Traffic Genereation: The Number One Skill That Will Generate Cash Flow (Part 2 of 3)

If you're feeling a bit of confusion and frustration about how to get visitors to your website and generate more sales, I know exactly how you feel. I felt the same way until I stopped listening to every "big time" marketer that came along with the latest traffic generating trick.

You've got dozens of gurus vying for your attention and every one of them has the solution to all of your problems. Right? The proliferation of messages that promise a traffic explosion using new techniques can become overwhelming.

Time out.

Take a deep breath.

Sit back in your chair.

Relax.

Now, if you will focus your energy on a very short list of traffic generation strategies that actually DO work, and commit to continually improving your skills in these few areas, you will be amazed at what you can achieve... WILL achieve.

In part 1 of this article series, we discussed the fact that...

There are only 3 ways to get traffic to your website:

1) Buy it.
2) Borrow it.
3) Steal it.

Since #3 is not an option we're going to consider, that leaves us with "buy it" and "borrow it".

We also talked about the "Holy Grail" of web traffic. What is it? FREE TRAFFIC! I want it. You want it. Every disillusioned internet marketer wants it.

Here's the truth...

It's a myth.

It doesn't exist.

There is no such thing as free website traffic.

We'll resume our discussion where we left off...

Ezine advertising.

I'll spare you all of the details regarding conversion ratios, etc. since we've already covered that in part 1 of this series.

Ezine advertising is very much a viable way to pay for traffic, but don't use it until you've formulated a profitable ad in the PPC search engines. It's important that you know you have a winning ad before spending money on ezine advertising. Use something that's proven to get results.

Ezine ads can be purchased at reasonable rates and the cost will vary from one ezine to another depending on the newsletter's circulation, track record of producing sales and the exposure that you'll get.

By exposure, what I'm referring to is the type of ad that you buy. Your options typically include solo ads, top sponsor ads, middle sponsor ads, bottom sponsor ads and classified ads. A solo ad is sent in an email with no other distractions. You get all of the attention, and for this reason it's also the most expensive form of ezine advertising. Top sponsor ads allow you between 5 and 8 lines of copy and are included in regular ezine issues near the very beginning of the newsletter. Middle sponsor and bottom sponsor ads will be similar to top sponsor ads with the exception of the position within the newsletter. And lastly, classified ads are usually shown in groups near the end of a newsletter and are the lowest cost.

My personal opinion is not to advertise in ezines that you haven't subscribed to. If you're considering advertising in any particular ezine, subscribe to it and read it for a few weeks before spending any money there. That way you'll be able to get a feel for the value of the content, the kind of reader that will be interested in the publication and whether or not the advertising opportunity is a good one.

Here are a few sites where you can begin researching ezines that accept advertising:

http://www.gothrive.com/directory-of-ezines-lifetime
http://emailuniverse.com/
http://www.ezineadvertising.com
http://www.ezinehub.com
http://www.ezine-marketing.com
http://www.ezinewizard.com

There are only 2 ways to get traffic to your website:

1) Buy it.
2) Borrow it.

In part 3 of this series, we'll continue our thoughts on "(2) Borrow it" - traffic that is.

Copyright 2005 Ron Hutton

Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to "GoThrive Online", for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools... http://www.gothrive.com

In The News:

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Traffic building following incident on A55 | The Leader  LeaderLiveTRAFFIC is building on the A55 following a lane closure.
Traffic building on the A46 towards Lincoln after incident involving two vehicles  Newark AdvertiserTraffic is building on the A46 after an incident involving two vehicles.
Traffic building up on NSE, KL-Karak highway  New Straits TimesKUALA LUMPUR: Traffic on the nation's major thoroughfares was reported to be heavy as Malaysians head back to the Klang Valley after the Aidiladha holiday ...
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Live updates from A30 and A39 long delays due to holiday traffic  Cornwall LiveDrivers are being warned of long delays and stop-start traffic.
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‘Massive’ growth, traffic led to development of Tamaya Market  Jacksonville Daily RecordTamaya Market developers are taking advantage of the trade area at northeast Beach and Kernan boulevards, where demographics show almost 172,000 ...
San Jose senior housing faces backlash from neighbors  The Mercury NewsThe south San Jose proposal has drawn support from affordable housing advocates.
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Building In Lawrenceville Falls During Microburst  CBS PittsburghA building along Butler Street in Lawrenceville partially collapsed during heavy rains and winds that blew through the area Saturday night, KDKA's Bob Allen ...
Traffic building due to accident near Hatton  Warwick CourierTraffic is currently building around Hatton due to an accident.
Fires burn from Homer to Mat-Su, stalling traffic, as evacuees wait for news  Alaska Public Media NewsWildfires continue burning in some of Alaska's most populated areas, hindering transportation and endangering property all the way from Talkeetna to Homer.
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Hull Live: Breaking news, traffic and travel from Hull and East Yorkshire on August 21  Hull Daily MailWelcome to today's live news blog where you will find all the latest news, traffic, travel, sport and weather updates for Hull and East Yorkshire on Wednesday, ...
Live as thousands of Reading Festival fans arrive in town  GetReadingHuge numbers of people are expect to arrive on Thursday, August 22.
Traffic Builds as All Together Now Festival Finishes  KCLRThere are reports of traffic building again as music fans prepare to leave the All Together Now Festival after the Bank Holiday Weekend. There was criticism on ...
Fears that 30 new flats could lead to traffic problems on busy road  Dorset EchoTRAFFIC problems are likely to result if more than 30 flats are built on the site of two homes in Dorchester Road, Weymouth – according to…
Fort Worth installing traffic signals rather than roundabouts at 11 intersections  Community Impact NewspaperAt its Aug. 20 meeting, Fort Worth City Council approved installing traffic signals rather than roundabouts at 11 intersections in Northeast Fort Worth. A bond of ...
Vintage view shows glorious Derby street scene unspoilt by today's traffic  Derbyshire LiveThis view of Derby, which was taken more than a century ago, is remarkably unchanged to what we see today – except, of course, for the amount of traffic on the ...
Crumbling façade temporarily shuts down traffic in busy Brussels avenue  The Brussels TimesA busy avenue in Brussels had to be partially closed down to traffic and public transport on Thursday as parts of a building's crumbling façade risked falling.
Traffic delayed on Fort Road as blaze burns in abandoned building  Edmonton JournalEdmonton Fire Rescue responded to a report of a fire in an abandoned building near the intersection of Fort Road and 128 Avenue just after 4:30 a.m. Tuesday ...
A605 traffic: Road closed in both directions after four vehicle crash  Cambridgeshire LiveA crash involving four vehicles has blocked the A605 with queueing traffic building in both directions.
Proposed 12-story apartment tower in Eugene faces opposition over size, traffic  KVALEUGENE, Ore. - A proposed new apartment building may be taking the place of Cafe Yumm on Hilyard Street and East Broadway in Eugene. The development ...
Queuing traffic on the M56 heading away from Deeside following a collision  Deeside.comUpdate: Severe delays and queueing traffic due to earlier accident on M56 Eastbound from J12 A557 (Runcorn) to J11 A56 Chester Road (Preston Brook).
City of Paris seeks volunteers for Building, Traffic commissions  Paris NewsBoth the city's Building & Standards Commission and the Traffic Commission need volunteers to serve as commission members, City Clerk Janice Ellis said.
Park Place Outlet Mall proposal may be changing its approach amid traffic flow challenges  Tallahassee.comDevelopers said traffic coming off the Interstate 10 isn't viable for a "true outlet mall."
M25: Traffic building after car and lorry collision between Potters Bar and South Mimms | Hertfordshire traffic and motoring news  Welwyn Hatfield TimesA lane on the M25 has been closed anticlockwise by police after a lorry and a car were involved in a collision between Junction 24 for Potters Bar and Junction ...
Police stop traffic on A14 between Cambridge and Girton  Cambridgeshire LiveTraffic is said to be building back quite quickly in the area.
Traffic fears over Battle care home plan  Rye and Battle ObserverDevelopers have put forward plans to build a 70-bed care home near Battle.
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Dublin traffic LIVE as delays build due to collision, roadworks and parked cars blocking lane  Dublin LiveKeep up to date with the latest from around the capital.
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5 National Transport Policies to Build Thriving Cities  TheCityFix.comOver the past 50 years, transport planners have tended to focus on reducing congestion to improve people's mobility within cities. But increasing road…
Latest M25, M3, M23 and A3 traffic updates for hottest day of year - recap  Surrey LiveFollow the live blog below for the latest traffic updates for all the major motorway routes and key roads in Surrey. Weather forecasters predict that Thursday (July ...
North East news: Tyne Bridge closed on Friday night due to police incident  ChronicleLiveChronicleLive's breaking news *service* including Friday's traffic, travel, weather, sport and more covering Newcastle and the North East.
Traffic on A1 at Stamford facing queues and delays close to A6121 and A606 on northbound carriageway  Stamford MercuryVehicles are moving at 10mph on the A1 northbound between the A6121 Tinwell Road, the A606 Empingham Road and the village of Tickencote.
Fallen tree blocks both lanes of road | Latest Ipswich News  Ipswich StarA fallen tree has blocked both lanes of a stretch of road between Brantham and Stutton causing heavy tailbacks in the area.
A1 closed after three vehicle accident causing severe delays  Cambridgeshire LiveCongestion is reaching all the way to the Wittering turn off.
Five transport policies that could build thriving cities  EUROPP - European Politics and PolicyOne of the key roles of transport planners in large cities is to ensure that high levels of mobility are maintained while traffic congestion is kept to a minimum.
Palmetto hotel project gets votes for new deal. Traffic study still needed  Bradenton HeraldA hotel project can move forward in Palmetto as long as city staff approves a traffic study. The Community Redevelopment Agency board voted to approve a new ...
State seeks to fly over past traffic woes at new I-75 interchange in Pasco  Tampa Bay TimesDADE CITY — The state Department of Transportation is taking a new route to building the next highway interchange in Pasco County — all in. By doing so, it ...
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M5 traffic updates as deadly crash adds to 'very busy' Bristol Balloon Fiesta traffic  Somerset LiveA man has been declared dead at the scene of a M5 crash, which is expected to cause traffic delays on the motorway for some hours - which could affect those ...
Dover-Foxcroft traffic study kickoff meeting set for Sept. 19  observer-me.comDOVER-FOXCROFT — For years drivers and pedestrians in downtown Dover-Foxcroft have dealt with many issues, such as tractor trailer trucks needing to ...
Live M25 traffic updates as car towing caravan overturns causing 75 minute delays  Hertfordshire MercuryThere are 75 minute delays on the M25 after a car towing a caravan crashed. The incident happened on the anti-clockwise carriageway when the car overturned ...
M5 traffic: More than 80 miles of queues build ahead of weekend getaway - live updates  Somerset LiveThere are reports of "heavy traffic" spanning more than 80 miles on the M5 today (Friday, August 2) as the Friday getaway begins. Traffic monitoring *service*, Inrix ...
M25 traffic near Leatherhead due to broken down vehicles and lane closures - recap  Surrey LiveThere was heavy traffic on the M25 near both Leatherhead and Godstone due to two separate incidents that closed lanes on Wednesday afternoon (July 24).
Fourth Street closed ahead of Muskegon convention center construction  MLive.comMUSKEGON, MI – Construction on the $19.5 million downtown Muskegon convention center is slated to begin next week and city officials have closed Fourth ...
Sauchiehall Street in Glasgow closed to eastbound traffic due to ‘falling building debris’  The Scottish SunThe road has been blocked off at the St Georges Road and Newton Street junction.
All lanes back open on A55 between Dobshill and Ewloe following earlier collision  Deeside.comUpdate: Queueing traffic due to earlier accident on A55 North Wales Expressway Westbound from J35 A550 (Dobbs Hill) to J34 A494 (Ewloe). Lane one (of two)
Passenger Ferries to Martha's Vineyard See Spike in Traffic  The Vineyard Gazette - Martha's Vineyard NewsFoot traffic to Martha's Vineyard is well up on passenger ferries this summer, early numbers released this week by the Steamship Authority show.
Severe M25 traffic following two-car crash near M3 - recap  Surrey LiveTwo lanes of the M25 were closed due to a two-car crash between the M3 and Chertsey junctions on Sunday afternoon (August 11). Travel news *service* INRIX ...
Prince of Wales Road, Norwich, through the years - and what comes next? | Latest Norfolk and Suffolk News  Eastern Daily PressIt is the city's clubland and a well-trodden route to and from the train station. Lauren Cope looks at 150 years of Prince of Wales Road - and what will happen to it ...
Live M25 Dartford Crossing traffic updates after 'animals in the road' cause stop start queues  Kent LiveThere are stop-start queues on the QEII Bridge clockwise.
Multiple traffic restrictions in Derby this morning  Derbyshire LiveThere are *fresh* roadworks in the north and the west of the city.
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TRAFFIC: Parts of W. 37th Street, Jefferson Street closed for building demolition, seek alternate route  WSAV-TVParts of W. 37th Street and Jefferson Street are temporarily closed for emergency building demolition.
Revisions to traffic-stop policies aimed at building trust, reducing bias  WAVE 3LMPD's new traffic-stop policy is now in effect, and WAVE 3 News' safety and security expert shares some insight on what we can expect.
Google pays $1 billion for Yahoo buildings in Sunnyvale  KGO-TVSUNNYVALE, Calif. (KGO) -- The sign at 701 First Avenue in Sunnyvale may have the iconic purple Yahoo! moniker, but seven of those buildings now belong to ...
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Manila Has a Fix for World's Worst Traffic: Build Artificial Islands  BloombergManila, one of the largest and most congested urban areas in the world, has a solution to its problems: build artificial islands in the sea. The plan is to create ...
Updates: serious accident involving pedestrian and lorry closes busy Derbyshire road  Derbyshire LiveA man has died following a serious accident in Ashbourne. Police said a pedestrian was involved in a collision with a lorry at around 10.30am this morning.
Traffic shut after vacant building caves in  The HinduA portion of Babasaheb Ambedkar Road had to be shut for traffic after a vacant MHADA building caved in near ITC Grand Central hotel in Parel around 7.30 p.m. ...
Motorway mayhem: Heavy traffic building throughout Auckland's motorway network  New Zealand HeraldA number of incidents around the city and people hitting the road are to blame.
Stop trying to solve traffic and start building great places  Brookings InstitutionHere is one of the biggest reasons we're stuck in traffic—and it signals a need for a new way to guide our future plans and investments.

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