Traffic vs. Quality Traffic and Hit Conversion

Webmasters often worry about traffic, they think that if they don't get enough they aren't going to make any money. There is a little truth to that, but more importantly is getting good quality traffic.

There are many companies who send exit traffic from different websites, or bulk traffic, you know the type of service, we guarantee you 10,000 hits a week or however much you want to pay for. But really, what good are they? You get a bunch of traffic from sites users who didn't "want" to go to your website, they just got tricked or forced to go to it.

The most important part of getting conversions and sales is quality traffic. If you have 100 hits a day, and a 5% conversion rate you are going to do a whole lot better than the person who gets 10,000 hits a day with an almost nil conversion rate. In addition, it's going to cost you in the long run to pay for additional bandwidth or hosting fees to cover the garbage traffic.

If you want to develop a strong and loyal customer base, you are going to need to put quality content online, you are going to need to get in touch with similar websites, and get listed on search engines with keywords that are relevant to your website. If you are going to exchange links, or try to recruit webmasters to link to your website, get sites that are similar in nature.

As you build your website, try to be aware of the content of each page, are you keeping a theme going? Try to gear your website to one general topic, health, relationships, computers, try to specialize, so when you do get good traffic coming in, they will find your website a useful resource, not just a spattering of "stuff" with no real direction or aim.

Most search engines now are very interested in quality content, they want the people searching to find good websites with relevant information in regards to their web search queries, if you can be that relevant site then your sales and conversions will do far better than your competitor.

The true key to running a great website is this: Provide a useful website that real people will want to read.

Build your website for people, not for the search engine robots. I'm not saying to ignore your meta tags, titles, and various other little great tidbits of information, but you should be more concerned about how a human will view your website, after all, they will be the ones buying or clicking, not the robots.

Ken Dennis
http://KenDennis-RSS.homeip.net/

In The News:


TAPinto.net

Montclair Planning Bd. Rejects Lorraine Ave. Development, Amid ...
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MONTCLAIR, NJ - Multiple residents living in Upper Montclair spoke during Monday night's planning board meeting to express concerns to the planning board.

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Greenwich Time

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They worry about its size and potential impact on traffic at the frequently clogged entrance to the village. Haslun mentioned that the traffic on Sound Beach Avenue would actually decrease with the apartment building there instead of the current ...


WCVB Boston

Woman reverses car into traffic, takes off and slams into building ...
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Police said the woman put the car in reverse and struck a vehicle behind her. She then took off speeding and crashed into a building.

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The Island Now

North Hills residents concerned about potential traffic caused by incoming office building
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A dozen residents from the Gates Community in North Hills expressed concern on Wednesday about potential traffic congestion that they said may result from the incoming Dealertrack Technologies office building, North Hills Mayor Marvin Natiss said.


Financial Times

Building new roads makes traffic worse, say campaigners
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New roads in England not only fail to ease congestion and benefit local economies but worsen traffic, countryside campaigners warn. Road-building also "obliterates" rural views and harms nature, the Campaign to Protect Rural England says. Its study of ...
New roads cause traffic not economic growth, says CPREFinancial Times
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New roads increase traffic rather than ease it, says the Campaign to ...City A.M.

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WTOP

Reagan National changes start with traffic issues | WTOP
WTOP
A $1 billion overhaul of key parts of Reagan National Airport will include checkpoints and a terminal. But the construction comes with some traffic changes.

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Daily Press

New CNU apartments could have 'significant' traffic impact, city says
Daily Press
Christopher Newport University's plan to construct a residential building that would house 220 seniors will likely have a "significant" impact on traffic in the area, according to Newport News' planning department. The application for Shenandoah River ...


WTVD-TV

Wake Forest bridge-building project could slow traffic
WTVD-TV
The town is in the process of installing large pedestrian bridges for a new greenway. There will be eight pedestrian bridges that are part of the Wake Forest Smith and Sanford Creek greenway project. Stay on top of breaking news stories with the ABC11 ...


Journal Times

Smoke in Shoop Building shuts down traffic
Journal Times
RACINE — A report of smoke in the basement of the Shoop Building shut down traffic in Downtown Racine for about an hour shortly before noon on Thursday. Racine Fire dispatch received a report of smoke in the basement of the Shoop Building, 215 State ...


The News-Press

Building blitz awaits new traffic study
The News-Press
Lee County commissioners have given a consultant more time on a study to determine who pays the environmental costs of exploding development along Corkscrew Road. Commissioners have given the private consultant nine additional months to perform ...

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