Satellite TV, Google, and a Stamp

Unless you're building a baseball diamond in the middle of nowhere, the "If you build it they will come" principle simply will not work for your home business or online store. Driving customers to your store and visitors to your Website are essential keys to your success. This article explores some new and old ways of marketing your company. Let's begin with Satellite TV.

Satellite TV: Halfway out with the old and partway in with the new

Advertising on satellite or cable TV is certainly not an old approach, but the concept of marketing your company on TV is certainly not a new approach either. One thing that satellite TV or cable does have to offer is lower prices on advertising than conventional television stations. Because of the sheer number of stations offered on both platforms, you may also find that you can cater to a more targeted audience. For example, let's say you sell discount fishing supplies online ? you can be sure that the viewers watching your spot on the Outdoors Network are on average far more interested in what you have to offer than those who see your spot during a makeover show. Don't throw out TV advertising as an option; compare prices and see if you can make it work for you.

Optimize Your Website for Search Engines

Online advertising opens up venues for marketing your home or online business that are ten times more targeted than satellite TV advertising. If done properly, your Website could appear on the first page of Google or Yahoo whenever someone searches for the keywords that describe your company. The best part is, besides the time, work, and resources you pour into optimizing your Website, this marketing method is completely free. There are ample resources online to help you get started, as well as professionals and firms that specialize in online marketing solutions.

What if each customer only cost 10 cents?

Pay-per-click marketing, also commonly referred to as search engine marketing, involves you placing ads on a search engine that will appear each time someone searches a keyword you choose. If that person sees your ad and clicks on it, you pay Google 10 cents, or however much you are bidding. The top spot usually goes to the highest bidder. That means that in as little as 20 minutes, your online TV equipment store could appear at the top of the list when someone searches for "Satellite TV" in Yahoo. This is a cost-effective method that has been proven in the past to drive targeted traffic to Websites.

Everybody loves getting a letter?

Even in the day and age of satellite TV and radio, cell phones small than credit cards, and truckloads of information traveling through the Internet each day, you should not discount the effectiveness of mailing a postcard or advertisement through "Snail Mail." Compared to the targeted advertising of pay-per-click and search engine optimization, mailings may seem like a waste of money and time. But besides potential clients and customers you may acquire from the postcards, you also receive intangible benefits that are worth considering. A professional advertisement will do wonders in increasing your name recognition of the community among which you intend to do business. Name recognition is important for viral marketing techniques which rely heavily on word-of-mouth. This method is perhaps most effective for those home businesses that work within a limited geographic area.

So, do you want to go out this Friday?

Consider establishing working partnerships with complementary small businesses like yourself. If you sell picture frames, get together with a local photographer and create an alliance that both of you can benefit from. Even something as simple as putting each other's business cards in an accessible place can help create business for you that you don't already have.

Owning a home or small business is hard ? making your home business succeed demands even more of you. The market favors proactive business owners who know who their target customers are and who do what it takes to bring them in. Using a hybrid marketing approach of new and old techniques can allow you to reach customers just waiting to do business with you.

Nick Smith is a client account specialist with 10x Marketing - More Visitors. More Buyers. More Revenue. For information about ordering satelite tv, check out I-Satellite.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Atlanta Journal Constitution

Easter, spring break traffic building on Atlanta roads
Atlanta Journal Constitution
By early afternoon Friday, interstate highways and key roads throughout metro Atlanta already were heavy with traffic. Easter weekend and spring break getaway combined will have that effect. TRAVEL ADVISORY: Spring Break Delays: I-75/sb through Clayton ...


Wicked Local Falmouth

Questions surround proposed Teaticket Car wash
Wicked Local Falmouth
A car wash proposed for property at 187 Teaticket Highway continued to face questions and concerns regarding what noise and traffic it might bring to the area. Teaticket Car Wash, LLC won approval from the Falmouth Planning Board to build the 2,957 ...


The Detroit News

Truck hits building in Clarkston, driver freed
The Detroit News
collision with traffic that had the green traffic signal," sheriff's officials said in a statement. The drivers of the cars and one passenger reported minor injuries. The truck driver, identified as a 52-year-old Oxford Township resident, also ...
Driver in Clarkston semi crash ran red light before crashing into cars, businessWXYZ
Ortonville Road closed in downtown Clarkston due to crashWDIV ClickOnDetroit
Semi crashes into dentist office in downtown ClarkstonFox 2 Detroit

all 22 news articles »

Durham Herald Sun

Planned southern Durham roundabout riles neighbors
Durham Herald Sun
A new roundabout coming to the intersection of Hope Valley Road and University Drive is generating complaints months before the state even starts building it. Officials say that the roundabout will improve traffic flow and safety at the intersection ...


Odessa American

MPO gets public feedback on transportation priorities
Odessa American
The organization deals with investing in transportation improvements big and small such as installing traffic signals, widening shoulders and building interchanges, as well as pedestrian and bike routes and transit systems. “Ultimately, the people's ...


East Bay Times

Plans for Goodwill in Brentwood torpedoed after neighborhood uproar over traffic, homeless and felons
East Bay Times
BRENTWOOD — The Planning Commission has denied Goodwill's application for a retail and training center in southeast Brentwood despite redesigns, analysis and approval from the city Planning Department. The plans were at the center of a firestorm of ...


Patch.com

Why Is The City Building Another Roundabout In Beverly?
Patch.com
BEVERLY, MA -- If you travel on Essex Street you have no doubt noticed construction vehicles in the vicinity of the Exit 18 interchange near Essex Street's intersection with meadow Road. The City of Beverly expects work on building a new roundabout at ...


Rochester Democrat and Chronicle

Plea deals possible on city traffic tickets starting Monday
Rochester Democrat and Chronicle
Get a ticket in the suburbs, and you can likely plead it down to a lesser offense and work out a payment plan. That hasn't been possible in the city. But it will be soon. Mayor Lovely Warren joined other local officials for a ceremonial ribbon cutting ...


Network World

Penn State secures building automation, IoT traffic with ...
Network World
Penn State chose microsegmentation technology from Tempered Networks to isolate and cloak traffic from its smart building systems, which rely on the BACnet communications protocol to share data related to HVAC, lighting, access control, fire detection ...

and more »

Monterey County Weekly (blog)

Brace for detours and traffic on Highway 1 in Carmel during construction.
Monterey County Weekly (blog)
Expect the traffic at Highway 1 in Carmel to get worse before it gets better. That's the message from county officials, as crews plan to manage traffic at the intersection of Highway 1 and Rio Road this weekend during peak travel hours. (Plans to close ...

and more »
Google News

Advertising on a Budget -- Part 1: Using Print to Drive Traffic Online

This is the first article of a three-part series. I... Read More

Link Building That Makes Sense: Who To Link To

When you are building links to increase your link popularity,... Read More

How To Find Relevant Web Sites For Link Exchanges

If you've been on the internet very long at all,... Read More

Content for Coders

The one thing that any new Webmaster hears when searching... Read More

The Art of Link Exchange

Before you start reading this article I must warn you... Read More

The Do?s and Don?ts of Directory Submission

If you own a business online, would like to increase... Read More

A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 3

Just to recap - Parts 1 and 2 of this... Read More

10 Mistakes to Avoid When Setting Up a Link Directory

When adding a link directory to a web site there... Read More

A Beginners Guide to Exchanging Links

Reciprocal linking is an effective, free way to get more... Read More

Increase Online Traffic - What NOT To Do

Since everyone is so obsessed with ways to increase our... Read More

Use Free Articles To Create High Quality Backlinks Part II

The first part has dealt with introductory elements which could... Read More

Link Popularity for a Successful Website: How (Not) to Go About Getting It

A classic way of getting seen and noticed on the... Read More

What is all the Buzz about LinkedIn and Does It Work?

Have you received invitations to join an online networking website?... Read More

How To Get Links Without Asking

Sending out link requests is a time-consuming business. So wouldn't... Read More

Traffic Generation: The Number One Skill That Will Generate Cash Flow. (Part 3 of 3)

If you're feeling a bit of confusion and frustration about... Read More

Secrets to Free Website Traffic

You have just uploaded your web-site and it looks great!You... Read More

Winning the Traffic Exchange Game

Winning the traffic exchange game can be done. I was... Read More

Website Traffic: 10 Blazing Secrets To Increase Your Sales

The more traffics you get at your website, the more... Read More

Using an e-Signature to Guarantee a Boost in Your Web Traffic!

Using an e-signature is one of the easiest, most effective... Read More

Free Traffic Course - Day 1

Isn't online a magical invention? Surely it is, just imagine... Read More

8 Breakthrough Ways to Bring Free Visitors to Your Site!

Many websites have great ideas, excellent content, brilliant deals and... Read More

Online Guru or Scam Artist: How Can You Tell?

You want to start your own online business. You want... Read More

How to Increase Backlinks and PageRank of Your Website? Bring Buyers Traffic on Your Website!

Search Engines Optimization:Your website must be good optimized by various... Read More

Are Manual Surf Exchange a Dying Breed ?

3 years ago when I started trying to make money... Read More

Trafffic Equal Sales?

Everything being equal, more traffic to your website translates into... Read More