My Top 12 Web Site Marketing Strategies - Part 2

Part 2

7. Ezine Ads - create an ad for your product and find ezines that cater to your target market. Write several ads and track them until you find one that pulls well.

8. Signature file - include this all your online and offline correspondence. Set up your email client so that it does this automatically each time you send out an email. Include your name, who you are, what your business is about, a way to subscribe to your newsletter, your web site address and your email.

Link strategies

9. Write articles - ezine publishers are always looking for original content. You can include a link back to your web site in your signature file. If several ezine publishers (that may have thousands of subscribers) publish your article, you can get hundreds of links pointing back to your web site.

10. Reciprocal linking - get links from other sites that compliment yours. ie if you just offer web design and someone else offers search engine optimization you could exchange links with each other, thus adding to the quality of each of your sites.

11. Forums - offer your help to other forum participants then leave a link back to your site in your signature file. Popular forums are spidered regularly by the search engines, thus giving your site a link boost.

12. Offline marketing

Not all your customers are online. Market offline by including your web site information on all stationary ie letterhead, and business cards. Place ads in newspapers, trade publications, send out postcards, fliers and get involved in local organizations such as the Chamber of Commerce. You can even set up your own local club or be a guest speaker for others.

Continuously evaluate, test and refine your web site marketing strategies so that you can apply them to any product. These are the keys to building a successful online business.

Here are the 6 Web Site Marketing Strategies discussed in Part 1 of this article.

Herman Drost is the author of the popular ebook: 101 Highly Effective Strategies to Promote Your Web Site Subscribe to his "Marketing Tips" newsletter for more original articles at: [email protected]. You can read more of his in-depth articles at: http://www.isitebuild.com/articles

In The News:

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LA traffic routes remain unchanged | News  Overton County NewsWhen schools open for registration in Overton County on Friday, Aug. 2, last year's traffic routes will remain in place at Livingston Academy.
TRAFFIC: Parts of W. 37th Street, Jefferson Street closed for building demolition, seek alternate route  WSAV-TVParts of W. 37th Street and Jefferson Street are temporarily closed for emergency building demolition.
Military exercise will cause traffic disruptions today in Oromocto  CBC.caHighway 102 near Base Gagetown's North Gate will be intermittently closed between 8 a.m. until 2 p.m. Thursday for a military exercise.
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Motorway mayhem: Heavy traffic building throughout Auckland's motorway network  New Zealand HeraldA number of incidents around the city and people hitting the road are to blame.
Stop trying to solve traffic and start building great places  Brookings InstitutionHere is one of the biggest reasons we're stuck in traffic—and it signals a need for a new way to guide our future plans and investments.
Auckland traffic live: Traffic building on Auckland motorways  Stuff.co.nzTraffic is slow on the northwestern motorway after a truck breakdown near the Lincoln Rd over bridge.
Edinburgh LIVE traffic and weather updates – Bypass traffic building  Edinburgh LiveJoin us as we bring you all of the latest breaking news, up-to-the-minute traffic and sport from the capital.
Recap: 'Three-vehicle crash' on A55 causes long delays towards Chester  Cheshire LiveThe crash has happened on the eastbound carriageway of the road near Northop Hall.
Traffic building outside Twycross Zoo  Coventry TelegraphLong queues of traffic are building outside a popular visitor attraction as Bank Holiday fun-seekers look to make the most of the glorious sunshine. There have ...
Traffic building after car flips on A38 - live updates  Devon LiveReports suggest the road is at least partially blocked westbound.
Edinburgh LIVE traffic and weather updates - traffic building at Newbridge  Edinburgh LiveJoin us as we bring you all of the latest breaking news, up-to-the-minute traffic and sport from the capital.
Traffic building near Warwick bypass due to accident  Warwick CourierTraffic is building up near the Warwick bypass due to an accident.
Traffic building in Ellesmere Port following two-vehicle crash  Chester ChroniclePolice say the road remains open and there are no reports of serious injuries.
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