Power Packed Linking Strategies - Part Two > NetSparsh

Home
>
Traffic Building
>
Power Packed Linking Strategies - Part Two

Power Packed Linking Strategies - Part Two

The keyword marketing guide to a linking strategy that packs real punching power.

This is the second in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you.

Link strategy number one: The Front Page Link Swap.

The most important page on your site is naturally the home page and as this is the page that is most often pointed to by internal and external links this is the page that carries the most "linking power". This is more usually called "page rank" (Google) or "Yahoo Web rank" (Yahoo).

Important note: If you are promoting an e-book, guide, tutorial or you are using a similar marketing technique then you should make your links come back to the promotional page and not your home page. As this is the page that you will want to go out and compete for you in the search engines.

The way that linking algorithms is of course a closely guarded secret, however it's known that the more links that you have on a page the less "linking power" is assigned to each link on the page. Thus a links page with 75 links on it is going to give little benefit in link boost and also a small amount of traffic, it is after all competing with 74 other links.

This is where the front page link swap is such a powerful strategy.

By swapping a link from your homepage with a link from another site of equal or greater linking power you are getting a far bigger return in terms of both the link value and traffic than you would for exchanging links on a buried links page.

The downside is that to find willing and co operative webmasters to do the exchange is very time consuming.

Just as you would in your regular business dealings you should make time to seek out potential front page link swap partners. The traffic rewards will really pay dividends.

Link strategy number two. The One Way Directory Link.

As the power of the link goes up as more and more search engines use it as a method of ranking sites so directories are cashing in on a charge to be listed. What was once a free resource has now become an expensive link gathering exercise.

Still the most important free directory entry is http://www.dmoz.org but these days the waiting list seems to be forever. Seek out directories and place your links at every opportunity. Industry portals are a great linking source.

Link strategy number three. The Strategic Article Link.

This type of link packs the biggest punch of all.

Writing an article on your favourite subject can give you many benefits not least in credibility and giving you recognition as an authority on your chosen subject. It is by far the best way of gaining links and traffic to your site.

The technique is to write an article of five to six hundred words on a subject that you are knowledgeable about. Get several of your trusted friends to proof read and contribute and then refine it into a readable style.

Remember that writing for the web is totally different than writing for other media types. Surfing is a solitary experience for most and it's important that you capture your reader's attention and imagination.

For this type of article don't worry about stuffing it with keywords in your page title and headings, you are not writing for search engines. The aim is to make a highly readable piece that will be distributed throughout all of the websites related to your subject matter in your industry.

So you can't write? It's well worth your while to hunt around and find a good copywriter that you can work with. The return on investment is 1000 times what you would ever get from advertising in your local rag.

About The Author

Tony Cooper is the Internet Marketing manager at http://www.keywordmarketing.com Building web sites that achieve tangible and accountable results.

tony@keywordmarketing.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

West Fargo Pioneer
Kilbourne aims to lessen impact on downtown traffic while building Block 9 tower
West Fargo Pioneer
He stressed Kilbourne's plans to minimize the impact on downtown traffic, especially on Broadway, as well as the general contractor McGough Construction's experience building in tight urban environments. Groundbreaking has been a long time coming for ...

and more »

Somerset Live
Live: Traffic building on A358 near A303 after reports of collision involving bin lorry
Somerset Live
Email Jillian MacMath at jillian.macmath@reachplc.com with your photos and traffic updates, if it's safe and legal to do so. To keep up to date with our latest news, follow us on Facebook and Twitter. You can find our Bath Facebook page here or ...

GeekWire
Report: Amazon underestimated traffic demands for Prime Day, scrambled to add servers in hopes of fixing widespread ...
GeekWire
CNBC reported Thursday that it obtained internal documents of Amazon engineers discussing what to do shortly after the official launch of Prime Day at noon PT Monday, as traffic began to overwhelm the site and cause issues with product searches and ...
Internal documents show how Amazon scrambled to fix Prime Day glitchesCNBC
Amazon - Press Room - Press Release - Investor Relations SolutionsInvestor Relations Solutions

all 196 news articles »

TriStateHomepage.com
Businesses, drivers say Green Street traffic is dangerous
TriStateHomepage.com
"We've had a few cars go through the fronts of buildings and we've had a semi or two go through a front of a building," Wilkerson says. In a few hours, he'll have O'Reilly Auto Parts patched up. But that doesn't change traffic on Green Street. Just ...

KTUU.com
Traffic backed up on Sterling Highway following truck crash
KTUU.com
They've got now, flaggers directing traffic, so they're letting people go one way across the area at the moment," Willman told KTUU. "So traffic is slowly moving, but southbound lane is backed up all the way to the Cooper Bridge, and building right now ...

and more »

NewsChannel5.com
Building To Be Imploded In Downtown Nashville
NewsChannel5.com
According to representatives with the demolition company, the building has been partially demolished over the last few months. Saturday's implosion is an effort to reduce further community disruption and to prevent future traffic congestion from ...

and more »

Minneapolis Star Tribune
Wednesday traffic: Congestion building in north metro
Minneapolis Star Tribune
Traffic is also getting heavy on eastbound I-94 from St. Michael down to the Fish Lake Interchange in Maple Grove and on westbound I-494 from Cedar Avenue to Portland Avenue. Over in St. Paul, a line up is forming on northbound Hwy. 52 approaching I-94.

Atlanta Journal Constitution
LIVE WEATHER-TRAFFIC: Heavy rain could continue in Atlanta; bulk of storms moving south
Atlanta Journal Constitution
ORIGINAL STORY: Storms have begun to build in far North Georgia and the north metro Atlanta area, Channel 2 Action News reported. The storms are only supposed to get stronger and cover more of North Georgia as the afternoon progresses. The good ...

Futurism
China Is Investing In Its Own Hyperloop To Clear Its Crowded Highways
Futurism
Building a hyperloop is expensive. This latest investment hints at just how expensive just a single system could be in the end. But providing high-speed alternatives to car-based transport is only one of many ways to deal with the gridlock and traffic ...

and more »

Minneapolis Star Tribune
Tuesday traffic: Congestion building on I-35, I-94 in Minneapolis
Minneapolis Star Tribune
A wreck on southbound Hwy. 169 at 49th Avenue in New Hope is having a minimal impact on the traffic flow. Elsewhere at 7 a.m., congestion is building on eastbound Hwy. 10 from Anoka over to Round Lake Boulevard in Coon Rapids, eastbound I-94 from ...

Google News

Power Packed Linking Strategies - Part Two

Traffic Building Traffic Building