Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Power Packed Linking Strategies - Part Two > NetSparsh - Viral Content you Love & Share

Power Packed Linking Strategies - Part Two

The keyword marketing guide to a linking strategy that packs real punching power.

This is the second in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you.

Link strategy number one: The Front Page Link Swap.

The most important page on your site is naturally the home page and as this is the page that is most often pointed to by internal and external links this is the page that carries the most "linking power". This is more usually called "page rank" (Google) or "Yahoo Web rank" (Yahoo).

Important note: If you are promoting an e-book, guide, tutorial or you are using a similar marketing technique then you should make your links come back to the promotional page and not your home page. As this is the page that you will want to go out and compete for you in the search engines.

The way that linking algorithms is of course a closely guarded secret, however it's known that the more links that you have on a page the less "linking power" is assigned to each link on the page. Thus a links page with 75 links on it is going to give little benefit in link boost and also a small amount of traffic, it is after all competing with 74 other links.

This is where the front page link swap is such a powerful strategy.

By swapping a link from your homepage with a link from another site of equal or greater linking power you are getting a far bigger return in terms of both the link value and traffic than you would for exchanging links on a buried links page.

The downside is that to find willing and co operative webmasters to do the exchange is very time consuming.

Just as you would in your regular business dealings you should make time to seek out potential front page link swap partners. The traffic rewards will really pay dividends.

Link strategy number two. The One Way Directory Link.

As the power of the link goes up as more and more search engines use it as a method of ranking sites so directories are cashing in on a charge to be listed. What was once a free resource has now become an expensive link gathering exercise.

Still the most important free directory entry is http://www.dmoz.org but these days the waiting list seems to be forever. Seek out directories and place your links at every opportunity. Industry portals are a great linking source.

Link strategy number three. The Strategic Article Link.

This type of link packs the biggest punch of all.

Writing an article on your favourite subject can give you many benefits not least in credibility and giving you recognition as an authority on your chosen subject. It is by far the best way of gaining links and traffic to your site.

The technique is to write an article of five to six hundred words on a subject that you are knowledgeable about. Get several of your trusted friends to proof read and contribute and then refine it into a readable style.

Remember that writing for the web is totally different than writing for other media types. Surfing is a solitary experience for most and it's important that you capture your reader's attention and imagination.

For this type of article don't worry about stuffing it with keywords in your page title and headings, you are not writing for search engines. The aim is to make a highly readable piece that will be distributed throughout all of the websites related to your subject matter in your industry.

So you can't write? It's well worth your while to hunt around and find a good copywriter that you can work with. The return on investment is 1000 times what you would ever get from advertising in your local rag.

About The Author

Tony Cooper is the Internet Marketing manager at http://www.keywordmarketing.com Building web sites that achieve tangible and accountable results.

tony@keywordmarketing.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

West Fargo Pioneer

Kilbourne aims to lessen impact on downtown traffic while building Block 9 tower
West Fargo Pioneer
He stressed Kilbourne's plans to minimize the impact on downtown traffic, especially on Broadway, as well as the general contractor McGough Construction's experience building in tight urban environments. Groundbreaking has been a long time coming for ...

and more »

Somerset Live

Live: Traffic building on A358 near A303 after reports of collision involving bin lorry
Somerset Live
Email Jillian MacMath at jillian.macmath@reachplc.com with your photos and traffic updates, if it's safe and legal to do so. To keep up to date with our latest news, follow us on Facebook and Twitter. You can find our Bath Facebook page here or ...


GeekWire

Report: Amazon underestimated traffic demands for Prime Day, scrambled to add servers in hopes of fixing widespread ...
GeekWire
CNBC reported Thursday that it obtained internal documents of Amazon engineers discussing what to do shortly after the official launch of Prime Day at noon PT Monday, as traffic began to overwhelm the site and cause issues with product searches and ...
Internal documents show how Amazon scrambled to fix Prime Day glitchesCNBC
Amazon - Press Room - Press Release - Investor Relations SolutionsInvestor Relations Solutions

all 196 news articles »

TriStateHomepage.com

Businesses, drivers say Green Street traffic is dangerous
TriStateHomepage.com
"We've had a few cars go through the fronts of buildings and we've had a semi or two go through a front of a building," Wilkerson says. In a few hours, he'll have O'Reilly Auto Parts patched up. But that doesn't change traffic on Green Street. Just ...


KTUU.com

Traffic backed up on Sterling Highway following truck crash
KTUU.com
They've got now, flaggers directing traffic, so they're letting people go one way across the area at the moment," Willman told KTUU. "So traffic is slowly moving, but southbound lane is backed up all the way to the Cooper Bridge, and building right now ...

and more »

NewsChannel5.com

Building To Be Imploded In Downtown Nashville
NewsChannel5.com
According to representatives with the demolition company, the building has been partially demolished over the last few months. Saturday's implosion is an effort to reduce further community disruption and to prevent future traffic congestion from ...

and more »

Minneapolis Star Tribune

Wednesday traffic: Congestion building in north metro
Minneapolis Star Tribune
Traffic is also getting heavy on eastbound I-94 from St. Michael down to the Fish Lake Interchange in Maple Grove and on westbound I-494 from Cedar Avenue to Portland Avenue. Over in St. Paul, a line up is forming on northbound Hwy. 52 approaching I-94.


Atlanta Journal Constitution

LIVE WEATHER-TRAFFIC: Heavy rain could continue in Atlanta; bulk of storms moving south
Atlanta Journal Constitution
ORIGINAL STORY: Storms have begun to build in far North Georgia and the north metro Atlanta area, Channel 2 Action News reported. The storms are only supposed to get stronger and cover more of North Georgia as the afternoon progresses. The good ...


Futurism

China Is Investing In Its Own Hyperloop To Clear Its Crowded Highways
Futurism
Building a hyperloop is expensive. This latest investment hints at just how expensive just a single system could be in the end. But providing high-speed alternatives to car-based transport is only one of many ways to deal with the gridlock and traffic ...

and more »

Minneapolis Star Tribune

Tuesday traffic: Congestion building on I-35, I-94 in Minneapolis
Minneapolis Star Tribune
A wreck on southbound Hwy. 169 at 49th Avenue in New Hope is having a minimal impact on the traffic flow. Elsewhere at 7 a.m., congestion is building on eastbound Hwy. 10 from Anoka over to Round Lake Boulevard in Coon Rapids, eastbound I-94 from ...

Google News

15 Link Exchange Tips

Establishing inbound links through reciprocal link exchanges is a very... Read More

Ultimately Increase Your Traffic & Profits

By doing one thing solve other people's problems.That's it this... Read More

Marketing Tourism Online, Part Two: Attracting Visitors to your Website

This is part two of an article series which will... Read More

Generating Traffic On A Budget

Most webmasters keep their prized web traffic generating systems to... Read More

The Only Traffic Secret Youll Ever Need For Your Home Based Business

So what is this all important secret? It can generate... Read More

Triple Your Traffic with Top Keyword Strategies

Although the topic of keyword strategy and selection may appear... Read More

Planning For Your Websites Future- Get Search Engine Traffic

Five tips to effectively schedule your content.In order to get... Read More

Increase Online Traffic - What NOT To Do

Since everyone is so obsessed with ways to increase our... Read More

Link Building Strategies

Well, an effective link building strategy is not building some... Read More

25 Common Link Exchange & Search Engine Terms

In today's world of website promotion and traffic building, a... Read More

Where Do You Get Quality Content?

There are three main sources for you to get the... Read More

How to Get Targeted Search Engine Traffic Quickly

Here's the "How-To-Do-It Guide" for driving search engine traffic right... Read More

Search Engine Submissions That Boost Link Popularity!

"Submit to 10,000 Search Engines" or "Submit to over 200,000... Read More

If You Dont Like The Weather...Just Wait For 10 Minutes

This old saying which addresses the variability of the weather... Read More

Use Free Articles To Create High Quality Backlinks Part I

Nowadays, we have created numerous methods so as to bring... Read More

Increase Online Traffic with Directory Listings

Some of the best advertising available online would be getting... Read More

Higher Website Traffic Conversion Made Easy

In 1993, on a moon lit, warm summer night, I... Read More

Link Swapping - There IS A Better Way

Do you ever wonder what the point is in spending... Read More

Get More Visitors to your Website using Free Traffic Exchanges

Trying to get traffic to your new website or to... Read More

Why Getting More Traffic is the Biggest Mistake Web Owners Make

Want to know the #1 misconception among Internet marketers and... Read More

TARGET PRACTICE - Generating The Website Traffic That Matters

But a mere increase in the volume of website traffic... Read More

Thinking of Buying Hits To Your Website? Think Again!

Online marketing is an area where you can find a... Read More

How to Increase Link Popularity

Link Popularity refers to the number of links coming from... Read More

Traffic Building - Understanding the Basics

So, you've spent hundreds of thousands on a state-of-the-art website.... Read More

How To Triple Your Banner Click-Through-Rates

Have you noticed that your banner ads rarely get clicked... Read More