Web Site Monitoring Is A Global Necessity

Bill Huang sits down at his computer. As he connects to the Internet, he glances out at the sun poking its nose above the Hong Kong skyline. It will be another busy day, and he has to order those slippers for his wife before rushing off to a meeting.

He types in his search terms and Google faithfully reports: "Results 1 - 100 of about 1,760,000. Search took 0.34 seconds."

Bill clicks on a the Big Soft Slipper web site and waits for the page to load. "Site unavailable," Bill reads. He hits the "back" button. Then he clicks on another of the 1,760,000 pages Google offered him.

High above Cleveland, USA, the executives at Big Soft Slipper are clinking their glasses and patting themselves on the back. "We sure did it," the CEO crows. "Look at that beautiful home page. Look at the easy navigation. Look at how fast it loads."

Somebody please tell them about Bill Huang.

"Very few people realize how the web site that loads so zippy in their office, flows like molasses on their customers' computers ? and may not even be accessible at all," says Vadim Mazo, CEO of Dotcom-Monitor ( http://www.dotcom-monitor.com ), a web site monitoring company. "While they celebrate, they could be losing customers."

Even in the United States, the most developed Internet market in the world, one out of five Internet users still operate on 56K connections. Smart companies have gotten wise, and test their web sites on slow connections ? usually 56K. That leaves 13 million Americans with even slower connections ? along with hordes of customers in India, China, Australia, Russia, South Africa and elsewhere around the world.

Who is monitoring your web site from Europe and Asia?

"We just opened up a new web site monitoring station in Hong Kong, because there is a growing demand for monitoring web site performance from Asia," Mr. Mazo adds. "While nobody can monitor individual connections, we can monitor sever side connection speeds and web site accessibility ? both of which are affected by transatlantic transfers."

In fact, bottlenecks can develop in several spots along the transatlantic connections ? bottlenecks that could slow down or even block a web site completely. If a webmaster is not monitoring the performance of his web site overseas as well as at home, he will not be aware of the bottleneck and unable to contact his provider about it.

The fact is that a web site will load slower on the opposite side of the world, regardless of the type of connection the surfer has. But that is compounded when the transatlantic connections, or other local connections, block up.

Is connection speed a problem worth monitoring?

In May 2001, Zona Research reported that slow loading web sites accounted for $25 billion in lost sales each year ( http://www.marketresearch.com/map/prod/483429.html ) As Internet usage continues to climb around the world, that figure might be closer to $40 billion by now.

Another study, by BizRate.com ( http://www.bizrate.com ) in 2000, revealed that most people abandon purchases on the Internet while already in the shopping cart section ? 21 percent due to slow-loading pages. In other words, even when the home page and the sales pages operate at a satisfactory speed, customers get frustrated by slow loading or failed shopping carts.

"It's one thing to know that your web site is accessible. It is another to know that all your forms and your shopping carts are performing to your customers' satisfaction," Mr. Mazo says. He adds that web site monitoring avoids the embarrassing moment when the customer lets a company know its site is not accessible. "The only thing worse is if nobody lets you know and you just keep losing sales."

This suggests there is value in monitoring your web site from overseas -- and in monitoring the forms and shopping carts and anything other server requests and user transactions

Stella Huang loves her new slippers. They are just perfect. She really does not care where they come from. The executives at Big Soft Slipper were not monitoring their web site performance, so they have no idea that they just lost a customer. And another customer. And another...

About The Author

David Leonhardt is a freelance writer, and an online and offline publicity specialist. Contact him at:

mailto:[email protected]

or visit his website at:

http://www.thehappyguy.com

[email protected]

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

The Detroit News

Truck hits building in Clarkston, driver freed
The Detroit News
collision with traffic that had the green traffic signal," sheriff's officials said in a statement. The drivers of the cars and one passenger reported minor injuries. The truck driver, identified as a 52-year-old Oxford Township resident, also ...
Driver in Clarkston semi crash ran red light before crashing into cars ...WXYZ
Ortonville Road closed in downtown Clarkston due to crashWDIV ClickOnDetroit
Serious crash closes Ortonville Road in downtown Clarkston - Story ...Fox 2 Detroit

all 22 news articles »

Atlanta Journal Constitution

Easter, spring break traffic building on Atlanta roads
Atlanta Journal Constitution
By early afternoon Friday, interstate highways and key roads throughout metro Atlanta already were heavy with traffic. Easter weekend and spring break getaway combined will have that effect. TRAVEL ADVISORY: Spring Break Delays: I-75/sb through Clayton ...


Durham Herald Sun

Planned southern Durham roundabout riles neighbors
Durham Herald Sun
A new roundabout coming to the intersection of Hope Valley Road and University Drive is generating complaints months before the state even starts building it. Officials say that the roundabout will improve traffic flow and safety at the intersection ...


Odessa American

MPO gets public feedback on transportation priorities
Odessa American
The organization deals with investing in transportation improvements big and small such as installing traffic signals, widening shoulders and building interchanges, as well as pedestrian and bike routes and transit systems. “Ultimately, the people's ...


East Bay Times

Plans for Goodwill in Brentwood torpedoed after neighborhood uproar over traffic, homeless and felons
East Bay Times
BRENTWOOD — The Planning Commission has denied Goodwill's application for a retail and training center in southeast Brentwood despite redesigns, analysis and approval from the city Planning Department. The plans were at the center of a firestorm of ...


Patch.com

Why Is The City Building Another Roundabout In Beverly?
Patch.com
BEVERLY, MA -- If you travel on Essex Street you have no doubt noticed construction vehicles in the vicinity of the Exit 18 interchange near Essex Street's intersection with meadow Road. The City of Beverly expects work on building a new roundabout at ...


Rochester Democrat and Chronicle

Plea deals possible on city traffic tickets starting Monday
Rochester Democrat and Chronicle
Get a ticket in the suburbs, and you can likely plead it down to a lesser offense and work out a payment plan. That hasn't been possible in the city. But it will be soon. Mayor Lovely Warren joined other local officials for a ceremonial ribbon cutting ...


Network World

Penn State secures building automation, IoT traffic with microsegmentation
Network World
He and his team decided to segment the BACnet traffic from the university's shared infrastructure to improve security and manageability. Penn State's facility automation services group handles functions including automation engineering, network ...

and more »

Monterey County Weekly (blog)

Brace for detours and traffic on Highway 1 in Carmel during construction.
Monterey County Weekly (blog)
Expect the traffic at Highway 1 in Carmel to get worse before it gets better. That's the message from county officials, as crews plan to manage traffic at the intersection of Highway 1 and Rio Road this weekend during peak travel hours. (Plans to close ...

and more »

Charlotte Observer (blog)

Plans for NAI Southern tower in midtown Charlotte opposed ...
Charlotte Observer (blog)
Neighbors at Charlotte City Council on Monday, April 16, 2018, said they are opposed to plans by NAI Southern to build a 20-story tower in the midtown area of Charlotte, NC, where they fear the increased height, traffic and density.

and more »
Google News

How to Get Targeted Search Engine Traffic Quickly

Here's the "How-To-Do-It Guide" for driving search engine traffic right... Read More

Links to Success

Did you know that web linkage is responsible for a... Read More

Free Traffic Course - Day 5

Online statistics shows that about 10% from online visitors make... Read More

10 Highly Effective Ways to Increase Traffic to Your Website

There are many ways to promote your website for free... Read More

How to Generate Traffic on a Zero Budget

One of the most popular ways to generate free traffic... Read More

The Most Common Small Business Web Site Traffic Killers

A prospective client asked me to view his web site... Read More

Referral Traffic

The subject of referral traffic may be a bit elementary... Read More

Link Building Strategies

Well, an effective link building strategy is not building some... Read More

Web Site Marketing: Discover 10 Sneaky Ways To Prolong Your Visitors Stay At Your Website

The longer your website visitors stay, the more they will... Read More

Satellite TV, Google, and a Stamp

Unless you're building a baseball diamond in the middle of... Read More

Skyrocket Website Traffic With OPT

If you are looking for an immediate increase in your... Read More

Finding and Managing Quality Reciprocal Links: A Tutorial for The Newbie

All of us want to increase traffic to our web... Read More

Making Effective Use of Traffic Exchanges

? What are traffic exchanges?Traffic exchanges are used by 100,000... Read More

Guidelines To A Successful Link Exchange Program

Webmasters look for ways to get a higher ranking with... Read More

5 Tips For Increased Website Traffic

There are lots of ways to get traffic to your... Read More

How to Increase Backlinks and PageRank of Your Website? Bring Buyers Traffic on Your Website!

Search Engines Optimization:Your website must be good optimized by various... Read More

What A Tangled Web We Weave

The world wide web or www is a wonderful, inspiring,... Read More

5 Power Tips To Double Your Online Sales

"How Can I Double My Sales?" - that must be... Read More

Drive HUGE Amounts of Traffic to Your Website for FREE

Would you like to get in on one the Internet's... Read More

6 Ways to Get the Marketing-Targeted-Traffic-Machine On the Roll

1__MESSAGE BOARDSIntroduce yourself smoothly, by posting informations and be available... Read More

Content for Coders

The one thing that any new Webmaster hears when searching... Read More

25 Common Link Exchange & Search Engine Terms

In today's world of website promotion and traffic building, a... Read More

Web Site Marketing: 10 Volcanic Ways To Erupt Your Website Sales

Do you want to pump up sales at your website?If... Read More

7 Great Tips on Driving Targeted Traffic to Your Website

We all need traffic. It's the life-blood of an online... Read More

Power Packed Linking Strategies - Part Three

This is the third in a series of three articles... Read More