Getting links to your website all over the Internet is one of your best methods to get a higher ranking in the search engines. The reason for this is the more links you have, the more popular you are in the eyes of the search engines, and as a result you will be rewarded with a higher relevancy ranking than other websites with fewer links. So, what you want to do is joint venture with as many other websites as possible and get your links out on the Net. This will increase your traffic and ultimately your revenue, so it is certainly worth your while to put some serious effort into reciprocal linking. Follow these suggestions on how you can get started with reciprocal link exchanges and win the link popularity contest.
Tip #1 Find Quality Sites
The first thing you should do when it comes to reciprocal linking is research. You want to find some really high quality sites that already rank well and that target the same market as your website. These sites should not be in direct competition with your site, they should be related in some way. The reason it is important to find sites that already have a lot of traffic is because the more traffic they have, the more people that will view your link and ultimately visit your site because of it. Of course, you can still get your site linked with less popular sites, but that should only be after you already are linked with some really popular sites.
Tip #2 Use the Personal Touch
When asking another website to link to your site, you need to make sure your site is worth linking to. For instance, if you still have pages under construction or is disorganized with no clear focus, no other site is going to want to link to you. So, first make sure you have a quality site. Then, write to the quality sites you located personally. You want to send a polite e-mail that compliments the other site and ask for a link. You should provide all of the information for your link including title, URL, description, and any information the webmaster will need to link to you. This will save the webmaster a lot of time and effort and he will be more likely to link to your site than if you do not provide this information.
Tip #3 Link First
In your personalized e-mail you should also mention that you have added a link to their site and give them instructions on where they can find it. When you link first followed by a link request, providing all the necessary information to post your link, you will significantly increase your chances of getting a reciprocal link. Also, give the other webmaster some time to get your link up. Check back in a week or two and if it still not up, simply send a gentle reminder e-mail. If your site is still not posted within a short period of time after that then simply remove the websites link from your website and keep moving. Remember, while obtaining links is your goal it might not be first on everyone's list.