Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Driving Qualified Traffic Using Directories > NetSparsh - Viral Content you Love & Share

Driving Qualified Traffic Using Directories

Some education is essential to enlighten you about this form of interactive marketing. Directories aren't Search Engines; they are web sites or information portals which use analysts on staff to review submissions from companies who want to be listed in their Directory. Yahoo would be the penultimate example of this type of a portal. But there are literally thousands of other sites that group and list web sites based on their analysis criteria. Here are some tips garnered from years of providing these services to our clients.

1. How do you find Directories? I don't have an easy solution for you, as we've spent years developing and refining (ongoing) our own list of Directories. But, look around on the Internet using Search Engines to find popular sites that list resources in your vertical market segment.

2. Directory listings are a great value, as they provide a long-term listing, unlike Search Engine rankings which are much more volatile. Once you achieve a listing you are typically locked into a Directory's database for a very long time.

3. Let's start with the twenty-ton gorilla in this market, Yahoo! Spend time carefully reviewing their various categories, then take the plunge and use their "Business Express" service which costs just under $200. (USD) to submit your site. Don't, I repeat don't submit unless you have carefully analyzed where you belong in their huge category selections; if you make a mistake you only have one chance to get a new or revised listing, as they aren't very forgiving of those who don't do their homework before submitting.

4. Be patient when submitting to Directories, as most are getting tens or hundreds of thousands of submissions per day - it will take 30-90 days to actually get listed. Keep an accurate record of sites you have posted to and then check back 60-90 days later and resubmit if necessary, but don't spam them, as this will not garner any results.

5. Never submit a site unless it is ready for primetime, with no broken links, under construction pages, incomplete text, graphics that aren't loading properly, etc. Indexers are very busy, once they see a site which has problems they will click to the next entry on their list and your hard work is to no avail.

6. Be prepared with the proper marketing materials for this type of a campaign, including a working title for your site which is 6-8 words, several groups of keywords that are separated by commas and spaces of varying lengths, approx 10-20 and 30-75 keywords, and a longer description of your site which can be one to two sentences.

7. Part of the required expertise involved in this process is in the actual category selection - carefully select which category or categories where you think your site fits by looking at others in this category to determine if you fit into this classification.

8. Be aware we are seeing a shift to fee-based submissions to shortcut the process - Yahoo started the trend over a year ago, now LookSmart and other top tier Directories are starting to do the same. The tradeoff is of course minimizing time to market - we recommend using the commercial services to our clients.

9. Want to know if this process has actually done anything for you? Check your log files or web site analysis software and look at where your traffic is coming from.

10. If you are getting significant traffic from a small list of Directories you may want to go back to their web site and pay for their premium listing services to drive more traffic. These enhanced listings services typically enable you to bold your listing or add graphical content which enhances the textual description, usually only for a few hundred dollars per year.

About The Author

Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc., http://www.intelective.com a results-driven marketing services company providing proprietary services to clients encompassing startups to public companies.

[email protected]

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Chicago Tribune

90-year-old St. James Catholic School building to be demolished, clearing way for renovation
Chicago Tribune
With the exception of Trustee Thomas Glasgow, board members denied Foley's request during a meeting Tuesday, prompting Foley to question why the church is required to pay for the traffic signal near their property when officials waive similar fees for ...


NorthJersey.com

Commute: Traffic building at the GWB, Lincoln Tunnel and Holland Tunnel
NorthJersey.com
A new governor, return of the Women's March, Martha Stewart and Dennis Miller - all in "7 things to know this week in New Jersey." John C. Ensslin. 636341790620854297-062617-tracks-04.JPG. A NJ Transit train enters Penn Station crossing over the area ...


New York Times

Where Amazon May Build Its New Headquarters
New York Times
Transit: Chicago has some of the nation's worst traffic. But officials boast that its extensive subway and commuter rail system runs far more efficiently than networks in many major cities. O'Hare International Airport is one of the busiest airports in ...
4 detained after SWAT surrounds Dayton apartment buildingWHIO
Amazon announces candidate cities for HQ2 - Amazon.comAmazon.com
Amazon Announces Candidates for HQ2 - Amazon - Press Room - Press ReleaseAmazon - Press Room - Press Release

all 1,119 news articles »

Wednesday's traffic: Car crashes into building in south Colorado Springs
Colorado Springs Gazette
7 a.m. - A crash on westbound Briargate Parkway at North Powers Boulevard is slowing down traffic in northeast Colorado Springs, according to Colorado Springs Traffic. 6:43 a.m. - A crash was reported on westbound Fountain Boulevard at South Academy ...

and more »

Chicago Sun-Times

Holy Name development wins local alderman's approval, thanks to ...
Chicago Sun-Times
Ald. Brian Hopkins is leaning toward backing the development, in part because a project to improve Chicago Avenue traffic flow is part of the plan.

and more »

WABC-TV

Traffic building at LaGuardia Airport as holiday travel begins
WABC-TV
People heading into LaGuardia Airport were suffering heavy delays due to an accident at Terminal B. Some travelers took to social media while waiting in traffic, some even admitting to getting out of their vehicles and walking to the gates from the ...

and more »

Editorial: Build infrastructure to guide kayakers
Traverse City Record Eagle
Paddle traffic has been increasing along the in-town portion of the river, partly because water lovers have discovered the short-commute joy of paddling through downtown, but also because several watercraft rental businesses have sprung up to support ...


Valley News

City Considers Quail Hollow Proposal
Valley News
West Lebanon — City zoning officials say they'll need more information from developers before signing off on plans to build a 40-unit apartment building at Quail Hollow Senior Living Community. Members of the Lebanon Zoning Board on Tuesday said they ...


Letter: We need more traffic relief
The Columbian
... starting from I-5, south of Woodland, crossing close to the mouth of the Lewis River to Oregon and joining Highway 30 at the community of McNulty, south of St. Helens. Highway 30 could be widened without much displacement. And near Cornelius Pass a ...


The Spokesman-Review

Getting There: New traffic lane coming to Indian Trail
The Spokesman-Review
The thinking is that you can't build your way out of traffic. Roads cause traffic. Building more roads causes more traffic. Like all good economic theory, the phenomenon is backed by data. In 2009, two economists from the University of Toronto and the ...

Google News

Finding Quality Link Partners

Every webmaster knows the importance of incoming links to a... Read More

My Top 12 Web Site Marketing Strategies - Part 2

Part 27. Ezine Ads - create an ad for your... Read More

Finding Keywords to Build Your Web Site Traffic

What are web site keywords and how do I go... Read More

Using a Link Stategy to Promote Your Website

One of the most important steps you can take in... Read More

How to Get Targeted Search Engine Traffic Quickly

Here's the "How-To-Do-It Guide" for driving search engine traffic right... Read More

How to Keep Your Listings From Dropping Out of Sight

As a home business, one of the ways you probably... Read More

How to Exchange Links With Other Sites

As a result of search engine changes, linking with other... Read More

Reciprocal Linking Techniques

Building a successful web site is a process that works... Read More

No Follow Illustrates Need For Good Linking Plan

The blog explosion created a great opportunity for savvy marketers--they... Read More

Ethical Link Exchange, You be the Judge

Webmasters understand that quality and relevant inbound links can increase... Read More

John Reeses Top Traffic Secrets!

Track all sources of traffic generation.John Reese stresses the need... Read More

12 Free Ways to Cause Traffic at Your Site

There are many easy ways to get your name out... Read More

The Swank Meter - What Does Hilary Swank Have to Do With Page Rank?

Recently the wife and I were watching Million Dollar Baby.... Read More

How To Get Web Site Traffic

Web site traffic is essential to having a thriving online... Read More

Optimizing Your Dead Links!

I have been reading, with great interest, all the online... Read More

Keeping Track of Your Link Exchanges

All of us want to increase traffic to our web... Read More

20 Easy Ways To Get People To Link To Your Web Site

First off all let's define what is a link exchange?... Read More

The Best Traffic Secret I Ever Learned

If you could get high quality traffic that would grow... Read More

7 Great Tips on Driving Targeted Traffic to Your Website

We all need traffic. It's the life-blood of an online... Read More

7 Ways To Get More Repeat Traffic To Your Site

1. Make all or part of your site into a... Read More

Free Traffic Course - Day 3

This is the 3rd day of "Free Traffic Course".This day... Read More

10 Ways To Have People Keep On Coming Back To Your Site

1: Original and Fresh Content Present your visitors content they... Read More

The Traffic Generation Breakthrough That Will Blow Your Mind

Does anyone really enjoy the tedium of spending hours upon... Read More

Your Traffic Building Checklist: 15 Ways to Get More Visitors Who Are Ready to Buy (Part 2)

>When many of my clients first come to me for... Read More

Ultimately Increase Your Traffic & Profits

By doing one thing solve other people's problems.That's it this... Read More