are listed at number one for the incorrectly spelt keyword, you have a chance to get them before they click on the link that Google provides to the results for the correct spelling.

The technique that I've mentioned here is a very simple way to target the search engines and can often be used effectively by newish sites whose PR is not high enough to target the correct version of the keyword. It's also useful if you or your products become well known because it will make sure that people can find you even if they can't spell the name correctly.

On Overture last month there were 92 searches for Sean Burns. There were also 91 searches for Shaun Burns and 29 for Shawn Burns. Now, I won't pretend that all of these people were looking for me but I should make sure that the ones that are can find me, even if they spell my name incorrectly.

Who knows? They may be the ones who want to buy my eBook!

About The Author

Sean Burns is the author of the eBook Rankings Revealed which gives you a step by step guide to obtaining top 10 rankings on the major search engines - http://www.webmastersreference.com/rankings_revealed

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Nottingham Post

Traffic building with delays to all bus services because of icy conditions
Nottingham Post
Enter your postcode to see news and information near you Community updates, Crime Statistics, Local News & Events and much more... Share. There are delays to all bus services because of the icy conditions. Nottingham City Transport tweeted at 7.25am to ...

and more »

Gainesville Times

Zoning approved for 233-home project on Friendship Road
Gainesville Times
Trinity Falls would have “nowhere near types of volumes that require a traffic light,” Dye said. “I couldn't even commit – if I wanted to spend the money, (the Georgia Department of Transportation) wouldn't allow me to put one in there.” Hall County ...


Regional officials look to alleviate traffic problems on Graves Mill Road
Lynchburg News and Advance
... submitted a grant application for $500,000 to the Virginia Department of Transportation to install an adaptive signal system on the road that would consist of five signals that would coordinate signals and better utilize green light time during ...

and more »

PennLive.com

Building boom taking off at Harrisburg International Airport
PennLive.com
LOWER SWATARA TWP -- The busiest part of Harrisburg International Airport this holiday season isn't the passenger terminal. It's at the air cargo complex a quarter mile away where on one recent day, two jets -- sporting UPS and FedEx livery -- were ...

and more »

Topsham to take closer look at traffic enforcement
The Forecaster
TOPSHAM — Discussion at its Dec. 7 meeting about speeding traffic on Middlesex Road prompted the Board of Selectmen to discuss the issue on a wider scale. Along with tabling a request to the Maine Department of Transportation for a speed study on that ...


Miami Herald

Will building a bridge over 87th Avenue be the answer to drivers' traffic headaches?
Miami Herald
Every weekday morning, Dimas Reyes loses about $90. The landscape company owner from Naranja commutes north toward Coral Gables with his crew. Despite the traffic-riddled trek, the bulk of his time is spent along a half-mile stretch of Southwest 87th ...


Cornwall Live

A390 blocked and traffic building up after crash involving car and lorry near Gunnislake
Cornwall Live
A390 blocked and traffic building up after crash involving car and lorry near Gunnislake. The road is blocked in both directions. Share; Comments. By. Charlotte Becquart. 17:50, 24 NOV 2017. News. Enter your postcode to see news and information near ...


WHSV

Police ID naked man who ran in traffic after crash near Dulles airport (VIDEO)
FOX 5 DC
It shows the man jumping in the bed of the pick-up truck before he starts running around on the roadway. Theo Garner saw the whole thing from his Herndon office building. "Out of the corner of my eye, I see a guy half naked guy cross eight lanes of ...
Naked man crashes into truck, runs in traffic, jumps on vehicles near Dulles airport (VIDEO)KTVU San Francisco

all 27 news articles »

WTOP

Hundreds gather in Md., hoping to work on massive traffic project
WTOP
During a recent meeting with Montgomery County lawmakers, Rahn said he believed construction could potentially begin in less than five years. The state also wants to add four express lanes to the Baltimore-Washington Parkway, although that project ...


Bangor Daily News

Wiscasset sues state to stop building demolition for Route 1 traffic fix ...
Bangor Daily News
Faced with the imminent demolition of a historic garage recently taken by eminent domain, the town of Wiscasset on Wednesday asked a superior court judge to grant a restraining order and permanently stop a $5 million state project designed to ease ...
Wiscasset sues state to block controversial Route 1 traffic project ...Press Herald

all 6 news articles »
Google News

How to Get More Traffic Than You Can Use

Traffic-generation is a hot topic for marketers. In particular, "free... Read More

No Follow Illustrates Need For Good Linking Plan

The blog explosion created a great opportunity for savvy marketers--they... Read More

The Link Factor

There are many different approaches and techniques required when optimising... Read More

The Need For A Website Emetrics Audit Before Major Design Changes

So you have decided on a design makeover for the... Read More

Online Advertising: 14 Easy Ways To Make Your Web Site Visitors Give You Their Email Addresses

You may have heard many times, that getting the e-mail... Read More

How to Get Free High Traffic Links to Your Website

Today I would like to talk about an easy way... Read More

25 Common Link Exchange & Search Engine Terms

In today's world of website promotion and traffic building, a... Read More

Yahoo Drops Google: How To Flood Your Site With Traffic In The Next 48 Hours

It official Yahoo has dropped Google and will be using... Read More

10 Highly Effective Ways to Increase Traffic to Your Website

There are many ways to promote your website for free... Read More

How to Get Non Reciprocal Links

In this article we will look at how to get... Read More

8 Ways To Get People To Visit Your Web Site Again and Again

Getting visitors to your web site is not one of... Read More

Viral Marketing Technique Creates a Chain Reaction with One-Time Action!

Suddenly your site's traffic multiplies. You get "Money Waiting" emails... Read More

Seven Red Hot Tips for Linking

1. Vary the keywords in your link 'anchor' textUnless you... Read More

Utilizing Award Sites for Your Benefit

Why Award Sites?Award sites are, in essence, directories that hand... Read More

Link Building Strategies

Well, an effective link building strategy is not building some... Read More

Increase Your Website Traffic in 10 Foolproof Steps

Increasing website traffic is certainly your goal if you have... Read More

Professional Traffic Building Tips

Let's face it; the Internet is cluttered with all sorts... Read More

Proven Traffic Generating Techniques

What good is a website without traffic? A website without... Read More

Ways to Get Traffic to Your Website

In the real world when you buy real estate the... Read More

Time-Proven Strategies That Increase Targeted Web Site Traffic For Free

Today Internet has over 36,000,000 web sites, and statistics says... Read More

Free Traffic Course - Day 5

Online statistics shows that about 10% from online visitors make... Read More

The #1 Secret For Building Website Traffic

The number one question among webmasters is "How can I... Read More

Dont be a Square - 5 Strategies to Get Circular With Those Links

One Way Links from High Page Rank Pages are Your... Read More

The Truth About Traffic Exchange Programs and Guaranteed Traffic

It's about time someone let the cat out of the... Read More

Step Into My Parlour? Easy Ways To Entice The Right People To Your Website

Though traditional marketing methods cannot be ignored, having a website... Read More