Web Site Monitoring Is A Global Necessity

Bill Huang sits down at his computer. As he connects to the Internet, he glances out at the sun poking its nose above the Hong Kong skyline. It will be another busy day, and he has to order those slippers for his wife before rushing off to a meeting.

He types in his search terms and Google faithfully reports: "Results 1 - 100 of about 1,760,000. Search took 0.34 seconds."

Bill clicks on a the Big Soft Slipper web site and waits for the page to load. "Site unavailable," Bill reads. He hits the "back" button. Then he clicks on another of the 1,760,000 pages Google offered him.

High above Cleveland, USA, the executives at Big Soft Slipper are clinking their glasses and patting themselves on the back. "We sure did it," the CEO crows. "Look at that beautiful home page. Look at the easy navigation. Look at how fast it loads."

Somebody please tell them about Bill Huang.

"Very few people realize how the web site that loads so zippy in their office, flows like molasses on their customers' computers ? and may not even be accessible at all," says Vadim Mazo, CEO of Dotcom-Monitor ( http://www.dotcom-monitor.com ), a web site monitoring company. "While they celebrate, they could be losing customers."

Even in the United States, the most developed Internet market in the world, one out of five Internet users still operate on 56K connections. Smart companies have gotten wise, and test their web sites on slow connections ? usually 56K. That leaves 13 million Americans with even slower connections ? along with hordes of customers in India, China, Australia, Russia, South Africa and elsewhere around the world.

Who is monitoring your web site from Europe and Asia?

"We just opened up a new web site monitoring station in Hong Kong, because there is a growing demand for monitoring web site performance from Asia," Mr. Mazo adds. "While nobody can monitor individual connections, we can monitor sever side connection speeds and web site accessibility ? both of which are affected by transatlantic transfers."

In fact, bottlenecks can develop in several spots along the transatlantic connections ? bottlenecks that could slow down or even block a web site completely. If a webmaster is not monitoring the performance of his web site overseas as well as at home, he will not be aware of the bottleneck and unable to contact his provider about it.

The fact is that a web site will load slower on the opposite side of the world, regardless of the type of connection the surfer has. But that is compounded when the transatlantic connections, or other local connections, block up.

Is connection speed a problem worth monitoring?

In May 2001, Zona Research reported that slow loading web sites accounted for $25 billion in lost sales each year ( http://www.marketresearch.com/map/prod/483429.html ) As Internet usage continues to climb around the world, that figure might be closer to $40 billion by now.

Another study, by BizRate.com ( http://www.bizrate.com ) in 2000, revealed that most people abandon purchases on the Internet while already in the shopping cart section ? 21 percent due to slow-loading pages. In other words, even when the home page and the sales pages operate at a satisfactory speed, customers get frustrated by slow loading or failed shopping carts.

"It's one thing to know that your web site is accessible. It is another to know that all your forms and your shopping carts are performing to your customers' satisfaction," Mr. Mazo says. He adds that web site monitoring avoids the embarrassing moment when the customer lets a company know its site is not accessible. "The only thing worse is if nobody lets you know and you just keep losing sales."

This suggests there is value in monitoring your web site from overseas -- and in monitoring the forms and shopping carts and anything other server requests and user transactions

Stella Huang loves her new slippers. They are just perfect. She really does not care where they come from. The executives at Big Soft Slipper were not monitoring their web site performance, so they have no idea that they just lost a customer. And another customer. And another...

About The Author

David Leonhardt is a freelance writer, and an online and offline publicity specialist. Contact him at:

mailto:[email protected]

or visit his website at:

http://www.thehappyguy.com

[email protected]

In The News:


TAPinto.net

Montclair Planning Bd. Rejects Lorraine Ave. Development, Amid ...
TAPinto.net
MONTCLAIR, NJ - Multiple residents living in Upper Montclair spoke during Monday night's planning board meeting to express concerns to the planning board.

and more »

AM Scanner Traffic — 3.24.17
The Spokesman-Review (blog)
11:07 a.m. Vehicle vs Building (11:13 item) -- Officer asking for tow truck to pull pickup from building. 10:57 a.m. Disorderly Male -- Drunken, older male in red ballcap is stumbling into traffic and also entering Pizza Hut @ 212 Appleway/CdA. 10:52 a ...


The State

Get pulled over? Session teaching young drivers what to do during traffic stops
The State
Sheriff Leon Lott said the session is another way to build bridges between law enforcement and area youth. He said the session will help young drivers understand the procedures deputies are required to follow during traffic stops. The session will ...


MyAJC

Falling building, NASCAR will affect this weekend's traffic
MyAJC
The implosion of a state building, a NASCAR race and the usual road construction are a few of the th...

and more »

Proposed Road Would Ease Traffic Woes in Portland Suburbs ...
MainePublic.org
State lawmakers are evaluating a new proposal to ease traffic congestion in Portland's western suburbs. The Legislature's Transportation Committee on.

and more »

Installing traffic signals not as easy as one might think
VVdailypress.com
VICTORVILLE — With the city discussing adding a new traffic signal at the intersection of Mojave Drive and Amethyst Road, residents might be interested to learn that installation of stoplights is not as easy as one would think. Before any signal can ...


Winston-Salem Journal

Traffic alert: Road closed in downtown Winston-Salem causing delays
Winston-Salem Journal
Construction on Twin City Lofts closed all lanes on Marshall Street Friday, leading to a traffic block-up when a tractor-trailer had no other option than to turn on Fourth Street in downtown Winston-Salem. The former office building is being renovated ...


WCVB Boston

Woman reverses car into traffic, takes off and slams into building ...
WCVB Boston
Police said the woman put the car in reverse and struck a vehicle behind her. She then took off speeding and crashed into a building.

and more »

Traffic advisory's scheduled for highway 99 and highway 58 next week
Bakersfield Now
The X-ray machine was in place, and signs were up telling the public what can't be brought into the building. Kern County Sheriff Lt. Steven Williams says the system will be just like the security at the courthouses. "We do have a lot of practice doing ...

and more »

The Island Now

North Hills residents concerned about potential traffic caused by incoming office building
The Island Now
A dozen residents from the Gates Community in North Hills expressed concern on Wednesday about potential traffic congestion that they said may result from the incoming Dealertrack Technologies office building, North Hills Mayor Marvin Natiss said.

Google News

How to Get Customers for Free

There's no shortage of ways to spend money promoting your... Read More

Traffic Genereation: The Number One Skill That Will Generate Cash Flow (Part 2 of 3)

If you're feeling a bit of confusion and frustration about... Read More

Your Traffic Building Checklist: 15 Ways to Get More Visitors Who Are Ready to Buy (Part 2)

>When many of my clients first come to me for... Read More

You Dont Have TIME to Sit and Wonder When The Traffic Will Come!

There is so incredibly MUCH you can do to successfully... Read More

Online Advertising: 14 Easy Ways To Make Your Web Site Visitors Give You Their Email Addresses

You may have heard many times, that getting the e-mail... Read More

Power Packed Linking Strategies - Part Two

The keyword marketing guide to a linking strategy that packs... Read More

Quality Traffic & Website Promotion Helps Websites Grow

Quality traffic, website promotion and product and service advertisement is... Read More

Create Laser Targeted Traffic to Your Online Home Based Business With These 7 Traffic Builders

If you are only looking at Search Engines too send... Read More

Top 10 Traffic Building Mistakes To Avoid

When people look to submit their sites to the major... Read More

Use eBay as Cheap Traffic!

Did you know that according to alexa, www.eBay.com is ranked... Read More

Traffic Tips To Get People To Your Website

Let's talk traffic and how to get it. Your website... Read More

TARGET PRACTICE - Generating The Website Traffic That Matters

But a mere increase in the volume of website traffic... Read More

Use Free Articles To Create High Quality Backlinks Part I

Nowadays, we have created numerous methods so as to bring... Read More

5 Unique Ways To Get More Free Traffic

Ok so the first way to get traffic is not... Read More

Driving Qualified Traffic Using Directories

Some education is essential to enlighten you about this form... Read More

Links Exchange ? a Hazardous Business?

So we gather in all the relevant information we can... Read More

Online Guru or Scam Artist: How Can You Tell?

You want to start your own online business. You want... Read More

Seven Superb Linking Strategies To Boost Traffic Stats

For all the seeming "intelligence" displayed by its system, Google... Read More

Web Site Marketing: Give Away Softwares And Generate Traffic And Sales

If you want to get something from others, the fastest... Read More

Link Exchanges

Should link exchanges be used? What are link exchanges? Do... Read More

How to Increase Backlinks and PageRank of Your Website? Bring Buyers Traffic on Your Website!

Search Engines Optimization:Your website must be good optimized by various... Read More

The Most Useful Way To Utilize Traffic Exchanges

If you advertise through click-exchange traffic programs or GPTR programs,... Read More

10 Tips on How to Increase Your Website Traffic

Not so long ago I had read an article about... Read More

Link Swapping - There IS A Better Way

Do you ever wonder what the point is in spending... Read More

Link Exchange Program: Get Started Building Your Link Popularity!

Every website needs a link exchange program. Every week, set... Read More