Links to Success

Did you know that web linkage is responsible for a significant amount of web traffic?

Search engines are still extremely important but many of the most successful e-commerce sites claim that linkage programs offer a tremendous source of web traffic.

It makes sense. The nature of the World Wide Web encourages serious web surfers to navigate from site to site through the links to other related sites and resources "found" on the sites that are visited. People sometimes forget that the name "web" itself is based on an extensive interweaving of sites, similar to links in a chain.

It's important for any site owner to seek out and invite related web sites to "exchange" reciprocal links. The site being invited should be interesting, provide good links and present useful, relevant information that complements what you are already presenting.

A web site with an extensive listing of quality links offers several advantages. First, the site is perceived as being a useful resource, and justifies revisits. Second, it's more effective than just placing banner advertising on other sites, since a reciprocal hyperlink is considered to be more believable. Finally, it helps your site's ranking with search engines that place some importance on link popularity. This is especially important with Google.

Business-to-business web sites require extensive research to seek out, invite and establish appropriate reciprocal links with other sites. For others, "non strategic," or general links to other sites can be established quickly by checking out some of the reciprocal link exchange services that exist for free on the Web.

A word of caution about reciprocal links. Be sure your site includes navigation within the HTML code to prevent your site visitor from leaving entirely. A simple method to prevent this is to modify the links so that a new browser window opens. This can be done simply by adding a "target" attribute to the links, and set it to the value "_blank".

Geoff Caplan is an Internet marketing consultant and copywriter with 11 years of continuous experience. He has presented seminars and has worked with major web brands, including eDiets, and myTravelUSA. He can be reached at [email protected]. His site is http://geoff-caplan.com

In The News:

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Miami Herald

Building Kendall a toll expressway: Traffic relief or 'Band-aid over a gaping wound?'
Miami Herald
Then Michelle Garcia took her turn at a microphone in the town hall and told Mayor Carlos Gimenez his proposed six-lane "Kendall Parkway" would only make gridlock worse. "We're putting a Band-aid over a gaping wound. We have a traffic problem because ...


Atlanta Journal Constitution

Easter, spring break traffic building on Atlanta roads
Atlanta Journal Constitution
By early afternoon Friday, interstate highways and key roads throughout metro Atlanta already were heavy with traffic. Easter weekend and spring break getaway combined will have that effect. TRAVEL ADVISORY: Spring Break Delays: I-75/sb through Clayton ...


Excela to begin demo of Latrobe structures; Second Avenue traffic disruptions eyed
Tribune-Review
Updated 6 minutes ago. Traffic restrictions are anticipated on Latrobe's Second Avenue, and a temporary detour is possible, as Excela Health demolishes two structures adjacent to its Latrobe Hospital in the days ahead. A project contractor is staging ...


MassLive.com

Officials: Roundabout could solve traffic problems at proposed Easthampton school facility
MassLive.com
EASTHAMPTON -- At peak hours, motorists leaving the driveway of a new proposed school at 200 Park St. could wait 11 minutes to make a left-hand turn -- unless something is done to solve the problem, project designers said. The School Building Committee ...


Press-Enterprise

Business briefly: Mr. Good Vape ordered to reinstate whistleblower, pay him $110000; ONT traffic rises in March
Press-Enterprise
The projects include a 1 million-square-foot building in the city of Riverside's Hunter Park area, a 750,000-square-foot building along Riverside County's I-215 corridor, and a 600,000-square-foot building in Fontana's Sierra Lakes area. All three ...


Longtime Tailor Moves From Historic Building
U.S. News & World Report
"I don't have that foot traffic anymore and I miss it. ... People would walk by and say, 'I don't have anything today, I just wanted to say hi.' " But moving off Main Street was scary, Ellingwood said, especially after weathering the downtown ...

and more »

Wall Street Journal

Terrible Traffic? Call In the 7-Foot-Tall RoboCops
Wall Street Journal
The first version of Moseka—sporting black braids, hoop earrings and, in contrast to her shimmering brothers, a red metal skirt—conducts traffic at Kinshasa's Nelson Mandela roundabout, a four-way intersection framed by supermarket billboards ...


Longmont Times-Call

Woman drives through building in Longmont after accidentally hitting throttle, center says
Longmont Times-Call
According to Post, a 74-year-old woman was taken to Longmont United Hospital and an 83-year-old woman was taken to Longs Peak Hospital with unknown injuries. An 84-year-old man with minor injuries refused transportation to the hospital. The driver was ...


Madison.com

City recommends approval of massive Madison Yards land use plan after developer revisions
Madison.com
The massive west side Madison Yards project has been in the works for years and is on its way to the city's Plan Commission Monday night seeking land use approvals. Just a few months ago, city staff couldn't recommend approving the project, but that ...


NOLA.com

Bayou St. John warehouse fire destroyed 'more than just a furniture store,' owner says
NOLA.com
No one was injured in Monday morning's (April 23) three-alarm fire that destroyed a warehouse in the Bayou St. John neighborhood and sent dark smoke into the sky visible from Algiers Point to Metairie, the New Orleans Fire Department said. But an owner ...
'Devastating' - Three businesses go up in flames in massive Mid City fireWWLTV.com

all 31 news articles »
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