Inter-Linking Articles Strategy ? What You Need to Know

Webmasters have so much information available to them on the Internet about how to increase traffic to their web sites, but how do you keep visitors on the site when they get there? If you happen to use the articles format in order to provide interesting content for your readers, have you considered what they do when they finish reading one of your articles?

Actions the reader will take, will include: navigating to another part of the web site (if you are lucky and have a well designed site); typing another web site address into their browser; and, closing down their browser and doing something else ? perhaps resuming their work after a lunch break. If you are a webmaster, the first of these would obviously be your preferred outcome. But a reader who randomly navigates through your pages at speed, is not the ideal. How do you not only keep a reader on your site, but also keep them engaged with your articles and possibly the products you are offering, while they finish the second half of their lunchtime sandwich?

The answer is very simple really, but many webmasters do not use the strategy I am about to outline, when they place articles on their sites ? the inter-linking strategy. What is it? It is simply the practice of linking one article on your web site to another related article and clearly signaling the link to your reader. People who write articles in different steps or parts use it already e.g. at the end of "Tips on How to Save Money ? Part 1" they will have a link to "Tips on How to Save Money ? Part 2". But there is no reason why we should not all be taking advantage of this simple but very effective strategy.

For example, you may have written a general article about dental floss (ok so you have a really tough job on your hands of keeping your reader onboard!). In order to ensure that your reader does not leave your site after reading the article, you could include at the end of it a once sentence paragraph that says "If you have ever wondered how they get the mint flavour into dental floss, click here for an article which explains all". This is a much more powerful strategy than just having a long list of "other related articles" at the bottom of the page, which the reader may not even be able to see because they have not scrolled down far enough. Another benefit of this strategy is that with some clever and imaginative wording in that last one sentence paragraph, you can steer your reader towards a particular page, again possibly with information about a product that you wish to sell. As with all strategies, there is lots of room for experimentation to see what works best. As well as playing with words to come up with a sentence that will ignite your reader's interest, you can try different formats for the text itself. For example, if the last paragraph looks just like the rest of the article, it will almost certainly be read and taken in by the reader.

Implementing this inter-linking strategy may take a little more time and thought, if you have previously only carpet-bombed your site with as many articles as possible. However, it is definitely another valuable tool for the webmaster's toolbox, or weapon for his armory, depending on how fanatical you are about keeping visitors on your site as long as possible!

Emmanuel Mendonca is the webmaster and publisher of Debt Genius at http://www.debtgenius.com - a free source of information and advice on debt consolidation, getting out of debt and saving money.

In The News:

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Live updates: Broken down lorry causes long delays on M1 near junction 25  Nottinghamshire LiveHighways England have told drivers to plan for delays in the area.
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Plan to raise $100 billion in taxes to fix Bay Area traffic taking shape  KGO-TVA plan to raise up to $100 billion to fix the Bay Area's traffic problems through a tax is taking shape.
A13 traffic near Lakeside after crash and Dartford Crossing chaos  Essex LiveThe A13 is at a near standstill after multiple incidents on Essex's roads this morning. An accident between the Wennington Interchange and junction 30 for the ...
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Manila Has a Fix for World's Worst Traffic: Build Artificial Islands  BloombergManila, one of the largest and most congested urban areas in the world, has a solution to its problems: build artificial islands in the sea. The plan is to create ...
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Auckland traffic live: Traffic building on Auckland motorways  Stuff.co.nzTraffic is slow on the northwestern motorway after a truck breakdown near the Lincoln Rd over bridge.
Edinburgh LIVE traffic and weather updates – Bypass traffic building  Edinburgh LiveJoin us as we bring you all of the latest breaking news, up-to-the-minute traffic and sport from the capital.
Recap: 'Three-vehicle crash' on A55 causes long delays towards Chester  Cheshire LiveThe crash has happened on the eastbound carriageway of the road near Northop Hall.
After years-long slump, Dulles International Airport bounces back  Washington PostIn May, more than 200 people gathered at a glittering reception to toast United Airlines' launch of nonstop *service* between Dulles International and Tel Aviv's ...
Traffic building outside Twycross Zoo  Coventry TelegraphLong queues of traffic are building outside a popular visitor attraction as Bank Holiday fun-seekers look to make the most of the glorious sunshine. There have ...
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Edinburgh LIVE traffic and weather updates - traffic building at Newbridge  Edinburgh LiveJoin us as we bring you all of the latest breaking news, up-to-the-minute traffic and sport from the capital.
Christmas holiday traffic building on State Highway 1 north of Wellington  Stuff.co.nzThe holiday tradition has begun as congestion clogs highways around major centres.
Traffic building near Warwick bypass due to accident  Warwick CourierTraffic is building up near the Warwick bypass due to an accident.
Traffic, building heights dominate public concerns  Cayman CompassTraffic congestion and high-density tourism development were among the key concerns highlighted during the consultation period for Cayman's new ...
Traffic building in Ellesmere Port following two-vehicle crash  Chester ChroniclePolice say the road remains open and there are no reports of serious injuries.
Traffic building in Warwick town centre due to accident  Warwick CourierTraffic is currently building up in Warwick town centre after an earlier accident.
Trains delayed and traffic building as lorry gets stuck under bridge  Salisbury JournalA LORRY become trapped under a bridge in Salisbury, causing delays to both drivers and train passengers.

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