9 Hot Tips for Linking With Other Sites

If you have a website the chances are you receive e-mails from Webmasters asking you to make a link exchange with them. But how do you know whether you should link to their website or not? Well here are 9 rules of thumb, to help guide you through the linking maze.

1. Is their site relevant to yours?

This is key, and more and more important these days. If the answer is YES then it's worth thinking about. If it's off topic then you may want to think twice before swapping links. A link from a relevant website to your site is the preferred choice as it can help reinforce your website theme and potentially send some useful traffic your way.

2. How many links is too many on a links page?

When your link is being placed on another website, you ideally want that page to contain as few outbound links as possible. 15 or less outbound links is good, 150 outbound links is not so good. If there are a high number of links on a page [such as 150] then the value of each link out is weakened.

Whilst we can only make assumptions about 'link weight' some Webmasters will use a cut off point of 50, 75 or even 100 links on a page as a top end maximum. Anything over 50 outbound links on an average resources page is certainly quite high. However if your link will appear on the page of a good quality site or 'authority website' an exchange can still be worthwhile.

3. What is the Page Rank of the site on Google?

Some webmasters focus a lot on Google's page rank as a measure of a website. If you download and install the Google toolbar you will see a measure of 1 to 10 shown via a horizontal bar for each site you are on. Typically the higher the page rank, the more important a site is perceived to be. A link from a Pr 5 page is often seen as a more powerful link than one from a Pr1 page. However, Google's Page Rank is only meant to be a rough guide and should not be taken too seriously. Tip one should always preside - a relevant link is always what you want.

4. Should the links page be categorized?

Personally I prefer a well organised links page. If your citing a resource in context of an article you would link from the paragraph, but for the purposes of resource links it is a good idea to organise your pages into relevant themes relating to your website and business. If the site containing the link you are being offered is placed on a page with 200 links all mixed up and covering every topic under the sun, then it's not ideal. If you're an online shop selling Art Prints should you really be on the same links page as Hosting Companies and Travel Agents? Make the effort to organise your resource pages, even if some link partners don't.

5. Is the links page being read by search engines?

It is important that the page your link is on can be found and read by search engines. The page should be no more than 2-3 clicks away from the homepage. You can even test if the web page is in the Google index by visiting www.google.com and typing into the search bar cache: with the full domain and page name extension after it.

So your query in the Google search bar could read: cache:www.mywebsite.com/thelinkspage.html.

The page should then show in the Google index. If it does not then there are a couple of possibilities. 1/ The page is very new and hasn't been crawled yet or 2/ the site has a problem being crawled by search engines due to poor internal linking.

6. What if a Webmaster asks me to link to one site, but links back to me from a different site?

This process is sometimes referred to as '3-way linking' or a 'linking triangle'. There is nothing intrinsically wrong with 3-way linking as it can sometimes be done for convenience. However the first thing you need to do is 1/ Evaluate the site you are linking to and 2/ Evaluate the site and page you are getting the link from. So is the outbound link destination relevant to your site, and is the inbound link you are going to receive also coming from a quality related website?

7. Do I want to associate my business with this particular site?

It is a simple question to answer and this should form part of your decision making process. If you think you have been approached by a good website then the chances are others will feel the same and possibly the search engines too.

8. How do I know if my link partners are still linking to me?

You can do this manually by keeping the information for each link partner in an Excel spreadsheet or similar and then periodically check the exact URLs your link should appear on. However if you get to the stage of having hundreds of link partners this may become rather impractical. At this stage a reciprocal link checker might be advisable. www.linksmanger.com offers a link management system that includes periodic checking of link partners as well as a link exchange system for around $20 a month.

9. So what are the best links?

One answer could be "the ones that deliver lots of relevant traffic". However links can mean different things to different people. Natural linking [when people link to you without you asking] are a great reward, but it is also wise to ensure you have some links from quality sites in your industry. Teoma can be a good place to find such sites as it focuses more on human edited results than say Google for example. Simply make a search with a good key phrase on www.teoma.com and you will quickly see which websites are the 'authority' sites. Set about trying to get listed on as many of the best ones as you can.

About the Author

Gareth Davies is a web design consultant at GSINC Ltd based in London, UK. GSINC deliver practical web design solutions and effective online marketing strategies for business. For more information visit http://www.garethsketty.com or if you have any questions you can contact Gareth at [email protected]

In The News:


AL.com

Hurricane Irma: post-evacuation traffic building in Mobile
AL.com
Seen from the ninth floor of Mobile's Government Plaza, eastbound traffic on I-10 moves slowly but steadily toward the Wallace Tunnel on the morning of Tuesday, Sept. 12, 2017. Authorities attributed the high volume to the passage of Hurricane Irma, ...


WPXI Pittsburgh

Street opens to traffic after building collapse closed it for more than ...
WPXI Pittsburgh
A major roadway in Washington has just reopened more than two months after a building collapse shut it down.

and more »

WIRED

'Freeways' Is a Mobile Game That Lets You Play Traffic Engineer ...
WIRED
The air sings with four-letter words. The iPad sits stoic as fingers poke, jab, and prod at its screen. Traffic engineering, it turns out, is a difficult job, even when ...
This Game Simulates the Absurdity of Designing Freeway ...Motherboard en_us

all 2 news articles »

amNY

Traffic light near UN building in midtown collapses onto street during ...
amNY
The fallen light stretched across half of Second Avenue's crosswalk.

and more »

The San Diego Union-Tribune

San Diego keeps building despite density, traffic concerns
The San Diego Union-Tribune
Lucky for me — except that the times I can visit my families in North County and La Mesa are strictly limited, due to traffic, of course. It takes more than an hour to get from UC San Diego to my Clairemont neighborhood during the 4 p.m. to 6:30 p.m ...


Curbed LA

Redondo Beach is extending its mixed-use building ban—for nearly a year
Curbed LA
The Redondo Beach City Council voted unanimously on Tuesday to extend the city's moratorium on mixed-use developments for 10.5 months, the Los Angeles Times reports. The votes comes amid resident concerns over a scourge of traffic, and extends a ...


Wicked Local Belmont

New retail building approved for 344 Pleasant St. in Belmont
Wicked Local Belmont
He believes the improvements they are making to the site will make traffic issues better. Planning Board member Charles Clark assured Leo a traffic study could be done if it is determined the new building has a negative impact on traffic in that area ...


Los Angeles Times

Redondo Beach halts mixed-use developments after residents raise concerns about traffic
Los Angeles Times
But with vacant land increasingly rare in coastal counties, often the only opportunity to increase the supply of housing is to build denser development — an unappealing prospect for many residents in areas already clogged with traffic. Redondo Beach ...


Dothan Eagle

Dothan traffic: There are no easy fixes
Dothan Eagle
Soon, crews will begin work on building cul de sacs on Moore Road, which will essentially split the road and continue to allow access for residents who live on the road, but prevent motorists from using the road as a cut-through to Southside WalMart ...


Northeast Mississippi Daily Journal

Contour confident in bid to remain Tupelo's air carrier
Northeast Mississippi Daily Journal
“We only began service 17 months ago and to still see traffic building is fantastic ... We want to continue that momentum.” The other airlines with bids are Air Choice One, Boutique Air, Sky Value Airways, Southern Airways Express and Via Air. They're ...

Google News

Targeted Traffic to Your Mini-Site

Generating traffic for your mini-sites is the challenge.Search engines look... Read More

Create Laser Targeted Traffic to Your Online Home Based Business With These 7 Traffic Builders

If you are only looking at Search Engines too send... Read More

Attracting Traffic with Banner Ads

Internet is an ever evolving business platform. Doing business on... Read More

Top Ten Ways to Promote Your Website When the Traffic Dries Up

Even the best websites with the best marketing plans can... Read More

Increase Your Website Traffic in 10 Foolproof Steps

Increasing website traffic is certainly your goal if you have... Read More

Traffic Tips To Get People To Your Website

Let's talk traffic and how to get it. Your website... Read More

Website Add-Ons That Can Catapult Your Web Traffic!

1. Add a message board to your web site. People... Read More

Your Traffic Building Checklist: 15 Ways to Get More Visitors Who Are Ready to Buy (Part 1)

>When many of my clients first come to me for... Read More

Getting Unlimited Traffic From Search Engines

Search engines have become so intimidating lately - most people... Read More

Increase Your Online Traffic in 60 Minutes or Less

Increasing your website traffic does not have to be a... Read More

How to Get Non Reciprocal Links

In this article we will look at how to get... Read More

10 Mistakes to Avoid When Setting Up a Link Directory

When adding a link directory to a web site there... Read More

Help ? I Need Traffic To My Website

It's no secret, the lifeblood of any website is the... Read More

My Kind Of Targeted Traffic, Cheap

There are two types of tools I sometime use to... Read More

Increase Your Tourism Web Traffic & Sales ? Guaranteed

Web sites are a major part of the tourism marketing... Read More

131 (Legitimate) Link Building Strategies

In search engine optimization, "off page" factors have become more... Read More

Expand your Website to Improve Traffic

One problem with websites is that they often go neglected... Read More

Is Your Site Hungry For Traffic?

For the past few years, I've been stashed away in... Read More

Link Exchanges

Should link exchanges be used? What are link exchanges? Do... Read More

Generating Traffic On A Budget

Most webmasters keep their prized web traffic generating systems to... Read More

Travel Your Way To More Traffic

I am not a professional photographer nor am I in... Read More

Get More Visitors to your Website using Free Traffic Exchanges

Trying to get traffic to your new website or to... Read More

How To Fire Up Your Link Popularity

When I first started out in Internet marketing, reciprocal linking... Read More

How To Drive Traffic To Your Website

How can you have effective results in major search engines?... Read More

Common Website Mistakes

It used to be that simply having a website meant... Read More