For Both Search Engines And Real Estate, Location Is Everything

It's all about location, location, location!

In the past...back in the days when Google was IT when it came to natural search results...everyone was very focused (or shall we say obsessed?) on Google page rank.

Now that Google is a public company and the search business has become competitive (most notably due to the serious search capabilities now being offered by Yahoo and Microsoft, via MSN), Google has become much more "private" or secretive about things like page rank, backlinks, etc.

As a matter of fact, many are of the opinion that Google is now intentionally displaying outdated page rank and backlink information on the Google Toolbar in an effort to mask the true workings of Google and to frustrate the Search Engine Optimization (SEO) community, which had become fairly skillful at "playing the Google game". If this is the case, then Google page rank fixation is now pure folly.

Another factor that is closely watched by webmasters is the Alexa traffic rank. This traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users.

However, the Alexa user base is only a sample of the Internet population, and sites with relatively low traffic will not be accurately ranked by Alexa due to the statistical limitations of the sample.

Alexa's data come from a large sample of several million Alexa Toolbar users; however, this is not large enough to accurately determine the rankings of sites with fewer than roughly 1,000 total monthly visitors.

Generally speaking, traffic rankings of over 100,000 should be regarded as not reliable because the amount of data that Alexa has available is not statistically significant.

Who said the emperor is wearing no clothes?

With the questionable current accuracy of two of the hallowed benchmarks of search popularity, where does that leave us? It leaves us exactly where we should have been in the first place, not obsessing over Google Page Rank or Alexa Traffic Rank, but instead focusing on the most important thing of all...and that is, what is your position in the listings when a person searches for your key words.

Remember, that for both search engines and real estate, it's all about location, location, location!

Kirk Bannerman operates his own successful home based business and also coaches others seeking to start their own home based business. For more information visit his website at Proven Work At Home Business

In The News:

Traffic building near Warwick bypass due to accident  Warwick CourierTraffic is building up near the Warwick bypass due to an accident.
Chelmsford Army and Navy traffic building as police spotted attending to 'incident'  Essex LiveThe incident has caused a build up of traffic in the area.
Traffic building in North Nibley after accident  Stroud News and JournalTRAFFIC is building in North Nibley following an accident.
Motorway closure: Traffic building at the Gasperich interchange  RTL TodayAs we reported on Tuesday, the A6 motorway towards the A3 at the Gasperich interchange has been closed until 4pm for urgent resurfacing on Wednesday.
Build Your Blog's Traffic with Help From an Experienced Pro  EntrepreneurYou can learn how to drive traffic to your blog by enrolling in Darren Murph's course, on sale now.
Dublin traffic LIVE: Traffic building on the M50 and across the city  Dublin LiveTraffic is building across the city this morning with reports of heavy volumes on the M50 southbound between Finglas and Tallaght. There are delays on the N3 ...
Traffic building near Meadowhall after car breaks down on M1  Rotherham AdvertiserHEAVY traffic is building around Meadowhall after a car broke down on the M1 southbound between junctions 35 and 34.
Updates: Heavy traffic on M4 as police attend multi-vehicle crash near Bristol  Bristol LiveThe crash happened between junctions 20 and 19 near Bristol.
Crash In Ted Williams Tunnel Backing Up Pike Traffic  Boston, MA PatchBOSTON, MA — Traffic is jammed heading into the Ted Williams Tunnel due to a crash. Police said the right lane is closed on the Pike westbound, and injuries ...
Vietnam announces traffic ban for possible Kim Jong Un summit arrival route  euronewsBy Khanh Vu HANOI (Reuters) - Vietnam will ban traffic on the road North Korean leader Kim Jong Un is expected to take from a.
Brooklyn Park charter school plan is stuck in traffic  Finance and CommerceA new charter school may be coming to a Brooklyn Park site once pegged for everything from a trucking facility to a union hall, but the proposal is facing ...
A10 traffic building as police close road near Hoddesdon following crash  Hertfordshire MercuryOne of the busiest roads in Hertfordshire has been closed by police this afternoon due to a crash. The crash, which involved an overturned lorry, took place on ...
M25 Dartford Crossing traffic building after crash closes east tunnel  Essex LiveIt is the second crash at the Dartford Crossing within 20 minutes.
Snowy Conditions Cause Crashes And Traffic Back-Ups, Speed Limit Imposed On Major Highways  CBS PittsburghFollow KDKA-TV: Facebook | Twitter. PITTSBURGH (KDKA) — The winter storm is creating some tough driving conditions for the morning rush hour. Officials ...
San Vicente Blvd. Preschool Design Is Praised, but Its Traffic Impact Is Not  WEHOvilleWest Hollywood's Planning Commission delayed approval of a preschool on San Vicente Boulevard on Thursday night, sending it back for revisions after ...
M5 traffic latest: M5 CLOSED after car BURSTS into flames after crash - shock pics  ExpressTHE M5 was closed this afternoon after a horror crash involving two cars near Junction 25.
Traffic building due to problems with level crossing in Brockenhurst  Daily EchoDRIVERS are facing traffic problems in Brockenhurst due to problems with the railway level crossing.
Pothole Patrol: Where are the worst potholes in our area?  News 5 ClevelandNews 5, Good Morning Cleveland and traffic reporter Jon Rudder will be on “pothole patrol” next week, searching for the worst potholes in our area.
Container traffic rises at Qatar's ports in January  Hellenic Shipping News WorldwidePorts in Qatar have started the year on a positive note as container traffic has increased in January. According to the data by Mwani Qatar, the ports handled.
Traffic up, net loss not as high in BC Ferries’ third quarter results  CHEKBC Ferries' net losses were $3.7 million for the three months ending Dec. 31, 2018, $11. 1 million less than the $14.8 million reported in the same quarter last ...
SAPD: Woman detained on suspicion of DWI after crashing into building recently hit  KSAT 12A local woman is in police custody after she drove her vehicle into an apartment building that had been recently hit by other vehicles early Friday morning, San ...
New Orleans airport passenger traffic hits all-time high as new terminal opening nears  NOLA.comPassenger traffic at the New Orleans airport hit a new high in 2018, news that comes months before the opening of a new $1 billion airport terminal. More than ...
Auckland Anniversary holiday traffic starting to build  Stuff.co.nzAuckland motorway traffic building as motorists return from long-weekend holidays.
As anchors depart, malls seek new ways to build traffic  Times Union For the Capital Region's shopping malls, the half-acre trampoline park that opened last week at Crossgates Mall may be a sign of things to come. Department ...
Traffic is Building as Snow is Falling in Reston  Reston NowUpdate at 8:25 p.m. -- Fairfax County Public Schools will be closed Wednesday. Earlier: Traffic is already starting to back up as commuters head home early to.
Baldwin mayor, homeowners support bill to increase fines for trains backing up traffic  FirstCoastNews.com WTLV-WJXXAmong the hundreds of bills under consideration for the Florida Legislature, there's one in particular that has the support of the Northeast Florida Regional ...
Traffic study underway at Pleasant Hill | Local News  Crossville ChronicleSchool and law enforcement officials hope changes in policy and procedure can stop traffic from backing up at Pleasant Hill Elementary in the hours before ...
Breaking Down Mediocre Report Card on Denver's Bid to Lower Traffic Deaths  WestwordThe chairs of Denver Streets Partnership break down a mediocre report card on a plan to eliminate traffic deaths in Denver by 2030.
O.C. Lawmaker Proposes New Lanes on 5 Fwy With No Speed Limit as Alternative to High-Speed Rail  KTLA Los AngelesA state lawmaker from Orange County recently introduced legislation to build additional lanes with no maximum speed limit on two California highways.
Air Products shows off new look for planned Lehigh Valley headquarters  Allentown Morning CallAir Products' planned global headquarters has a new look. The Fortune 500 company on Friday released an updated conceptual rendering of what it plans to ...
Barhale buys Scottish traffic sign supplier  Construction EnquirerSafety and construction products supplier Barhale Construction Services has bought Scotland's traffic management and equipment supplier Fleming & Co.
Traffic heavy after accidents on both sides of Hilton Head bridges  Hilton Head Island PacketTraffic is heavy on eastbound U.S. 278 Wednesday after two accidents near the Hilton Head, South Carolina, bridges. One crash in the Moss Creek area and ...
Developer withdraws plan for three-story apartment building in Kirkwood  STLtoday.comKIRKWOOD • Developer Savoy Properties has withdrawn a controversial proposal for a three-story, 48-unit apartment building on 1.9 acres near the southeast ...
M25 accident near Radlett in Hertfordshire causing bad traffic | Welwyn Garden City and Hatfield News  Welwyn Hatfield TimesMotorists on the M25 in Hertfordshire are facing more congestion after a crash near Radlett.
NEW BUILD: Our strange fear of traffic | News, Sports, Jobs  Evening ObserverTraffic congestion seems to scare residents here in northern Chautauqua County. It is probably because we are accustomed to getting to where we have to be ...
Car and cyclist collide in Rotorua  New Zealand HeraldThere have been reports of a collision between a car and a cyclist this afternoon. Police were called shortly after 1pm to Tarawera Rd, Lynmore. A police media ...
Ottawa one step closer to building Trans Mountain expansion, but project foes vow to dig in  CBC NewsThe federal Liberal government cleared another hurdle standing in the way of constructing a $7.4 billion expansion to the Trans Mountain pipeline system Friday ...
Live updates: M5 traffic - Crash causing disruption on motorway  Somerset LiveA crash on the M5 is causing disruption on the motorway today (February 18). Emergency services were sent to the scene on the southbound carriageway ...
P&Z: Hawks Ridge apartments likely to be approved  Shelton HeraldA proposed 89-unit apartment complex on Beard Sawmill Road received unanimous consensus approval Feb. 13 after Planning and Zoning Commission ...
China is building a 5G smart highway for autonomous cars and AI traffic monitoring  VentureBeatChina is moving forward in the global “race to 5G,” as state-owned carrier China Mobile has announced (via Xinhua) that it's already building the first 5G smart ...
Pedestrian hit by car in major Derby road  Derbyshire LiveAn accident on Asbourne Road is caused traffic chaos this morning. A pedestrian was hit by a car on the zebra crossing where the road meets Markeaton Island ...
Emergency services rush to incident in building at Nutley Lane causing traffic chaos in south Dublin  The Irish SunThe junction with the Merrion Road was temporarily closed causing major traffic delays in the area.
Highway 23 Coalition sets 2019 project goals  West Central TribuneWILLMAR — Building on their success last year to lobby the Minnesota Legislature for money to build two four-lane gaps between Willmar and Interstate 94, the ...
Traffic tailbacks for Highland motorists as two-vehicle crash blocks main road  Press and JournalMotorists are experiencing delays today with traffic building up on the A87 following a two-vehicle collision. UPDATE 5.04pm: The road is now clear and ...
Plans to replace 'severely decayed' Cathedral Close traffic kiosk refused a second time  Salisbury JournalPLANS to replace a 25-year-old traffic kiosk in the Cathedral Close have been rejected for a second time, after an inspector said plans for a new…
Makeover on Madison: Ahead of construction, Oak Park residents review streetscape, road diet project  Chicago TribuneAs Oak Park embarks on several months of construction along Madison Street, the village is providing information to residents and motorists about the project.
Traffic stop leads to alleged 5th OWI for Madison man  Madison.comA Madison man stopped for speeding early Friday morning was arrested for his alleged fifth operating while intoxicated offense.
Heavy traffic on M3 near Farnborough as vehicle fire closes two lanes - recap  Surrey LiveFire engines are at the scene attending the incident.
Proposed Asian grocery in Fairfield sparked fear of 'undesirables', and citizens shut it down  Cincinnati.comA file photo shows Korean food items. Narayan Dhungel, who moved to the U.S. from Nepal about a decade ago, proposed opening an Asian grocery store in ...
Rapid development poses risks for Montclair  NorthJersey.comWith 10 projects recently completed or in the works, Montclair residents and town leaders wonder whether the boom might be too much of a good thing.
Classic Car Studio Builds a Model A that Stops Traffic  Hot Rod NetworkNoah Alexander of Classic Car Studios built this 1930 Ford Model A with a rockstar mentality, a totally custom ground-pounder to be enjoyed in small doses.
Wales v England in the Six Nations: 'A sporting occasion like no other'  BBC SportA Wales v England Six Nations match in Cardiff attracts fans from all corners to sample a unique atmosphere, says chief sports writer Tom Fordyce.
Early morning incident on M4 adding to delays  South Wales ArgusTRAFFIC is building on the M4 this morning after an incident near Newport.
Overturned car on M25 causing traffic chaos near M23 - recap  Surrey LiveLanes one and two are closed anticlockwise from junction 8 (Reigate) to junction 7 (M23)
Religion Briefs  Brattleboro ReformerBELLOWS FALLS First Baptist Church Jesus come to us all as the ultimate Liberator. He stood against oppressive and aggression. Today, we are called as ...
Dallas Residents Protest Construction, Petition For Traffic Problems To Be Fixed First  CBS Dallas / Fort WorthDALLAS (CBSDFW.COM)- A group of neighbors in Preston Center have unified in a campaign to protest more development in fixing traffic hot spots in Dallas.
Crash in queuing traffic causing further delays on A120  Braintree and Witham TimesDrivers are facing yet more delays on the roads this morning after two vehicles collided on the A120.
Pune to build 71 km of light rail transit to overcome traffic woes  The Financial ExpressThe preference for Metro over Light Rail Transit (LRT) that the country's cities have witnessed could change, that is if Pune's plan to build an LRT network sees ...
Traffic delays on the M4  South Wales Argus7:44pm image('9380021',…
Smoke In Air Traffic Control Building Stops Flights Temporarily  CBS Dallas / Fort WorthAir-traffic controllers were forced to evacuate from the DFW Terminal Radar Approach Control, which manages airspace across most of North Texas, after a ...
Live Leeds news, M62, M1, traffic and weather updates from LeedsLive  Leeds LiveThe latest breaking news and live traffic updates for Leeds city centre, M62, M621, M1 and more.
A14 traffic: Live updates as three vehicle crash blocks road near Fen Ditton  Cambridgeshire LiveSevere traffic is continuing to build following the A14 pile-up.
Grand Parkway project gets $605M loan to continue construction  KHOU.comThe loan is for the Grand Parkway Project's H & I Segments. Segments H and I will add 43.6 miles of tollway to the Grand Parkway.
M1 traffic stopped near Derby as potholes are fixed  Derbyshire LiveA rolling road block was in place on the M1 in Derbyshire this afternoon, as emergency repairs were carried out. According to traffic information system Inrix, ...
M62 delays westbound near Leeds - live traffic and news updates  ExaminerLiveThe latest traffic, news and weather updates for Leeds, Halifax, Bradford, Huddersfield and Wakefield.
Alert as Wigan schools and rush hour traffic hit by overnight snow  Wigan TodaySchools have been closed and morning rush hour traffic gridlocked as snow hit Wigan borough over night.
UPDATED: Large Emergency Response Near Pentagon City Apartment Building  ARLnowUpdate at 7 p.m. -- The situation ended after police found the subject dead in the apartment, per ACPD. Earlier: Numerous police and fire department vehicles.
Van driver reported for breaking East Street traffic lights  GazetteTRAFFIC lights across a busy junction were wiped out after a van rammed into a set of lights and knocked them down.
Carlisle Airport will use 1960s air traffic control tower - rather than brand new building  News & StarFLIGHTS into Carlisle's new multi-million pound airport will be directed from a control tower built more than five decades ago.
Annapolis short-term rental owners push back on proposed regulations  CapitalGazette.comMatt Hetrick runs two short-term vacation rentals, charging about $79 to $119 a night for a stay on Main Street. He's just one of hundreds of short-term rental ...
Christmas holiday traffic building on State Highway 1 north of Wellington  Stuff.co.nzSummer holiday congestion has begun to bite for motorists trying to escape the major centres. At 1.30pm on Friday, drivers travelling north from Wellington on ...
Heavy traffic on M25 near M3 as crash closes two lanes - recap  Surrey LiveThere is heavy traffic on the M25 clockwise near the M3 junction due to a crash that has closed two lanes. Travel news *service* INRIX is reporting that the incident ...
A406 North Circular Road 'most congested' in the UK  BBC NewsMotorists on the UK's most congested road spend an average of two and a half days a year sitting in traffic. Taxi drivers try to avoid the worst offender - London's ...
Traffic building on Wellington motorways following train suspension  Radio New ZealandServices are resuming on the Wellington line but commuters are warned to expect "major" delays.
Traffic building on M60 as authorities warn of 'long delays'  The Bolton NewsLong delays are building on the M60 after a crash caused a build-up of traffic.
Is the American Autobahn next? How states are pushing highway speeds past the limit  USA TODAYAfter years of seeing posted highway speeds creep up around the country, perhaps it's no surprise that a California legislator would propose the ultimate in ...
Traffic building up in Columbia, SC amid Hurricane Florence evacuations  The StateThough lane reversals have been opened on highway I-26, traffic is building up in the Columbia, SC area as many people evacuate from areas likely to be ...
NWLA leaders briefed on mega-projects  KSLAThey are the mega projects that will help shape the very future of north Louisiana.
Traffic building after two rush-hour M27 crashes  Daily EchoMOTORISTS are facing rush-hour delays after two crashes on the M27.
WEATHER-TRAFFIC UPDATE: Temps 30 degrees warmer than this morning; traffic slowly building  Atlanta Journal ConstitutionATLANTA FORECAST Thursday: High: 57 Thursday night: Low: 46 Friday: High: 62 »...
Traffic building after collisions on A46 near Warwick and Kenilworth  Warwick CourierTraffic is currently building up on the A46 after two collisions this afternoon (Wednesday).
M25 Dartford Crossing traffic building as two lanes close due to broken down vehicle  Essex LiveThere is also a broken down lorry the other side of the Dartford Crossing.
Harlow traffic building after 'air ambulance lands' at scene of crash  Essex LiveAn air ambulance has reportedly landed at the scene of a crash in Harlow. Reports suggest that emergency services are currently at a collision in Howard Way, ...
A38 Plymouth traffic building as drivers slow 'to look at crash'  Plymouth LiveA crash took place earlier on the opposite carriageway between the A386 Manadon Hill and the A374 Plymouth Road.
Live: Heavy traffic building as lorry gets trapped under railway bridge  Bristol LiveA lorry has become trapped under a railway bridge in Brislington. It is believed that the incident occurred shortly after 3.30pm this afternoon on Whitby Road.
Heavy traffic building on M3 and M25 traffic due to accidents - live updates  Surrey LiveOne lane is closed on the M3 causing heavy traffic on Thursday morning (October 11). Travel news *service* INRIX is reporting one M3 Northbound lane closed ...
Traffic building on M1 after crash near East Midlands Airport  Nottinghamshire LiveTwo lanes are closed on the M1 southbound following a crash. The crash happened on the approach to junction 25 of the M1 near to East Midlands Airport.
Updates: Traffic building outside Bristol Royal Infirmary after crash  Bristol LiveThere has reportedly been a crash in Bristol city centre this afternoon (December 5). Traffic is building around Upper Maudlin Street and drivers have been ...
Dublin traffic RECAP: Traffic building throughout the city as commuters head home following morning of chaos  Dublin LiveEmergency services are at the scene but long delays are reported approaching the village.
Updates: M4 Prince of Wales bridge over Severn blocked after crash - traffic building  Bristol LiveThere has been a multi-vehicle collision on the M4 eastbound along the Prince of Wales Bridge this morning, January 9. The road is currently blocked between ...
Traffic building as M4 suddenly shut down for emergency repairs  Bristol LiveTraffic is building along the M4 after the carriageway was shut in both directions. Highways Crews are carrying out 'emergency repairs', meaning traffic has had ...
A13 traffic building near Grays as 'fridge in the road' blocks the road  Essex LiveHeavy traffic has been reported on the A13 near Grays this morning (Wednesday, October 24) due to a fridge in the road that is partially blocking the main ...
M25, M3 and M23 traffic building due to crash and vehicle breakdowns - recap  Surrey LiveSurrey Live will be bringing you traffic and travel news plus breaking stories from across the county.
M25 Dartford Crossing traffic building as 40 minute delays expected  Essex LiveMotorists heading towards the Dartford Crossing on the M25 this afternoon (Tuesday, December 11) are warned to expect delays to their usual journey time.
Traffic building in Southend near A13 junction due to burst water main  Essex LiveTraffic is building near the A13 in Southend after a water main burst and flooded part of the carriageway. The incident happened near the A13 London Road ...
Traffic building after crash in Ashingdon Road  EchoQueues are forming after a crash near Ashingdon Primary School.
10 experts give their secrets for getting traffic to your small business website  Small Business TrendsBuilding a website does not guarantee that people will visit. Here's some input on how to get traffic to your website from 10 experts.
Lane, street closures set around UW Chemistry Building construction site  Madison.comMadison streets around the construction site for the UW-Madison Chemistry Building project are in lane closure and street closing mode and will be for the ...
It's (officially) summertime, and the traffic to the beach is building  TimesLIVEThousands of inland holiday-makers have started flocking to the KwaZulu-Natal coast, as the summer holidays officially kicked off on Friday.
You Are Not Stuck In Traffic, You Are Traffic  ForbesDutch satnav maker TomTom released an outdoor poster in 2010 that proclaimed: “You are not stuck in traffic. You are traffic.” I took a photograph of the poster ...

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