Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
10 Mistakes to Avoid When Setting Up a Link Directory > NetSparsh - Viral Content you Love & Share

10 Mistakes to Avoid When Setting Up a Link Directory

When adding a link directory to a web site there are important mistakes to avoid, or else you'll be storing up big problems for later on. I know, because I made some of these mistakes and didn't have anyone to offer any advice or tell me what I'm about to tell you.

  • Don't create a directory page with all your links on one page. You should have no more than 30 - 40 links to a page. The reason is that some sites will not link to you if a page you put their link on has too many links, because it dilutes the value of the link to them. To understand why, you need to know about Google Page Rank and how it's passed to another site from your link page. That's a subject too lengthy for this topic.
  • Plan your link directory on paper first and decide what names you are going to give each category in your link directory. Make the names fit with the theme of your site and try to avoid adding categories which are nothing to do with what your site is about.

    For example if your site is about Making Candles and Candle Accessories, don't have link categories for Computers & Games, or Search Engine Optimization etc. The reason is that if you want your site to achieve a good ranking with the search engines your site should be built tightly around your theme, in this example Candles.
  • Only link to web sites that relate to your site theme and have something to offer your visitors. This refers to item 2. If you don't have categories for unrelated topics, you'll be less tempted to link to them because you don't have a category to put them in.
  • Choose names for link categories that you want to use now and in the future, because you can't easily change them later on. Once the pages are created by your link manager software, it will use the category names you give it. So if you have a category called "Candle Power" it will create an html page called Candle-Power.html or something similar, using your category name. Once this page is found and indexed by the search engines, in time it will gain Page Rank.

    If later, you change the category name to "Candle Lights" the link manager software will create a new page called Candle-Lights.html and you will lose the page rank you had gained for the earlier page. If your link partners linked to you because the page you put them on had a good page rank, renaming the page will cause this page rank to fall to zero. As a result your link partners may drop the link they have back to you, which is not what you ever want to happen.
  • Avoid having sub-categories or sub sub-categories in your directory from your main category pages. The reason for this is again to do with how search engines will rank your directory pages. If your directory pages are more than two levels or two clicks away from your main index or home page they will either not be indexed by some search engines, or if they are indexed they will achieve a lower ranking. Some web sites will not link to you if the page you are to put the link on is more than 2 clicks away from your home page because these webmasters know what I've just told you.
  • Ensure each page of your link directory has a link back to your home page.
    Once again the reason for this is to do with how search engines will rank your directory pages, so make sure these links are in place.
  • Don't be obsessed at linking only to web sites that have a good ranking with the search engines. Look first at whether the site has anything to offer your visitors. If it has poor or unrelated content don't link to it. If it has good related content that compliments your own content but has zero or low page rank, consider linking to it. Later on you may be glad you provided a link, when it's page rank improves.
  • Don't use link directory software that doesn't automatically check links to your web site are still present on the other sites. Doing link checking manually can be tedious and you have to remember to do it. Software that you can set a schedule to check links and automatically send out emails to webmasters when links are not found will save you a lot of time. Link management software that will automatically suspend links and delete them if they are repeatedly not found is an added bonus.
  • Don't use standard templates that come with any link manager, link directory management software. You need to modify these templates to match the look and design of your own web site. This requires you know something about editing a web page using an HTML editor. Also don't use the standard email templates, personalize them in some way, even if it's only to add your name.
  • Don't assume you're finished once you've set up your link directory and done all the things I've said. You must test and retest every aspect to ensure everything is working properly, before visitors arrive.

    This means making an add a link request, as if you were a visitor to your own web site. Setting up test links and making sure these links are being checked by the software so it detects when links are removed or defective. Making sure it sends out email notices correctly and check the formatting is correct when they are received. You should also check you can make backups of your link directory database and be able to restore it in the event of a problem.
  • Tony Simpson, Has been doing Web Site Design, Promotion and Optimization for 5 years. He provides advice, product reviews and products at Web Page Add Ons to Make Automation of Your Web Site Work for You.

    In The News:

    This RSS feed URL is deprecated, please update. New URLs can be found in the footers at

    WATE 6 On Your Side

    Rocky Top abandoned building fire sees traffic redirected -
    WATE 6 On Your Side
    A massive fire in the early morning hours Wednesday charred an old hospital building in Rocky Top.
    Abandoned hospital in Rocky Top catches fire, causes traffic to be

    all 4 news articles »

    Derbyshire Live

    Live: Heavy traffic building on A50 near Derby
    Derbyshire Live
    A broken down lorry is causing long traffic delays on a busy road in Derbyshire. According to traffic information company Inrix, the broken down vehicle is causing slow traffic on the A50 westbound at the Sudbury roundabout. Google Maps is also showing ...

    Washington Post

    Rising above the tangled traffic of Los Angeles in a luxury condo
    Washington Post
    Yen is an advocate for building more luxury housing of Metropolis's caliber or higher — he cited the Ritz Carlton and projects in the Arts District, both downtown — even if that might seem counterintuitive at a time when prices are out of reach for ...

    Insurance Journal

    Cracks Close San Francisco Building, Snarl Traffic for Salesforce Event
    Insurance Journal
    San Francisco's financial district, usually jammed with traffic during Inc.'s annual Dreamforce conference, has been thrown into chaos after a new transportation terminal, named for the software company, was closed through next week.
    Before transbay center beam cracked, 2 contractors already mired in litigationSan Francisco Chronicle

    all 368 news articles »

    Ingalls officials prepare for winter, talk traffic, annexation
    Pendleton Times-Post
    Safe streets, the possibility of annexing a subdivision and the fate of a former town hall building were some of the topics discussed at a recent council meeting. On the salt front, there is an anticipated shortage of salt for the upcoming season ...


    Traffic signal knocked down, building struck in 2-vehicle crash in Delaware
    Wilmington police are investigating a two-vehicle crash where a traffic signal was knocked down and one of the vehicles struck a building. It happened before 3:30 p.m. at 2nd and VanBuren streets. One of the vehicles struck the Lucky Spot Market corner ...

    New look on Sherwin-Williams building is a banner day for The Land
    Measuring about 110 feet by 210 feet, the banner most prominently features one of the iconic "Guardians of Traffic," the sandstone Art Deco figures that have stood sentinel over the nearby Hope Memorial (Lorain-Carnegie) Bridge since 1932. The figure ...

    and more »

    WSB Radio

    Michael lays bare Panhandle's weaker building codes
    WSB Radio
    TALLAHASSEE, Fla. - Unlike in South Florida, homes in the state's Panhandle did not have tighter building codes until just 11 years ago; it was once argued that acres of forests would provide the region with a natural barrier against the savage winds ...

    and more »

    The San Diego Union-Tribune

    Airport makeover: Mixed views on traffic plans and Terminal 1 expansion
    The San Diego Union-Tribune
    We must work together to replace Terminal 1. Re “Criticism building over airport's $3b makeover project” (Oct. 15): The San Diego County Regional Airport Authority is doing what is has to do to replace Terminal 1, something that is long overdue. But ...

    and more »

    New State-of-the-Art Air Traffic Control Tower to Be Built at PTI in Greensboro
    GREENSBORO, N.C. (WFMY)-- The Piedmont Triad International Airport (PTIA) will soon get a brand new air traffic control tower. Tuesday, the Federal Aviation Administration (FAA) announced PTI was awarded $40.9 million to build the new tower. The new ...

    and more »
    Google News

    Get More Web Site Traffic From Search Engines

    Considering all of the money you spend on promotion and... Read More

    Free Traffic Course - Day 1

    Isn't online a magical invention? Surely it is, just imagine... Read More

    Are You Down With OPP? Get High Rankings with Other Peoples Popularity

    There are many "offsite" promotion tactics that work well to... Read More

    How to Increase Web Site Traffic in Three Steps

    To increase web site traffic, you first need determination, a... Read More

    No Follow Illustrates Need For Good Linking Plan

    The blog explosion created a great opportunity for savvy marketers--they... Read More

    8 Breakthrough Ways to Bring Free Visitors to Your Site!

    Many websites have great ideas, excellent content, brilliant deals and... Read More

    Reciprocal Linking

    Reciprocal linking is considered by many people the most effective... Read More

    Aim At The Bullseye And Your Online Home Business Will Prosper

    Traffic is one thing, but targeted traffic is everything.You have... Read More

    Advertising on a Budget -- Part 1: Using Print to Drive Traffic Online

    This is the first article of a three-part series. I... Read More

    Getting Unlimited Traffic From Search Engines

    Search engines have become so intimidating lately - most people... Read More

    John Reeses Top Traffic Secrets!

    Track all sources of traffic generation.John Reese stresses the need... Read More

    How to Get Non Reciprocal Links

    In this article we will look at how to get... Read More

    Free Traffic Course - Day 9

    Though each web site is different, it is possible to... Read More

    Satellite TV, Google, and a Stamp

    Unless you're building a baseball diamond in the middle of... Read More

    5 Top Tips For Attracting Targeted Traffic

    One of the most common needs of online business owners... Read More

    Getting Popular Sites To Link To You

    Links are important to you because of two main reasons:Google's... Read More

    Submitting Your Articles To E-zines and Viral Marketing

    Viral Marketing DefinedIt is allowing others to giveaway and use... Read More

    A Beginners Guide to Exchanging Links

    Reciprocal linking is an effective, free way to get more... Read More

    Marketing Your Website Inexpensively

    There are a number ways you can go about marketing... Read More

    Webmasters and Publishers: A Match Made in Heaven!

    It's pretty well-known that one of the best ways to... Read More

    Effective & In-effective Ways To Add Banners:

    Do you have your own site? Do you have any... Read More

    The Most Common Small Business Web Site Traffic Killers

    A prospective client asked me to view his web site... Read More

    Reciprocal Link Building That Works

    We all know the value of getting links to our... Read More

    Part 2 - Do Not Ever Link to a Site Without Doing This First!

    Writing LinksIn the first part of this article we learned... Read More

    Free Targeted Internet Traffic

    Let others help with your marketing efforts. You can have... Read More