How To Triple Your Banner Click-Through-Rates

Have you noticed that your banner ads rarely get clicked on? Banner ads used to be a very effective method of advertising, but the web has become bloated with banner after banner. As a result they're largely ignored today.

But did you know there is a simple and effective way to get people to click on your banners?

The click-through-rates of text links is roughly 4 times that of banner ads. Text links tend to give a prospective customer more useful information about the link and less hype. And with a text link you avoid the headaches that you get when staring at flashing banners.

Of course the main problem with text links is that most banner exchange programs and sites that sell advertising use banners. So to advertise on most sites you have to have a standard 468 x 60 pixel banner to use in your ad campaigns.

This poses a dilemma for advertisers but there is a simple solution: Make your banners look like text links!

The process of creating banners of this type is a very simple one, but there are several steps involved:

1 - Create a regular text link in HTML. You can use any background color that you wish, but do keep in mind that a white back-ground will blend in with most web sites and your banner will appear more like a regular text link.

Now preview the link in your HTML editor or your web browser.

2 - When the link looks exactly the way you want it to look, simply press the "Print Screen" button on your keyboard. This copies the contents of the screen (including your text link) to the Windows clipboard.

3 - Open up the Windows "Paint" program. You'll find it under "Accessories" on the "Start menu".

4 - Click "Edit" and then click "Paste".

5 - You'll now see the screen shot that you made with the "Print Screen" key. Save this as a JPEG image:

On the "File" menu, click "Save As". Type a name for the new image in the "File Name" box. In the "Save As Type" drop-down box, select JPEG. Now click "Save". You now a JPEG image of the screen shot that you took with the text link in it.

6 - Open the image in your favorite photo editor (I use MGI PhotoSuite). Carefully crop the image around the text link until it measures exactly 468 x 60 pixels. If you need other banner sizes (buttons or skyscrapers for instance), simply crop your image to the size needed.

You now have a banner ad that looks like a text link! Use this for your ads and banner exchange campaigns and enjoy a much higher click-through-rate than you would receive with traditional banners!

About The Author

© 2003 Rick Rouse, Tek18.COM Rick Rouse is the owner of Tek18.COM. He has written several articles and ebooks about search engine optimization and web site traffic-building. Visit his web site: http://www.tek18.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Atlanta Journal Constitution

Easter, spring break traffic building on Atlanta roads
Atlanta Journal Constitution
By early afternoon Friday, interstate highways and key roads throughout metro Atlanta already were heavy with traffic. Easter weekend and spring break getaway combined will have that effect. TRAVEL ADVISORY: Spring Break Delays: I-75/sb through Clayton ...


The Bozeman Daily Chronicle

Thoughtful approach can ease Bozeman's traffic congestion
The Bozeman Daily Chronicle
For tangible evidence of Bozeman's growth, look no further than North 19th Avenue's bumper-to-bumper, rush-hour traffic. With Bozeman's population expected to double by 2050, we need to act now to reduce congestion or we condemn ourselves to ever ...


amNY

More Vision Zero traffic safety initiatives needed in the Bronx after deadly crashes, advocates say
amNY
Earlier in the day, Anton Pecovic, 51, was driving under the influence of alcohol in a gray 2003 Mercedes-Benz when witnesses said he ran a red light and slammed into a 2017 Nissan SUV, which spun and struck a building at 900 Morris Park Ave ...


City of Round Rock

Stagecoach Inn relocation set to take place this weekend
City of Round Rock
A historic move will cause temporary road closures along Chisholm Trail and RM 620 this weekend. Some street closures could begin as early as Friday morning as crews begin the relocation process of the former Stagecoach Inn, a historic structure at 901 ...

and more »

Miami Herald

Building Kendall a toll expressway: Traffic relief or 'Band-aid over a gaping wound?'
Miami Herald
One Kendall resident after another rose from their seats at the high school auditorium to tell Miami-Dade's mayor they support a new toll highway running for 14 miles alongside their community — anything to free them from the clogged neighborhood ...


NBC 5 Dallas-Fort Worth

Big Changes to Address Gridlock on Fort Worth's West 7th
NBC 5 Dallas-Fort Worth
The plan will make several streets one-way to improve traffic flow, build new sidewalks, and install parking meters along the streets. The price will vary -- $1 per hour during the day and $2.50 at night. Bar owners are signing a year-long deal for ...

and more »

KEPR 19

Washington Traffic Safety Commission hosts conference in Kennewick, improving road safety
KEPR 19
Washington's traffic safety commission is leading statewide efforts to save lives and prevent injuries on our roads. Washington's second Traffic Safety Conference at the Three Rivers Convention Center is building partnerships across public, private and ...

and more »

Sunbury Daily Item

Mahoning traffic drives officials' safety concerns
Sunbury Daily Item
Scott admitted there is no silver bullet to resolve the traffic issues. "It's a myriad of options we should employ, including making sure we improve safety along the road, including lighting and pedestrian lanes, remove vehicles not appropriate to it ...


Chain Store Age

Amazon widens its web traffic gap with Walmart
Chain Store Age
“Amazon understands the paramount importance of partners. In building out its affiliate program, Amazon ensures that it offers appropriate rewards to referring sites that send traffic that converts into sales,” said Daniel Sevitt, content marketing ...

and more »

Truck traffic about to get much busier on Mamont Road in Murrysville ...
Tribune-Review
Expansion of a Dominion Energy compressor station in Murrysville will begin May 1, and truck traffic associated with the expansion will begin using a 1.5-mile ...

and more »
Google News

Costly Link Exchange Mistakes and How to Avoid Them

When you are trying to promote your website, you want... Read More

Three Way Links, The Silver Bullet of Inbound links

I am not going to bore you by loading this... Read More

5 Free Ways to Increase your Website Traffic

I don't know about you, but when I first entered... Read More

Combine Links with Quality Resources and Youre on a Winner

There are 1001 ways to drive traffic to your websites.I... Read More

Targeted Traffic to Your Mini-Site

Generating traffic for your mini-sites is the challenge.Search engines look... Read More

How To Turning Your Online Visitors Traffic Into Buyers/Customers Traffic?

Overview:Many leading search engines and b2b web sites offering online... Read More

Simple Steps to Increase Traffic to Your Website

Every website owner wants their website to be popular; some... Read More

Effective & In-effective Ways To Add Banners:

Do you have your own site? Do you have any... Read More

12 Free Ways to Cause Traffic at Your Site

There are many easy ways to get your name out... Read More

Triple Your Traffic with Top Keyword Strategies

Although the topic of keyword strategy and selection may appear... Read More

Utilizing Award Sites for Your Benefit

Why Award Sites?Award sites are, in essence, directories that hand... Read More

Yahoo Drops Google: How To Flood Your Site With Traffic In The Next 48 Hours

It official Yahoo has dropped Google and will be using... Read More

Using Free Publicity to Build Your Web Site Links and Traffic

So, you have a great product or service, yet your... Read More

Greetings! From the Island Outlaw:

I just had to get into the fray! I'm new... Read More

Links Exchange ? a Hazardous Business?

So we gather in all the relevant information we can... Read More

3 Ways To Swarm Your Website With Highly Targeted Traffic For FREE!

Targeted website traffic is the lifeblood of any website looking... Read More

Profiting From Mistakes

For many years now, getting traffic from search engines when... Read More

The Basics of Asking for a Reciprocal Link

Asking another webmaster for a reciprocal link is standard practice... Read More

The Need For A Website Emetrics Audit Before Major Design Changes

So you have decided on a design makeover for the... Read More

How To Generate Targeted Traffic...and Cash In On It.

We all know that generating traffic to your site is... Read More

Web Site Marketing: 10 Volcanic Ways To Erupt Your Website Sales

Do you want to pump up sales at your website?If... Read More

Link Swapping - There IS A Better Way

Do you ever wonder what the point is in spending... Read More

Increase Online Traffic with Directory Listings

Some of the best advertising available online would be getting... Read More

Steer Clear of the Internet Traffic Jam

Yesterday, I got stuck in a traffic jam. It wasn't... Read More

Generating More Traffic to Your Website

Are you looking for an effective way to generate more... Read More