Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Submitting To Directories: A Comprehensive Guide > NetSparsh - Viral Content you Love & Share

Submitting To Directories: A Comprehensive Guide

Why submit to a Directory?

Every webmaster is looking for ways to improve their website's visibility, and one great way is by getting listed in the major web directories. This should be a very important part of your marketing strategy online, which many website owners neglect.

The only way to grow your online business is if people can actually find you! Some web directories have a free submission option whereas others require some form of payment or reciprocal link in exchange. With the hundreds of various general directories and niche directories you have the choose to submit to ? it becomes crucial knowing which directories are worth your time and money.

Submitting to directories can be a real time consuming task. Moreso, if your handing over your hard earned cash, its wise to know which directories will most benefit you in your linking campaign. Understanding why you should submit to directories will help you identify which one's are worthwhile.

There are two major reasons for submitting to Directories:

  • Targeted traffic

  • Link popularity
Clearly, the same benefits can be be said about links from other sites - not just from a directory. However, there are some significant differences between the two link sources:
  • Directories provide one way links to your site which is really beneficial to your link popularity (Exchanging links with other sites will often require a reciprocal link in exchange)

  • Directories are an established source of 'authority' in regard to various subject matters.

  • It is much easier and simpler to be listed in directories than in subject specific sites (not forgetting the fact that there may be a conflict of interest issue!)
Directories as traffic source

What is 'targeted traffic'?

Directories are an excellent source of targeted traffic. Even with the advancement of Search Engine technology, the keyword based search method, common to all search engines, is still far from perfect. That is - many search results do not actually match the user's requirements. Although Search Engines will most likely generate more website traffic to your website, many of those visitors will NOT become 'customers', as they had a different requirement when they conducted the search.

Thus, it is not enough to simply 'count' the number of visitors. One must also look at the 'conversion rate'. For example, if one source of traffic sends 1000 visitors/day with a conversion rate of 1% and another sends only 100 visitors/day with a conversion rate of 20% - the latter provides TWICE as many 'customers' as the former. We can say that the second source provides better 'targeted traffic'.

Web directories are maintained by human editors - in most cases volunteers. Having a real person review your site before inclusion assures only rich content and informative sites will get included. The purpose of a directory is to provide an intuitive and precise category structure. Are you in any doubt as to the nature of sites found in this DMOZ category?

Top: Games: Role playing: World Building: Created Worlds: Science Fiction

Or the following Gimpsy category?

I want to > Play > games > role playing > Sci-Fi

It is therefore safe to assume that users who trail through either Directory structure will have a very clear idea of what to expect from sites found there. Such matching of content with user expectation guarantees that the conversion rate of visitors from Directories will be significantly better than standard Search Engines.

Directories as Link Partners

The Importance of Link Popularity

It would be safe to assume that Link Popularity now plays a significant role in the ranking algorithm of all the major Search Engines.

The challenge for site owners and web masters is to increase Link Popularity, which in turn increases the likelihood of pages from their sites appearing high in the search results. One of the best ways to start a link campaign is to get links from Directories. If you put the right amount of effort (and money) into it, you can see your Link Popularity increase significantly in a short space of time. The question is: Which directories are worth paying for? Here's some pointers to make an educated decision.

Link Types

The first and most important consideration is the link type. There are two types of links: Simple Link (otherwise known as Static Link) and a Redirected Link. You cannot discover the difference by clicking on them -- the results are absolutely identical, but from the perspective of gaining link popularity, knowing the difference is vital.

A Simple Link is a link that contains the target URL of the site and directly points to it, as in this link: http://www.yourdomain.com. On the other hand, a Redirected Link points to a URL inside the current site, and has a longer URL like this: http://www.thisdirectory.com/jump.php?www.yourdomain.com. You can check the type of links used by a Directory by observing the 'Status bar' at the bottom of your browser while hovering your mouse over the links.

If your primary objective is to increase your link popularity, then only submit to web directories which use simple links. Obtaining redirected links is just a waste of your time (and money). A good sure way in identifying the type of link a directory uses is to check the PR of its category pages. Redirected link pages will often have no PR.

PageRank and Back Links

Not all links are created equal - some are more important than others. If you have the Google toolbar installed, it will give you a rough estimate on the page's 'importance', or PageRank (PR), on a scale of 0 to 10. A Directory with a high PR is more important than a Directory with a low PR. Having your link on a page with a high PR will transfer more PR to your site.

Invariably, the Home Page of the directory will have the highest PR, but very few (if any) sites will be listed there. What you need to examine is the PR of the specific Category (page) in which your site will be listed to get an idea of the 'strength' of vote you are likely to receive from this link. For example, although DMOZ has an exceptionally high PR of 9 on its home page, most of it's deeper categories have a PR of 4.

Also consider the number of outgoing links on the specific category page you wish to be listed on. It's great if the category page has a PR6, however if the site is not well maintained and there is hundreds of links on that page, then minimal PR will be transferred to your site.

In Summation: Look for Directories which make use of simple links, have high PR category pages, with few outgoing links on the page. This will ensure maximum link popularity will be transferred to your site, which ultimately will boost your search engine rankings.

Final words

How can you make a good decision when faced with so many options and considerations? The answer lies, perhaps, in limiting the number of directories you submit to. When beginning your linking campaign I feel you should submit to all free niche directories, and select a few paid submission directories that will most benefit you in terms of link popularity and traffic. Most paid directories will require you make a one-time payment between $5-50 USD. This is money well spent. Having to pay for submission will deter most other webmasters, hence there will be fewer outgoing links on each category page ? so you gain maximum link popularity and it's a great traffic generator as visitors browsing the directory can easily find your site without having to wade through hundreds of links.

Below are a few web directories I strongly recommend to submit to:

  • BlueFind

  • GreatNexus

  • Arielis

  • IstSpotNet

  • LinkoPedia

  • ThisIsOurYear

About The Author

David Di Cristo is an online entrepreuner and owner of http://www.online-sellers-resource.com/

david@online-sellers-resource.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Somerset Live

Live: Traffic building on A358 near A303 after reports of collision involving bin lorry
Somerset Live
Email Jillian MacMath at jillian.macmath@reachplc.com with your photos and traffic updates, if it's safe and legal to do so. To keep up to date with our latest news, follow us on Facebook and Twitter. You can find our Bath Facebook page here or ...


West Fargo Pioneer

Kilbourne aims to lessen impact on downtown traffic while building Block 9 tower
West Fargo Pioneer
He stressed Kilbourne's plans to minimize the impact on downtown traffic, especially on Broadway, as well as the general contractor McGough Construction's experience building in tight urban environments. Groundbreaking has been a long time coming for ...

and more »

Dayton Daily News

Engineer: Most residents favor Mad River-Alex Bell traffic roundabout
Dayton Daily News
So far, most public comments have favored building a traffic roundabout at the busy Mad River/Alex-Bell roads intersection, a roundabout that Montgomery County Engineer Paul Gruner said would do away with the thousand-foot backups that stymie the ...


GeekWire

Report: Amazon underestimated traffic demands for Prime Day, scrambled to add servers in hopes of fixing widespread ...
GeekWire
CNBC reported Thursday that it obtained internal documents of Amazon engineers discussing what to do shortly after the official launch of Prime Day at noon PT Monday, as traffic began to overwhelm the site and cause issues with product searches and ...
Internal documents show how Amazon scrambled to fix Prime Day glitchesCNBC
Amazon - Press Room - Press Release - Investor Relations SolutionsInvestor Relations Solutions

all 184 news articles »

TriStateHomepage.com

Businesses, drivers say Green Street traffic is dangerous
TriStateHomepage.com
"We've had a few cars go through the fronts of buildings and we've had a semi or two go through a front of a building," Wilkerson says. In a few hours, he'll have O'Reilly Auto Parts patched up. But that doesn't change traffic on Green Street. Just ...


NewsChannel5.com

Building To Be Imploded In Downtown Nashville
NewsChannel5.com
According to representatives with the demolition company, the building has been partially demolished over the last few months. Saturday's implosion is an effort to reduce further community disruption and to prevent future traffic congestion from ...

and more »

KTUU.com

Traffic backed up on Sterling Highway following truck crash
KTUU.com
They've got now, flaggers directing traffic, so they're letting people go one way across the area at the moment," Willman told KTUU. "So traffic is slowly moving, but southbound lane is backed up all the way to the Cooper Bridge, and building right now ...

and more »

STLtoday.com

Immigration protest in St. Louis
STLtoday.com
A group of about 100 people protesting the Trump administration policies on immigration marched from the Federal Courthouse to the Federal building at Tucker Boulevard and Spruce Street. The protesters blocked traffic on Tucker Boulevard for about 2 ...


KRON4

San Ramon residents say dog camp will disrupt traffic, cause sanitation issues
KRON4
Those against it say the business will disrupt traffic and potentially cause sanitation issues. "So, this is where I live--this building," said one neighbor, who didn't want to reveal his or her name. "And here is the dog daycare gonna be. You can see ...


The San Luis Obispo Tribune

SLO expects 'significant' traffic with new housing development if Hwy. 101 overpass delayed
The San Luis Obispo Tribune
Under previous approvals for the project, San Luis Ranch's developer, Gary Grossman's Coastal Community Builders, was required to build the first 196 homes and then halt occupancies of the additional 384 homes until the interchange was completed.

and more »
Google News

4 Ways To Use Quality Content To Increase Traffic To Your Website

There are multiple ways to drive traffic to your website.... Read More

Website Traffic: 10 Blazing Secrets To Increase Your Sales

The more traffics you get at your website, the more... Read More

Traffic Building - Understanding the Basics

So, you've spent hundreds of thousands on a state-of-the-art website.... Read More

Effective & In-effective Ways To Add Banners:

Do you have your own site? Do you have any... Read More

What is all the Buzz about LinkedIn and Does It Work?

Have you received invitations to join an online networking website?... Read More

Increase Your Website Traffic in 10 Foolproof Steps

Increasing website traffic is certainly your goal if you have... Read More

Thinking of Using Hit Exchanges to Boost Your Adsense Revenue? Think Again!

So, you've added Adsense to your site and you are... Read More

Reciprocal Link Building That Works

We all know the value of getting links to our... Read More

5 Unique Ways To Get More Free Traffic

Ok so the first way to get traffic is not... Read More

My Top 12 Web Site Marketing Strategies - Part 2

Part 27. Ezine Ads - create an ad for your... Read More

The Power of Link Popularity

Getting quality links to your site from related web resources... Read More

Finding Keywords to Build Your Web Site Traffic

What are web site keywords and how do I go... Read More

Is Your Site Hungry For Traffic?

For the past few years, I've been stashed away in... Read More

Website Traffics: 10 Sizzling Hot Secret Phrases To Ignite Your Website Traffics

For many months after I put up my new website,... Read More

Free Traffic Course - Day 2

This is the 2nd day of "Free Traffic Course" and... Read More

Guerilla Marketing: 4 Ways To Generate More Traffic Next Week

You can create more traffic for you and your business... Read More

10 Ways to Increase Your Website?s Traffic

1. Trade links with other websites. Websites that are related... Read More

Understanding What Reciprocal Linking Means

If you have been marketing on the internet for any... Read More

Search Engine Submissions That Boost Link Popularity!

"Submit to 10,000 Search Engines" or "Submit to over 200,000... Read More

5 Ways To Get Other Websites To Link To Yours

In-bound links from other web sites to yours provide two... Read More

Wacky Test Marketing: Part 3

Once again I used my wacky test marketing strategy to... Read More

My Top 12 Web Site Marketing Strategies - Part 1

If you don't create a successful strategy for marketing your... Read More

TARGET PRACTICE - Generating The Website Traffic That Matters

But a mere increase in the volume of website traffic... Read More

7 Ways To Get More Repeat Traffic To Your Site

1. Make all or part of your site into a... Read More

How To Start A Linking Campaign

Getting links to a new website, without Google page rank,... Read More