Traffic vs. Quality Traffic and Hit Conversion

Webmasters often worry about traffic, they think that if they don't get enough they aren't going to make any money. There is a little truth to that, but more importantly is getting good quality traffic.

There are many companies who send exit traffic from different websites, or bulk traffic, you know the type of service, we guarantee you 10,000 hits a week or however much you want to pay for. But really, what good are they? You get a bunch of traffic from sites users who didn't "want" to go to your website, they just got tricked or forced to go to it.

The most important part of getting conversions and sales is quality traffic. If you have 100 hits a day, and a 5% conversion rate you are going to do a whole lot better than the person who gets 10,000 hits a day with an almost nil conversion rate. In addition, it's going to cost you in the long run to pay for additional bandwidth or hosting fees to cover the garbage traffic.

If you want to develop a strong and loyal customer base, you are going to need to put quality content online, you are going to need to get in touch with similar websites, and get listed on search engines with keywords that are relevant to your website. If you are going to exchange links, or try to recruit webmasters to link to your website, get sites that are similar in nature.

As you build your website, try to be aware of the content of each page, are you keeping a theme going? Try to gear your website to one general topic, health, relationships, computers, try to specialize, so when you do get good traffic coming in, they will find your website a useful resource, not just a spattering of "stuff" with no real direction or aim.

Most search engines now are very interested in quality content, they want the people searching to find good websites with relevant information in regards to their web search queries, if you can be that relevant site then your sales and conversions will do far better than your competitor.

The true key to running a great website is this: Provide a useful website that real people will want to read.

Build your website for people, not for the search engine robots. I'm not saying to ignore your meta tags, titles, and various other little great tidbits of information, but you should be more concerned about how a human will view your website, after all, they will be the ones buying or clicking, not the robots.

Ken Dennis
http://KenDennis-RSS.homeip.net/

In The News:


AL.com

Hurricane Irma: post-evacuation traffic building in Mobile
AL.com
Seen from the ninth floor of Mobile's Government Plaza, eastbound traffic on I-10 moves slowly but steadily toward the Wallace Tunnel on the morning of Tuesday, Sept. 12, 2017. Authorities attributed the high volume to the passage of Hurricane Irma, ...


Daily Press

A traffic jam leads to new life for old tobacco plant in York County
Daily Press
Marina Electrical Equipment bought the vacant Altria building to expand their business. From left, the company's president Bob Dively, Al Brooks, vice president operations, Kelly Treiber, vice president engineering and marketing. (Judith Lowery / Daily ...


TwinCities.com-Pioneer Press

Mendota Heights to study how Vikings traffic will affect local roads
TwinCities.com-Pioneer Press
In Eagan, the Vikings are building new team headquarters and an indoor training facility — called the Twin Cities Orthopedics Performance Center — in a commercial area east of Dodd Road and south of Interstate 494, the city's border with Mendota Heights.


Richland Source

Shelby addresses FAQs regarding new building proposal
Richland Source
The traffic issue was also brought up when discussing the proposed new football stadium. The current stadium only has 4 to 8 years of safe use left, and architects estimate a new athletic facility to cost $2.8 million that would be included in the ...


WPSD Local 6

City council plans road expansion for Pepsi plant in Marion, Illinois
WPSD Local 6
With Pepsi purchasing 16 acres of land to the west of the plant, the city is able to use that project to provide another route to enter and exit the Pepsi building. That will help ease traffic. ” They need room to the west to get their building and ...


MLive.com

Students protest racism, building name on University of Michigan ...
MLive.com
ANN ARBOR, MI - Black students at the University of Michigan stopped traffic in order to study in the middle of the road to protest racism on campus on the ...

and more »

Greenwich Time

Greenwich officials vote yes on Sheephill project
Greenwich Time
The commission also added a “look back” in the approval — to review traffic once the building is 85 percent occupied. Restrictions also include requiring the owners to bring tenants before Planning and Zoning before renting space to them to ensure ...
Unanimous Vote by P&Z on Sheephill Development Stuns CrowdGreenwich Free Press

all 3 news articles »

WIRED

'Freeways' Is a Mobile Game That Lets You Play Traffic Engineer ...
WIRED
The air sings with four-letter words. The iPad sits stoic as fingers poke, jab, and prod at its screen. Traffic engineering, it turns out, is a difficult job, even when ...

and more »

The Republic

Route into city to close: Work will block crossing on east side of bridge
The Republic
Columbus is partnering with the state and other entities to build a railroad overpass to bypass the State Road 46 and State Road 11 intersection, which includes a rail crossing, and to build a pretzel configuration so that traffic would not be impeded ...

and more »

New headquarters for Marbella traffic cops
RTN Newspaper
MARBELLA COUNCIL is giving the Guardia Civil traffic division a new building in Trapiche Norte. The town's Mayor, Angeles Muñoz, visited the facilities along with the Director General of Traffic, Gregorio Serrano, and the Councillor for Finance and ...

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