Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
The Hidden Traffic Strategy That Skyrockets Your Profits > NetSparsh - Viral Content you Love & Share

The Hidden Traffic Strategy That Skyrockets Your Profits

If you agree that traffic is the true currency of the web, then you'd want to read this article very carefully?

Every web site owner and Internet marketer with a commercial goal understands the true value of the visitor, studying the synergy between traffic and sales.

The problem is, it is all too easy to get caught up in specific traffic generation methods and lose sight of the 'bigger picture'.

What's this bigger picture you ask?

Your focus should be on creating a total traffic strategy, instead of just concentrating on smaller individual techniques.

This is important as a well-defined strategy allows you to choose the BEST traffic sources for your business goals. It's the smarter and more powerful approach for leveraging on your incoming traffic for skyrocketing profits.

Now setting up a strategy might sound daunting to some, but it really comes down to understanding the difference between SHORT-term traffic and LONG-term traffic.

Most marketers do not even realize there IS a difference between the two, and how this difference can impact your business in more ways than you will imagine.

First let us look at the definitions of these two traffic sources:

1. Short-Term Traffic

Short-term traffic creates a temporary boost in visitors, but there is more to this. You might immediately think of a pay-per-click campaign as an example of short term traffic; but, did you know that certain search engine optimization efforts could also result in a short-lived traffic boost?

The key word here is the word temporary and the question to ask is: temporary relative to what?

A PPC campaign might be temporary relative to your budget. Perhaps you can afford only X number of clicks in your current situation. It may be temporary in that it is not your primary method of traffic generation, but you run campaigns in order to collect leads for your newsletter or test your landing pages.

Likewise, if you have a large budget and have found through testing that PPC visitors convert well for you, then this method becomes a part of your long term strategy.

Here is another example:

Let's say you jumped on the bandwagon and created "smart pages" or "doorway pages" before Google wised up and started banning those sites.

If Google failed to blacklist those types of sites, you could have had a source of long-term traffic on your hands.

I bring this up just to make it clear that not all search engine optimization tactics produce long-term traffic. Experts pound us all daily with the notion that SEO is the holy grail of consistent, long-term traffic. It bears noting that this isn't entirely true.

Changes in algorithms can affect your ranking even when you use legitimate optimization tactics. Put another way, SEO is a preferred method, but you MUST stay on top of things, else your efforts will be short lived and so will your traffic.

2. Long-Term Traffic

Long-term traffic consists of repeat visitors and a consistent influx of new visitors.

Understand that repeat visitors come through relationship building and branding. The focus is on communication, compelling content and some form of direct link between the visitor and your site (e.g. by a newsletter subscription, bookmark or viral product containing your link).

For the search engines, new visitors will only reach your site through broad and consistent exposure. This means you should maintain at least first-page positioning on a handful of relevant keywords. Another necessary criteria is a dominance of a reciprocal linking strategy with other relevant sites. You should also learn how to convert new visitors into REPEAT visitors all the time.

As mentioned one way to a constant flow of long term traffic comes from being able to maintain high search engine rankings for relevant keywords, which is not easy. A powerful weapon I would recommend you to immediately use is at http://www.ewenchia.com/stomp.htm

After understanding the difference between these two traffic sources, the question is how do you use this knowledge to maximize your results and ultimately, profits?

The answer lies in identifying your business goals.

Why? Simply because your goals dictates the type of traffic you want to go after.

Here are some real-life examples. Is your goal to:

  • Split test sales pages? Then use short term traffic through PPC

  • Recruit new subscribers? Use short term traffic through PPC and long term traffic through viral marketing

  • Create consistent flows of visitors to an established site for free? Then use long term traffic through search engine optimization, name and brand building, loyalty building within existing subscriber base and an affiliate program.
Do you now see how your goals decide which type of traffic you need most, which in turn decides how your traffic generation strategy should be planned?

In summary, short term traffic is mostly directed toward some form of testing or quick list building. It also presents an opportunity to collect important feedback on your site in real time.

Long-term traffic on the other hand builds your customer base, subscriber base and audience over time. It allows you to spot trends through examining month's worth of patterns logged in your server's web stats. Your repeat visitors provide a valuable test bed for researching your market and learning how to communicate with them effectively.

The successful marketer uses a blend of both short and long-term traffic and, more importantly, knows the difference between the two so as to create an effective total strategy for website success.

For a deeper understanding of the entire traffic generation game, check out http://www.ewenchia.com/ts.htm and you'll be on the way to an avalanche of quality traffic in no time.

Like this article? Show your appreciation here: http://ewenchia.com/drink.htm.

Copyright 2004 Ewen Chia

About The Author

Ewen Chia is a successful Internet marketing expert who has mastered the science of instant profit generation. You can learn his proven money-making secrets and explosive marketing strategies by going to: http://www.InstantMarketingSecrets.com.

In The News:


Sentinel-Standard

Brick Street Marketplace sees heavy traffic
Sentinel-Standard
The marketplace is located at 313 W. Main St. Leida's Sweets and Treats is in the front half of the building, but when you walk through the door on the right side of the bakery, it transforms into a market of pop-up shops. Inside there are four shops ...


Phys.Org

Amazon has brought benefits - and disruption - to Seattle
Phys.Org
In this Wednesday, Oct. 11, 2017, photo, an Amazon employee gives her dog a biscuit as the pair head into a company building, where dogs are welcome, in Seattle. Whichever city lands Amazon's second headquarters, some people in Seattle, …more.

and more »

Rutland Herald

Engineer: Service road good for development, not Route 7 traffic
Rutland Herald
Evan Detrick, director of transportation engineering for VHB of South Burlington, the town's consulting firm, said traffic service levels would improve slightly with the new road. He said a big advantage of building the road would be opening up ...


Chicago Tribune

Batavia sends Campana building apartment plan back for review
Chicago Tribune
Batavia aldermen narrowly voted Monday to send a plan to put apartments in the historic Campana Building back to committee for more review. Evergreen Real Estate Group has submitted a zoning application with Batavia to renovate the former Campana ...

and more »

ABC NEWS 4

North Charleston Traffic Alert for Friday
ABC NEWS 4
For the first time since 1974, The Citadel will construct a new academic building. And it'll be the first facility built entirely with donated money. Military college officials believe it's a new way of financing the future of the school. A round of ...


Traffic building after accident
2BR
Reports of an accident involving a lorry and a cyclist. It's happened in Blackburn. Traffic is building in the area around Buncer Lane at Spring Lane at A674 Preston Old Roadm, outside Triangles Salon. More follows.

and more »

Burning Questions: Why Do Trains Block Traffic in Columbia?
Free Times (blog)
If you've spent any time at all in downtown Columbia, and particularly the areas around the state fairgrounds and the University of South Carolina, this particular Burning Question needs no introduction. It's not unusual to be stopped in traffic or ...


Resident wants police to focus on serious crimes instead of traffic tickets
The Tand D.com
... opened up 26 new cases last month, including simple assault, kidnapping, burglary, domestic violence, shoplifting, vandalism of property, disorderly conduct, a weapons law violation, a missing person, driving under suspension, a traffic collision ...


TAPinto.net

After Listening to Citizen Concern About Traffic, Chatham Township Planning Board Passes Resolution to Rezone ...
TAPinto.net
Two conceptual plans on the development of Dixiedale Farm into 50 duplexes and four additional units, and the contingent plan to build a three-story building that would accommodate 24 Affordable Housing units near the Skate Park on Southern Boulevard ...


WHMI

Hartland Holds 3rd Annual State of the Township Address
WHMI
Fountain says what Hartland Township residents have contributed to the area is the building block for its success. The weekly farmer's market, the first annual Hartland Polo Classic, and citizens' efforts to build Settler's and Heritage Parks were ...

Google News

What A Tangled Web We Weave

The world wide web or www is a wonderful, inspiring,... Read More

Finding and Managing Quality Reciprocal Links: A Tutorial for The Newbie

All of us want to increase traffic to our web... Read More

10 Mistakes to Avoid When Setting Up a Link Directory

When adding a link directory to a web site there... Read More

Deep Linking Strategy for Content Sites

Linking - what a mess if you don't know what's... Read More

3 Ways to Build Your Web Traffic Quickly

It's a common story. Someone builds a great site, populates... Read More

Common Sense Link Exchange

Creating a simple links page to exchange links for the... Read More

How to Get Non Reciprocal Links

In this article we will look at how to get... Read More

Increase Your Web Site Traffic With Link Building

Looking for a way to increase traffic to your web... Read More

Targeted Traffic to Your Mini-Site

Generating traffic for your mini-sites is the challenge.Search engines look... Read More

The Traffic Generation Breakthrough That Will Blow Your Mind

Does anyone really enjoy the tedium of spending hours upon... Read More

Getting Free Viral Traffic Using Automated Visitor Referral Systems

Would you like to get unlimited viral traffic to your... Read More

The #1 Secret For Building Website Traffic

The number one question among webmasters is "How can I... Read More

The Hidden Traffic Strategy That Skyrockets Your Profits

If you agree that traffic is the true currency of... Read More

Online Guru or Scam Artist: How Can You Tell?

You want to start your own online business. You want... Read More

Web Site Marketing: Discover 10 Sneaky Ways To Prolong Your Visitors Stay At Your Website

The longer your website visitors stay, the more they will... Read More

Free Traffic Course - Day 9

Though each web site is different, it is possible to... Read More

Reciprocal Linking Techniques

Building a successful web site is a process that works... Read More

The Swank Meter - What Does Hilary Swank Have to Do With Page Rank?

Recently the wife and I were watching Million Dollar Baby.... Read More

Advertising on a Budget -- Part 1: Using Print to Drive Traffic Online

This is the first article of a three-part series. I... Read More

Link Building That Makes Sense: Who To Link To

When you are building links to increase your link popularity,... Read More

Dont Be A Reciprocal Linking Turkey!

I had an email exchange with an SEO client today... Read More

Traffic Generation Tutorials - Article 1 of 10 Bi Weekly Articles

This article will be continually updated with your feedback and... Read More

How To Appear in Googles Local Search Results

Google doesn't only exist at http://google.com/ - Google also has... Read More

Seven Red Hot Tips for Linking

1. Vary the keywords in your link 'anchor' textUnless you... Read More

Free Targeted Internet Traffic

Let others help with your marketing efforts. You can have... Read More